Hy-Vee /ˌhaɪˈviː/ is a chain of more than 245 supermarkets located throughout the Midwestern United States in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, in a small brick building known as the Beaconsfield Supply Store, which is listed on the National Register of Historic Places.
The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). The company maintains fuel stations with convenience stores, fitness centers, and full service restaurants at some of its properties. Hy-Vee's largest store opened March 10, 2015, in Bloomington, Illinois, with 108,000 square feet (10,000 m2) of retail space.
Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle," was adopted for the chain's first television commercial in 1963. The slogan became a jingle in the 1990s with music by Annie Meacham and James Poulsen.
|Founded||Beaconsfield, Iowa (1930)|
|Headquarters||West Des Moines, Iowa|
Number of locations
|Randy Edeker (President, CEO, & Chairman)|
|Products||bakery, catering, dairy, deli, frozen foods, gas, general grocery, meat and seafood, pharmacy, HealthMarket, Health Clinics, Market Grille, wine & spirits, general merchandise, lawn & garden, floristry, Fast & Fresh, fuel/convenience stores.|
|Revenue||$10.0 Billion (2018)|
Number of employees
In 1921, Charles Hyde started working for the General Supply Company's store in Woodbine, Iowa, which was operated by Vredenburg & Lewis. In 1922, the General Supply Company was formally incorporated. Vredenburg was president and Hyde a member of the board of directors. In 1924, Hyde left the General Supply Company and started his own store in Cameron, Missouri.
In 1927, Hyde purchased a half stake of a store in Kellerton, Iowa, the other half being owned by the General Supply Company. In 1930, Vredenburg and Hyde started a separate partnership from the General Supply Company, named Supply Stores, and opened their first store in Beaconsfield, Iowa.
In 1932, The General Supply Company was dissolved because of effects of the Great Depression. Vredenburg purchased most of the former General Supply Company's remaining stores and mill. Both Hyde and Vredenburg owned and operated other stores outside of their partnership. Hyde and Vredenburg's partnership was dissolved for approximately six months in 1935 after Iowa enacted the Chain Tax Act of 1935, a heavy tax against chain stores that was later declared unconstitutional.
In 1938, Hyde & Vredenburg, Inc. was officially incorporated, with 15 stores in Iowa and Missouri. The incorporation consolidated all of Hyde's and Vredenburg's independently owned stores with the stores they had in their partnership. The company was headquartered in Lamoni. The new company's management plan involved autonomy for store managers, setting the stage for its eventual employee ownership.
In 1945, Hyde & Vredenburg moved its corporate headquarters from Lamoni to Chariton, Iowa, after acquiring the Chariton Wholesale Company.
The Supply Store name, with each town's name preceding it, was still used on most stores until 1952. A few stores were named differently, with names such as Hyde's Service Store, Vredenburg's Grocery, and Hyde & Vredenburg, all of which were changed in 1952.
The Hy-Vee name, a contraction of Hyde and Vredenburg, was adopted in 1952 as the winning entry of an employee contest, with Joann Farrell, of Chariton, being the winner. The first store with the name opened in Fairfield, Iowa, in 1953. In 1956, Hy-Vee introduced its first private label products, along with a new logo. In 1957, Hy-Vee opened its first in-store bakery at the Iowa City, Iowa, store.
In 1960, the company became employee-owned by the Employees’ Trust Fund. The slogan "Where There's a Helpful Smile in every Aisle" was first used in a TV commercial in 1963. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963.
In 1969, Hy-Vee expanded into Minnesota, after acquiring the Swanson Stores chain based in Cherokee, Iowa. In 1969, Hy-Vee opened its first Drug Town, a pharmacy separate from a regular store, in Cedar Rapids, Iowa. Hy-Vee had 66 stores at the end of 1969.
Hy-Vee continued expanding during the 1970s and 1980s, opening stores in South Dakota (1975), Nebraska (1977), Illinois (1979), and Kansas (1988). In 1975, Hy-Vee's 100th store, which was also its first to use electronic cash registers, opened in Keokuk, Iowa. By the end of 1989 Hy-Vee had 172 stores in seven states. In 1994, Hy-Vee updated its logo to the one used today.
In 1995 Hy-Vee moved its corporate headquarters from Chariton to West Des Moines, Iowa, while shortening its name to Hy-Vee, Inc. The company's primary distribution center is still in Chariton; a second one is in Cherokee, Iowa.
At the turn of the century, Hy-Vee increased its focus on customers' healthy lifestyles. HealthMarket private-label products were introduced in 2001. The company also began its initiative to provide customers with the services of corporate and in-store dietitians.
Stores began offering an expanded line of ethnic foods to the Midwest's increasingly diverse population. Online shopping capabilities expanded in 2005, with a redesigned Hy-Vee website offering online shopping for such items as holiday meals, floral arrangements and catering selections; gift cards were added in 2006.
Hy-Vee was selected as Progressive Grocer's Retailer of the Year in 2003. Drug Town stores were renamed Hy-Vee Drugstores in 2005. Hy-Vee celebrated its 75th anniversary in 2005 with the publication of a second company history book (The History of Hy-Vee). In 2007, Hy-Vee's first store, in Beaconsfield, Iowa, was placed on the National Register of Historic Places.
In fiscal year 2009, Hy-Vee had sales exceeding $6.3 billion; at the time, it was the second-largest employee-owned company in the United States and ranked by Forbes magazine the 48th-largest privately owned company in the country. More than 55,000 employees worked in the Hy-Vee family in 2009.
By the end of 2009, there were 228 stores. In 2009, Hy-Vee moved into its eighth state of operations when the store in Madison, Wisconsin opened. Hy-Vee's fourth president, Randy Edeker, was selected to lead the company in December 2009. Ric Jurgens retained the titles of chairman and chief executive officer until 2012, when Edeker assumed those roles.
In 2012, Hy-Vee introduced its loyalty program, Hy-Vee Fuel Saver, which allows customers to earn discounts on fuel at Casey's General Stores; Shell; PDQ/Kwik Trip, as well as Hy-Vee's own gas stations, by purchasing select items. In 2015 the program's name was changed to Hy-Vee Fuel Saver + Perks.
In 2012, Hy-Vee started to add full-service restaurants to some stores, named Hy-Vee Market Grille. 
In 2015, Hy-Vee brought online shopping to all stores with the introduction of their new website, Hy-Vee Aisles Online.
In 2017, Hy-Vee became the exclusive retailer in its service area for sports nutrition products marketed by Mark Wahlberg. This expanded into a deal making Hy-Vee a franchisee for Wahlburgers restaurants; the first location under the deal opened in May 2018 at the Mall of America in Bloomington, Minnesota.
In 2018, the first-ever Hy-Vee Fast & Fresh convenience store opened up in Davenport, Iowa. This concept offers many standard grocery items for the pantry and freezer, plus fresh produce, dairy, meat and bakery departments. There’s also a gas station, Hy-Vee Aisles Online pickup, wood-oven pizza, Nori sushi, a craft beer station, wine and spirits section, made-to-order meals for carryout or dining in, take-and-heat meal options, Hy-Vee Mealtime Kits, a Starbucks with a drive-thru and much more are also featured. The Hy-Vee & Fresh store is not 24/7 like Hy-Vee as it closes at the end of the night and reopens in the morning.
Hy-Vee is known to move departments into separate buildings as requirements dictate, or for optimal customer service. This is commonly seen in the construction of a separate building for Hy-Vee Gas, usually near a main store. It is also common for Hy-Vee to have attached liquor stores, as in Minnesota, where grocery stores are not allowed to sell alcoholic beverages over 3.2% alcohol by volume. In some cases, there is a completely separate building for the liquor department, such as the Prairie Village, Kansas store, where the liquor store is across the street (the state line road) in Kansas City, Missouri, and adheres to Missouri alcohol laws.
Hy-Vee ranked second on the National Center for Employee Ownership's list of Largest Employee Owned Companies in 2011. Hy-Vee ranked 27th on Forbes magazine's annual list of the largest privately owned companies in the United States in 2017. Hy-Vee ranked 27th on "Top 75 North American Food Retailers" by Supermarket News in 2016. Hy-Vee ranked 4th on America's Favorite Grocery Retailers by Market Force Information in 2016.
Hy-Vee won numerous awards in 2017, including recognition by Forbes as one of America's Best Employers. Forbes also named Hy-Vee as one of the top 50 private companies in the United States. Hy-Vee ranked as the sixth favorite Grocery Retailer in America by Market Force in 2017. Progressive Grocer selected Hy-Vee as its Retailer of the Year in 2017, while Mass Market Retailers appointed Hy-Vee as the 2017 Retail Innovator of the Year.
As of 2018, Hy-Vee Inc. has more than 84,000 employees. It has annual sales of more than $10 billion.
Hy-Vee has had four leaders in its 88-year history
Dwight Vredenburg, son of founder David Vredenburg, became Hy-Vee's first president at 23 years old. He served as president for 45 years.
Ron Pearson, Hy-Vee's second CEO. During his time, Hy-Vee expanded its services to include gas stations, dry cleaning, takeout meals, and added online shopping.
Ric Jurgens, Hy-Vee's third CEO. Hy-Vee focused on healthy living during this time, adding pharmacies, clinics, dietitians, and health food sections to stores.
Randy Edeker, Hy-Vee's fourth and current CEO. Since 2012, Hy-Vee has renovated many of their stores, introduced the Hy-Vee Fuel Saver program, and emphasized expanding online shopping.
On May 17th, 2018, the Kansas City Star reported that Hy-Vee purchased the naming rights to the iconic Kemper Arena in Kansas City, Missouri. The renovated Hy-Vee Arena is slated to be an Adult and Youth sports facility.
Hy-Vee serves as title or presenting sponsor for multiple major sporting events:
Hy-Vee previously served as title or presenting sponsor for multiple now-defunct sporting events:
Hy-Vee serves as a sponsor for multiple cultural events in the Des Moines area:
In July 2015, Hy-Vee was named the official grocery, pharmacy, and floral partner of the NHL's Minnesota Wild.
Hy-Vee also serves as a sponsor for 38 colleges and universities over its eight-state region.
Hy-Vee served as a sponsor of Major League Baseball's Kansas City Royals from 2001 to 2016.
In 2009, Hy-Vee replaced Price Chopper as the official grocery store of the NFL's Kansas City Chiefs.
Throughout its history Hy-Vee has branched out from its retail operations by acquiring several companies that provide services to its stores. Hy-Vee's subsidiaries are:
80/35 Music Festival is a multi-day music festival in Des Moines, Iowa. The name comes from two prominent interstates, I-80 and I-35, which intersect in Des Moines. The festival includes a stage for national touring bands and several smaller stages featuring regional and local supporting acts. In addition to music there are booths for local organizations, interactive art, food and beverage sales, and resting places.
The festival brings an estimated attendance of over 30,000 people annually since 2008. More than 45 acts are featured each year. Past headliners have included The Flaming Lips, The Roots, Public Enemy, Modest Mouse, The Avett Brothers, David Byrne & St. Vincent, Wu-Tang Clan, and Weezer.
The festival is nearly 100% volunteer run and is organized by the Greater Des Moines Music Coalition, a 501(c)(3) non-profit committed to building a stronger and more diverse live music economy in greater Des Moines.Beaconsfield Supply Store
Beaconsfield Supply Store is a one-story brick building in rural Ringgold County, Iowa, United States. Built in 1916, it became the birthplace of the Hy-Vee chain of stores when Charles Hyde and David Vrendenburg opened a general store together in 1930. The building was later used for a variety of purposes, including a telephone exchange. It was added to the National Register of Historic Places in 2007.The building serves as the community center for Beaconsfield, which is one of the smallest incorporated cities in Iowa.Chariton, Iowa
Chariton is a city in and the county seat of Lucas County, Iowa, United States. The population was 4,321 at the 2010 census. It is the primary distribution center for and the former corporate headquarters of the Hy-Vee supermarket chain.Dahl's Foods
Dahl's Foods was a grocery store chain headquartered in Des Moines, Iowa that had multiple locations in central Iowa between its founding in 1931 and its demise in 2015.Drake Relays
The Drake Relays (officially the Drake Relays presented by Hy-Vee) is an outdoor track and field event held in Des Moines, Iowa, in Drake Stadium on the campus of Drake University. Billed as America's Athletic Classic, it is regarded as one of the top track and field events in the United States.Hotel Charitone
Hotel Charitone is a historic building located in Chariton, Iowa, United States. Local architect William L. Perkins designed the building in the Neoclassical style. It was his second major commission in town after the Chariton Herald-Patriot Building (1918). Local contractor P.E. Johnson constructed the building. It opened on November 5, 1923 and remained in operation as a hotel with some apartments under various owners. The buildings had fallen into disrepair and was vacant when Hy-Vee, a grocery store chain that had been headquartered in Chariton for years spearheaded the renovation of the building as an act of gratitude for the community's support. A Hy-Vee Market Grill opened in May 2014, and the upper floors house 12 apartments. The four-story brick structure features three arched windows on the first floor of the west, and two that flank the main entrance on the south elevation. A third window on this side of the building had been converted into a doorway into the hotel's restaurant by 1935. A brick parapet with stone trim caps the structure, and decorative brickwork descends from the cornice on the corners. A neon sign was added in the 1930s. The building was individually listed on the National Register of Historic Places in 2006. In 2014 it was included as a contributing property in the Lucas County Courthouse Square Historic District.Hy-Vee Arena
The Hy-Vee Arena, previously known as Kemper Arena, is an indoor arena located in Kansas City, Missouri. Prior to conversion to a youth sports facility, Kemper Arena was previously a 19,500-seat professional sports arena. It has hosted NCAA Final Four basketball games, professional basketball and hockey teams, professional wrestling events, the 1976 Republican National Convention, concerts, and is the ongoing host of the American Royal livestock show.
It was originally named for R. Crosby Kemper Sr., a member of the powerful Kemper financial clan and who donated $3.2 million from his estate for the arena. In 2016, it was listed on the National Register of Historic Places in recognition of its revolutionary design by Helmut Jahn.Hy-Vee Hall
Hy-Vee Hall is a convention center located in Des Moines, Iowa, United States. The convention center is a part of the Iowa Events Center.Hy-Vee Triathlon
The Hy-Vee Triathlon (now known as the Des Moines Triathlon) was an Olympic-distance triathlon race held in Des Moines, Iowa, USA. From 2011–2014, the race served as the World Triathlon Corporation's 5150 Series U.S. Championships. Previously, it was part of the ITU Triathlon World Cup series from 2008 to 2010.
The annual triathlon event attracted many of the top professional triathletes in the world due, in part, to having the largest prize purse awarded for Olympic-distance races in the sport (and from 2008–12, the largest in the sport overall). In addition to professional triathletes, the triathlon event features competition among amateur athletes as well.Iowa Big Four men's college basketball
The Hy-Vee Classic consisted of games between Iowa's four NCAA Division I men's basketball teams: Iowa, Iowa State, Northern Iowa, and Drake. For 2012-2018, the rivalry consisted of a one-day two game event at Wells Fargo Arena each December, originally called the Big Four Classic but now known as the Hy-Vee Classic, Iowa and Iowa State playing each other in an ongoing-home and home series, and Drake and Northern Iowa playing each other regularly as members of the Missouri Valley Conference. Grinnell College was previously considered a part of the Big Four prior to their demotion to NCAA Division III athletics when they were members of the MVIAA and Missouri Valley Conference.Iowa Corn Cy-Hawk Series
The Iowa Corn Cy-Hawk Series is an annual athletic competition between Iowa State University and the University of Iowa. On April 12, 2011, it was announced that the competition would be sponsored by the Iowa Corn Promotion Board and the Iowa Corn Growers Association. From 2004–2011, it was sponsored by Hy-Vee and called the Hy-Vee Cy-Hawk Series. The competition includes all head-to-head regular season competitions between the two archrival universities in all shared sports.
Iowa (24) sponsors more varsity sports than Iowa St (18), with the difference being particularly great in men's sports (11-7).Iowa Events Center
The Iowa Events Center is a public events complex located in downtown Des Moines, Iowa, United States.Knapp Center
The Knapp Center is a 7,152-seat multi-purpose arena on the campus of Drake University in Des Moines, Iowa, United States. It was built in 1992.
The Knapp Center is the center building for three athletic buildings combined together. The Bell Center to the west is a general athletic building with offices, a pool, gym, and locker rooms. To the east is the Shivers' Basketball Practice facility, opening in 2014. The Knapp Center itself also holds a weight room by the northwest corner of the basketball court.
The namesake of the arena comes from William Knapp, who is the chairman of Iowa Realty and a member of the Drake University Board of Trustees. He played a key role in financing the arena with $3 million gift towards construction.After receiving a donation from Hy-Vee, the court was named in honor of Des Moines East graduate, Drake alum, and the former Hy-Vee CEO Ron Pearson as "Ron Pearson Court" on September 18, 2010.Martha Nause
Martha Nause (born September 10, 1954) is an American professional golfer. She is a three-time winner on the LPGA tour, including one major championship, the 1994 du Maurier Classic.
Nause was born in Sheboygan, Wisconsin. She attended St. Olaf College and her rookie year on the LPGA Tour was 1978.
Nause's other tour wins were the 1991 LPGA Chicago Sun-Times Shoot-Out and the 1988 Planters Pat Bradley International. She played on winning teams for the USA against Japan in the Nichirei Cup in 1988, 1991 and 1994. Her best money list finish was 19th in 1988. Her last full season on the tour was 1999 and she later became a college golf coach.
Nause also played on the Legends Tour. In 2006, she won the Hy-Vee Classic on the Legends Tour and was the tour's leading money earner. She played in the U.S. Women's Open in 2008 and 2010 and the inaugural U.S. Senior Women's Open in 2018.
Nause coached the Macalester College men's and women's golf teams from 2000 to 2012 and was named 2006-07 MIAC Women's Golf Coach of the Year after guiding the Scots to their best finish ever. She coached numerous All-Conference and NCAA Division III championship golfers, including four All-Americans.She was the first woman inducted into the St. Olaf College Athletic Hall of Fame. Nause was also inducted into the Wisconsin Golf Hall of Fame in 1995.Nause was a long-time student of golf instructor Manuel de la Torre.Price Chopper (supermarket)
Price Chopper is a group of four separate family-owned chains of grocery stores formed in 1979 in the Kansas City and Des Moines metropolitan areas that share a common brand name and unified marketing campaigns. The owners are the Ball, Cosentino, McKeever, and Queen families in Kansas City and DGS Foods in Des Moines. All ownership groups are members of Associated Wholesale Grocers (AWG), which allows Price Chopper to have the buying power of large chains and to share marketing costs. The five ownership groups own and operate 55 stores across Kansas, Missouri, and Iowa. Slogans for the chain include "Just Right" and "Fresher Ways to Save". In 2015 it was the largest grocery store chain in the Kansas City metropolitan area in terms of both sales and number of stores. Its biggest competitor in both Kansas City and Des Moines is Hy-Vee.On March 28, 2015, Price Chopper moved into the Des Moines, Iowa, area after acquiring five former Dahl's stores.
Price Chopper has no connection to chains of the same name in Canada (which now operates under the name FreshCo), New Zealand, and in New York and New England.Rainbow Foods
Rainbow Foods was a supermarket chain in Minnesota. Founded in 1983, it operated more than 40 stores across the state at its peak and was the second-largest grocery store chain in the Twin Cities, behind Cub Foods. However, the arrival of other grocery stores in the market, such as Aldi and Hy-Vee in the 2000s and 2010s caused the grocery store chain to shrink to 27 locations by May 2014. Soon after, nine more closed and eighteen were sold by then-owner Roundy's; only six of these kept the Rainbow name.Richelieu Foods
Richelieu Foods is a private label food manufacturing company founded in 1862, headquartered in Randolph, Massachusetts, previously owned by investment group Brynwood Partners and owned from 2010 by investment group Centerview Partners LLC and sold December 2017 to Freiberger USA Inc., Morris Plains, New Jersey, USA, a subsidiary of the german Südzucker AG
The company—which produces frozen pizza, salad dressing, sauces, marinades, condiments and deli salads to be marketed by other companies as their store brand or white label brand—manufactures over 50 million frozen pizzas and more than 20 million finished crusts annually, reporting more than $200 million in yearly sales.
Companies with private label items from Richelieu include Hy-Vee, Aldi, Save-A-Lot, Sam's Club, Hannaford Brothers Co., BJ's Wholesale Club (Earth's Pride brand) and Shaw's Supermarkets (Culinary Circle brand). The company's own brands have included Chef Antonio, Raveena's, Pizza Presto!, Grocer's Garden, Caterer's Collection, Oak Park, and Willow Farms.With approximately 675 employees, Richelieu Foods operates four manufacturing facilities in Beaver Dam, Wisconsin (deli staples, e.g., potato salad, coleslaw, topping of pizza crusts), Washington Court House, Ohio (cold press pizza crusts), Grundy Center, Iowa and Elk Grove Village, Illinois (sauces and dressings).
According to Hoover's, Richelieu Foods' average annual revenue per worker is about $900,000.Primary competitors include Frozen Specialties, Inc., Ralcorp Holdings, Inc. and Seneca Foods Corporation. The company saw steady growth during the 2008-2010 recession, having a $40 million, or nearly 30 percent, increase in 2008 sales.Terrace Theatre (Minnesota)
The Terrace Theatre was located at 3508 France Avenue North in Robbinsdale, Minnesota. Upon its opening in 1951, the Terrace received critical acclaim for its “bold architectural lines [and] extensive patron services.” The 1,300-seat theater, designed in the mid-century modern style by the Minneapolis architectural firm of Liebenberg & Kaplan (L&K) for movie exhibitors Sidney and William Volk, was a popular Twin Cities destination for nearly fifty years. It changed hands in 1980 and again in 1987, when it was remodeled from a single-screen auditorium into three screens by dividing the balcony. The last movie was screened in 1999 and the theater remained boarded up for seventeen years before it was demolished in the fall of 2016 to be replaced by a Hy-Vee grocery store.The luxurious theater was built as the first phase of a ten-acre site design, with plans for a future mall to be added. In 1980 a modern strip mall was added on the east side of the site along Bottineau Boulevard (then West Broadway), but it was not built according to the original L&K design. A Rainbow Foods store became part of the 135,000-square-foot Terrace Mall, which struggled to keep tenants. The grocery store closed in 2013. Located two blocks north of North Memorial Medical Center and adjacent to a North Memorial outpatient clinic (formerly a Montgomery Wards store), the mall was torn down in 2017 following the demolition of the theater. The mall property and the block where the theater stood were purchased by Inland Development Partners in the spring of 2017 with plans to build a Hy-Vee grocery store on the site.According to architectural historian Larry Millett, the Terrace was "among the finest movie theaters of its time in the United States." Despite efforts to preserve the theater, place it on the National Register of Historic Places, and restore it as a multi-use facility, the Robbinsdale City Council approved demolition in August 2016 and issued a permit in September. A lawsuit had been filed to prevent demolition, but the theater was demolished before the case was heard in court.Wahlburgers
Wahlburgers is a casual dining burger restaurant and bar. The chain has 26 restaurants and the original location is in Hingham, Massachusetts, a town just outside the Boston area. It is owned by chef Paul Wahlberg in partnership with two of his brothers, actors Donnie and Mark.
The chain is the subject of the television series, Wahlburgers; on February 10, 2014, A&E ordered an initial set of 18 episodes of Wahlburgers.
|Other national chains|