Lonely Planet

Lonely Planet is a large travel guide book publisher.[3] As of 2011, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps.[4]

Lonely Planet
Lonely Planet
Parent companyLonely Planet Global, Inc.
FoundersTony Wheeler
Maureen Wheeler
Country of originAustralia
Headquarters locationFranklin, Tennessee
Key people
  • Luis Cabrera (CEO)
Publication typesBooks
Mobile apps
Nonfiction topicsTravel guides
Owner(s)Brad Kelley
No. of employees400 staff, 200 authors[2]
Official websitewww.lonelyplanet.com
2008TIBE Day4 Hall1 AustraliaPavilion TheWheelers
Maureen and Tony Wheeler, co-founders of Lonely Planet


Early years

Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.[5][6]

The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.[7] Lonely Planet's first book, Across Asia on the Cheap,[8] had 94 pages, was written by the couple in their home.[9] The original print run consisted of stapled booklets.[10]

Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.[11]


Lonely Planet Australia travel guide 16th Edition
Lonely Planet's Australia guide, 16th edition (2011)

The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981,[12] and expanded to rest of the world.[4] Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote. His writing was instrumental to the rise of Lonely Planet. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides.[9]

By 1999, Lonely Planet had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees.[4]

Wheelers' sale to BBC

In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time.[9] The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%. Lonely Planet's digital presence included 140 apps and 8.5 million unique users for lonelyplanet.com, which hosted the Thorn Tree travel forum.[13] BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.[14]

BBC's sale to NC2

By 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Kelley's NC2 Media for US$77.8 million (£51.5 million)—, at nearly an £80 million (US$118.89 million) loss.[15]

Lonely Planet's former headquarters in Footscray


Lonely Planet's online community, the Thorn Tree,[16] was created in 1996. It is named for a Naivasha thorn tree (Acacia xanthophloea) that has been used as a message board for the city of Nairobi, Kenya since 1902.[17] The tree still exists in the Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Lonely Planet support.

In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller. It is available in digital versions for a number of countries.[18]

Lonely Planet also had its own television production company, which has produced series, such as Globe Trekker, Lonely Planet Six Degrees, and Lonely Planet: Roads Less Travelled.[19] Toby Amies and Asha Gill ( both British TV presenters ) took part in the Lonely Planet Six degrees.


A mention in a Lonely Planet guidebook can draw large numbers of travellers, which changes places mentioned. For example, Lonely Planet has been blamed for the rise of what is sometimes referred to as 'the Banana Pancake Trail' in South East Asia.[20][21]

In 1996, in response to a "Visit Myanmar" campaign by the Burmese military government, the Burmese opposition National League for Democracy (NLD) and its leader Aung San Suu Kyi called for a tourism boycott.[22] As the publication of Lonely Planet's guidebook to Myanmar (Burma) is seen by some as an encouragement to visit that country, this led to calls for a boycott of Lonely Planet.[23] Lonely Planet's view is that it highlights the issues surrounding a visit to the country, and that it wants to make sure that readers make an informed decision.[24] In 2009, the NLD formally dropped its previous stance and now welcomes visitors "who are keen to promote the welfare of the common people".[22]

In March 2019, Lonely Planet posted a video in Facebook falsely claiming that the Banaue Rice Terraces in the Philippines were created by "Chinese", leading to criticism. The magazine later tweeted in April 2019 that their Facebook video was indeed "misleading", and that they would update the next Philippines book edition, but will not pull out current editions that already wrongfully state that the terraces were made by the Chinese.[25][26]

See also


  1. ^ Trade
  2. ^ "About Us". Lonely Planet. Retrieved 5 March 2011.
  3. ^ Fildes, Nic (2 October 2007). "BBC gives Lonely Planet guides a home in first major acquisition". The Independent. Retrieved 5 March 2011.
  4. ^ a b c Charles Bethea (27 March 2014). "The 25-Year-Old at the Helm of Lonely Planet". Outside Magazine. Retrieved 26 May 2014.
  5. ^ "Asia's overland route". LiveJournal. 20 July 2006. Archived from the original on 24 February 2012. Retrieved 5 March 2011.
  6. ^ MacLean, Rory (2007). Magic bus: on the hippie trail from Istanbul to India. Penguin Books. ISBN 978-0-14-101595-8.
  7. ^ Wheeler, Tony; Wheeler, Maureen (2007). Unlikely Destinations: The Lonely Planet Story. Periplus Editions. ISBN 978-0-7946-0523-0.
  8. ^ "Lonely Planet Publications Pty Ltd". fundinguniverse.com. Retrieved 5 March 2011.
  9. ^ a b c Carole Cadwalladr (7 October 2007). "Journey's end for the guidebook gurus?". The Observer. Retrieved 26 May 2014.
  10. ^ Emily Brennan (7 June 2013). "A Lonely Planet Founder Looks Back". The New York Times. Retrieved 26 May 2014.
  11. ^ Tony Wheeler (1975). Across Asia on the Cheap: A Complete Guide to Making the Overland Trip. Lonely Planet Publications. ISBN 978-0-9598080-2-5.
  12. ^ Steves, Rick (24 November 2007). "Tony Wheeler's "Lonely Planet"". ricksteves.com. Retrieved 24 November 2007.
  13. ^ Mark Sweney (18 February 2011). "BBC to buy out Lonely Planet". The Guardian. Retrieved 26 May 2014.
  14. ^ "BBC takes last slice of Planet". The Sydney Morning Herald. 20 February 2011. Retrieved 5 March 2011.
  15. ^ Eric Pfannner (19 March 2013). "U.S. Buyer for BBC's Book Unit on Travel". The New York Times. Retrieved 26 May 2014.
  16. ^ "Thorn Tree Travel Forum". Lonely Planet. Retrieved 5 March 2011.
  17. ^ Mary Fitzpatrick; Tim Bewer; Matthew Firestone (2009). East Africa. Lonely Planet. p. 290. ISBN 978-1-74104-769-1.
  18. ^ Clampet, Jason (3 November 2014). "Skift Forum Video: Lonely Planet's CEO on the Future of Travel Content". skift.com.
  19. ^ "Lonely Planet: Roads Less Travelled". National Geographic Channel Australia and New Zealand. Archived from the original on 6 November 2009. Retrieved 24 August 2010.
  20. ^ Todhunter, Colin. "Madras and The Lonely Planet People". hackwriters.com. Retrieved 24 August 2010.
  21. ^ Priestley, Harry (July 2008). "Pictures courtesy of Lonely Planet Publications". chiangmainews.com. Retrieved 10 August 2010.
  22. ^ a b Ben Doherty (30 May 2011). "Suu Kyi's party ends opposition to tourism". The Sydney Morning Herald. Archived from the original on 2 June 2011.
  23. ^ "Unions call to boycott Lonely Planet". 22 February 2008. Retrieved 24 August 2010.
  24. ^ Wheeler, Tony; Wheeler, Maureen. "Responsible travel". Lonely Planet. Retrieved 24 August 2010.
  25. ^ http://www.cnnphilippines.com/lifestyle/2019/4/2/lonely-planet-apology.html
  26. ^ https://newsinfo.inquirer.net/1102274/lonely-planet-admits-error-in-banaue-rice-terraces-video-misleading

Aoloau is a village in the west of Tutuila Island, American Samoa. It is located inland, 5 miles (8 km) southwest of Pago Pago. It is also known as A’oloaufou, which means "new A’olou". An abandoned area in town is known as A'olautuai, which means Old A’oloau’. Aoloau nickname is Nuu Puaolele which it mean the Fog Viilage. The village is reached from a road near Shins Mart in the village of Pava'ia'i. It sits inland, high on the central plain of Tutuila. It has an elevation of 1,340 ft (410 m). A hiking trail from A’oloaufou leads down to A'asu on Massacre Bay.

Ais kacang

Ais kacang (Malay pronunciation: [aɪs ˈkatʃaŋ]), literally meaning "bean ice", also commonly known as ABC (acronym for Air Batu Campur [air ˈbatu tʃamˈpʊr], meaning "mixed ice"), is a Malaysian dessert which is also common in Singapore (where it is called ice kachang) and Brunei.Traditionally, an ice shaving machine is used to churn out the shaved ice used in the dessert, originally hand cranked but now more often motorised. Many Southeast Asian coffee shops, hawker centres, and food courts offer this dessert.

Armenia in the Eurovision Song Contest 2013

Armenia participated in the Eurovision Song Contest 2013 in Malmö, Sweden. The Armenian entry was selected through a combination of an internal selection to select the artist and a national final to select the song, organised by the Armenian broadcaster Public Television of Armenia (ARMTV). Dorians represented Armenia with the song "Lonely Planet", which qualified from the second semi-final of the competition and placed 18th in the final, scoring 41 points.


Bekal is a small town in the Kasaragod district on the West coast of the state of Kerala, India.There are several attractions in the area: the giant keyhole shaped Bekal Fort, the golden expanse of a beautiful beach surrounding the fort, backwaters and hill destinations and the water sport facilities nearby. Kasaragod is a beautiful town poised at the Northern extreme of Kerala 16 km south of the town on the National Highway, is the largest and best preserved fort in the whole of Kerala, bordered by a splendid beach. Shaped like a giant keyhole, the historic Bekal Fort offers a superb view of the Arabian Sea from its tall observation towers, which had huge cannons a couple centuries ago. The state of Kerala is reviewing a plan to start seaplane services connecting Bekal with Kollam Ashtamudi, Kumarakom, Punnamada and famous Paravur backwaters. Bekal in Northern Kerala came into one of the top ten travel destinations selected by Lonely Planet.Local roads have access to NH.66 which connects to Mangalore in the north and Calicut in the south. The nearest railway station is Kanhangad on Mangalore-Palakkad line. There are airports at Mangalore and Calicut And Kannur.


Bopis (bópiz in Spanish) is a piquant Filipino dish of pork or beef lungs and heart sautéed in tomatoes, chilies and onions.This spicy Filipino dish has Spanish origins, but the meaning in its original language, and even region of origin, are now lost.


Chulumani is a municipality in Bolivia. It is the capital of the Sud Yungas region. Agriculture dominates the area, which produces bananas, coffee, and coca leaves. Chulumani is subtropical with warm temperatures and high humidity.

Although the city is not as popular for tourists as Coroico, Chulumani is also part of the Yungas Road. One landmark on the road to Chulumani is the 'Castillo de los Patos' which is situated beside the Chaco waterfall. A few kilometers away from Chulumani is the Apa-Apa Ecological Reserve [1].

Many travel sites have advice for touring the area. Lonely Planet adds, "The only time Chulumani breaks its pervasive tranquility is during the week following August 24, when it stages the riotous Fiesta de San Bartolomé."

Experimental travel

Experimental tourism is a novel approach to tourism in which visitors do not visit the ordinary tourist attractions (or, at least not with the ordinary approach), but allow whim to guide them. It is an alternative form of tourism in which destinations are chosen not on their standard touristic merit but on the basis of an idea or experiment. It often involves elements of humor, serendipity, and chance.

There are a number of approaches to experimental tourism:

Aerotourism – in which a tourist visits the local airport and explores it without going anywhere.

Alphatourism – in which a tourist finds the first street alphabetically on a map, and the last street alphabetically, draws a straight line (or any other figure they desire) between them, and walk the path between the two points.

Alternating Travel – in which a tourist leaves their front door, turns right, turns left at the next intersection, turns right at the next, and so on, alternating each direction, until they are unable to continue because of an obstruction.

Blindfolded tourism or Cecitourism – in which a blindfolded tourist is escorted through the city by a guide.

Contretourism – in which a tourist visits a famous tourist site, but turns their back on the site and takes photos of, or just examines, the view from that direction.

Erotourism – in which a couple travels separately to the same city and then tries to find each other.

Monopolytourism – in which a tourist takes the local version of a Monopoly board with them and visits places on the board as determined by a roll of the dice.

Nyctalotourism – in which the tourist only visits tourist attractions between dusk and dawn.

Sagittatourism – in which a person throws an arrow (often a dart arrow) on a map, and travels to the place the arrow hit on the map.Other ideas do not have particular names:

"Touring" a home town. Stay at a youth hostel, backpack through town, meet new people, do not go home until the vacation is over.

Taking a map of the town being visited, selecting a random map grid, and exploring every bit of the grid.

Visiting a bar, asking the bartender where their favorite bar is and what they drink there. Visit that bar, do the same with the bartender there, and continue.The concept of experimental travel was developed by writer Joel Henry, the French director of the Laboratory of Experimental Tourism (Latourex).

In 2005, Lonely Planet published The Lonely Planet Guide to Experimental Travel, which formalised and developed many of Henry's ideas.

Globe Trekker

Globe Trekker (sometimes called Pilot Guides in Australia and Thailand, and originally broadcast as Lonely Planet) is an adventure tourism television series produced by Pilot Productions. The British series was inspired by the Lonely Planet travelbooks and began airing in 1994. Globe Trekker is broadcast in over 40 countries across six continents. The program won over 20 international awards, including six American Cable Ace awards.

Gored gored

Gored gored (Amharic pronunciation: [ɡorəd ɡorəd]) is a raw beef dish eaten in Ethiopia. Whereas kitfo is minced beef marinated in spices and clarified butter, gored gored is cubed and left unmarinated. Like kitfo, it is widely popular and considered a national dish. It is often served with mitmita (a powdered seasoning mix) and awazi (a type of mustard and chilli sauce).


Hinava is a traditional native dish of the Kadazan-Dusun people in the state of Sabah. It is made from fish and mixed with lime juice, bird's eye chili, sliced shallots and grated ginger. While the Kadazan are famous with their Hinava tongii.

Ipoh white coffee

Ipoh white coffee is a popular coffee drink which originated in Ipoh, Perak, Malaysia, resulting in Ipoh being named one of the top three coffee towns by Lonely Planet. The coffee beans are roasted with palm oil margarine, and the resulting coffee is served with condensed milk.


Khumbu (also known as the Everest Region) is a region of northeastern Nepal on the Nepalese side of Mount Everest. It is part of the Solukhumbu District, which in turn is part of the Sagarmatha Zone. Khumbu is one of three subregions of the main Khambu (specially Kulung) and Sherpa settlement of the Himalaya, the other two being Solu and Pharak. It includes the town of Namche Bazaar as well as the villages of Thame, Khumjung, Pangboche, Pheriche and Kunde. The famous Buddhist monastery at Tengboche is also located in the Khumbu.

The Khumbu's elevation ranges from 3,300 metres (11,000 feet) to the 8,848 m (29,029 ft) summit of Mount Everest, the highest place on Earth.

The Khumbu region includes both Sagarmatha National Park (above Monju) and the Sagarmatha National Park Buffer Zone, between Lukla and Monju.The Khumbu is a glacier believed to be the result of the last great Ice Age, ~500,000 years ago.

Lonely Planet has ranked Khumbu region in sixth best region in the world to travel.

Leone, American Samoa

Leone is a village on the south-west coast of Tutuila Island, American Samoa. Leone was the ancient capital of Tutuila Island. Leone was also where the Samoan Islands’ first missionary, John Williams, visited on October 18, 1832. A monument in honor of Williams has been erected in front of Zion Church. Its large church was the first to be built in American Samoa. It has three towers, a carved ceiling and stained glass. Until steamships were invented, Leone was the preferred anchorage of sailing ships which did not risk entering Pago Pago Harbor. Much early contact between Samoans and Europeans took place in Leone. Leone Falls is 1.2 miles up the road from the church.Besides the oldest church in American Samoa, Leone is home to a post office, high school, Pritchard's Bakery and Kruse Supermarket. Buses from Fagatogo to Leone leave every few minutes throughout the year. It is home to two historical sites listed on the U.S. National Register of Historic Places: Fagalele Boys School, which may be the oldest building on Tutuila Island, and Tataga-Matau Fortified Quarry Complex.

Leone had the most victims in American Samoa in the 2009 tsunami. A memorial garden - Leone Healing Garden - was created on the So Poloa family land, where most of the 11 victims were found.

Lonely Planet (song)

"Lonely Planet" is a song recorded by Armenian rock band Dorians. It is best known as Armenia's entry to the Eurovision Song Contest 2013, held in Malmö, Sweden. The lyrics were written by Vardan Zadoyan and the music was written and produced by Black Sabbath's Tony Iommi.It qualified for the final where it finished in 18th place with 41 points.

Tanah Lot

Tanah Lot (Balinese: ​ᬢᬦᬄᬮᭀᬢ᭄) is a rock formation off the Indonesian island of Bali. It is home to the ancient Hindu pilgrimage temple Pura Tanah Lot (literally "Tanah Lot temple"), a popular tourist and cultural icon for photography.


Traveleyes is the world’s first commercial international air tour operator (as distinct from a charity) that specialises in serving blind as well as sighted travellers. Established in 2005 by founder and director Amar Latif, the company is based in Leeds, West Yorkshire.

Tula, American Samoa

Tula is a village in the Eastern District of Tutuila Island in American Samoa. Tula is located in Vaifanua County and had a population of 413 as of the 2000 U.S. Census.

Váci Street

Váci utca (Váci street) is one of the main pedestrian thoroughfares and perhaps the most famous street of central Budapest, Hungary. It features a large number of restaurants and shops catering primarily to the tourist market. The Lonely Planet says "It's tourist central, but the line of cafés and shops are worth seeing — at least once."Váci utca is one of the main shopping streets in Budapest. Among the retaliers located here are:

Zara, H&M, Mango, ESPRIT, Douglas AG, Swarovski, Hugo Boss, Lacoste, Nike. The street opens to Vörösmarty Square.

The street is known for clip joints. Some of these pretend to be strip clubs, but others present themselves as ordinary bars. Typically a female couple ask for directions to a bar and one of them will say it's their birthday. The goal is to trick the tourists inside the bar, then order expensive drinks and let the tourists pay for these expensive drinks.

Hospitality industry
Travel literature
Industry organizations
Trade fairs and events


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