MAVTV (originally known as Maverick Television) is an American cable and satellite television channel owned by the automotive lubricant company Lucas Oil, a ubiquitous presence in the motorsports world, which mainly airs programming focused around motorsports and programming for automotive enthusiasts. Bob Patison serves as the network's president.
|Launched||October 1, 2004|
|Owned by||Lucas Oil|
|Picture format||480i (SDTV)|
|Formerly called||Maverick Television (2004-12)|
|DirecTV||Channel 214 (HD/SD)|
|AT&T U-verse||Channel 1105|
|Verizon FiOS||Channel 810 (HD)|
MAVTV launched on October 1, 2004 based out of Atlanta with distribution limited to select cable companies, with the name a shortening of Maverick Television (the network's name at launch). The network was privately held and founded by four former executives from Showtime Networks—Steve Severn, Steve Smith, Doug Jost, Rob Stevens. It had no connections to the NBA's Dallas Mavericks or Mark Cuban, their owner.
In October 2011, longtime partner lubricants company Lucas Oil purchased Maverick Television; the company had provided and sponsored most of the network's motorsports rights even before their purchase, and the network was likely to go dark without the purchase as programming rights had deteriorated towards barter programming and heavy repeats of library content. The network was quickly reformatted away by the new management from a completely male focus featuring lowbrow comedies, low-tier male targeting programming and Canadian content dramas with low cost purchase rights, and late night shows featuring women in bikini shoots towards a general family programming direction.
On July 4, 2012, Lucas re-branded the network, shortening the name to MAVTV (now all capitalized), but with the MAV initials standing for "Movies, Action, and Variety" with the addition of films and more concert programming to the schedule, and a gradual drawdown of racing-related programming to a smaller, yet important part of the schedule to maintain its cable carriage mainly among digital sports tiers, including the Lucas Oil Off Road Racing Series and the Lucas Oil Pro Pulling League.
Until 2015, the network also aired classic programming such as The Lone Ranger, Starsky & Hutch, and Bonanza, along with films. However, the recovery of the network's revenues under Lucas Oil, along with heavy competition in the classic television rights race from digital over-the-air networks such as MeTV, Antenna TV and movies networks like Movies! and getTV meant that the network began to draw down non-motorsports programming by the start of 2016. The conversion of Fox's Speed to the general-interest Fox Sports 1 also left a plethora of motorsports rights for other networks to pick up, which MAVTV took advantage of. The network also carries motorboat racing and various events from the Federation of International Motorcycling, including ice speedway and motorcycle speedway events.
The network's 1080i high definition fee was launched during the fall of 2008. The standard definition version of the network is downscaled from the HD master feed at the cable operator's headend level.
Before Lucas Oil took over full management of the network, MAVTV carried programming such as the second season of Rad Girls, SpeedFreaks, Women's Flat Track Roller Derby, American Tailgater, AMA Motorcycle Racing, Wrestlicious TakeDown, Ultimate Combat Experience, Bikini AllStars and Best of the Best. In addition, MAVTV presented the male-specific documentary series Manumentaries. Except for existing Lucas Oil programming and the AMA, none of this programming currently remains on the network's schedule. Overnights had been filled by music video/interactive SMS programming from NOYZ via a time brokerage agreement before that company went bankrupt in early 2008.
In 2007, MAVTV struck a deal with the Women's Flat Track Derby Association to broadcast two of the three roller derby finals: the Eastern Regional Tournament (Heartland Havoc, which was broadcast as a series of one-hour weekly episodes) and the National Championships (Texas Shootout).
MAVTV contracted with the Automobile Racing Club of America, the auto racing sanctioning body, to air at least 6 races in 2008, including both 100-mile dirt races at the Illinois State Fairgrounds in Springfield, and the Southern Illinois State Fairgrounds in DuQuoin. SpeedFreaks hosts Kenny Sargent and Crash Gladys also appeared on episodes of the Lucas Motorsports hour.
MAVTV did their 1st live motorsports event, the Lucas Oil Challenge Cup featuring the Lucas Oil Off Road Racing Series on October 27, 2013 from Lake Elsinore Motorsports Park. They will also do live coverage of the Lucas Oil Chili Bowl Nationals, one of the biggest midget car races every year. The East Bay Winter Nationals from the Lucas Oil Late Model Dirt Series and all Moto1 rounds of the Lucas Oil AMA Pro Motorcross championship in 2014. They will also cover several King of the Cage MMA events live in 2014.
In 2014, MAVTV partnered with professional road racing series Pirelli World Challenge to air the Pirelli World Challenge Touring Car Championship.
On April 27, 2010, MAVTV signed a deal with Sony Pictures giving them access to select titles from Sony's film library. The deal was part of MAVTV's programming strategy to expand its schedule and abandon their former all-male programming direction. The network added films from the Warner Bros. library in July 2012. These deals eventually expired though as mentioned above, and MAVTV eventually went to an all-motorsports schedule by the start of 2016.
Key people at MAVTV include:
As per an email sent to its subscribers, Verizon FiOS removed the channel from its TV service along with Youtoo TV, Blue Highways TV, and Black Belt TV as of December 31, 2012, making it available as an "On Demand" service. However, the channel returned to Verizon FiOS on June 10, 2014.
Dish Network previously carried MAVTV in high definition from May 8, 2009 to May 12, 2015. Dish dropped the channel as MAVTV and its parent company Lucas Oil failed to reach a new agreement to continue carrying the channel.
The 1997 Marlboro 500 was the 17th and last round of the 1997 CART season. It happened on September 28, 1997, at the then brand-new California Speedway.1998 Marlboro 500 Presented by Toyota
The 1998 Marlboro 500 Presented by Toyota was the nineteenth and final round of the 1998 CART FedEx Championship Series season. The race was held 1 November 1998, and was the 2nd running of the Marlboro 500 at California Speedway. It was won by Jimmy Vasser who passed Greg Moore at a final lap restart of a long race, which took well over 3 hours and also had many retirements. This marks the final Champ Car race for the Three Time World Champion Bobby Rahal.2002 The 500
The 2002 The 500 presented by Toyota was the eighteenth round of the 2002 CART FedEx Champ Car World Series season, held on November 3, 2002 at the California Speedway in Fontana, California, United States.
The race was won by Jimmy Vasser, the final Champ Car victory for the 1996 season champion. The race was completed in 2 hours, 33 minutes, 42.9877 seconds, for an average speed of 195.185 MPH under the common 2.000 mile measuring standard used by NASCAR and INDYCAR. Because of CART's discrepancy in listing the track at 2.029 miles for a 507.25 mile race, they listed the average speed at 197.995 MPH. Regardless, it was the record for the fastest 500 mile race ever contested until it was broken at the 2014 Pocono IndyCar 500 (2:28:13).The 500 at Fontana was the final 500 mile race in Champ Car history. A 500-mile race scheduled at the same race track in 2003, the 2003 King Taco 500, was cancelled because of wildfires in Southern California. No further 500 mile races were scheduled by CART for the remainder of its history. Also, other than the famed Indianapolis 500, it was the last 500-mile open wheel race for ten years, when IndyCar Series held the 2012 MAVTV 500 IndyCar World Championships at Fontana as the season finale.2003 King Taco 500
The 2003 King Taco 500 was to have been the nineteenth and final round of the 2003 CART World Series season on November 9, 2003 at the California Speedway in Fontana, California. However, the event was canceled because of a series of large wildfires in the San Bernardino Mountains north of the speedway.
The wildfire, which was dubbed the Old Fire, started on October 25, was just one of many in the Southern California region at the time. Because of concerns about the air quality, spectator and driver safety and worries that safety equipment and volunteers needed for the race would be occupied in fighting the fires, the race was initially postponed on October 28. When attempts to find a date to reschedule the event failed, the race was officially cancelled on October 29. A scheduled NASCAR Winston West Series support race was also cancelled. Points leader Paul Tracy had already clinched the season championship following the previous race at Surfers Paradise.2012 MAVTV 500 IndyCar World Championships
The 2012 MAVTV 500 IndyCar World Championships was the 15th and final race of the 2012 IndyCar Series season. The event took place on September 15, at the 2.000-mile (3.219 km) Auto Club Speedway in Fontana, California. It was the first IndyCar race at this facility since 2005, the first 500-mile open-wheel race outside Indianapolis since the CART-sanctioned 2002 The 500 at Fontana, and the first 500-mile IndyCar Series race outside Indianapolis.The race, originally scheduled for 400 miles (200 laps), as was the case for the 2002–05 IndyCar races at Auto Club Speedway, reverted to the classic 500 mile, 250-lap distance used at the Ontario Motor Speedway for major races and both the six CART FedEx Championship Series races (1997–2002) and the first 20 NASCAR Sprint Cup races (1997–2010) held at Auto Club Speedway. Attendance at the event was estimated to be 25,000 to 30,000 people.2013 ARCA Racing Series
The 2013 ARCA Racing Series presented by Menards was the 61st season of the ARCA Racing Series. The season began on February 16 with the Lucas Oil 200 presented by MAVTV American Real and ended on October 4 with the Kansas ARCA 150. James Hylton retired from driving at the end of the season at the age of 79.2013 MAVTV 500 IndyCar World Championships
The 2013 MAVTV 500 IndyCar World Championships was the 19th and final race of the 2013 IndyCar Series season. The event took place on October 19, at the 2.000-mile (3.219 km) Auto Club Speedway in Fontana, California.
It was the final race for Izod as the series' main sponsor, as Verizon Communications took over as title sponsor from 2014.2014 MAVTV 500 IndyCar World Championships
The 2014 MAVTV 500 IndyCar World Championships was the 18th and final race of the 2014 IndyCar Series season. The event took place on August 30, at the 2.000-mile (3.219 km) Auto Club Speedway in Fontana, California.2015 MAVTV 500
The 2015 MAVTV 500 IndyCar race was an open-wheel motorsport event held on June 27, 2015, at the 2.000-mile (3.219 km) oval course at the Auto Club Speedway in Fontana, California. It marked the 11th round of the 2015 season and unlike the previous season, was not the championship's final race of the season.
The race featured an IndyCar Series record 80 lead changes. The race was the first race since the 2011 IZOD IndyCar World Championship to feature pack-style racing. While many observers applauded the race as being the most exciting race in IndyCar history (Jan Wagner of the Del Mar Times called it "one of the best IndyCar races ever"), others questioned the racing as being too dangerous. The race ended with a spectacular airborne crash from Ryan Briscoe, who was uninjured.2017 ARCA Racing Series
The 2017 ARCA Racing Series presented by Menards was the 65th season of the ARCA Racing Series. The season began on February 18 with the Lucas Oil 200 Driven by General Tire and ended on October 20 with the Kansas 150. Austin Theriault, driving for the Ken Schrader Racing team, won the drivers' championship on the strength of seven wins. Dalton Sargeant, winner of three races, was runner-up to Theriault.2018 ARCA Racing Series
The 2018 ARCA Racing Series presented by Menards was the 66th season of the ARCA Racing Series. The season began on February 10 with the Lucas Oil 200 Driven by General Tire at Daytona International Speedway and ended on October 19 with the Kansas ARCA 150. Races were broadcast on FS1, FS2 and MAVTV. Sheldon Creed won the championship, ahead of MDM Motorsports teammate Zane Smith.2019 ARCA Menards Series
The 2019 ARCA Menards Series is the 67th season of the ARCA Menards Series. Sheldon Creed enters as the defending champion. It will be the first complete season for ARCA under ownership by NASCAR and the last season before it is integrated with the NASCAR K&N Pro Series.
On February 9, 2019, hours before the season-opening Lucas Oil 200, ARCA announced that the series would be renamed to the ARCA Menards Series for at least 2019 and 2020. Menards had previously been a presenting sponsor for ARCA.Bob Patison
Robert "Bob" Patison is President of MAVTV Motorsports Network as well as Executive Vice-President and General Counsel of Lucas Oil Products, Inc. His corporate responsibilities include overseeing Lucas Oil Production Studios and Team Lucas marketing and advertising programs.Under Patison’s corporate and legal oversight and as the number two executive to Forrest Lucas, Lucas Oil Products, Inc has become the world leader in the production of high performance lubricants and problem solving additives. The company boasts the largest variety of shelf products of any oil company in the United States, retailing at more than 30,000 auto parts stores nationwide and at every truck stop in America. Now in its 25th year, Lucas Oil has two major plants in the United States, the original one, a converted lemon juice factory in Corona, California, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas and MAVTV; and a state-of-the-art 350,000 square foot facility in Corydon, Indiana.Dave Despain
Dave Despain (born May 20, 1946) is an American motorsports journalist. He was the host of WindTunnel with Dave Despain on Speed Channel, and NASCAR Inside Nextel Cup, until the former was cancelled during the demise of Speed and the latter underwent a format change at the beginning of the 2008 NASCAR Season. On December 14, 2013 Despain announced on Twitter that he would be moving to MAVTV in 2014 to provide color commentary during races held on the channel and host a show called The Dave Despain Show.Lucas Oil
Lucas Oil Products, Inc. is an American manufacturer and distributor of automotive oil, additives, and lubricants. It was founded by trucker Forrest Lucas and his wife Charlotte in 1989. The company is a medium size manufacturer of lubricants, including engine oils, greases, gear lubes, as well as problem-solving additives and car-care products. It produces and markets approximately 270 formulations in 40 countries. In the U.S., Lucas Oil is sold in more than 30,000 auto parts stores, displaying the most variety of shelf products of any oil company and at truck stops nationwide. Lucas Oil has two major plants in the United States. The original plant is located in Corona, California, which also houses Lucas Oil Corporate Headquarters, Lucas Oil Production Studios, Team Lucas, LucasOilRacingTV and the Lucas owned motorsports network, MAVTV. In 2003 it opened a new production plant in Corydon, Indiana and expanded with an additional, multimillion dollar, 350,000-square-foot facility in 2014.MAVTV 500
The MAVTV 500 was an IndyCar Series race held at Auto Club Speedway in Fontana, California. The event represented a continuous lineage of open wheel oval racing in the Southern California-area that dates back to 1970. Since 2012, the event had been sponsored by MAVTV, a motorsports cable channel owned by Lucas Oil.
For many years in the late 1990s and early 2000s, the race served as the season finale for the CART series. From 2012-2014, it served as the finale for the IndyCar Series.In 2015, the race was moved to June. Despite several journalists calling the 2015 edition one of the best IndyCar races, the race did not return on the schedule for 2016.MAVTV Canada
MAVTV Canada is a Canadian English language exempt Category B specialty channel owned by Neon Star Sports & Entertainment Inc. The MAVTV Canada brand and much of its programming is licensed from Lucas Oil, owners of the American channel, MAVTV. The channel broadcasts programs related to motorsports and other automotive shows.Rad Girls
Rad Girls was a stunt and prank television show which aired on the music network Fuse TV and then on MavTV. The show's format was essentially a female version of MTV's Jackass, with three female performers: Ramona Cash, Munchie, and Darling Clementine, doing stunts and pranks that involve disgusting food, bodily excretions, and debauchery.According to the trio's MySpace page, Fuse decided to change format to exclusively music-based programming, thus not renewing Rad Girls for a second season. Over 4,000 ardent fans of Rad Girls signed an online petition ("Bring Back the Rad Girls!") to get the show back on the air, but their contract with Fuse ended in February 2008. Rad Girls Season 2 premiered on November 7, 2008 on MavTV, an HD network oriented towards male viewers.
The program has also aired internationally, on five continents: Australia (XYZ Networks), New Zealand (C4 New Zealand), Canada (Alliance Atlantis Broadcasting Inc.), UK (MTV Networks Europe), South Africa (M-Net), Brazil (Globosat), and Korea (Dong ah TV).Sports broadcasting contracts in the United States
This page refers to sports broadcasting contracts in the United States.