LinkExchange

LinkExchange was a popular internet advertising cooperative, similar in function to a webring, originally known as Internet Link Exchange or ILE.

It was founded in March 1996 by 23-year-old Harvard graduates Tony Hsieh (who later went on to invest in and become the CEO of Zappos) and Sanjay Madan.[1] Ali Partovi later joined them as a third partner in August 1996.[2] In November 1996, when the company consisted of about 10 people, it moved from Hsieh's and Madan's living room to an office[3] in San Francisco. In May 1997, the company received US$3 million in funding from Sequoia Capital.[4]


In June 1998, LinkExchange acquired MerchantPlanet, an early shopping cart and credit card application.[5] That same month it also acquired Submit It! Inc., developers of Submit It!, ClickTrade, and ListBot.[6]

In November 1998, when LinkExchange had 100 employees, it was acquired by Microsoft[7] for US$265 million.[8]

Linkexchange banner
A typical LinkExchange in-house advertising banner, circa 1998.
Linkexchange logo
The classic LinkExchange logo, circa 1998.

See also

References

  1. ^ Ni, Perla (May 27, 1999). "The American Dream: Running Your Own Show" (PDF). AsianWeek.
  2. ^ "Ali Partovi on LinkedIn". LinkedIn. Retrieved 10 July 2015.
  3. ^ "Company Info". LinkExchange.com. Archived from the original on January 28, 1998.
  4. ^ LinkExchange: King of Niche and Reach. Net Results: Web Marketing That Works. Hayden Books. ISBN 1-56830-414-5. Archived from the original on 2008-07-25.
  5. ^ "LinkExchange buys e-commerce site". Advertising Age. June 22, 1998.
  6. ^ "LinkExchange Acquires Submit It!". ClickZ. June 24, 1998.
  7. ^ "Microsoft Buys LinkExchange For About $250 Million in Stock". Wall Street Journal. November 5, 1998.
  8. ^ "Bios: Tony HsieL". Zappos.com.
Alfred Lin

Alfred Lin is an American venture capitalist at Sequoia Capital. Lin was the COO, CFO, and Chairman of Zappos.com until 2010.

Ali Partovi

Ali Partovi is an Iranian-American entrepreneur and angel investor. He is best known as a co-founder of Code.org, iLike, LinkExchange, an early advisor at Dropbox, and an early promoter of bid-based search advertising. Partovi currently serves on the Board of Directors at FoodCorps.

Bing Audio

Bing Audio (also known as Bing Music) is a music recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. On Windows Phone 8.1, and in regions where the Microsoft Cortana voice assistant is available, Bing Music is integrated with Cortana and the music search history is a part of Cortana's "Notebook". The service is only designed to recognize recorded songs, not live performances or humming. Xbox Music Pass subscribers can immediately add the songs to their playlists. A unique feature compared to similar services is that Bing Audio continuously listens and analyzes music while most other services can only listen for a fixed amount of time. Bing Research developed a fingerprinting algorithm to identify songs.On March 30, 2016 Microsoft announced that they'll create bots based on Bing features in Skype of which Bing Music was one.

Bing Vision

Bing Vision is an image recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. It is a part of the Bing Mobile suite of services, and on most devices can be accessed using the search button. On Windows Phone 8.1 devices where Microsoft Cortana is available, it is only available through the lenses of the Camera app (as the search button now activates Cortana). Bing Vision can scan barcodes, QR codes, Microsoft Tags, books, CDs, and DVDs. Books, CDs, and DVDs are offered through Bing Shopping.

Delivering Happiness

Delivering Happiness (2010) is a book by Zappos CEO Tony Hsieh. It details his life as an entrepreneur, with emphasis on the founding of LinkExchange and Zappos.

DrinkExchange

DrinkExchange was a monthly social and business networking party started in San Francisco, California during the dot com bubble.The event was started in February, 1997 by Ali Partovi, co-founder of the Internet firm LinkExchange, and his roommate-coworkers Alan Shusterman and Mike Bayle, who were initially looking to find ways to improve their social life. The format was humorously based on LinkExchange's early ad exchange model (though not formally affiliated with the company), by which web publishers could trade two outgoing "clicks" on banner ads placed on their site for one visitor backlink from other publishers. At the events, participants were encouraged to buy two alcoholic drinks, and give one to a fellow guest.Invitations to the initial event, held at the local Gordon Biersch brewery, were in the form of a mock product announcement press release from LinkExchange, which ended up becoming a local viral email phenomenon and attracting seventy guests. Later events drew more than one thousand participants each, included corporate sponsorships, and eventually spread to Tokyo, Sydney, London, Hong Kong, San Diego, and Washington, DC. The parties continued until the "dot com crash" of 2001.

Drugs.com

Drugs.com is an online pharmaceutical encyclopedia which provides drug information for consumers and healthcare professionals, primarily in the USA.

Encarta

Microsoft Encarta was a digital multimedia encyclopedia published by Microsoft Corporation from 1993 to 2009. Originally sold on CD-ROM or DVD, it was also later available on the World Wide Web via an annual subscription – although later many articles could also be viewed free online with advertisements. By 2008, the complete English version, Encarta Premium, consisted of more than 62,000 articles, numerous photos and illustrations, music clips, videos, interactive content, timelines, maps, atlases and homework tools.

Microsoft published similar encyclopedias under the Encarta trademark in various languages, including German, French, Spanish, Dutch, Italian, Portuguese and Japanese. Localized versions contained contents licensed from national sources and more or less content than the full English version. For example, the Dutch version had content from the Dutch Winkler Prins encyclopedia.

In March 2009, Microsoft announced it was discontinuing both the Encarta disc and online versions. The MSN Encarta site was closed on October 31, 2009 in all countries except Japan, where it was closed on December 31, 2009. Microsoft continued to operate the Encarta online dictionary until 2011.

High Capacity Color Barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"

Link exchange

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.The banners are downloaded from the exchange. A monitor on the exchange determines, from referral information supplied by web browsers, how many times a member web site has displayed the banner advertisements of other members, and credits that member with a number of displays of its banner on some other member's web site. Link exchanges usually operate on a 2:1 ratio, such that for every two times a member shows a second member's banner advertisement, that second member displays the first member's banner advertisement. This page impressions:credits ratio is the exchange rates.One of the earliest link exchanges was LinkExchange, a company that is now owned by Microsoft.Link exchanges have advantages and disadvantages from the point of view of those using the World Wide Web for marketing. On the one hand, they have the advantages of bringing in a highly targeted readership (for link exchanges where all members of the exchange have similar web sites), of increasing the "link popularity" of a site with Web search engines, and of being relatively stable methods of hyperlinking. On the other hand, they have the disadvantages of potentially distracting visitors away to other sites before they have fully explored the site that the original link was on.Engaging in link exchanges or paid linking activity is highly discouraged by Google and not recommended for webmasters seeking an advantage in search engine rankings. Google considers excessive link exchanges and exchanging reciprocal links "Link Schemes" and can suppress the linked site in search engine results or block in altogether.Feig notes several aspects of link exchange companies that prospective members take into account:

Banners that are animated images result in member web sites taking a long time to load. Some companies impose restrictions on animation lengths.

The size, in bytes, of a banner is important, affecting both how long it takes to load and how long it takes to render the web site displaying the banner.

Control over the subjects of advertisements is important. Some companies offer guarantees that advertisements will be restricted to certain subjects, will not include advertisements for pornography, and so forth.

Companies that provide mechanisms to design banners for webmasters often use automated facilities, where the generated banner design is not reviewed by a human being.

ListBot

ListBot was a large email list hosting service originally created by Submit It! Inc., a privately held company based in Bedford, Massachusetts. In June 1998, ListBot became part of LinkExchange, which acquired Submit It! Inc. In November 1998, ListBot became a Microsoft property via the acquisition of LinkExchange.As of January 2000, ListBot was used by over a half million individuals and businesses, sending email to more than 20 million subscribers. In August 2001, Microsoft shuttered the site in favor of the Redmond-developed ListBuilder.

List of Internet entrepreneurs

An Internet entrepreneur is an owner, founder or manager of an Internet based business. This list includes Internet company founders, and people brought on to companies for their entrepreneurship skills, not simply for their general business or accounting acumen, as is the case with some CEOs hired by companies started by entrepreneurs.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Microsoft Teams

Microsoft Teams is a unified communications platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration. The service integrates with the company's Office 365 subscription office productivity suite and features extensions that can integrate with non-Microsoft products. Microsoft Teams is a competitor to services such as Slack and is the evolution and upgrade path from Microsoft Skype for Business.

Microsoft announced Teams at an event in New York, and launched the service worldwide on 14 March 2017. It was created, and is currently led, by Brian MacDonald, Corporate Vice President at Microsoft.

Satya Nadella

Satya Narayana Nadella (; born 19 August 1967) is an Indian-American business executive. He currently serves as the Chief Executive Officer (CEO) of Microsoft, succeeding Steve Ballmer in 2014. Before becoming chief executive, he was Executive Vice President of Microsoft's Cloud and Enterprise Group, responsible for building and running the company's computing platforms.

Scott Banister

Scott Banister (born 1975 in Kansas City, Missouri) is an American entrepreneur and angel investor. He is best known as a co-founder of IronPort and an early advisor and board member at PayPal.

Submit It!

Submit It!, Inc. was a privately held Internet services company located in Bedford, Massachusetts. The original free Submit It! service was created by Scott Banister while he was a student at the University of Illinois. He left during his sophomore year to co-found Submit It! Inc., where he served as vice president of technology. The other co-founders were Bill Younker, the company's president and CEO, and Larry Gormley, the vice president of product development.

Surface Studio

The Surface Studio is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 26, 2016, with pre-orders beginning that day.The first desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the Anniversary Update preinstalled. However, it is optimized for the Windows 10 Creators Update, which was released on April 11, 2017. The product, starting at $2,999, is aimed primarily at people in creative professions such as graphic artists and designers.

Tony Hsieh

Tony Hsieh ( shay; (Chinese: 謝家華; born December 12, 1973) is an American internet entrepreneur and venture capitalist. He is the CEO of the online shoe and clothing company Zappos. Prior to joining Zappos, Hsieh co-founded the internet advertising network LinkExchange, which he sold to Microsoft in 1998 for $265 million.

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