Isaac Bruce

Isaac Isidore Bruce (born November 10, 1972) is a former American football wide receiver in the National Football League (NFL). He was drafted by the Los Angeles Rams in the second round of the 1994 NFL Draft. He played college football for the University of Memphis.

An All-Pro and four-time Pro Bowl selection, Bruce amassed 15,208 receiving yards in his career (fifth all-time). He played the first 14 years with the Rams and won a Super Bowl ring with the team in Super Bowl XXXIV over the Tennessee Titans. He also played for the San Francisco 49ers. During his time with the Rams, he was the leading wide receiver of “The Greatest Show on Turf”.

Isaac Bruce
refer to caption
Bruce in 2013
No. 80, 88
Position:Wide receiver
Personal information
Born:November 10, 1972 (age 46)
Fort Lauderdale, Florida
Height:6 ft 0 in (1.83 m)
Weight:188 lb (85 kg)
Career information
High school:Fort Lauderdale (FL) Dillard
College:Memphis
NFL Draft:1994 / Round: 2 / Pick: 33
Career history
Career highlights and awards
Career NFL statistics
Receptions:1,024
Receiving yards:15,208
Yards per reception:14.9
Receiving touchdowns:91
Player stats at NFL.com

Early years

Bruce was born in Fort Lauderdale, Florida. He graduated from Dillard High School in Fort Lauderdale in 1990. As a senior for the Panthers football team, he caught 39 passes for 644 yards (16.5 yards per rec. avg.), was an All-County selection, and led his team to the 1989 Florida State 4-A Championship.

College career

Bruce originally signed his letter of intent to play college football for the Purdue Boilermakers in 1990,[1] but his SAT scores were too low for Purdue to accept him.[2] Bruce then decided to attend West Los Angeles College, then to Santa Monica College before transferring to the Memphis State University in 1992, where he finished his college football career with 113 receptions for 1,586 yards (14.0 yards per rec. avg.) and 15 touchdowns. He earned a degree from Memphis in physical education.

Professional career

Pre-draft measurables
Ht Wt Arm length Hand size 40-yard dash 10-yd split 20-yd split 20-ss 3-cone Vert jump Broad
5 ft 11 12 in
(1.82 m)
173 lb
(78 kg)
33 18 in
(0.84 m)
8 34 in
(0.22 m)
4.55 s 1.57 s 2.61 s 4.15 s 36 12 in
(0.93 m)
10 ft 1 in
(3.07 m)
All values from the 1994 NFL Combine[3]

St. Louis Rams

Bruce was drafted in the 2nd round (33rd overall) by the Los Angeles Rams. He signed a 3-year, $1.75 million contract with the Rams on July 14, 1994. He earned the 1994 Carroll Rosenbloom Award, given to the team rookie of the year. He was also voted Rams Rookie of the Year by Orange County Sports Association and the Southern California Sports Broadcasters Association. His first NFL reception was a 34-yard touchdown throw from Chris Miller at Atlanta on September 11, 1994. After that touchdown, when Bruce made a catch, the Rams fans yelled “Bruuuuuuce”.

He moved with the team to St. Louis in 1995. In 1995, Bruce was named the NFC's week 1 Special Teams player of the Week after blocking a punt that contributed to a Rams win. He was also the NFC Offensive Player of the Week for week 6 following a 10-catch, 191 yard, 2 TD performance. His total receiving yards for 1995 (119 catches for 1,781 yards) was second only to Jerry Rice’s then record of 1,848 yards for one season, and is still the fifth most in a single season. In accomplishing this feat, Isaac Bruce surpassed former Houston Oilers WR Charley Hennigan’s 34-year-old record of 1,746 set in 1961. Bruce’s 119 catches also ranks twelfth on the NFL’s all-time single-season reception list. Bruce further broke four Rams’ records, including most receiving yards, most receptions, most consecutive 100-yard receiving games (6) and most 100-yard games (9). Bruce made USA Today’s All-Joe team, All-Madden, and All-Pro by Sports Illustrated and he was voted a first alternate to the Pro Bowl. He was also awarded the Rams MVP.

In 1996, Bruce led his team with 84 receptions and led the NFL with 1,338 yards. He became the first Rams receiver since Henry Ellard in 1990 and 1991 to post back-to-back 1,000-yard seasons. Against the Baltimore Ravens on October 27, 1996, he caught 11 passes for 229 yards and a touchdown. On November 30, 1996, Bruce was re-signed by the Rams to a 4-year $12.1 million contract extension.[4] In 1996 Bruce was also voted to his first Pro Bowl, after having been an alternate the season before.

In the following seasons, Bruce was hampered by hamstring injuries. In 1997, he missed the first six games due to injury and in 1998 he missed the final nine games (he also missed two other games earlier in the season). In Atlanta on November 2, 1997, Bruce had another 200-yard game, totaling 10 catches, 233 yards and recording 2 touchdowns. Prior to his injury in 1998 in a home game against the Minnesota Vikings, Bruce had 11 catches for 192 yards and an 80-yard touchdown.

In 1999, Bruce was a First-team All-Pro and was voted to his second Pro Bowl. He caught 77 passes for 1,165 yards and 12 touchdowns as Rams had a 13–3 record and advanced to the Super Bowl. He also led Rams in receiving yards in the playoffs, with 317 yards on 13 catches with a team-high two touchdowns. Bruce caught Kurt Warner’s 73-yard touchdown pass late in the fourth quarter of Super Bowl XXXIV to give the Rams a 23–16 lead, which turned out to be the game winner.

Isaac Bruce 2007
Bruce with the Rams in 2007.

Prior to the 2000 season, Bruce was re-signed by the Rams to a 7-year, $42 million contract extension.[5] In 2000 Bruce was again a Pro Bowler and caught 87 passes for 1,471 yards and 9 touchdowns. He became the first Rams receiver to earn back-to-back Pro Bowl invitations since Henry Ellard accomplished the feat for the 1988 and 1989 seasons. Bruce either led or was tied for the most receptions six times in 2000, led the team in receiving yards six times, and posted four 100-yard receiving games. That same year, Bruce and teammate Torry Holt became only the second WR duo from the same team to each gain over 1,400 yards in the same season (see Herman Moore and Brett Perriman).

In 2001, the Rams returned to the Super Bowl, losing to the New England Patriots, and Bruce made the Pro Bowl for the fourth time, becoming only the third receiver in franchise history to earn three consecutive Pro Bowl invitations (Elroy Hirsch 1951–53, Jim Phillips 1960–62). Bruce was voted offensive captain and became the franchise career leader in 100-yard receiving games (29), 1,000-yard seasons (5), and receiving touchdowns (56). He became just the second player in team history to post 500 career receptions vs. New York Giants on October 14, 2001. He caught five passes for 56 yards against New England in Super Bowl XXXVI.

Bruce became the Rams’ all-time leader in receptions in 2002 while posting his fourth consecutive 1,000-yard receiving season. That year, he led the team with seven touchdown receptions, and ended the season with 79 receptions for 1,075 yards. On his 30th birthday, Bruce had three fumbles in a game. Luckily for Bruce, he scored a game-winning touchdown and the game is almost forgotten because of 34-34 tie between the Falcons and Steelers the same day.

In 2003, Bruce missed the 1,000 mark for the first time since 1998, finishing with 69 catches for 981 yards and 5 touchdowns, however, he became the Rams’ all-time leader in receiving yards (10,461), passing his position coach Henry Ellard (9,761). That year Bruce made seven receptions for 116 yards in the NFC Divisional Playoff Game vs. Carolina on January 10, 2004, making him the only Rams player to have four career 100-yard postseason performances, breaking a tie with Tom Fears.

In 2004, Bruce caught 89 passes (fifth in the NFC, eighth in the NFL) for 1,292 yards (fifth in the NFL). He started the season with four consecutive 100-yard receiving performances, the first player to accomplish this feat since Houston's Charley Hennigan in 1963. Bruce nabbed a team-high nine catches for 170 yards and one touchdown at Green Bay on November 29, 2004.

With the retirement of Jerry Rice, Bruce entered 2005 as the NFL's active leader in career receiving yards; a foot injury caused him to miss 5 games, and he was passed by Marvin Harrison by the end of the season. Still, he became the 14th player in NFL history with 800 career receptions on December 11 at Minnesota.

On March 7, 2006, the Rams released Bruce rather than pay him a $1.5 million bonus;[6] however, five days after releasing him, the Rams agreed to a three-year, $15 million deal with Bruce. The re-signing freed a reported $7.5 million in cap money for the Rams.[7] That season Bruce started 15 of 16 games and notched his eighth career 1,000-yard receiving season with 1,098 yards on 74 catches with three touchdowns.

In 2007, Bruce caught 55 passes for 733 yards and 4 touchdowns, second on his team only to Torry Holt in all three categories. In Week 15, he retook the lead in career receiving yards among active players from Marvin Harrison, and in the same game passed James Lofton to become third on the all-time list.[8]

On February 28, 2008, Bruce was released by the Rams after refusing to take a pay cut, which the Rams promised they would not do in a previous contract renegotiation.[9]

San Francisco 49ers

Isaac Bruce on field pregame at Eagles at 49ers 10-12-08
Bruce with the 49ers in October 2008.

On February 29, 2008, Bruce signed a two-year, $6 million contract with the San Francisco 49ers, to reunite with his former offensive coordinator Mike Martz.[10] Jerry Rice gave Bruce permission to wear the number 80 although the team had already retired it, however Bruce decided against it and instead wore 88.[11]

On December 21, 2008, in a game at St. Louis against his former team, the Rams, Bruce caught his 1,000th career reception – a 3-yard touchdown catch. St. Louis fans cheered on their former wide receiver, yelling “Bruuuuuuuuce” whenever he caught a pass, and cheered when he caught his 1,000th pass.

After contemplating retirement in the offseason, he elected to return to the 49ers in 2009 for his sixteenth season,[12] reasoning that he was there to "get in the playoffs again and win a Super Bowl".[13]

On June 7, 2010, Bruce was traded from the 49ers to the Rams so that he would be able to retire as a Ram.[14] Bruce was the last member of the former first-tenure Los Angeles Rams to retire.[15]

Career statistics and achievements

Receiving statistics

[16]

Season Team Games Receiving Fumbles
G GS Rec Yds Avg Lng TD Fum Lost
1994 LOS 12 0 21 272 13.0 34 3 0 0
1995 STL 16 16 119 1,781 15.0 72 13 2 1
1996 STL 16 16 84 1,338 15.9 70 7 1 1
1997 STL 12 12 56 815 14.6 59 5 1 0
1998 STL 5 5 32 457 14.3 80 1 0 0
1999 STL 16 16 77 1,165 15.1 60 12 0 0
2000 STL 16 16 87 1,471 16.9 78 9 1 1
2001 STL 16 16 64 1,106 17.3 51 6 3 1
2002 STL 16 16 79 1,075 13.6 34 7 2 2
2003 STL 15 15 69 981 14.2 41 5 0 0
2004 STL 16 16 89 1,292 14.5 56 6 5 4
2005 STL 11 10 36 525 14.6 46 3 0 0
2006 STL 16 13 74 1,098 14.8 45 3 0 0
2007 STL 14 12 55 733 13.3 37 4 0 0
2008 SF 16 15 61 835 13.7 63 7 0 0
2009 SF 10 7 21 265 12.6 50 0 0 0
Career 223 201 1,024 15,424 15.0 80 91 15 10

Awards and achievements

  • 2009 – Second wide receiver in NFL history to achieve more than 15,000 receiving yards.
  • 2008 – Reaches 1,000 receptions with a touchdown against his former team the St. Louis Rams. Surpassed Tim Brown to become 2nd all time in receiving yards with 14,944 receiving yards.
  • 2007 – Achieved 14,109 receiving yards and 942 receptions, putting him at 6th place for all-time receptions and 3rd for total yardage. He is also 13th all time in receiving touchdowns with 84. He is the most prolific receiver in Rams history in every category.
  • 2006 – National Sportsmanship Award
  • 2003 – Sports Personality of the Year Award from the Missouri Athletic Club at the annual Jack Buck Sports Award Banquet
  • 2001 – Named to play in Pro Bowl (did not play – injured)
  • 2000 – Named to play in Pro Bowl (did not play – injured)
  • 1999 – Super Bowl XXXIV
  • 1999 – Named to play in Pro Bowl
  • 1998 – Rams Sprint Good Sport/Man of the Year
  • 1997 – Rams True Value Man of the Year
  • 1996 – Named to play in Pro Bowl
  • 1995 – Recorded 119 reception (Most in NFL history by a player 25 and under, voted a Pro Bowl alternate)
  • 1994 – Rams consensus Rookie of the Year

Personal life

Bruce is nicknamed “The Reverend” because he wishes to become one after he finishes his football career; he also wants to become a substitute teacher.

Bruce is the elder cousin of Canadian Football League wide receiver Arland Bruce.

Bruce is a member of the Omega Psi Phi fraternity.

Philanthropy

Since 1996, Isaac Bruce has provided tickets to home games to various schools and youth organizations, including partnering with Haz-Waste to provide jerseys and limousine rides for children. He was a United Way spokesman in 1996–97 and United Way African American Leadership Giver from 1997–99. In 2008, he recorded a public service announcement and personal voice message for the RESPECT! Campaign against domestic violence.

References

  1. ^ "College Football Letters Of Intent". Chicago Tribune. February 15, 1990. Retrieved September 23, 2016.
  2. ^ Mike Reilly (November 5, 1994). "Rookie Receiver Bruce Is Making a Good First Impression: Rams: With three of his 12 receptions going for touchdowns, opponents are beginning to pay more attention to him". Los Angeles Times. Retrieved September 23, 2016.
  3. ^ http://nflcombineresults.com/playerpage.php?f=Isaac&l=Bruce&i=23804
  4. ^ St. Louis Post-Dispatch, November 28, 1996
  5. ^ St. Louis Post-Dispatch, August 17, 1996
  6. ^ Sandomir, Richard (March 8, 2006). "N.F.L. Salary-Cap Math: Deals Full of "Funny Money"" – via www.nytimes.com.
  7. ^ San Diego Union.com Archived June 10, 2007, at the Wayback Machine
  8. ^ Career receiving yards, 2007 leaderboard, PFR
  9. ^ Fallstrom, R.B. (February 29, 2008), Rams Release Isaac Bruce, Gus Frerotte, Associated Press, retrieved March 1, 2008
  10. ^ Gay, Nancy (March 1, 2008), "49ers, Bruce agree on deal Ex-Rams receiver to join Martz in San Francisco", San Francisco Chronicle, retrieved March 1, 2008
  11. ^ "Isaac Bruce to Wear Jerry Rice's No. 80?". The New York Times. March 10, 2008.
  12. ^ Bruce Will Return to 49ers Si.com, April 1, 2009
  13. ^ "Archived copy". Archived from the original on January 6, 2010. Retrieved October 8, 2009.CS1 maint: Archived copy as title (link)
  14. ^ "Bruce to retire as Ram after trade from 49ers". ESPN.com. June 7, 2010.
  15. ^ "Snap Judgments: Bruce retirement ends last link to Los Angeles Rams". CNN. June 8, 2010.
  16. ^ "Isaac Bruce Stats". ESPN Internet Ventures. Retrieved May 6, 2014.

External links

1996 All-Pro Team

The 1996 All-Pro Team is composed of the National Football League players that were named to the Associated Press, Pro Football Writers Association, and The Sporting News All-Pro Teams in 1996. Both first and second teams are listed for the AP team. These are the three teams that are included in Total Football II: The Official Encyclopedia of the National Football League. In 1996 the Pro Football Writers Association and Pro Football Weekly combined their All-pro teams, a practice with continues through 2008. In 1996 the AP added a new position, that of "Fullback", a primarily blocking position.

1999 All-Pro Team

The 1999 All-Pro Team is composed of the National Football League players that were named to the Associated Press, Pro Football Writers Association, and The Sporting News All-Pro Teams in 1999. Both first and second teams are listed for the AP team. These are the three teams that are included in Total Football II: The Official Encyclopedia of the National Football League. In 1999 the Pro Football Writers Association and Pro Football Weekly combined their All-pro teams, a practice with continues through 2008.

1999 St. Louis Rams season

The 1999 St. Louis Rams season was the team’s 62nd year with the National Football League and the fifth season in St. Louis, Missouri. The Rams finished the regular-season with a record of 13–3, and the NFC West Championship.

It was the team’s first playoff appearance in St. Louis, their first since 1989, and their first division title since 1985.

The Rams were undefeated at home for the first time since 1973. On the road, the Rams were 5–3. In the post-season, they defeated the Minnesota Vikings, who had just posted one of the greatest offenses in NFL history the year before, by a score of 49–37 in the NFC Divisional Playoffs and went on to defeat the Tampa Bay Buccaneers 11–6 in the NFC Championship Game. Both of those games were played in St. Louis. The Rams then won their first ever Super Bowl title, defeating the Tennessee Titans by a score of 23–16 in Super Bowl XXXIV. The game was played on January 30, 2000 at the Georgia Dome in Atlanta. It was also the franchise’s first NFL World Championship since 1951, when the Rams played in Los Angeles. The Rams also became the first “dome-field” (indoor home games) team to win a Super Bowl.

It was the first season of the Rams’ “Greatest Show on Turf” offense. The 1999 Rams remain one of only four teams in NFL history to score more than 30 points twelve separate times in a single season. On defense, the Rams recorded seven interceptions returned for touchdowns, third most in NFL history.The Rams were the third St. Louis-based pro sports team to win a major championship, joining the Cardinals of Major League Baseball and the 1957–58 St. Louis (now Atlanta) Hawks of the NBA.

Quarterback Kurt Warner was the MVP in both the regular season and in Super Bowl XXXIV.

It was the final season the Rams wore their 1973-1999 uniforms that had been synonymous with their time in Los Angeles (although they brought them back as their home uniform set beginning in 2018).

2002 Pro Bowl

The 2002 Pro Bowl was the NFL's all-star game for the 2001 season. The game was played on February 9, 2002, at Aloha Stadium in Honolulu, Hawaii. The final score was AFC 38, NFC 30. Rich Gannon of the Oakland Raiders was the game's MVP.

2003 St. Louis Rams season

The 2003 St. Louis Rams season was the franchise's 66th season in the National Football League, the 9th season in St. Louis and the 4th under head coach Mike Martz. The Rams were coming off a disappointing 7–9 season and former MVP Kurt Warner was demoted to backup quarterback; Marc Bulger earned the starting job after replacing Warner in 2002 and winning six of his seven starts. Though many agree that The Greatest Show on Turf ended after the 2001 season, the Rams nonetheless finished 12–4, winning the NFC West, only to lose to the eventual NFC champions Carolina Panthers. This would be the last time the Rams won the NFC West until the 2017 NFL season.

For the first time in 19 years, the Rams lost a playoff game at home. 2003 was also the last winning season that the Rams would achieve in St. Louis and was their last winning season anywhere until 2017 in Los Angeles. They did make the playoffs the following season despite a mediocre 8-8 record and are considered one of the worst teams to make the playoffs, along with the 2010 Seahawks (7-9) and the 1998 Cardinals (9-7).

Bulger was voted to play in the Pro Bowl following the season and was the game's MVP. As for Kurt Warner, he was released after the season in order to clear up cap space, and Bulger would spend the next six seasons as the Rams' starting quarterback.

2004 St. Louis Rams season

The 2004 St. Louis Rams season was the team’s 67th year with the National Football League and the tenth season in St. Louis.

Although the Rams’ record was good enough to qualify for the postseason, they did so without posting a winning record. Statistics site Football Outsiders calculates that the 2004 Rams were, play-for-play, the worst team to make the playoffs in the site's rating history. This was also the last time the Rams made the playoffs until 2017, when the franchise returned to Los Angeles; thus, this was the team’s final playoff appearance in St. Louis.

The season is memorable for the Rams drafting running back Steven Jackson with the 24th pick of the 2004 NFL Draft. During the season, the Rams relied less on Marshall Faulk, who was slowed by age and injuries, forcing Jackson to garner a bulk of the carries. He finished the season with 673 rushing yards despite seeing limited action.

The Rams, in the playoffs, defeated their rival Seattle Seahawks in the Wildcard round, but their 10th season in St. Louis ended in a 17–47 blowout to the Atlanta Falcons in the next round.

For the first time this season, the Rams completed a 2–0 regular season sweep of the rival Seahawks. They would not accomplish this again until 2015.

2006 St. Louis Rams season

The 2006 St. Louis Rams season was the franchise’s 69th year with the National Football League and the 12th season in St. Louis. The season began with the Rams trying to improve on their 6–10 record from 2005 under new head coach Scott Linehan. This was the Rams last non-losing season in St. Louis as the franchise would go on a ten-season losing record streak until 2017 in Los Angeles.

2007 St. Louis Rams season

The 2007 St. Louis Rams season was the 70th season for the team in the National Football League and their 13th in St. Louis, Missouri. This would prove the fourth worst season for the Rams during their time in St. Louis. The team looked to improve on an 8–8 record from 2006. However, the Rams slumped early, losing their first eight games of the season heading into their bye week. Following their bye, they would beat both New Orleans and San Francisco on the road before losing 5 of their last 6 games to conclude the season. The Rams 0–8 start to the season is the worst in franchise history and matched their 3rd ever longest losing streak. The Rams also went 1–7 at home in 2007, the worst in franchise history until it was broken by the 2009 team two years later. The Rams' defense was dismal and was the biggest scar on the team the entire season, as they allowed the second most points in the league during the season with 438. Beginning in 2007, the Rams failed to recording a winning season for the rest of their tenure in St. Louis. It wasn't until 2017, by which the team had returned to Los Angeles, that the team had another winning record, with 11-5.

2008 San Francisco 49ers season

The 2008 San Francisco 49ers season was the franchise's 63rd season, and 59th in the National Football League. Although they failed to reach the playoffs for the straight 6th year, the team improved on their disappointing 5–11 record from the 2007 season, and ended the season on a high note.

It was the final season that the 49ers wore their dark red uniforms.

Ashaiman (Ghana parliament constituency)

Ashaiman is one of the constituencies represented in the Parliament of Ghana. It elects one Member of Parliament (MP) by the first past the post system of election. The Ashaiman constituency is located in the Tema Municipal District of the Greater Accra Region of Ghana.

Bern Brostek

Bern Orion Brostek (born September 11, 1966) is a former American football offensive lineman in the National Football League for the Los Angeles and St. Louis Rams from 1990 to 1997.

Ike Hildebrand

Isaac Bruce Hildebrand (May 27, 1927 – August 27, 2006) was a Canadian ice hockey and lacrosse player. Born in Winnipeg, Manitoba, he played for the Chicago Black Hawks and the New York Rangers of the `original six' NHL teams 1949–1953.

In 1985, he was inducted into Canada's Sports Hall of Fame for the sport of lacrosse. He was inducted into Canada's Lacrosse Hall of Fame in 1972 and Canada's Sports Hall of Fame in 1985 as well as Sports Halls of Fame in Peterborough (1978), Belleville (1989) and Oshawa (1993).

Ike excelled at both of Canada's national sports, lacrosse and hockey. He played lacrosse with the New Westminster Salmonbellies Senior team and at age 17 won the MVP award in the Mann Cup Canadian Championship. In a lacrosse career that spanned 17 years (1943–1960) he was honored 13 times as an all-star. After a junior ice hockey career with the Oshawa Generals, he spent 10 years playing professional hockey with minor pro teams in the Pacific Coast League, the US Hockey League, the Quebec Pro League and the American Hockey League.

Hildebrand also played with the New York Rangers, and the Chicago Black Hawks of the `original six' NHL teams 1949–1953. He was playing coach with the Belleville McFarlands and scored the winning goal when they won the World Championship for Canada in Prague Czechoslovakia in 1959.

After his playing days, Hildebrand turned to coaching with the London Nationals, Orillia Terriers and two years with the Oshawa Generals.

He died in St. Albert, Alberta in 2006.

He is the grandfather of Canadian-American musician and record label owner Warren Hildebrand.

Los Angeles Rams awards

This page details awards won by the Los Angeles Rams American football team. The Rams were formerly based in St. Louis (1995–2015) and Cleveland (1936–1942, 1944–1945), as well as Los Angeles (1946–1994, 2016–present).

Los Angeles Rams statistics

This page details statistics about the Los Angeles Rams American football franchise, formerly the St. Louis Rams and the Cleveland Rams.

Richard Bruce

Richard Bruce may refer to:

Richard Bruce Nugent (1906–1987), also Richard Bruce, writer and painter in the Harlem Renaissance

Richard Isaac Bruce (1840–1926), English colonial officer and administrator

Richard Bruce, pseudonym used by Robert Bache Smith (1875–1951), American librettist and lyricist

Richard Isaac Bruce

Richard Isaac Bruce (1840-1926) was an English colonial officer and administrator serving on India's North West Frontier during the early period of the British Raj. He is notable as the author of The Forward Policy and its Results (1900), part mémoire and biography, part argument supporting a 'Forward Policy' espoused and practised locally by Bruce's superior, Robert Groves Sandeman.

Super Bowl XXXIV

Super Bowl XXXIV was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference (AFC) champion Tennessee Titans to decide the National Football League (NFL) champion for the 1999 season. The Rams defeated the Titans by the score of 23–16, capturing their first Super Bowl win and first NFL championship since 1951. The game, played on January 30, 2000 at the Georgia Dome in Atlanta, was the fourth Super Bowl to be held a week after the conference championship games (the previous time this happened was Super Bowl XXVIII, and coincidentally that game was also played on January 30 at the Georgia Dome in Atlanta).The Rams entered their second Super Bowl in team history with an NFC-best 13–3 regular season record. It was the franchise's first playoff appearance since 1989, when they were still in Los Angeles. The Titans, who were originally the Houston Oilers, also finished the regular season with a 13–3 record, but advanced to their first Super Bowl in team history after entering the playoffs as a wild-card team. Tennessee finished in second place in the AFC Central division behind the 14–2 Jacksonville Jaguars.The first two quarters of Super Bowl XXXIV were largely a defensive battle. Despite outgaining the Titans in total offensive yards in the first half, 294–89, the Rams held only a 9–0 halftime lead on three field goals. St. Louis later scored their first touchdown midway through the 3rd quarter to go up 16–0. Tennessee then responded by scoring 16 consecutive points to tie the game with 2:12 left in regulation---it was the largest deficit to be erased in a Super Bowl and the first greater than 10 points. On the Rams' ensuing drive, quarterback Kurt Warner completed a 73-yard touchdown pass to wide receiver Isaac Bruce to regain the lead. The Titans then drove to the St. Louis 10-yard line with six seconds remaining, but on the final play of the game, Rams linebacker Mike Jones tackled Tennessee wide receiver Kevin Dyson one yard short of the goal line to prevent a potential game-tying drive. This play went into NFL lore as One Yard Short, or simply The Tackle. Warner was named Super Bowl MVP, becoming the sixth player to win both that award and the NFL MVP during the same season. At the time, his 414 passing yards and 45 pass attempts without an interception broke Super Bowl records.As of 2018, this was the most recent Super Bowl that featured two teams who never won the title before.

This game is often referred to as the "Dot-com Super Bowl" due to the large amount of advertisements purchased by dot-com companies. This game was later featured as one of NFL's Greatest Games as The Longest Yard.

The Greatest Show on Turf

"The Greatest Show on Turf" was a nickname for the record-breaking offense of the St. Louis Rams during the 1999, 2000, and 2001 National Football League seasons. The offense was designed by attack oriented offensive coordinator Mike Martz, who advocated mixing both an aerial attack and a run offense in the form of the Air Coryell style offense. The Rams' offense during these three seasons produced a largess of scoring, accrued yardage, three NFL MVP honors, and two Super Bowl appearances for the 1999 and 2001 seasons, of which they won the former.The offense was attuned to getting all five receivers out into patterns that stretched the field, setting up defensive backs with route technique, and the quarterback delivering to a spot on time where the receiver could make the catch and turn upfield. Frequent pre-snap motion and shifting were staples of the system, often including shifts to or from empty backfield formations or bunch formations. Pass protection was critical to its success. At least two of the five receivers would run a deep in, skinny post, comeback, speed out, or shallow cross pattern, and running backs would often run quick rail routes out of the backfield. Screens, draws, and play action passes were often used to slow the opponent's pass rush. Mike Martz credits the offensive system as being originally catalyzed by Sid Gillman and then refined at San Diego State by Don Coryell, who later transmitted his system to the NFL. Martz learned the Coryell 3-digit system from offensive coordinator Ernie Zampese when both coached for the Rams under Chuck Knox from 1994-96. Using this offense, the Rams set a new NFL record for total offensive yards in 2000, with an astonishing 7,335 yards (since broken by the New Orleans Saints in 2011 with 7,474). Of those, 5,492 were passing yards, also a new NFL team record.

On July 23, 2016, many of the star players from this era of the St. Louis Rams reunited for the "Legends of the Dome" game, a charity flag football game organized by Isaac Bruce. It gave fans the chance to see the Rams in St. Louis one last time, as the franchise had announced its departure for Los Angeles a few months prior.

Isaac Bruce—championships, awards, and honors

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