Italdesign Giugiaro

Italdesign Giugiaro S.p.A is a design and engineering company and brand based in Moncalieri, Italy, that traces its roots to the 1968 foundation of Studi Italiani Realizzazione Prototipi S.p.A by Giorgetto Giugiaro and Aldo Mantovani.[3][7] Best known for its automobile design work, Italdesign also offers product design, project management, styling, packaging, engineering, modeling, prototyping and testing services to manufacturers worldwide.[5] As of 2010, Italdesign employs 800 people.[2][3][4]

On August 9, 2010, Volkswagen subsidiary AUDI AG’s subsidiary Lamborghini Holding S.p.A acquired 90.1% of the shares of Italdesign Giugiaro S.p.A, including the brand name rights and patents.[1][2] The remaining shares were sold to Audi on 28 June 2015, with Giorgetto Giugiaro resigning from the firm at the same time.[8]

Italdesign Giugiaro S.p.A
FateControlling interest acquired by Lamborghini Holding S.p.A. (August 09, 2010)[1][2]
FoundedTurin, Italy February 13, 1968 as Studi Italiani Realizzazione Prototipi S.p.A[3]
  • Giorgetto Giugiaro
  • Aldo Mantovani
Area served
Key people
Abraham Schot Chairman, Jörg Astalosch CEO
ServicesStyling, Engineering, Pre-Series, Testing & Validation, Industrial Design
Revenue€193 million (2015)
Number of employees
993 (2015)[6]
ParentLamborghini, Audi
Footnotes / references



Giorgetto Giugiaro and Aldo Mantovani founded Studi Italiani Realizzazione Prototipi S.p.A, the company that would eventually become Italdesign, on February 13, 1968, in Moncalieri, Italy.[3][7]


Volkswagen and Italdesign have a history of working together that dates back to the early 1970s.[2]

Former Volkswagen AG Chairman Ferdinand Piëch apprenticed at Italdesign during the summer of 1972, learning about engineering and design.[9] Italdesign is responsible for the design of several notable Volkswagen vehicles including the first generation Volkswagen Golf (1974), Volkswagen Scirocco (1974) and Volkswagen Passat (1973) and the Audi 80 (1974).[10]

In May 2010, Italdesign agreed to transfer 90.1% of its shares to Audi AG subsidiary Lamborghini Holding S.p.A. in order to keep Volkswagen's Italian holdings bundled together. The purchase price was not disclosed. The Giugiaro family retained ownership of the remaining shares. Both Giorgetto Giugiaro and his son, Fabrizio Giugiaro, continued to have active roles in the company.[1][3][6][9] In July 2015 it was announced that Giorgetto Giugiaro had left and sold the remaining shares to Audi AG.

Italdesign Ferrari concept
A 2005 Ferrari GG50 ("Giorgetto Giugiaro 50"), marking Giugiaros 50 years in design. On display in the Italdesign-Giugiaro showroom in Moncalieri, Italy


Italdesign created a new firm, Diseño Industrial Italdesign Srl, in Barcelona, Spain, in 1992 to design and construct models, master models and prototypes for the Spanish manufacturing industry. This subsidiary is known today as Italdesign Giugiaro Barcelona SL.[7][11] In 2017 the company founded a daughter company dedicated to building collector vehicles. Named ITALDESIGN AUTOMOBILI SPECIALI, the new brand will feature on all vehicles constructed in ultra low series production, aimed at a number of selected collectors. The first car to be produced is the Zerouno with a production of only five units.[12]


Cars produced or planned by the new group.


Italdesign acquired SALLIG, a company founded in 1960 that designs and builds acrylic, cast iron and zamak matrices for automotive, aeronautical and household appliance prototypes.[7]

Italdesign acquired ETM (Engineering Technologies Methods), a company founded in 1984 that creates silicone prototypes, allowing the transition from an acrylic prototype to a more refined prototype with characteristics similar to the finished product.[7]


Italdesign-Giugiaro S.p.A is headquartered 10 km south of Turin, Italy, in Moncalieri.[4] Best known for its automobile design work, Italdesign also offers project management, styling, packaging, engineering, modeling, prototyping and testing services.[5]

Italdesign has 993 employees and generated over €193 million revenue in 2015.[3]

Under Volkswagen Group ownership, Rupert Stadler is the Chairman of the Board and Jörg Astalosch is CEO.[15]

Automotive design work

Italdesign has been credited for the design of a wide variety of concept and production cars since the firm's founding in 1968.


  1. ^ a b c VOLKSWAGEN AG 2010.
  2. ^ a b c d Automobilwoche 2010.
  3. ^ a b c d e f g VOLKSWAGEN AG 2010a.
  4. ^ a b c Italdesign 2011a.
  5. ^ a b c Italdesign 2011.
  6. ^ a b Italdesign 2010.
  7. ^ a b c d e f Conceptcarz 2011.
  8. ^ Ciferri, Luca (2 July 2015). "Legendary car designer Giugiaro quits company that bears his name". Automotive News.
  9. ^ a b Ciferri 2010.
  10. ^ Italdesign 2011b.
  11. ^ AUDI AG 2012.
  12. ^ "Italdesign Automobili Speciale". Italdesign. Retrieved 8 September 2017.
  13. ^ a b c "Projects". (official website). Retrieved 8 September 2017.
  14. ^ Italdesign news Retrieved 8 September 2017. Missing or empty |title= (help)
  15. ^ "Italdesign Company". Italdesign. Retrieved 8 September 2017.
  16. ^ "1973 Audi Asso di Picche by Italdesign".
  17. ^ VINFAST CÔNG BỐ 2 MẪU Ô TÔ ĐƯỢC BÌNH CHỌN NHIỀU NHẤT Vingroup 20/10/2017 08:54
  18. ^ "Ssangyong relaunches brand with Giugiaro-designed Korando". Cardesignnews. Retrieved 13 October 2010.


External links

Audi Pop.Up Next

Audi Pop.Up Next is a conceptual unmanned flying electric vehicle that can move both on the ground and through the air of the joint development of the German automaker Audi AG, the Airbus company, and the company that designs Italdesign Giugiaro. It was first presented at the Geneva Motor Show in 2018.

Brilliance BS6

Brilliance BS6, in China sold as Zhonghua Zunchi (Chinese: 中华尊驰), and more recently as the Brilliance M1 is a car produced by Brilliance Auto in the People's Republic of China. It was originally developed by Italdesign Giugiaro and launched as the Brilliance Zhonghua in December 2000.

Bugatti Automobiles

Bugatti Automobiles S.A.S. (French pronunciation: ​[bygati]) is a French high-performance luxury automobiles manufacturer and a subsidiary of Volkswagen AG, with its head office and assembly plant in Molsheim, Alsace, France. Volkswagen purchased the Bugatti trademark in June 1998 and incorporated Bugatti Automobiles S.A.S. in 1999.

Bugatti presented several concept cars between 1998 and 2000 before commencing development of its first production model, the Veyron 16.4, delivering the first Veyron to a customer in 2005.

Giorgetto Giugiaro

Giorgetto Giugiaro (Italian pronunciation: [dʒorˈdʒetto dʒuˈdʒaːro]; born 7 August 1938) is an Italian automobile designer. He has worked on supercars and popular everyday vehicles. He was born in Garessio, Cuneo, Piedmont.

Giugiaro was named Car Designer of the Century in 1999 and inducted into the Automotive Hall of Fame in 2002.In addition to cars, Giugiaro designed camera bodies for Nikon, computer prototypes for Apple, Navigation promenade of Porto Santo Stefano, and developed a new pasta shape "Marille", as well as office furniture for Okamura Corporation.

Giugiaro Brivido

The Giugiaro Brivido is a concept hybrid supercar made by Italian design house Italdesign Giugiaro. It is not slated to go into production. It is designed to give supercar-like performance while helping protect the earth. It was introduced in 2012 at the Geneva Motor Show.

Giugiaro Ford Mustang

The Giugiaro Mustang is a concept car based on the production fifth generation Ford Mustang that debuted at the 2006 Los Angeles International Auto Show. It was designed by Italdesign Giugiaro under Fabrizio Giugiaro, Giorgetto Giugiaro's son. The 2015 Ford Mustang takes many design cues from the concept car.

Italdesign GTZERO

The Italdesign GTZERO is an electric shooting-brake concept produced by Italian design company Italdesign Giugiaro and showcased at the 2016 Geneva Motor Show.

Italdesign Giugiaro Gea

The Italdesign Giugiaro Gea is a full-size luxury concept car designed and produced by Italian auto design house Italdesign Giugiaro. It was introduced in 2015 at the Geneva Motor Show.

Italdesign Zerouno

The Italdesign Zerouno is a sports car produced by Italian Automotive styling house Italdesign Giugiaro and was introduced in 2017. The Zerouno is the first car sold under the name of the Moncalieri design house and was created by their Italdesign Automobili Speciali division. The name means "Zero One", as it is the first production vehicle from Italdesign's low production sports car division, Italdesign Automobili Speciali.

Jaguar Kensington

The Jaguar Kensington is a concept car designed and built by Italdesign for Jaguar. It debuted as a non-running, full-size mock up at the 1990 Geneva Motor Show, and later as a fully functioning prototype at the 1990 British International Motor Show.

Lamborghini Calà

The Lamborghini Calà (also known as the Italdesign Calà) was a concept car designed for Lamborghini by Italdesign Giugiaro. It was first shown at the 1995 Geneva Motor Show. It was a completely functional prototype that never made it into production. Its name was derived from the Piedmontese dialect of Northern Italy and meant “look, over there!” The Calà was envisioned by Italdesign to fill Lamborghini's need for a replacement for the Jalpa, which discontinued production in 1988 at the behest of then owners of the company, Chrysler. When Chrysler sold Lamborghini to Megatech in 1994, the Calà's design took shape, but when Megatech sold Lamborghini to the Volkswagen Group in 1998, the concept was shelved. The Jalpa would finally be replaced in 2003 by the Gallardo which used the principles of the Calà as an inspiration.

Lamborghini Marco Polo

The Lamborghini Marco Polo, or Italdesign Marco Polo, was a styling exercise by Italdesign Giugiaro. Introduced in 1982 at the Bologna Motor Show, the Marco Polo was inspired by the Lancia Medusa concept car designed by Italdesign two years prior. The design was originally intended for an upcoming DeLorean DMC-24 sedan, but DMC ran out of money before the concept was finished. Italdesign then recycled the design into a concept for Lamborghini. The wheels on the Marco Polo are standard DeLorean alloys covered by hubcaps. The Marco Polo is not a running prototype, rather the design is only a painted plastic model for aerodynamic research. The Lamborghini badge on the nose of the car was not to imply any design program undertaken with the factory but was a compliment paid by Giugiaro to the famous manufacturer that became noteworthy for pushing the limits of automotive design. Although Lamborghini has a more exciting image to its products, Giugiaro decided to give this study a less aggressive line, preferring instead to focus on aerodynamic efficiency in order to provide a quieter passenger compartment and higher speed while maintaining fuel consumption. As such, the Marco Polo features a Cx of 0.24, compared to the Medusa's 0.26.

The Marco Polo, while a four-seater, has only two doors of the gullwing style, like the ones used on the Marzal, which can be opened from either the front or back seats.

Lancia Megagamma

The Lancia Megagamma is a small one-box concept MPV designed by Italdesign and introduced at the 1978 Turin Motor Show. In retrospect the Megagamma was more influential on later designs than it was itself successful, becoming the "conceptual birth mother of the MPV/minivan movement."Featuring high seating h-points measured both off the vehicle floor as well as the pavement and a 0.34 coefficient of drag, the Megagamma used a front engined, front-wheel drive layout based on the Lancia Gamma platform with a Lancia SOHC 2.5 litre flat-4 engine and Bosch L-Jetronic fuel injection.

Italdesign showed an enduring commitment to exploring one-box designs, having preceded the Megagamma with the 1976 Alfa Romeo New York Taxi concept and followed the Megagamma with the 1982 Capsula, 2000 Maserati Buron and 2010 Proton Emas.

The Megagamma itself presaged many attributes of the modern MPVs — notably a roomy but compact, flexible cabin with a flat floor not unlike such notable antecedents as the Volkswagen Type 2 (1950) and the DKW Schnellaster (1949-1962) and such notable succeeding mini/compact MPV's as the Nissan Prairie (1981), Fiat 500L (2011) and Mitsubishi Chariot (1983) — as well as a wide array of similarly-sized and larger MPV's including the Renault Espace, Honda Shuttle and Chrysler Minivans.

At the time of its debut, Lancia's parent company, Fiat, viewed the concept as too risky and it did not reach production.

List of Lancia concept cars

The following is a list of concept cars and prototypes bearing the Lancia badge or based on Lancia vehicles, built by the manufacturer itself or by third-party designers and coachbuilders.

Media related to Lancia concept vehicles at Wikimedia Commons

List of Maserati vehicles

The following lists contains all Maserati production car, racing car and concept car models.

The total number of cars built of a certain model prior 2001 often is difficult to determine. Figures vary with the source and even Maserati states different numbers for the same model. This information therefore has been kept off the list.

Maserati Kubang GT Wagon

For the 2011 concept, see the Maserati Kubang.The Maserati Kubang GT Wagon is a 2003 concept car unveiled at the Detroit Auto Show. Designed by ItalDesign Giugiaro, it was presented under the Maserati brand which was then owned by Ferrari. In accordance with Maserati's naming tradition, the Kubang is named after a Javanese wind.

Mitsubishi Nessie

The Mitsubishi Nessie is a concept automobile co-developed by Italdesign Giugiaro, The Linde Group and Mitsubishi Motors, and exhibited at the 2005 Geneva Auto Show. It is the latest in a line of SUVs, space-wagons and alternative architectures designed by Giugiaro dating back to 1978 and the Lancia Megagamma, with more recent examples including the Giugiaro Touareg (2002), Maserati Kubang (2003) and Volkswagen Tarek (2003).It uses the platform of the Dakar Rally-winning Mitsubishi Pajero and a hydrogen-powered V8 engine developed by German industrial gases company The Linde Group, mated to an automatic transmission. Styling features include 22 inch front and 23 inch rear wheels, glass panels in the lower half of the doors to enhance visibility in town or off-road, and an arrow-shaped roll bar/roof-rack which extends from the C-pillars over the glass roof, without being affixed to it.Although it was rumoured that the second generation Airtrek/Outlander might have incorporated styling elements from the Nessie, this never materialised, as the overall shape and design details proved too complex for practical mass production.

Proton EMAS

Proton EMAS is a range of concept cars designed by Italdesign Giugiaro and developed by Proton. It debuted at the 2010 Geneva Motor Show as a hybrid vehicle."EMAS" is an acronym for Eco Mobility Advance Solution. The word "emas" means "gold" in Malay.

Proton EMAS was planned to be Malaysia's and Proton's first global car and was expected to be in production by 2012. As of August 2014 the concept car had not reached production.

Proton's subsidiary Lotus Cars has shown a plug-in hybrid city concept car based on the EMAS named the Lotus Ethos.

Active manufacturers
Defunct manufacturers
Design, engineering,
and coachbuilding
Related topics
Italy Coachbuilders of Italy
Divisions and
Products and
Automobili Lamborghini S.p.A.—a wholly owned subsidiary of Audi AG
Current production vehicles
Production engines
Past production vehicles
Concept vehicles


This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.