MacRumors

MacRumors.com is a website that aggregates Mac and Apple related news, rumors, and reports. The site was launched February 24, 2000, in Richmond, Virginia, and is owned by Arnold Kim.[2][3] By consolidating reports and cross-referencing claims, MacRumors attempts to keep track of the rumor community. The tagline of MacRumors is "News and Rumors You Care About". The website is updated weekdays with new rumors, with most updates starting in the morning of east coast United States time. During breaking news, updates are posted during the weekend and afterhours.

MacRumors
MacRumors
Type of site
News, information, and rumors related to Apple Inc.
HeadquartersRichmond, Virginia
OwnerMacRumors.com, LLC
Created byArnold Kim
EditorEric Slivka
WebsiteMacRumors.com
Alexa rankDecrease 1,908 (June 2018)[1]
CommercialYes
RegistrationNot needed to view site and forums but needed for posting on the forums.
LaunchedFebruary 24, 2000
Current statusActive

Content

MacRumors is home to a large Mac-focused forum site with over 950,000 members and over 20,000,000 forum posts as of April 2015.[4] The site hosts a specialized Buyer's Guide that recommends timeframes for purchasing Apple products based on the products' last update.[5]

Business

As of April 30, 2012, according to Quantcast, MacRumors receives an average 65,890,912 page views globally per month, and 7,567,679 visitors per month globally.[6] Website traffic often increases dramatically during Apple events, such as WWDC.

Sister sites

TouchArcade is a mobile game news website that launched in 2008.[7] Arnold Kim of MacRumors worked on the site.[8] Kim also runs AppShopper, making the three "sister sites".[9] TouchArcade's editor-in-chief is Eli Hodapp.[10] The site unveiled a dedicated iOS app in 2012.[11][12] Early the next year, TouchArcade began a promotion called Free Play, wherein the website promoted a game that was made free to download for the promotion's duration.[13] TouchArcade launched a crowdfunding campaign in June 2015.[14]

Journalists have recognized TouchArcade as among the best mobile game news websites.[15][16][9] Games journalists also described TouchArcade's Hodapp as influential within the mobile game community.[17][18][19]

See also

References

  1. ^ "Macrumors.com Site Info". Alexa Internet. Retrieved 2018-06-08.
  2. ^ Stelter, Brian (2008-07-21). "My Son, the Blogger: An M.D. Trades Medicine for Apple Rumors". New York Times. Retrieved 2008-08-11.
  3. ^ Frommer, Dan (July 13, 2008). "Nephrologist To Mac Blogger: The Unlikely Career Path Of MacRumors' Arnold Kim". Business Insider. Retrieved December 25, 2015.
  4. ^ "MacRumors Forums". MacRumors. 2015-04-03. Retrieved 2015-04-03.
  5. ^ "MacRumors Buyer's Guide". Retrieved 2018-06-09.
  6. ^ "Macrumors.com Traffic and Demographic Statistics by Quantcast". quantcast.com.
  7. ^ "TouchArcade Needs Your Help, Please Support Our Patreon". TouchArcade.
  8. ^ https://www.nytimes.com/2008/07/21/technology/21blogger.html?_r=0
  9. ^ a b "Review: TouchArcade for iPhone". macstories.net.
  10. ^ "Obama vs. The God King: Chair Entertainment baffles by releasing political 'Infinity Blade'-style title 'VOTE!!!'". Gamezebo.
  11. ^ "TouchArcade App Now Available". 148apps.com.
  12. ^ Marianne Schultz. "AppShopper.com Official TouchArcade iPhone App Available Now". AppShopper.
  13. ^ "Results of Polymer's Free Promotion - Gamezebo". Gamezebo.
  14. ^ "Touch Arcade Turns to Patreon for Funding - Slide to Play". Slide to Play.
  15. ^ "Top ten gaming blogs". CNET. CBS Interactive.
  16. ^ "Touch Arcade - The 50 Best Websites of 2011 - TIME". TIME.com. 16 August 2011.
  17. ^ "The RPS Bargain Bucket: Convention Season - Rock, Paper, Shotgun". rockpapershotgun.com.
  18. ^ "Gamers win free early copies of iOS game, respond by leaking it". Ars Technica.
  19. ^ "Exciting Things Ahead for Mobile Gaming - Slide to Play". Slide to Play.

External links

App Store (iOS)

The App Store is a digital distribution platform, developed and maintained by Apple Inc., for mobile apps on its iOS operating system. The store allows users to browse and download apps developed with Apple's iOS software development kit. Apps can be downloaded on the iPhone smartphone, the iPod Touch handheld computer, or the iPad tablet computer, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.

The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2017, the store features over 2.1 million apps.

Developers have multiple options for monetizing their applications, ranging from free, free with in-app purchases, and paid. However, App Store has been criticized for a lackluster development environment, prompting the company in June 2016 to announce a "renewed focus and energy" on the store. Major changes introduced in the following months include ads in search results, a new app subscription model, and the ability for developers to respond to customer reviews. Additionally, Apple began a process to remove old apps that do not function as intended or that don't follow current app guidelines, with app research firms noticing significant numbers of app removals from the store. Furthermore, with the release of iOS 11 in September 2017, App Store received a complete design overhaul, bringing a greater focus on editorial content and daily highlights, as well as a design similar in style to several of Apple's built-in iOS apps.

Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. It is considered one of the Big Four of technology along with Amazon, Google, and Facebook.The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price tag of its products and limited software titles caused problems, as did power struggles between executives at the company. In 1985, Wozniak stepped away from Apple, while Jobs resigned and founded a new company—NeXT—with former Apple employees.

As the market for personal computers increased, Apple's computers lost share to lower-priced products, particularly ones that ran the Microsoft Windows operating system, and the company was financially on the brink. After more executive job shuffles, CEO Gil Amelio in 1997 bought NeXT to bring Jobs back. Jobs regained leadership within the company and became the new CEO shortly after. He began to rebuild Apple's status, opening Apple's own retail stores in 2001, acquiring numerous companies to create a portfolio of software titles, and changing some of the hardware used in its computers. The company returned to profitability. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and announced the iPhone, which saw critical acclaim and significant financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

Apple is well known for its size and revenues. Its worldwide annual revenue totaled $265 billion for the 2018 fiscal year. Apple is the world's largest information technology company by revenue and the world's third-largest mobile phone manufacturer after Samsung and Huawei. In August 2018, Apple became the first public U.S. company to be valued at over US$1 trillion. The company employs 123,000 full-time employees and maintains 504 retail stores in 24 countries as of 2018. It operates the iTunes Store, which is the world's largest music retailer. As of January 2018, more than 1.3 billion Apple products are actively in use worldwide. The company also has a high level of brand loyalty and is ranked as the world's most valuable brand. However, Apple receives significant criticism regarding the labor practices of its contractors, its environmental practices and unethical business practices, including anti-competitive behavior, as well as the origins of source materials.

Apple Music

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.

Originally strictly a music service, Apple Music began expanding into video in 2016. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.

The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". However, it was praised for its playlist curation, vast library of songs to stream, and its integration with other Apple devices and services. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and bigger emphasis on users' libraries. Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. The service boasts 56 million subscribers around the world as of December 2018.

Apple Store

Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and select third-party accessories.

The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997, and opened the first two physical stores in 2001. Despite initial media speculation that Apple would fail, its stores were highly successful, by passing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 506 stores across 25 countries worldwide as of 2018. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.

In May 2016, Angela Ahrendts, Apple's current Senior Vice President of Retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms. In addition to purchasing products, consumers can get advice and help from "Creative Pros" – individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time. The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close.

Many Apple Stores are located inside shopping malls, but Apple has built several stand-alone "flagship" stores in high-profile locations. It has been granted design patents and received architectural awards for its stores' designs and construction, specifically for its use of glass staircases and cubes. The success of Apple Stores have had significant influence over other consumer electronics retailers, who have lost traffic, control and profits due to a perceived higher quality of service and products at Apple Stores. Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, Apple receives a large number of job applications, many of which come from young workers. Although Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts, there are limited or no paths of career advancement. A May 2016 report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts.

Apple community

The Apple community are people interested in Apple Inc. and its products, who report information in various media. Generally this has evolved into a proliferation of websites, but latterly has also expanded into podcasts (both audio and video), either speculating on rumors about future product releases, simply report Apple-related news stories, or have discussions about Apple's products and how to use them.

Such stories and discussions may include topics related to physical products like the Macintosh and iOS devices (e.g. the iPhone, iPod, and iPad); software and operating systems, like Final Cut Pro, iWork, iOS, and macOS; or even services Apple offers like iCloud, iTunes Store, or Apple Music. Apple enjoys a cult-like following for its platforms, especially following the massive increase in popularity for the brand brought about by the huge increase in sales for all its products that started around the time the company introduced the original iPod in late 2001. The mass usage of computing devices in everyday life, mixed with Apple's vertical integration of its products and services, has helped to bring about this increase in popularity, and combined with a tight-lipped corporate policy about future products, helped foster an interest in the company's activities.

Cog (software)

Cog is an open source audio player for macOS. The basic layout is a single-paned playlist interface with two retractable drawers, one for navigating the user's music folders and another for viewing audio file properties, like bitrate. Along with supporting most audio formats compatible with macOS's Core Audio API, Cog supports a wide array of other audio formats, along with their metadata, which are otherwise unsupported on macOS.In April 2006, Cog joined other Mac OS X audio software Tag and Max in an effort by the respective authors to consolidate Mac OS X open source audio software on the internet. Subsequently, the Cog website was redesigned to Tag and Max's website design, and its forums were also moved to the Tag and Max Forums. In July 2007, Cog moved to its own separate forums shortly before the release of version 0.06. Last build been created in 2013.

In 2015, MacRumors user Vivo made a new audio player Phonix, which is totally based on original Cog code.

IOS

iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that presently powers many of the company's mobile devices, including the iPhone, iPad, and iPod Touch. It is the second most popular mobile operating system globally after Android.

Originally unveiled in 2007 for the iPhone, iOS has been extended to support other Apple devices such as the iPod Touch (September 2007) and the iPad (January 2010). As of March 2018, Apple's App Store contains more than 2.1 million iOS applications, 1 million of which are native for iPads. These mobile apps have collectively been downloaded more than 130 billion times.

The iOS user interface is based upon direct manipulation, using multi-touch gestures. Interface control elements consist of sliders, switches, and buttons. Interaction with the OS includes gestures such as swipe, tap, pinch, and reverse pinch, all of which have specific definitions within the context of the iOS operating system and its multi-touch interface. Internal accelerometers are used by some applications to respond to shaking the device (one common result is the undo command) or rotating it in three dimensions (one common result is switching between portrait and landscape mode). Apple has been significantly praised for incorporating thorough accessibility functions into iOS, enabling users with vision and hearing disabilities to properly use its products.

Major versions of iOS are released annually. The current version, iOS 12, was released on September 17, 2018. It is available for all iOS devices with 64-bit processors; the iPhone 5S and later iPhone models, the iPad (2017), the iPad Air and later iPad Air models, all iPad Pro models, the iPad Mini 2 and later iPad Mini models, and the sixth-generation iPod Touch. On all recent iOS devices, iOS regularly checks on the availability of an update, and if one is available, will prompt the user to permit its automatic installation.

IOS 10

iOS 10 is the tenth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 9. It was announced at the company's Worldwide Developers Conference on June 13, 2016, and was released on September 13, 2016. It was succeeded by iOS 11 on September 19, 2017.iOS 10 incorporates changes to 3D Touch and the lock screen. There are new features to some apps: Messages has additional emojis and third-party apps can extend functionality in iMessage, Maps has a redesigned interface and additional third-party functions, the Home app manages "HomeKit"-enabled accessories, Photos has algorithmic search and categorization of media known as "Memories", and Siri is compatible with third-party app-specific requests, such as starting workouts apps, sending IMs, requesting the Lyft or Uber apps or to use payment functions.

Reviews of iOS 10 were mostly positive. Reviewers highlighted the significant updates to iMessage, Siri, Photos, 3D Touch, and the lock screen as welcome changes. The third-party extension support to iMessage meant it was "becoming a platform", although the user interface was criticized for being difficult to understand. Third-party integration in Siri was "great", although the voice assistant was criticized for not having become smarter than before. Reviewers were impressed with the image recognition technology in Photos, although noting it was still a "work in progress" with a higher error rate than the competition. 3D Touch "finally feels useful" and "works in almost every part of the OS". The lock screen was "far more customizable than before", and reviewers enjoyed that notification bubbles could be expanded to see more information without needing to unlock the phone.

A month after release, iOS 10 was installed on 54% of iOS devices, a "slightly slower migration" than for the release of iOS 9, speculated as being caused by an early release issue that may have "put some [users] off downloading the update". User adoption of iOS 10 steadily increased in the following months, eventually totaling 89% of active devices in September 2017.

IOS 11

iOS 11 is the eleventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 10. It was announced at the company's Worldwide Developers Conference on June 5, 2017, and released on September 19, 2017. It was succeeded by iOS 12 on September 17, 2018.

Among iOS 11's changes: the lock screen and Notification Center were combined, allowing all notifications to be displayed directly on the lock screen. The various pages of the Control Center were unified, gaining custom settings and the ability to 3D Touch icons for more options. The App Store received a visual overhaul to focus on editorial content and daily highlights. A "Files" file manager app allowed direct access to files stored locally and in cloud services. Siri was updated to translate between languages and use a privacy-minded "on-device learning" technique to better understand a user's interests and offer suggestions. The camera had new settings for improved portrait-mode photos and utilised new encoding technologies to reduce file sizes on newer devices. In a later release, Messages was integrated with iCloud to better synchronize messages across iOS and macOS devices. A previous point release also added support for person-to-person Apple Pay payments. The operating system also introduced the ability to record the screen, limited forms of drag-and-drop functionality, and support for augmented reality. Certain new features appeared only on iPad, including an always-accessible application dock, cross-app drag-and-drop, and a new user interface to show multiple apps at once.

iOS 11 received mixed reviews. Critics significantly praised the application dock and new multitasking interface on the iPad, crediting them for renewing the user experience. Further praise was directed at the redesigned Control Center offering customizable toggles, though it was criticized for lack of third-party app support, lack of Wi-Fi network selection ability and for difficult usage on small screen sizes, along with its instability. Critics also noted the new augmented reality development tools, but said their impact would depend on third-party apps and how fast developers embraced them. Praise was also directed at the App Store's redesign and the new file-management tools. Shortly after release, it was discovered that disabling Wi-Fi and Bluetooth connections through the Control Center does not disable the respective chips in the device in order to remain functional for background connectivity, a design decision sparking criticism for "misleading" users and reducing security due to potential vulnerabilities in inactive open connections. The iOS 11.2 update added warning messages and a new toggle color to explain the new functions. iOS 11 has also received continuous criticism from critics and end-users for its perceived stability and performance issues, particularly on older devices; Apple has issued numerous software updates to address such issues and has dedicated iOS 12 mainly toward stability and performance improvements in response.

Two months after release, 52% of iOS devices were running iOS 11, a slower adoption rate than previous iOS versions. The number increased to 85% of devices by September 2018.On June 4, 2018, at the Worldwide Developers Conference, Apple announced its successor, iOS 12.

IOS 12

iOS 12 is the twelfth and current major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 11. It was announced at the company's Worldwide Developers Conference on June 4, 2018. It is similar in aesthetics to iOS 11 but contains numerous performance and battery life improvements and security updates, in addition to added functionalities within native applications. It was released to the public on September 17, 2018.

IOS 5

iOS 5 is the fifth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 4. It was announced at the company's Worldwide Developers Conference on June 6, 2011, and was released on October 12, 2011. It was succeeded by iOS 6 on September 19, 2012.iOS 5 revamped notifications, adding temporary banners that appear at the top of screen and introducing the Notification Center, a central location for all recent notifications. The operating system also added iCloud, Apple's cloud storage service for synchronization of content and data across iCloud-enabled devices, and iMessage, Apple's instant messaging service. For the first time, system software updates can be installed wirelessly, without requiring a computer and iTunes. iOS 5 also featured deep integration with Twitter, introduced multitasking gestures on iPads, and added an easily accessible camera shortcut from the lock screen.

iOS 5 was the subject of criticism for iPhone 4S users, as the initial release had poor battery life, failures of SIM cards, and echoes during phone calls. These problems were fixed in subsequent releases.

IOS 8

iOS 8 is the eighth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 7. It was announced at the company's Worldwide Developers Conference on June 2, 2014, and was released on September 17, 2014. It was succeeded by iOS 9 on September 16, 2015.iOS 8 incorporated significant changes to the operating system. It introduced Continuity, a cross-platform (Mac, iPhone, and iPad) system that enables communication between devices in different product categories, such as the ability to answer calls and reply to SMS on the Mac and iPad. Continuity includes a "Handoff" feature that lets users start a task on one device and continue on another. Other changes included a new Spotlight Suggestions search results feature that provides more detailed results; Family Sharing, where a family can link together their accounts to share content, with one parent as the administrator with permission controls; an updated keyboard with QuickType, providing contextual predictive word suggestions; and Extensibility, which allows for easier sharing of content between apps. Third-party developers got additional features to integrate their apps deeper into the operating system, including support for widgets in the Notification Center, and the ability to make keyboards that users can replace the default iOS keyboard with.

App updates in the release included the new Health app, which can aggregate data from different fitness apps, as well as enabling a Medical ID accessible on the lock screen for emergencies; support for iCloud Photo Library in the Photos app, which enables photos to be synchronized and stored in the cloud; and iCloud Drive, which lets users store files in the cloud and browse them across devices. In iOS 8.4, Apple updated its Music app with a streaming service called Apple Music, and a 24-hour radio station called Beats 1.

Reception of iOS 8 was positive. Critics praised Continuity and Extensibility as major features enabling easier control and interaction between different apps and devices. They also liked the QuickType keyboard word suggestions, and highlighted Spotlight Suggestions for making the iPhone "almost a portable search portal for everything". However, reviewers noted that the full potential for iOS 8 would only be realized once third-party developers integrated their apps to support new features, particularly widgets in the Notification Center.

Roughly a week after release, iOS 8 had reached 46% of iOS usage share. In October 2014, it was reported that the adoption rate had "stalled", only increasing by "a single percentage point" from the previous month. This situation was blamed on the requirement of a high amount of free storage space to install the upgrade, especially difficult for iPhones sold with 8 or 16 gigabytes of maximum storage space. The following December, iOS 8 had reached 63% usage share, a notable 16% increase from the October measurement.

IOS 9

iOS 9 is the ninth major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 8. It was announced at the company's Worldwide Developers Conference on June 8, 2015, and was released on September 16, 2015. It was succeeded by iOS 10 on September 13, 2016.iOS 9 incorporated many feature updates to built-in apps. Most notably, Notes received the ability to draw sketches with different tools, image insertion, prominent visual appearance for website links and map locations, and advanced list formatting; an all-new Apple News app aggregates articles from different sources; and Apple Maps received mass transit support, although in a limited number of locations at launch. Major new system updates include proactivity, where Siri and advanced search are combined to make the operating system more contextually aware of information (such as time and location), and can provide the user with information ahead of time. For searching, the proactive intelligence can display instant results in a widget-like format, including weather, sports, news, and more. iOS 9 also added multiple forms of multitasking to the iPad. In iOS 9.3, Apple added a Night Shift mode that changes the color of the device's display to a warmer, less "blue light" shade, to prevent any potential negative screen effect on users' circadian rhythms. Additionally, iOS 9 brought new user experience functions, including Quick Actions, and Peek and Pop, based on the touch-sensitive display technology in the iPhone 6S. Quick Actions are shortcuts on home screen app icons. Users can preview ("Peek") at content without moving away from the current screen before they enter ("Pop") the previewed content into full view.

Reception of iOS 9 was positive. Critics praised proactivity and Siri for making the Notification Center a central location for all information, and the potential for future updates to improve the functionality. The new multitasking features for the iPad were complimented, as were drawing and photo insertion in the Notes app. However, Apple News was criticized for a low number of decent-looking articles, and Apple Maps was criticized for the limited geographical availability of mass transit support.

Five days after release, Apple announced that iOS 9 had been installed on more than 50% of "active" iOS devices, which Apple described as the "fastest adoption rate ever for a new operating system".

IPhone 7

iPhone 7 and iPhone 7 Plus are smartphones designed, developed, and marketed by Apple Inc. It is the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco by Apple CEO Tim Cook, and were released on September 16, 2016, succeeding the iPhone 6S and iPhone 6S Plus as the flagship devices in the iPhone series. Apple also released the iPhone 7 and 7 Plus in numerous countries worldwide throughout September and October 2016. They were succeeded as flagship devices by the iPhone 8 and iPhone 8 Plus on September 22, 2017, and the iPhone X on November 3, 2017. The iPhone X was discontinued almost a year later on September 12, 2018.The iPhone 7's overall design is similar to the iPhone 6S, but introduces new color options (matte black and jet black), water and dust resistance, a new capacitive, static home button, and removes the 3.5 mm headphone jack. The device's internal hardware also received upgrades, including a heterogeneous quad-core system-on-chip with improved system and graphics performance, and upgraded 12 megapixel rear-facing cameras with optical image stabilization on all models and an additional telephoto lens on the iPhone 7 Plus model to provide enhanced zoom capabilities.

Reception of the iPhone 7 was mixed. Although reviewers noted the improvements to the camera, especially the dual rear camera on the Plus model, they also stated that the iPhone 7 did not make significant changes to the display or build quality, where competing flagship smartphones surpassed the quality of the iPhone 7.

Many reviews highlighted the controversial removal of the 3.5 mm headphone jack; some critics argued that the change was meant to bolster licensing of the proprietary Lightning connector and the sales of Apple's own wireless headphone products, and questioned the effects of the change on audio quality. Apple was also mocked by critics for Phil Schiller's statement that such a drastic change required "courage".

The iPhone 7 has been the subject of several reported issues, most notably a hissing noise during heavy usage of the phones and significant differences in performance between device variants. Apple has not released sales numbers for iPhone 7, but multiple U.S. carriers reported that it was in high demand on launch. Subsequent reports at the end of 2016 stated that Apple had reduced production of the models due to "sluggish" sales and decreasing demand, though sales research after the first quarter of 2017 placed the devices as the best-selling smartphones in the world.

IPhone 8

The iPhone 8 and iPhone 8 Plus are smartphones designed, developed, and marketed by Apple Inc. It is the eleventh generation of the iPhone. They were announced on September 12, 2017, alongside the higher-end iPhone X, at the Steve Jobs Theater in the Apple Park campus, and were released on September 22, 2017, succeeding iPhone 7 and iPhone 7 Plus.

Besides the addition of a glass back, the designs of iPhone 8 and 8 Plus are largely similar to that of their predecessors. Notable changes include the addition of wireless charging, a faster processor, and improved cameras and displays. The iPhone 8 and 8 Plus share most of their internal hardware with the iPhone X.

Reception of the phones was mixed, with reviewers praising the addition of wireless charging and the new Apple A11 processor, while significantly criticizing the aging design.

IPhone X

iPhone X (Roman numeral "X" pronounced "ten") is a smartphone designed, developed, and marketed by Apple Inc. It was the eleventh generation of the iPhone. It was announced on September 12, 2017, alongside the iPhone 8 and iPhone 8 Plus, at the Steve Jobs Theater in the Apple Park campus. The phone was released on November 3, 2017, marking the iPhone series' tenth anniversary.

The iPhone X is intended to showcase what Apple considers technology of the future, specifically adopting OLED screen technology for the first time in iPhone history, as well as using a glass and stainless-steel form factor, offering wireless charging, and removing the home button in favor of introducing a new bezel-less design, almost removing all the bezels in the smartphone and not having a "chin", unlike many Android phones. It also released a new type of password authentication called Face ID. Face ID is a new authentication method using advanced technologies to scan the user's face to unlock the device, as well as for the use of animated emojis called Animoji. The new, nearly bezel-less form factor marks a significant change to the iPhone user interaction, involving swipe-based gestures to navigate around the operating system rather than the typical home button used in every previous iteration of the iPhone lineup. At the time of its November 2017 launch, its price tag of US$999 also made it the most expensive iPhone ever, with even higher prices internationally due to additional local sales and import taxes.

The iPhone X received mixed reviews. Its display and build quality were universally praised, and the camera also scored positively on tests. The phone received particularly polarized reception due to the sensor housing "notch" at the top of the screen and the introduction of an all-new authentication method. The notch was heavily mocked by users on social media, although app developers responded either neutrally or positively to the changes it brought to the user experience in their apps and games. Reviewers had mixed reactions, with some condemning it and others acknowledging it as unusual in the first moments of use before getting accustomed to its presence. Face ID facial recognition was praised for its simple setup, but criticized for requiring direct eyes on the screen, though that option can be disabled within the system preferences.

Along with the iPhone 6s, its Plus variant, and the iPhone SE, the iPhone X was discontinued on September 12, 2018 following the announcement of the new iPhone XS, iPhone XS Max and iPhone XR devices. As a result, with a shelf life of just over 10 months, the iPhone X had the shortest ever tenure as the flagship device in the history of the iPhone.

On November 22, 2018, Apple has reportedly resumed production of the iPhone X due to weak sales of its successors. The iPhone X remains discontinued, but as of February 2019, Apple started selling refurbished models for $769.

IPhone XS

iPhone XS and iPhone XS Max (stylized as iPhone Xs and iPhone Xs Max, Roman numeral "X" pronounced "ten") are smartphones designed, developed and marketed by Apple Inc. They are the twelfth-generation flagships of the iPhone, succeeding the iPhone X. They were announced on September 12, 2018 alongside the lower-priced iPhone XR at the Steve Jobs Theater in Apple Park, Cupertino by Apple CEO Tim Cook, with pre-orders beginning September 14, 2018 and official release on September 21, 2018.The XS Max is the first plus-sized iPhone in the new bezel-less form factor, as the 2017 iPhone X did not have a larger variant. Upon the release of the XS and XS Max, the X was discontinued, meaning that its shelf life of only 10 months was the shortest ever tenure as flagship device in the history of the iPhone. At release the XS and XS Max had starting prices of $999/$1099 in the US, £999/£1099 in the UK, €1149/€1249 in Europe, RMB8699/RMB9599 in China and Rs99900/Rs109900 in India.

MacOS Mojave

macOS Mojave ( mo-HAH-veh) (version 10.14) is the fifteenth major release of macOS, Apple Inc.'s desktop operating system for Macintosh computers. The successor to macOS High Sierra, it was announced at WWDC 2018 on June 4, 2018 and was released to the public on September 24, 2018.macOS Mojave brings several iOS apps to the desktop operating system, including Apple News, Voice Memos, and Home. It also includes a much more comprehensive "dark mode", and is the final version of macOS to support 32-bit apps.The operating system's name refers to the Mojave Desert, and is the latest California-themed name in a series begun with OS X Mavericks.

Siri

Siri (pronounced ) is a virtual assistant that is part of Apple Inc.'s iOS, watchOS, macOS, and tvOS operating systems. The assistant uses voice queries and a natural-language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Internet services. The software adapts to users' individual language usages, searches, and preferences, with continuing use. Returned results are individualized.

Siri is a spin-off from a project originally developed by the SRI International Artificial Intelligence Center. Its speech recognition engine was provided by Nuance Communications, and Siri uses advanced machine learning technologies to function. Its original American, British, and Australian voice actors recorded their respective voices around 2005, unaware of the recordings' eventual usage in Siri. The voice assistant was released as an app for iOS in February 2010, and it was acquired by Apple two months later. Siri was then integrated into iPhone 4S at its release in October 2011. At that time, the separate app was also removed from the iOS App Store. Siri has since become an integral part of Apple's products, having been adapted into other hardware devices over the years, including newer iPhone models, as well as iPad, iPod Touch, Mac, AirPods, Apple TV, and HomePod.

Siri supports a wide range of user commands, including performing phone actions, checking basic information, scheduling events and reminders, handling device settings, searching the Internet, navigating areas, finding information on entertainment, and is able to engage with iOS-integrated apps. With the release of iOS 10 in 2016, Apple opened up limited third-party access to Siri, including third-party messaging apps, as well as payments, ride-sharing, and Internet calling apps. With the release of iOS 11, Apple updated Siri's voices for more clear, human voices, started supporting follow-up questions and language translation, and additional third-party actions.

Siri's original release on iPhone 4S in 2011 received mixed reviews. It received praise for its voice recognition and contextual knowledge of user information, including calendar appointments, but was criticized for requiring stiff user commands and having a lack of flexibility. It was also criticized for lacking information on certain nearby places, and for its inability to understand certain English accents. In 2016 and 2017, a number of media reports have indicated that Siri is lacking in innovation, particularly against new competing voice assistants from other technology companies. The reports concerned Siri's limited set of features, "bad" voice recognition, and undeveloped service integrations as causing trouble for Apple in the field of artificial intelligence and cloud-based services; the basis for the complaints reportedly due to stifled development, as caused by Apple's prioritization of user privacy and executive power struggles within the company.

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