In the United States, radio listenership is gauged by Nielsen and others for both commercial radio and public radio. Nielsen and similar services provide estimates by regional market and by standard daypart, but do not compile nationwide information by host. Because there are significant gaps in Nielsen's coverage in rural areas, and because there are only a few markets where the company's proprietary data can be compared against competing ratings tabulators, there is a great deal of estimation and interpolation when attempting to compile a list of the most-listened-to radio programs in the United States. Arbitron, the radio industry's largest audience-measurement company, says that "the job of determining number of listeners for Rush Limbaugh is too complicated, expensive and difficult for them to bother with." In contrast, because most UK radio broadcasts are distributed consistently and nationwide, the complications of measuring audiences that are present in American radio are not present for British radio.
Talkers Magazine, an American trade publication focusing on talk radio, formerly compiled a list of the most-listened-to commercial long-form talk shows in the United States, based primarily on Nielsen data.
In addition to Talkers' independent analyses, radio companies of all formats include estimates of audience in news releases. The nature of news releases allows radio companies to inflate their listener totals by obscuring the difference between listeners at any given time, cumulative listenership over a time frame, and potential audience.
The total listenership for terrestrial radio as of January 2017 was 256 million, up from 230 million in 2005. Sirius XM Radio has a base of 30.6 million subscribers as of 2016. American Top 40 attracts over 20 million listeners per week. Rush Limbaugh's show has been the number one commercial talk show since at least 1987 when record keeping began. NPR's Morning Edition and All Things Considered are the two most popular news programs. Tom Kent self-estimates his listenership at over 23 million weekly listeners over all of his network's programs, which span the classic hits, adult hits and hot adult contemporary formats.
Until the development of portable people meters, Arbitron (Nielsen's predecessor in the radio measurement business) did not have the capability to measure individual airings of a program the way Nielsen Ratings can for television, and as such, it only measures in three-month moving averages each month. Portable people meters are currently only available in the largest markets Arbitron serves. Thus, it is impossible under current survey techniques to determine the listenership of an individual event such as the Super Bowl.
For most of its existence, Talkers Magazine compiled Arbitron's data, along with other sources, to estimate the minimum weekly audiences of various commercial long-form talk radio shows; its list was updated monthly until the magazine unceremoniously dropped the feature in 2016, then resumed publication in 2017. The 2017 reintroduction also incorporates off-air distribution methods (particularly those that are Internet-based) but not satellite radio, as Talkers could not access data for that medium; as a result, the estimates for most shows increased dramatically when compared to the 2015 methodology. NPR and APM compile Arbitron's data for its public radio shows and releases analysis through press releases.
Included is a list of the 20 most-listened-to radio shows in the United States according to weekly cumulative listenership, followed by a selection of shows of various formats that are most-listened-to within their category. (Unless otherwise noted, the Talkers "non-scientific" estimate is the source.)
|Program||Format||Network||Broadcast Time||Weekly listeners|
|The Rush Limbaugh Show||Conservative talk||Premiere||Midday||15.5|
|The Sean Hannity Show||Conservative talk||Premiere||PM Drive||15|
|Marketplace||Financial news||APM||PM Drive||14.8|
|All Things Considered||Newsmagazine||NPR||PM Drive||14.7|
|The Dave Ramsey Show||Financial talk||Self-syndicated||Midday||14|
|Morning Edition||Newsmagazine||NPR||AM Drive||13.9|
|The Mark Levin Show||Conservative talk||Westwood One||West Coast PM Drive||11|
|The Glenn Beck Program||Conservative talk||Premiere||East Coast AM Drive||10.5|
|Coast to Coast AM||Conservative talk||Premiere||Overnights||10.5|
|The Mike Gallagher Show||Conservative talk||Salem||East Coast AM Drive||8.5|
|Delilah||Adult contemporary music||Premiere||Evenings||8.3|
|The Hugh Hewitt Show||Conservative talk||Salem||East Coast AM Drive||8|
|BBC World Service||Newsmagazine||APM||Continuous (24/7)||7.8|
|The Savage Nation||Conservative talk||Westwood One||East Coast PM Drive||7.5|
|The Dana Show||Conservative talk||Radio America||Midday||7.25 |
|The Thom Hartmann Program||Progressive talk||Westwood One||Midday||7|
|The Jim Bohannon Show||Talk radio||Westwood One||Late Night||6.5|
|The Joe Pags Show||Conservative talk||Compass Media Networks||East Coast PM Drive||4.5|
|Wait Wait... Don't Tell Me!||Panel game show||NPR||Weekends||4|
Note on broadcast time: because of the effects of time on North American broadcasting, nationally syndicated shows that air live will end up on different dayparts in different time zones. The above list makes note of this. Note that although shows such as Beck's and Levin's are listed under "West Coast" drive times, that their shows are based on the East Coast (and thus air in early midday and early evening time slots there). Their dayparts are indicated as such for the purposes of clarity and consistency.
The pay service Sirius XM Radio was monitored directly by Arbitron from 2007 to early 2008. The final numbers available, from early 2008 (prior to when XM and Sirius merged) had The Howard Stern Show being the most listened-to show on either platform, with Stern's Howard 100 channel netting a "cume" of 1.2 million listeners and Howard 101 (the secondary and replay channel) netting an additional 500,000 listeners. Among formats common to both platforms (all of which have since merged into singular channels), the contemporary hit radio channels, with a combined 1.6 million listeners, ranked highest, with classic rock, hot country music, 1970s and 1980s music channels each netting approximately 1 million listeners combined. Sirius had 8.3 million total subscribers in early 2008 (the Arbitron ratings were measured against a 7-million subscriber base compared to 10 million for XM), and now has more than 30 million. Eastlan Ratings, a service that competes with Arbitron in several markets, includes satellite radio channels in its local ratings; Howard 100 has registered above several lower-end local stations in the markets Eastlan serves, the only satellite station to do so.
Virtually all of the most-listened-to radio programs in the United States are in English. Other than English, only Spanish has an audience large enough to establish national networks; data for shows in Spanish are much more limited. Other languages (Chinese, Polish, Korean, various languages of India, and French) are broadcast only on a local level.
Beginning with the 1930–31 radio season, three ratings services measured radio listener totals. The Cooperative Analysis of Broadcasting did so from 1934–35. From 1935–36 and 1948–49, the bulk of radio’s “golden age,” C.E. Hooper monitored the numbers, which were popularly called “Hooperatings.” The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. During this era, nearly all of radio’s most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS’ Columbia network.
At his peak in the late 1930s, commentator Charles Coughlin was renowned for his large and passionate listener base. Because his show was not a network broadcast, but was instead syndicated on 36 stations, determining how many listeners he had has proven difficult. Some modern estimates peg his listenership at approximately 30 million listeners. President Franklin Roosevelt's irregularly scheduled fireside chats, simulcast on all of the major networks, consistently reached over 50 percent of the listening audience during his last five years in office.
Though radio listenership totals collapsed dramatically in the 1950s with the advent of television, some radio programs attracted large audiences decades later, notably Howard Stern. Before moving to satellite radio in 2006, The Howard Stern Show peaked at 20 million listeners on syndicated terrestrial radio. Unlike the above programs, Stern's radio show was broadcast daily, for 4–5 hours per day. Paul Harvey, at his peak, drew an estimated 25 million listeners to his 15-minute daily program. At his peak in the 1990s, The Rush Limbaugh Show was drawing as many as 20 million listeners a week; as of 1998, Stern, Limbaugh and then-first-place Dr. Laura Schlessinger were drawing between 17 and 18 million listeners according to Talkers estimates.
At the time of both shows' departure from Talk Radio Network in fall 2012, The Savage Nation was estimated to have an audience of 9 million listeners and The Laura Ingraham Show was estimated at 6 million listeners. The later revivals of both of those shows were much smaller, each only registering an estimated 3 million listeners as of April 2013; Savage's estimate has since rebounded. Prior to his retirement, Neal Boortz registered approximately 5.75 million listeners. The public radio series Car Talk with Click and Clack had approximately 4 million listeners immediately prior to ending its original run, ranking it among the most-listened-to weekend radio programs in the United States; individual affiliates noted that the hour of highest listenership on their stations were during Car Talk, hence why it was kept in reruns for five years afterward (Car Talk had the benefit of not usually being simulcast on multiple stations in a market at the same time as higher-ranking shows such as Morning Edition and All Things Considered often were). Talk of the Nation registered at 3.2 million listeners prior to its cancellation in 2013. Immediately prior to Blair Garner's departure from the show in July 2013, After Midnite was quoted as drawing 2.7 million listeners, the most of any country music show for which listenership estimates are made available.
Total listenership in the United Kingdom in December 2018 was 48.401 million. All BBC programming had 33.966 million listeners, and all commercial programming had 35.577 million listeners. The figures counted listeners over the age of 15 who tuned in for at least five minutes.
|BBC Radio 2||Adult contemporary/AOR||14.889|
|BBC Radio 4||Spoken word (news, drama, factual, comedy)||10.484|
|BBC Radio 1||Current-based music (pop, rock, dance, urban, alternative)||9.375|
|Classic FM||Classical music||5.309|
|BBC Radio 5 Live||Rolling news, discussion and sport||4.965|
|Absolute Radio||Classic rock||2.387|
|BBC Radio 6 Music||Multi-formatted (electronica, punk, funk, hip hop, trip hop, indie)||2.295|
|LBC||News, discussion, debate||2.206|
|BBC Radio 4 Extra||Reruns of BBC's archived drama, comedy, documentaries||2.130|
|BBC Radio 3||Classical, jazz, world music, drama, culture, arts||1.826|
|Kisstory||Classic dance music||1.805|
|BBC Radio 1Xtra||"Underground diverse music" (electronica/urban)||1.056|
Of specific programmes, the early morning Today on BBC Radio 4 has around 7 million listeners per week. Radio 1 Breakfast and BBC Radio 2's The Chris Evans Breakfast Show get 5.3 and 9 million listeners per week respectively.
Still, satellite radio is also unlikely to inflict fatal damage on commercial radio, which has about 230 million listeners, according to Arbitron, the radio ratings provider.
"American Top 40 is the soundtrack to life; it sparks emotion and memories, and has a huge impact on pop culture," stated Seacrest, music's number one radio host in the U.S. with a weekly worldwide audience estimated at more than 20 million.
Talkers magazine, a trade publication, puts Limbaugh's weekly audience at 14 million.
All Things Considered increased its audience by 15% over the previous year to rise from 11.5 million to 13 million listeners weekly becoming the second NPR news magazine to top 13 million. Morning Edition reached nearly 14 million listeners weekly, 9% above Fall 2007 numbers.
Car Talk is public radio's most popular entertainment program, airing on nearly 600 stations with more than 4.4 million listeners a week tuning in for an hour-long tune-up on car advice and humor.
Growth in the NPR news/talk audience outpaced similar gains realized by commercial news/talk radio.
National Public Radio alone reaches more than 20 million listeners, and its daily newsmagazine shows, All Things Considered and Morning Edition, attract a larger audience than any program except Rush Limbaugh's.
It’s destroying radio in general, and especially shows that don't play for the meter.Rubenstein, Janine (October 10, 2017). "Delilah Opens Up About Son's Suicide and Heartbreaking Goodbye Note: 'He Felt Like This World Was Not His Home'". People Magazine. Retrieved 2018-02-01.
It uses multiple platforms to reach 188 million users globally, including shortwave, AM, FM, digital satellite and cable channels.
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.
Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to that communicate the corporation's values in an effort to influence public opinion. Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches.
Advertising management is a complex process that involves making many layered decisions including the developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy and evaluating the overall effectiveness of the advertising effort.) Advertising management may also involve media buying.
Advertising management is a complex process. However, at its simplest level, advertising management can be reduced to four key decision areas:
Target audience definition: Who do we want to talk to?Message (or creative) strategy: What do we want to say to them?Media strategy: How will we reach them?Measuring advertising effectiveness: How do we know our messages were received in the form intended and with the desired outcomes?Glenn Beck
Glenn Lee Beck (born February 10, 1964) is an American conservative political commentator, radio host and television producer. He is the CEO, founder, and owner of Mercury Radio Arts, the parent company of his television and radio network TheBlaze. He hosts the Glenn Beck Radio Program, a popular talk-radio show nationally syndicated on Premiere Radio Networks. Beck also hosts the Glenn Beck television program, which ran from January 2006 to October 2008 on HLN, from January 2009 to June 2011 on the Fox News Channel and currently airs on TheBlaze. Beck has authored six New York Times–bestselling books.In April 2011, Beck announced that he would "transition off of his daily program" on Fox News, but would continue to team with Fox. Beck's last daily show on the network was June 30, 2011. In 2012, The Hollywood Reporter named Beck on its Digital Power Fifty list. Beck launched TheBlaze in 2011 after leaving Fox News. He currently hosts an hour-long afternoon program, The Glenn Beck Program, on weekdays, and a three-hour morning radio show; both are broadcast on TheBlaze. Beck is also the producer of For the Record on TheBlaze.Beck's supporters praise him as a constitutional stalwart promoting limited government, low taxes, gun rights, free speech and defending traditional American values, while his critics contend he promotes conspiracy theories and employs incendiary rhetoric for ratings.Jack Benny
Jack Benny (February 14, 1894 – December 26, 1974) was an American comedian, vaudevillian, radio, television and film actor, and violinist. Recognized as a leading 20th-century American entertainer, Benny often portrayed his character as a miser, playing his violin badly, and claiming to be 39 years of age, regardless of his actual age.
Benny was known for his comic timing and the ability to cause laughter with a pregnant pause or a single expression, such as his signature exasperated "Well!" His radio and television programs, popular from 1932 until his death in 1974, were a major influence on the sitcom genre.John Tesh
John Frank Tesh (born July 9, 1952) is an American pianist and composer of pop music, as well as a radio host and television presenter. His Intelligence for Your Life radio show airs on nearly 300 stations, and is syndicated by Teshmedia in the U.S., Canada, and the U.K. In addition, since 2014, he has hosted Intelligence for Your Life TV with his wife Connie Sellecca. The syndicated TV program airs on 174 stations that cover 93% of the potential U.S. television audience.Tesh has won six Emmys, has four gold albums, two Grammy nominations, and an Associated Press award for investigative journalism. Tesh has sold over eight million records. His live concerts have raised more than $20 million for PBS. He wrote the NBA on NBC basketball theme "Roundball Rock" regarded as one of the most memorable sports themes of all time. He is also known as the co-host of the television program Entertainment Tonight. He has previously worked as a sportscaster and host for the Olympic Games, Wimbledon, the US Open, the Tour De France, Ironman Triathlon, and as a news anchor and reporter. In 2018, Tesh was inducted into the North Carolina Music Hall of Fame.Maxwell House Show Boat
Maxwell House Show Boat was the top radio show in the United States from 1933 to 1935. The program was sponsored by Maxwell House coffee, and it aired on NBC Radio Thursday nights, 9 pm. The first show was broadcast in 1931.Maxwell House Show Boat was inspired by the success of the Jerome Kern-Oscar Hammerstein II musical Show Boat, which was based on the novel of the same name by Edna Ferber. It became an instant classic when it opened in 1927 on Broadway. The radio program starred Charles Winninger as Captain Henry, a role directly inspired by Winninger's stage performance as Cap'n Andy Hawks, owner of the showboat Cotton Blossom in the Kern-Hammerstein musical. (Otherwise, the Maxwell House program and the stage Show Boat had nothing to do with each other besides the fact that both had a Mississippi showboat as a setting for the action.) In 1932, the year before Maxwell House Show Boat premiered, Winninger reprised his role as Cap'n Andy in the first stage revival of Kern and Hammerstein's Show Boat, a role he would once again play in the 1936 film version of the musical.Nielsen Audio
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings.
The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts.
On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As a condition of the deal to allow a monopoly, Nielsen must license its ratings data and technology to a third party for eight years.Outline of marketing
The following outline is provided as an overview of and topical guide to marketing:
Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.