LXTV is the brand name of a lifestyle and entertainment programming production unit owned by NBCUniversal that creates lifestyle content [1]. Started in 2006 [2] by former MTV executives Morgan Hertzan and Joseph Varet as a privately owned broadband TV network and website, LXTV was acquired in January 2008 by NBC Owned Television Stations (formerly NBC Local Media), a division of NBCUniversal.[3] LXTV was an early pioneer of original digital web video, which they transitioned into nationally syndicated television shows post NBC acquisition.

Some of LXTV’s programs include 1st Look, Open House,[4] Open House NYC and George to the Rescue, which presents lifestyle programming to a young affluent audience.

LXTV also created and launched New York Live (formerly LX New York), the live, daily lifestyle show on WNBC, broadcast from Studio 3K in 30 Rockefeller Plaza and live from the streets in and around New York.[5]


  • 1st Look is a weekly national lifestyle show on NBC that features exclusive restaurants, shopping, fashion, nightlife and entertainment. The show is hosted by Johnny "Bananas" Devenanzio. Former hosts include Ali Fedotowsky, Maria Sansone, and Pedro Andrade.
  • Open House and Open House NYC are weekly luxury real estate shows on NBC, highlighting the best in real estate and interior design across the nation, hosted by Sara Gore.
  • George to the Rescue is a weekly national home improvement show on NBC, starring George Oliphant. George and his team of contractors and interior designers travel the nation rescuing the homes of deserving people.
  • On the Rocks is a reality series following the nationwide search for the best and brightest mixologists to showcase their style, personality and skills behind the bar. Shot on location in Las Vegas and Los Angeles and hosted by Maria Sansone, "On the Rocks" features a seasoned panel of judges who determine the fate of bartenders competing to win the grand prize of $100,000 and the title "America's Top Bartender." The show started as a Web series and later became a television program airing on NBC.
  • My First Time is an Emmy-award-winning documentary series highlighting individuals embarking on a major event for the first time in their lives. Past specials have focused on the New York City Marathon, the Winter Olympics, the Tribeca Film Festival and the Academy Awards.
  • Match Off was a reality series following two matchmakers competing to find the perfect love match for the same client. Each week, for seven weeks, two new matchmakers compete to find love for their client.
  • I Do! was a television series in 2008 about the realities and dramas of planning and throwing a wedding, highlighting the latest trends in weddings, from couture cakes to luxury table settings.


Originally branded as Code.TV, and focused on web distribution, the production company´s founders rebranded themselves as "LXTV" Before rebranding, Code.TV launched a one-time Web video following around a 23-year-old analyst named A.J. who worked at an investment bank as he went out on an extravagant night on the town, in which he described as "models and bottles." A.J.'s lavish lifestyle, colorful personality and catchphrase went viral and became instant Web fodder, getting picked up by sites like "Gawker," "New York Times" and the "New York Sun",[6][7] where it was referred to as "the laughingstock of Wall Street offices and blogs", and A.J. is called "the next Aleksey Vayner."


  1. ^ "LX TV Life/Style Television". LX TV Life/Style Television. Retrieved 2019-05-06.
  2. ^ Holmes, Elizabeth. "Site Bets Slick, Made-for-Web Shows Are the Next Big Thing". WSJ. Retrieved 2019-05-06.
  3. ^ McCarthy, Caroline. "NBC division acquires Web video site LX.tv". CNET. Retrieved 12 August 2011.
  4. ^ Sheftell, Jason. "On air: "Open House New York" awes with top local properties". nydailynews.com. Retrieved 2019-05-06.
  5. ^ "LXTV Names Hosts for New Show". Retrieved 12 August 2011.
  6. ^ "A.J. the Analyst's Boogie Nights Might Be Ending". Retrieved 18 October 2011.
  7. ^ "Another Day, Another Video: This Time It's Wall Street Gone Wild". The New York Times. 20 October 2006. Retrieved 18 October 2011.

External links

1st Look

1st Look is a weekly American travel and lifestyle television program that is broadcast on NBC. Produced by LXTV, it highlights top travel destinations around the country, with a focus on cuisine and nightlife. The program has had 11 different hosts to date, beginning with original hosts Gardner Loulan and Angela Sun. Audrina Patridge was a former host of 1st Look, having joined the program in January 2014. On October 6, 2015, Ashley Roberts was named as Patridge's successor as host, taking over the role beginning with the January 9, 2016 episode. On July 12, 2018, it was announced that Johnny “Bananas” Devenanzio would take over from Roberts as host beginning in September of that year.

Originally airing exclusively on NBC's owned-and-operated stations, the half-hour program airs in most markets on Saturday late-nights (usually immediately following Saturday Night Live) as part of NBC's overnight lineup of LXTV-produced programs, with an encore presentation on Friday late-nights; however, its timeslot may vary depending on the market due to commitments by affiliate to air local, syndicated or paid programming, while the program is pre-empted by some NBC affiliates (most notably, those owned by Graham Media Group).

Angela Sun

Angela Sun (born October 19, 1979) is an American journalist, television presenter, sportscaster, and documentary filmmaker.

Ben Aaron

Benjamin "Ben" Aron Colonomos (born September 10, 1981) is a New York City-based media personality formerly for NBCUniversal's LXTV and WNBC's New York Live, and for the nationally syndicated Crazy Talk television series. Currently he co-hosts the nationally syndicated TV talk show Pickler & Ben with country artist Kellie Pickler.

CNBC Awaaz

CNBC Awaaz is an Indian pay television channel, owned by CNBC and TV18 based in New Delhi.

Diva (Asia TV channel)

Diva (formerly Diva Universal) is an Asian pay television channel owned and operated by Universal Networks International. It was first launched in 1997 as the Southeast Asian variant of Hallmark Channel, before being rebranded in 2009 as Diva Universal, dropping the "Universal" name in 2014.

Diva (TV network)

Diva, formerly Diva Universal, is a woman-based entertainment channel owned by Universal Networks International.

The list of Diva channels includes:

Diva (Asia TV channel)

Diva Universal (Philippines) defunct

Diva Universal (Bulgaria) defunct

Diva Universal (Italy) defunct

Diva Universal (Romania) currently

Diva Universal (Russia) defunct

Diva Adria (Serbia/Croatia/Slovenia)

E! (Asian TV channel)

E! is a Southeast Asian pay television channel, owned by NBCUniversal. It was officially launched on 14 October 2007 and its programming its centred towards celebrity-focused reality shows.

Focus Features

Focus Features LLC is an American film production and distribution company, owned by Comcast through Universal Pictures, a division of its wholly owned subsidiary NBCUniversal. Focus Features distributes independent and foreign films in the United States and internationally.

Gardner Loulan

Gardner Willson Loulan (born January 29, 1982) is an online community manager for Tout.com (formerly Kicktag.com) and former television host at MTV Networks and NBC Universal. He has produced and edited a wide variety of television, film and internet media; most recently for NBC's LXTV, and as a member of The Bajillionaires Club (a professional collective of directors, writers, producers and on-camera talent based in Hollywood, California). He received an Emmy Award nomination as a television host, for LXTV's "1st Look" on NBC highlighting the best destinations and the latest developments in food, nightlife, art, fashion, travel, and entertainment.

Jennifer McGarigle

Jennifer McGarigle (born May 29, 1970) is an American designer specializing in floral arrangements, event décor, design classes and home furnishings. As the owner of Floral Art in Venice, CA she has been featured in the New York Times, Los Angeles Times, Singular Magazine, the "Best of Los Angeles" for LA Magazine, and In Style, among other publications. She has also appeared on various television programs including LXTV Open House, Good Day LA and the Tori and Dean Show. She has designed parties and tabletop décor for The Oprah Winfrey Show and has consulted on floral design for corporations including the Bellagio Hotel in Las Vegas.

In 2009, the Floral Art Home Collection launched, featuring collections of modern furnishings and accessories inspired by flowers. Her furniture designs have been featured in Architectural Digest, and O Magazine. In 2012, her "Floral Lace Chair" was included among Apartment Therapy's 2012 Design Showcase, which featured thirty of the best new creations for the home

Movies 24

Movies 24 is a television channel in the United Kingdom owned and operated by NBCUniversal. It launched on 26 June 2006 on Sky. During the Christmas period the channels are rebranded as Christmas 24 and Christmas 24 +.

NBCUniversal Television Group

NBCUniversal Television Group is the common name for NBCUniversal Broadcast, Cable, Sports and News and NBC Entertainment (and at times NBC/Universal News Group and NBC Sports Group), both American television units of NBCUniversal.

NBC Owned Television Stations

NBC Owned Television Stations (formerly NBC Local Media & NBC Television Stations Division (TVSD)) is the division of NBCUniversal Owned TV Stations (NBCUniversal), a subsidiary of Comcast that oversees their owned-and-operated television stations, Cozi TV network, LXTV and Skycastle Entertainment, its in-house marketing and promotion company.

Pedro Andrade

Pedro Andrade (born April 14, 1979) is a Brazilian journalist and model.

Plum TV

Plum TV was an American broadcast television network targeted mostly to affluent viewers in the country. The majority of the programming was locally produced largely in affluent vacation communities, marketed towards the mass affluent.


SBS CNBC is a 24-hour business news channel in South Korea.

Syfy Universal (Russia)

See Syfy Universal for a list of other Syfy/Sci Fi channels.Syfy formerly known as the Sci Fi Channel. The Syfy in Russia and Kazakhstan is launched on May 30, 2008. It was available on cable and satellite television.

Syfy replaced Sci-fi Channel on April 13, 2010

Universal Channel (Japanese TV channel)

Universal Channel was a Japanese television channel.

Universal Parks
& Resorts
NBCU Film and
Broadcast, Cable,
Sports and News
and Digital
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