Kerrang! is a UK-based magazine devoted to rock music, currently published by Wasted Talent (the same company that owns electronic music publication Mixmag). It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the new wave of British heavy metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music weekly.
|Publisher||Wasted Talent Ltd|
|First issue||6 June 1981|
Kerrang! was founded in 1981. The magazine commenced publication on 6 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focused on the new wave of British heavy metal phenomenon and on the rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!'s first cover. Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly. The original owner was United Newspapers who then sold it to EMAP in 1991.
During the 1980s and early 1990s the magazine placed many thrash and glam metal acts on the cover (like Mötley Crüe, Slayer, Bon Jovi, Metallica, Poison, and Venom) but later discarded them when grunge acts such as Nirvana rose to fame. Readers often criticise the magazine for repeating this process every time a new musical trend becomes popular.
Kerrang!'s popularity rose again with the hiring of editor Paul Rees circa 2000 when the nu metal genre, featuring bands including Limp Bizkit and Slipknot were becoming more popular. Rees went on to edit Q magazine and former Kerrang! reviews editor Ashley Bird was appointed editor from 2003 to 2005. Following his departure, Paul Brannigan took over as editor in May 2005.
The term "thrash metal" was first referred to in the music press by Kerrang! journalist Malcolm Dome while making a reference to the Anthrax song "Metal Thrashing Mad" in issue number 62, page 8 published on 23 February 1984. Prior to this Metallica's James Hetfield referred to their sound as power metal.
With the emergence of emo and metalcore, Kerrang! began to heavily feature this musical trend. However, the revamp was not welcomed by all readers and many complaints were received about Kerrang!'s sudden emphasis on emo and metalcore music. Brannigan took the magazine into its most commercially successful period with a record ever ABC for the title of 80,186 copies.
In 2008, EMAP sold its consumer magazine to current owner Bauer Media Group. Brannigan left Kerrang! in 2009 and Nichola Browne was appointed editor. She later stepped down in April 2011. Former NME features editor and GamesMaster deputy editor James McMahon was appointed as editor on 6 June 2011.
In April 2017, Bauer sold Kerrang! magazine, its website, and the K! Awards to Mixmag Media, publisher of dance monthly Mixmag, along with assets related to defunct style magazine The Face, which Mixmag plans to relaunch as a digital-first title. It is suggested that the new owners will relaunch Kerrang! as a monthly title. Bauer will retain ownership of Kerrang! Radio and the Box Plus Network will continue to operate Kerrang! TV as before.
Kerrang!'s website, www.kerrang.com, was launched in summer 2001 by Dan Silver. Kerrang!'s parent company Emap acquired the domain name from a Norwegian cybersquatter by the name of Steingram Stegane for a token sum of £666.
Kerrang!'s website is dedicated to finding out more information to do with the magazine and also the latest information on the current bands and upcoming events. The website hosts Kerrang!'s online shop, podcasts, message board, TV and radio segments ensuring even more opportunities to sell associated merchandise and products. In 2001, Kerrang! launched its own online forum with the "rants and raves" section taking up most of the traffic. Though initially extremely popular, the number of users began to peter out around 2005 with the number of people online dropping to as low as 10 when previously it had been closer to the 100 figure.
Since 1993, the magazine has held an annual awards ceremony to mark the most successful bands in the interests of their readers. The awards became one of Britain's most recognised events by the now defunct Guinness Book of British Hit Singles & Albums, often listing some of the winners in their annual round-up of the previous year. The event is presented by major music celebrities, with many others outside the industry who attend the event. The awards themselves are made from aluminium alloy 5083 which is cut to a digital profile. The metal is then polished and weathered by hand to give a damaged, heavy metal feel.
In 2000, EMAP launched Kerrang! as a digital radio station, across the United Kingdom. This was principally a 'jukebox' station, playing a back-to-back sequence of rock and alternative music. On 10 June 2004, Kerrang! 105.2 was launched as a regional radio station in Birmingham with an advertising campaign by London-based creative agency ODD. The radio had a number of specialist programmes dedicated to the many subgenres of rock music. The radio output included interviews with those affecting popular culture and society as well as those involved with music. It stopped broadcasting on FM as of 14 June 2013 and once again became a digital station, with listeners able to tune in on DAB or the Kerrang! Radio app. With this broadcasting change came a move in Kerrang! Radio's offices from Birmingham to London. Absolute Radio is now broadcasting on its FM frequency.
In 2001 EMAP launched Kerrang! TV. As with the radio station, the television channel covers the more mainstream side of the rock music as well as classic rock bands including Aerosmith and AC/DC, and classic heavy metal bands such as Guns N' Roses and Metallica. Kerrang TV is now a joint venture between Bauer Media Group and Channel 4.
Kerrang! Tour is usually announced in October of the previous year and is held throughout January and February of the year of touring. Relentless Energy Drink has sponsored the Kerrang! Tour for several years.
In March 2012, Kerrang announced a new rock chart for the UK which is based upon airplay across Kerrang Radio, Kerrang TV and sales figures from the Official Charts Company. Charts are announced on Saturday mornings and feature twenty tracks. The latest chart can be viewed on Kerrang! every Saturday at midday. The official Kerrang Spotify profile also features a playlist of the tracks on the chart and is updated weekly.
Emap launched Kerrang! Australia in the late 1990s. Unlike its weekly counterpart in the UK, the Australian edition was published monthly due to stiff competition from free local music publications. Kerrang! is also published in Spanish and German.