Joe Belfiore

Joe Belfiore is a Corporate Vice President in the Experiences and Devices division at Microsoft. He manages the "Essential Products Group" and is responsible for the design and software product definition of Windows 10, Microsoft Edge, OneNote, Mobility Experiences for Android/iOS (MS Launcher, Edge, OneNote, Wunderlist/To-do, MileIQ etc.),and Microsoft News.[1][2] His team also drives Microsoft's efforts in Education and in working with third-party developers who write applications for Windows and Microsoft 365.

Since 2013, he's been responsible for the Windows 10 product, and earned a number of awards for the flexible-design capability that enables Surface devices and other Windows PCs to act as 2-in-1s (PC and Tablet). Windows 10 earned him kudos as Stuff magazine's #16 innovator of the year for 2015[3] and in May 2013, he was recognized by Business Insider as the #10 Best Designer in Technology.[4]

A frequent speaker, Joe keynoted Microsoft's Build 2018[5] as well as appearing at many other Microsoft events. He's been a TED speaker[6], featured speaker at "The Future of Storytelling" Summit[7], Qualcomm's industry conference, and in 2010 he was interviewed by Walt Mossberg at All Things D conference.[8]

Joe Belfiore
Joe Belfiore
Joe Belfiore shares news at MIX10.
Alma materStanford University
OccupationMicrosoft Corporate Vice President, Windows and Devices Group

Career History at Microsoft

In the summer of 2013, Belfiore was named the leader of the "PC/Tablet/Phone" vertical within the Operating Systems Group at Microsoft,[9] responsible for delivering Windows 10 on PCs, Tablets and Phones. This group significantly updated the Windows desktop experience, owned and created the Cortana digital assistant,[10] and created the "Continuum" feature set, which enables 2-in-1 PCs (like the Surface) to transform between "PC Mode" and "Tablet Mode";[11] and additionally enables Windows Phone devices to connect to a keyboard, mouse and monitor and work in a PC-like experience. After returning from a leave-of-absence in 2016, Belfiore resumed his work on Windows 10 and announced many new features at Build 2017, including cross-platform features enabling "Windows PCs to love all your devices" -- including iOS and Android phones.[12][13]

Prior to Windows 10, Belfiore spent six years leading Program Management for the Windows Phone team, where he led the effort to create the "Metro" design language, Live Tiles, Cortana and many other aspects of Windows Phone.[14]

Before moving to the Operating Systems Group team, Belfiore was vice president of Zune Software and Service (Zune PC client + cloud service, Xbox Live service) and VP of the Windows eHome Division[15] where he successfully negotiated a deal with US Cable companies to enable PCs to consume and broadcast digital TV signals around the home.[16]

Prior to those roles, Belfiore spent ten years as the leader of the Windows User Experience team, where he managed user interface design for Windows 95, owned the Internet Explorer user experience during IE3 and IE4, and was responsible for all aspects of the Windows XP User Experience.[17] He started at the company in 1990 as a program manager on OS/2.[18]

Prior to Microsoft, he studied Computer Science at Stanford University.[18]

Founder of "The Game"

Joe Belfiore is also known for being the founder of the non-stop 24- to 48-hour treasure hunt The Game, run in the San Francisco Bay and Seattle areas.[19]

At TED 2004 in Monterey, CA he delivered a TED Talk on "The Game" where he caused the cell phones of most audience members to ring, leaving them with a trail of clues to solve at the TED conference.

Leave-of-Absence from Microsoft

In Fall 2015, Belfiore announced that he would take a 9-month leave of absence from Microsoft to travel around the world with his family aboard the MV World Odyssey as part of "Semester at Sea", an educational program for college undergrads.[20] He and his family actively blogged about their trip at

While on this leave of absence, Joe Belfiore was noted for using an iPhone, as well as a Galaxy S7, as two of his primary-use phones.[21]


  1. ^ Foley, Mary Jo. "More Microsoft reorg moves shed light on cross-platform experience plans | ZDNet". ZDNet. Retrieved 2018-12-02.
  2. ^ "Microsoft's Windows shakeup continues internally". The Verge. Retrieved 2018-12-02.
  3. ^ "JOE BELFIORE – WINDOWS 10". Retrieved 2016-10-15.
  4. ^ "THE DESIGN 75: The Best Designers In Technology". Retrieved 6 April 2014.
  5. ^ Moorhead, Patrick. "Microsoft Build Day 2 Puts Microsoft 365 In The Spotlight". Forbes. Retrieved 2018-12-02.
  6. ^ "TED Talk, The Game (Joe Belfiore, 2004)". Vimeo. Retrieved 2018-12-02.
  7. ^ Future of StoryTelling (2017-09-18), Joe Belfiore – Empathy in Product Design (FoST 2017), retrieved 2018-12-02
  8. ^ "D: Dive Into Mobile: The Full Interview Video of Microsoft Windows Phone 7 Head Joe Belfiore". December 24, 2010. Retrieved 6 April 2014.
  9. ^ Foley, Mary Jo. "Who's who on Microsoft's new operating systems team | ZDNet". ZDNet. Retrieved 2016-10-04.
  10. ^ Pureinfotech - The Windows Site for Enthusiasts (2015-01-25), Windows 10 demo by Microsoft's Joe Belfiore, January event in Redmond, Washington, retrieved 2016-10-04
  11. ^ Windows (2015-01-22), Sneak Peek: Experience Windows 10 for PCs, retrieved 2016-10-04
  12. ^ "Transcript of Joe Belfiore's speech at Build 2017" (PDF).
  13. ^ "A chief Microsoft engineer explains why Windows 10 is friend, not foe, to Apple and Android". Business Insider. Retrieved 2017-07-04.
  14. ^ "Microsoft's Joe Belfiore talks Windows Phone design decisions, apps, and updates". Retrieved 2016-10-04.
  15. ^ Miller, Michael (October 12, 2005). "Windows 95". PC Magazine. Retrieved February 27, 2012. Joe Belfiore [...] is now general manager of the Windows eHome Division
  16. ^ "Media Center PCs to Support HD Cable". BetaNews. 2005-11-16. Retrieved 2016-10-04.
  17. ^ "2 veteran execs at Microsoft work to break down old barriers" (May 28, 2014) at The Seattle Times
  18. ^ a b "Joe Belfiore Talks Windows XP Media Center Edition". Retrieved 2016-10-04.
  19. ^ "The Game" (September 14, 2008) at The Seattle Times
  20. ^ "Joe Belfiore will take an extended leave from Microsoft until summer 2016". Retrieved 2016-10-04.
  21. ^ "The man in charge of Windows design explains why it doesn't matter that he uses an iPhone".
Belfiore (surname)

Belfiore is a surname. Notable people with the surname include:

Ivan Belfiore (born 1960), Canadian soccer player

Joe Belfiore, executive at Microsoft

Michael Belfiore (author), American writer

Mike Belfiore (born 1988), American baseball pitcher

Bing Audio

Bing Audio (also known as Bing Music) is a music recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. On Windows Phone 8.1, and in regions where the Microsoft Cortana voice assistant is available, Bing Music is integrated with Cortana and the music search history is a part of Cortana's "Notebook". The service is only designed to recognize recorded songs, not live performances or humming. Xbox Music Pass subscribers can immediately add the songs to their playlists. A unique feature compared to similar services is that Bing Audio continuously listens and analyzes music while most other services can only listen for a fixed amount of time. Bing Research developed a fingerprinting algorithm to identify songs.On March 30, 2016 Microsoft announced that they'll create bots based on Bing features in Skype of which Bing Music was one.

Bing Vision

Bing Vision is an image recognition application created by Microsoft which is installed on Windows Phones running version 7.5 and above, including Windows Phone 8. It is a part of the Bing Mobile suite of services, and on most devices can be accessed using the search button. On Windows Phone 8.1 devices where Microsoft Cortana is available, it is only available through the lenses of the Camera app (as the search button now activates Cortana). Bing Vision can scan barcodes, QR codes, Microsoft Tags, books, CDs, and DVDs. Books, CDs, and DVDs are offered through Bing Shopping.

Groove Music

Groove Music is music player software included with Windows 10.

The app is also associated with a now-discontinued music streaming service, Groove Music Pass (formerly Zune Music Pass and Xbox Music Pass), which was supported across Windows, Xbox video game consoles, Windows Phone, as well as Android and iOS. The Groove catalogue had over 50 million tracks. Groove Music Pass was officially discontinued on December 31, 2017, and the Android and iOS versions of the Groove Music app were discontinued December 2018.

High Capacity Color Barcode

High Capacity Color Barcode (HCCB) is a technology developed by Microsoft for encoding data in a 2D "barcode" using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or QR codes. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its International Standard Audiovisual Number standard, and serves as the basis for the Microsoft Tag mobile tagging application.

The technology was created by Gavin Jancke, an engineering director at Microsoft Research. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional barcodes. "'It's more of a 'partner' barcode', he said. 'The UPC barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"

List of features removed in Windows Phone

While Windows Phone contains many new features, a number of capabilities and certain programs that were a part of previous versions up to Windows Mobile 6.5 were removed or changed.Until Windows Phone 6.5, the previous version did always cover the complete feature range of the predecessor version.

The following is a list of features which were present in Windows Mobile 6.5 but were removed in Windows Phone 7.0.

Microsoft Lumia

Microsoft Lumia (previously the Nokia Lumia Series) is a discontinued line of mobile devices that was originally designed and marketed by Nokia and later by Microsoft Mobile. Introduced in November 2011, the line was the result of a long-term partnership between Nokia and Microsoft—as such, Lumia smartphones run on Microsoft software, the Windows Phone operating system; and later the newer Windows 10 Mobile. The Lumia name is derived from the partitive plural form of the Finnish word lumi, meaning "snow".On 3 September 2013, Microsoft announced its purchase of Nokia's mobile device business, with the deal closing on 25 April 2014. As a result, the Lumia line's maintenance was transferred to Microsoft Mobile. As part of the transition, Microsoft continued to use the Nokia brand on Lumia devices until October 2014, when it began to officially phase out the Nokia name in its promotion and production of smartphones in favor of Microsoft branding. In November 2014, Microsoft announced the first Microsoft (non-Nokia) branded Lumia device, the Lumia 535. In October 2015, Microsoft announced the first Lumia devices running on Windows 10 Mobile, the Lumia 950, Lumia 950 XL and Lumia 550. The most recent Lumia smartphone, the Lumia 650, was announced by Microsoft on 15 February 2016.Sales decreased sharply after the introduction of Windows 10 in 2015 and Microsoft briefly stopped selling Lumia devices from the Microsoft Store at the end of 2016—by which time sales were estimated to have dropped below one million units—although availability was restored at the beginning of 2017. In October 2017, Microsoft's corporate vice president, Joe Belfiore, confirmed that Microsoft will no longer sell or manufacture new Windows 10 Mobile devices. The existing devices will receive bug fixes and security updates only, ending for the latest devices in December 2019.

Microsoft Mobile

Microsoft Mobile was a subsidiary of Microsoft involved in the development and manufacturing of mobile phones. Based in Espoo, Finland, it was established in 2014 following the acquisition of Nokia's Devices and Services division by Microsoft in a deal valued at €5.4 billion, which was completed in April 2014. Nokia's then-CEO, Stephen Elop, joined Microsoft as president of its Devices division following the acquisition, and the acquisition was part of Steve Ballmer's strategy to turn Microsoft into a "devices and services" company. Under a 10-year licensing agreement, Microsoft Mobile held rights to sell feature phones running the S30+ platform under the Nokia brand.

Originally Microsoft had established a major partnership with Nokia in 2011, in which the company exclusively produced smartphones using the Windows Phone platform, and promoted Microsoft services on its feature phone products (including Bing search). Microsoft also licensed Nokia Maps data for its own mapping services. While Nokia's resultant Lumia range had the largest market share out of all Windows Phone vendors, Nokia's overall market share was falling rapidly due to competition from other major vendors, resulting in a dire financial situation. In September 2013, Microsoft announced its acquisition of Nokia's devices and services businesses, which closed with the formation of a Finnish subsidiary, Microsoft Mobile. On smartphones, the Nokia name was phased out in favour of Microsoft branding on future Lumia products.

While the Lumia range continued to be successful, especially with low- and mid-range devices targeting emerging markets, sales of both Microsoft-manufactured smartphones and feature phones began to see major declines, due primarily to the rapidly-deflating market share of Windows Phone. In 2015, Microsoft took a US$7.8 billion write-down on the Nokia purchase, and announced layoffs of 7,800 employees, primarily within Microsoft's phone business. In May 2016, Microsoft gutted its mobile business, selling the Nokia feature phone line and trademark rights to the Finnish startup HMD Global, and announcing that it planned to cut up to 1,350 positions in Finland and focus on offering its productivity services on competing mobile platforms. In 2017, Microsoft executive Joe Belfiore revealed that Microsoft had ceased the development of new Windows phones and new features for Windows 10 Mobile, citing the losses in market share and lack of app development.

Microsoft Store

Microsoft Store is a chain of retail stores and an online shopping site, owned and operated by Microsoft and dealing in computers, computer software and consumer electronics.

The Microsoft Store offers Signature PCs and tablets like the Microsoft Surface and from third parties such as HP, Acer, Dell, Lenovo, and VAIO without demos or trialware (pre-installed free trials of certain third-party software that expire after a limited time). It also offers Windows (most retail versions), Microsoft Office and Xbox One game consoles, games and services including on-site Xbox diagnostics. The Answers Desk helps to answer questions related to Windows, Office, and other Microsoft products. The stores also offer class sessions as well as individual appointments.

The first two Microsoft Stores opened within a week of the Windows 7 launch, in Scottsdale, Arizona and Mission Viejo, California. Additional stores have since opened in California, Colorado, Georgia, Illinois, Minnesota, Missouri, Texas and Washington. At the 2011 Professional Developers Conference, Microsoft announced that they intend to open 75 new stores in the next three years.The first store outside the U.S. (and the first of eight stores in Canada) opened in Toronto on November 16, 2012 while the first store outside North America (and first store in Asia-Pacific and second flagship store) opened in Sydney, Australia on November 12, 2015 In September 2017, the company announced a store on Regent Street in London, United Kingdom .

Microsoft Teams

Microsoft Teams is a unified communications platform that combines persistent workplace chat, video meetings, file storage (including collaboration on files), and application integration. The service integrates with the company's Office 365 subscription office productivity suite and features extensions that can integrate with non-Microsoft products. Microsoft Teams is a competitor to services such as Slack and is the evolution and upgrade path from Microsoft Skype for Business.

Microsoft announced Teams at an event in New York, and launched the service worldwide on 14 March 2017. It was created, and is currently led, by Brian MacDonald, Corporate Vice President at Microsoft.

Nokia X family

The Nokia X family was a range of smartphones that was produced and marketed by Microsoft Mobile, originally introduced in February 2014 by Nokia. The smartphones run on the Nokia X platform, a Linux-based operating system which was a fork of Android. Nokia X is also a model of phone, known generally as the Nokia Normandy. The first Android device Nokia made, and came as a surprise as the company was in its Microsoft partnership and was in the process of selling its mobile phone business to Microsoft, which eventually happened two months later.Nokia X phone known as: Nokia Normandy, Nokia A110, Nokia X Dual SIM RM-980 with dual-SIM card slots is the only phone Nokia released using Android prior to Microsoft purchasing the Mobile Division of Nokia.

The Nokia X devices heavily resemble the newer (50x and 230) Asha phones, and also contain some Lumia features. They have a single "back" button like the Asha 50x and 230. A "home" button was added to the X2 series when they were released in June 2014. They are affordable, low-cost smartphones that were only sold in emerging markets, and never made its way to Western Europe or North America.

Nokia CEO Stephen Elop called it the Nokia X family during an announcement, possibly to distinguish it from the unrelated Xseries that ran from 2009 to 2011.

In July 2014, Microsoft Mobile announced the end of the X range after just five months (as well as Asha and Series 40) in favor of solely producing and encouraging the use of Windows Phone products.

Outline of Microsoft

Microsoft Corporation is a multinational corporation based in Redmond, Washington, USA and founded by Bill Gates and Paul Allen that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing. Due to the scope and size of the company, it encompasses a broad range of topics mostly revolving around critical analysis and the company's products and services.

Satya Nadella

Satya Narayana Nadella (; born 19 August 1967) is an Indian-American business executive. He currently serves as the Chief Executive Officer (CEO) of Microsoft, succeeding Steve Ballmer in 2014. Before becoming chief executive, he was Executive Vice President of Microsoft's Cloud and Enterprise Group, responsible for building and running the company's computing platforms.

Surface Studio

The Surface Studio is an all-in-one PC, designed and produced by Microsoft as part of its Surface series of Windows-based personal computing devices. It was announced at the Windows 10 Devices Event on October 26, 2016, with pre-orders beginning that day.The first desktop computer to be manufactured entirely by Microsoft, the Surface Studio uses the Windows 10 operating system with the Anniversary Update preinstalled. However, it is optimized for the Windows 10 Creators Update, which was released on April 11, 2017. The product, starting at $2,999, is aimed primarily at people in creative professions such as graphic artists and designers.

Terry Myerson

Terry Myerson (born 1972 or 1973) is a Canadian-American venture partner at Madrona Venture Group and an operating executive at The Carlyle Group. Formerly an Executive Vice President of Microsoft and head of its Windows and Devices Group. He graduated from Duke University in 1992 and founded Intersé Corporation, which Microsoft purchased in 1997. At Microsoft, he led software and engineering teams behind Microsoft Exchange and Windows Phone before his executive promotion in the company's July 2013 reorganization. His plan to leave Microsoft after a transition period was announced in March 2018. Myerson announced his new role in October 2018 via a personal post on his LinkedIn page.

The Game (treasure hunt)

The Game is a non-stop 24- to 48-hour treasure hunt, puzzlehunt or road rally that has run in the San Francisco Bay and Seattle areas. Its teams use vans rigged with power and Internet access and drive hundreds of miles from puzzle site to puzzle site, overcoming often outrageous physical and mental challenges along the way, usually with no sleep. Teams in games have been required to walk around the roof of the Space Needle, find a puzzle hidden in a live rat, and circulate a petition to ban dihydrogen monoxide from local ecosystems while dressed in superhero outfits.

Game founder Joe Belfiore has described the Game as "the ultimate test for Renaissance men and women."

Windows 10 Mobile

Windows 10 Mobile is a mobile operating system developed by Microsoft, released in 2015. Although it is the successor of Windows Phone 8.1, it is an edition of Windows 10 running on devices that have less than a 9-inch screen, as a result of Microsoft's plans to unify Windows families across multiple device classes.Windows 10 Mobile aims to provide greater consistency with its counterpart for personal computers, including more extensive synchronization of content, a new universal application platform that allows one app to run on multiple Windows 10 devices such as PCs, mobile devices and Xbox, as well as the capability, on supported hardware, to connect devices to an external display and use a "PC-like" interface with mouse and keyboard input support. Microsoft has built tools for developers to easily port some iOS apps with minimal modifications. Windows Phone 8.1 smartphones are eligible for upgrade to Windows 10 Mobile, pursuant to manufacturer and carrier support. Some features vary depending on hardware compatibility.Windows 10 Mobile was designed for use on smartphones and phablets running on 32-bit ARM processor architectures. Windows 10 Mobile entered public beta for selected Lumia brand smartphones on February 12, 2015. The first Lumia smartphones powered by Windows 10 Mobile were released on November 20, 2015 while eligible Windows Phone devices began receiving updates to Windows 10 Mobile on March 17, 2016, pursuant to manufacturer and carrier support.

The platform never achieved any significant degree of popularity or market share in comparison to Android or iOS. By 2017, Microsoft had already begun to downplay Windows 10 Mobile, having discontinued active development (beyond maintenance releases) due to a lack of user and developer interest in the platform, and focusing more on serving incumbent mobile operating systems as part of its software and services strategy. Windows 10 Mobile will be deemed end-of-life on December 10, 2019.

Windows Mixed Reality

Windows Mixed Reality is a mixed reality platform introduced as part of the Windows 10 operating system, which provides holographic and mixed reality experiences with compatible head-mounted displays.

Its flagship device, Microsoft HoloLens, was announced at the "Windows 10: The Next Chapter" press event on January 21, 2015 It provides a mixed reality experience where a live presentation of physical real-world elements is incorporated with that of virtual elements (referred to as "holograms" by Microsoft) such that they are perceived to exist together in a shared environment. A variant of Windows for augmented reality computers (which augment a real-world physical environment with virtual elements) Windows Mixed Reality features an augmented-reality operating environment in which any Universal Windows Platform app can run.The platform is also used for virtual reality headsets designed for use on the Windows 10 Fall Creators Update, which are built to specifications implemented as part of Windows Mixed Reality, but lack support for holographic experiences.

Windows Phone

Windows Phone (WP) is a family of discontinued mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone features a new user interface derived from Metro design language. Unlike Windows Mobile, it is primarily aimed at the consumer market rather than the enterprise market. It was first launched in October 2010 with Windows Phone 7. Windows Phone 8.1 is the latest public release of the operating system, released to manufacturing on April 14, 2014.Windows Phone was succeeded by Windows 10 Mobile in 2015; it emphasizes a larger amount of integration and unification with its PC counterpart—including a new, unified application ecosystem, along with an expansion of its scope to include small-screened tablets.On October 8, 2017, Joe Belfiore announced that work on Windows 10 Mobile was drawing to a close due to lack of market penetration and resultant lack of interest from app developers.In January 2019, Microsoft announced that support for Windows 10 Mobile would end on December 10, 2019, and that Windows 10 Mobile users should migrate to iOS or Android phones.


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