Mall kiosk

A retail kiosk (also referred to as a mall kiosk or retail merchandising unit, RMU) is a store operated out of a merchant-supplied kiosk of varying size and shape, which is typically enclosed with the operator located in the center and customers approaching the vendor across a counter.

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Two views of a Boost Mobile kiosk in a US shopping mall

History

The first mall kiosk opened in Boston's Faneuil Hall in 1976.[1] As proprietors and shopping mall design space has become more sophisticated, the model of mall income generation has been adapted to suit, with kiosks evolving to accommodate this transition.

They are considered as part of the specialty retail industry, which is worth over US$12 billion annually. Retail spending has remained strong through economic ups and downs (according to the U.S. Census Bureau, it totaled about US$3.58 trillion in 2002).[2] Placement in walkways guarantees high foot traffic from shoppers, offering opportunities for impulse sales.[3] Many carts are franchised, which provides more support for new entrepreneurs.[3] Leases or rents are often monthly, but may range in length from a weekend to a year.[2] The short leases allow larger retailers to test the market temporarily before committing to a location,[3] and lower costs for new business owners.[2]

Design and functionality

These units are best exemplified by jewelry-style cases forming a variable size perimeter footprint, perhaps 10 feet (3.0 m) by 10 feet (3.0 m). These units are located in shopping malls, airports, at sporting events, or inside larger stores (occasionally as "concession stands").

Modern functionalities such as lighting, wireless payment, and seamless aesthetics have developed the kiosk model from a standard wooden cart into a sub-section of the mall commercialisation model, referred to as "in-line retail".

The industry term for smaller units is RMU (retail merchandising unit). These smaller units were created to avoid lease conflicts with existing stores that had contractual "kiosk" exclusions and local fire codes requiring greater distance between units by placing them on wheels.

Usage

Costs

Leasing

Most commonly, mall proprietors and operators of commercial real estate make kiosks available for short-term lease to mall retailers. This is the preferred method of generating mall income and commercialisation, due to the often low price point of kiosk retailers in comparison to larger, unit-occupying retailers. In the UK, leases are largely available on three-month rolling contracts, often through commercialisation specialists who broker the rental lease on behalf of the landlord of the space and/or the kiosk.

Alternatively, kiosks can be operated under longer leases of up to ten years. Some consider this more appropriate due to the expense of the kiosk (which often starts at US$20,000 and is capable of exceeding US$100,000).

Licensing

RMUs are usually supplied by the property owner and licensed rather than leased, with much looser language allowing the property owner to revoke operational rights overnight or relocate the unit within the center upon notice. Kiosks are also available under the same conditions and may even be supplied by the property owner when they have been abandoned by former tenants; occasionally these units are built specific to a property and supplied by the property owner.

Rents vary by market conditions and mall traffic. Holiday rents are generally term rents that encompass both November and December with a combined sales breakpoint for the holiday term on short-term agreements or annual sales breakpoints on permanent agreements. Property owners benefit from this rent structure by capturing all rent prior to the peak sales period, yet soften the full impact of what is a very unbalanced sales window by splitting the considerable rent increases into a two-month period. It is generally possible to rent spaces for a month or even a weekend, but most businesses would not be able to turn a profit in such a short period.

The costs of running a kiosk vary by season (with rents ranging from US$4000 and up per month during the holiday season, depending on the locations), and license agreements are short and usually renewed every month up to one year. The rent during the winter holiday season usually is the highest.[3] Startup costs are lower because the smaller space requires less product to fill.[3] Retailers also have the option of changing products with the season or to match trends.[2]

Efficiency

Due to the high visibility of these units, which are most often located in the common areas of malls, these businesses can often gain a relatively high monthly sales figure after a three or four-month trial. Many other benefits exist, such as the low overhead, small inventories, and low or non-existent CAM, tax, utility, and marketing fees, as compared to their in-line storefront counterparts, which can often have fees equal to or in excess of the rents themselves.

The primary key to success in a kiosk or RMU is low product margin. This is quite different from the traditional "keystone" (doubling) of product costs, which is normally found in an in-line store with thousands of SKUs and higher transaction totals.

Due to their efficiency, These retail options serve as an opportunity for start-ups and small businesses.

References

  1. ^ Fehrman, Craig (2009-11-27). "A La Cart: A brief history of the mall kiosk". The Big Money.
  2. ^ a b c d "Mall kiosks seen as entry to entrepreneurship". Associated Press. 24 July 2009. Retrieved 12 August 2009.
  3. ^ a b c d e Waters, Shari. "Retail or Mall Kiosk – Retailing Storefront Alternatives". About.com. Retrieved 12 August 2009.

External links

Broadway Shopping Centre, Bexleyheath

Broadway Shopping Centre, (branded as The Mall Bexleyheath from c. 2004 until reverting to its original name in 2009), is the principal covered shopping centre in the town centre of Bexleyheath and is the largest single covered shopping facility in the London Borough of Bexley.

Whilst some parts of the centre opened in 1981, Woolworths being the first on 23 November, the centre was opened in its current form by Prince Philip, Duke of Edinburgh on the thirteenth of March 1984 and underwent an extensive refurbishment in 2007. It had been due to form part of a wider regeneration of the surrounding area of Bexleyheath over the coming years, which would have seen additional retail amenity, Bexley Council offices, a library and residential development adjacent to the existing building. However, in 2010, following the sale of the centre, its new owners confirmed the major expansion plan would not be going ahead, though a small extension to the existing site remains a possibility.There are 59 retail shop units considered to be within the Mall building (including several premises where public access is from the Broadway itself) and additional smaller retailers in 'RMUs' (small, freestanding kiosk-like units).In the early years of the centre's existence, the site was known as the Broadway Shopping Centre; its owners included Norwich Union. In the early 21st century the building was acquired by the Mall Fund, becoming one of their network of centres under the generic "The Mall" branding. The Mall Fund subsequently purchased the neighbouring Broadway Square, and ran it alongside The Mall. In 2009, The Mall Fund's parent company Capital & Regional agreed a deal to sell the centre to Jones Lang LaSalle. As a result of its departure from the network, use of the Mall corporate material declined, though some elements (such as signage and branding) remained under The Mall identity, being replaced over a period of time. Other centres which have been sold off by The Mall Fund (such as The Ashley Centre) have reverted to their former names following their sale. Some marketing materials for the centre, as of Spring 2010, began to appear bearing the names 'Broadway' or 'Broadway Shopping Centre' in plain text. In September 2010, new signage bearing the name "Broadway Shopping Centre Bexleyheath", with the centre's new red-and-white logo, began replacing the Mall-branded elements. The full rebranding of the centre was timed to coincide with the opening of major new H&M and New Look stores on the former Woolworths site.

Following the sale of the centre, it was removed from The Mall's corporate website; initially, it did not have a dedicated website of its own as a replacement. However, JLL subsequently established one at broadwayshoppingcentre.com - with signs promoting this URL appearing in the centre from September 2010.

In April 2016, Jones Lang LaSalle concluded the sale of the Bexleyheath complex to NewRiver Retail.

Ed Sullivan Theater

The Ed Sullivan Theater is a theater located at 1697–1699 Broadway, between West 53rd and West 54th, in the Theater District in Manhattan, New York City. The theater has been used as a venue for live and taped CBS broadcasts since 1936.It is historically known as the home of The Ed Sullivan Show and the site of both Elvis Presley's second and third appearances there as well as The Beatles' debut performance in the United States. It also housed David Letterman's tenure of CBS' Late Show from 1993 to 2015. The theatre currently houses The Late Show with Stephen Colbert, the second incarnation of the Late Show franchise. It is on the National Register of Historic Places, and the interior has been designated a landmark by the New York City Landmarks Preservation Commission.

Island Ink-Jet

Island Ink-Jet is a large printer ink and laser toner supply chain store with stores in Canada and Puerto Rico. The brand is currently owned by The Equipment leasing company ltd. and based in Mississauga, Ontario, Canada, and locations operate under a franchising business model. The chain offer a printer ink cartridge refill service and sell several varieties of ink cartridges and toner cartridges including remanufactured cartridges.

Jennifer Capriati

Jennifer Maria Capriati (born March 29, 1976) is an American former professional tennis player. A member of the International Tennis Hall of Fame, she won three singles championships in Grand Slam tournaments, was the gold medalist at the 1992 Summer Olympics, and reached the World No. 1 ranking. Capriati set a number of youngest-ever records at the start of her career. She made her professional debut in 1990 at the age of 13 years 11 months, reaching the final of the hard-court tournament in Boca Raton, Florida. Capriati reached the semifinals of the French Open in her debut and later became the youngest ever player to reach the top 10 at age 14 years, 235 days in October of that year. Following a first-round loss at the 1993 US Open, Capriati took a 14-month break from competitive pro tennis. Her personal struggles during this time (including arrests for shoplifting and possession of marijuana) were well-documented by the press.

In 1998, Capriati won her first Grand Slam singles match in five years at Wimbledon. During the next two years, Capriati slowly returned to championship form, winning her first title in six years in Strasbourg in 1999 and regaining a top-20 ranking. At the 2001 Australian Open, the reinvigorated Capriati became the lowest seed ever to win the championship when she defeated Martina Hingis in straight sets for her first Grand Slam championship. She also won the French Open that year, claiming the Women's Tennis Association No. 1 ranking in October. After successfully defending her Australian Open title in 2002, Capriati became a top-10 mainstay until injuries derailed her career in 2004. She won 14 professional singles tournaments during her career, along with one women's doubles championship.

Kiosk

A kiosk (from Persian kūshk) is a small, separated garden pavilion open on some or all sides. Kiosks were common in Persia, the Indian subcontinent, and in the Ottoman Empire from the 13th century onward. Today, there are many kiosks in and around the Topkapı Palace in Istanbul, and they are still a relatively common sight in Balkan countries.

The word is now applied to small booths offering goods and services and to freestanding computer terminals.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Florida, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Shopping mall

A shopping mall is a modern, chiefly North American, term for a form of shopping precinct or shopping center in which one or more buildings form a complex of shops with interconnecting walkways, usually indoors. In 2017, shopping malls accounted for 8% of retailing space in the United States.A shopping arcade is a type of shopping precinct that developed earlier and in which the connecting walkways are not owned by a single proprietor and may be in the open air or covered by a ground-floor loggia. Many early shopping arcades such as the Burlington Arcade in London, the Galleria Vittorio Emanuele II in Milan, and numerous arcades in Paris are famous and still trading. However, many smaller arcades have been demolished, replaced with large centers or malls, often accessible primarily by vehicle.

Technical innovations such as electric lighting and escalators were introduced from the late 19th century. From the late 20th century, entertainment venues such as movie theaters and restaurants began to be added. As a single built structure, early shopping centers were often architecturally significant constructions, enabling wealthier patrons to buy goods in spaces protected from the weather.

Studio C

Studio C is a sketch comedy television show produced in Utah by BYUtv. The show traces its roots to the BYU sketch comedy troupe Divine Comedy, which some of the Studio C cast members are current or former members of. With the recent addition of three new members, they are no longer all from Divine Comedy. The show aims to produce clean, family-oriented comedy for a national audience, shedding the BYU-oriented humor of Divine Comedy. The show was originally planned to be named Common Room until being changed to its current name, a reference to the studio in the BYU Broadcasting Building where the show is primarily filmed in front of a live audience. They have also created "Leave No Fan Behind" and "Christmas Special Live Event", which are both live YouTube events. This lets fans watch the cast play games and act out skits, as well as ask questions on Instagram, Twitter, and YouTube, for them to answer during the events.

Studio C currently has a YouTube channel with over 2 million subscribers and more than a billion total views. Their channel features many skits from the show, along with a few YouTube exclusives. Studio C's most popular video is "Top Soccer Shootout Ever With Scott Sterling", which currently has over 67 million views on YouTube. Studio C posts new videos on YouTube every Tuesday and Friday.In August 2018, it was confirmed that Studio C will have a 10th season but the 10 original cast members would be leaving after the 9th season to create and star together in a new family-comedy network called JK! Studios. With Johnson and Pence returning to the show, the 10th season will feature all new cast members.

Waldenbooks

Waldenbooks, operated by the Walden Book Company, Inc., was an American shopping mall-based bookstore chain and a subsidiary of Borders Group. The chain also ran a video game and software chain under the name Waldensoftware, as well as a children's educational toy chain under Walden Kids. In 2011, the chain was liquidated in bankruptcy.

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