Hotstar

Hotstar is an Indian digital and mobile entertainment platform launched in February 2015 by Star India. It is owned by Novi Digital Entertainment.[2] It provides streaming media and video-on-demand online.[3][4]

Hotstar
Hotstar-official-logo.jpeg
Screenshot
Hotstar screenshot
Hotstar website screenshot
Type of site
Video on demand
Available in
Headquarters Mumbai, Maharashtra
Area served India
Owner Star India
(21st Century Fox)
(Sale to The Walt Disney Company pending)
Industry Streaming
Services On-demand video streaming
Website www.hotstar.com
Alexa rank

Decrease 406 (Global, April 2018)[1]

Increase 12 (India, April 2018)[1]
Launched February 2015
Current status Active

History

After the beta version of hotstar.com went live in January 2015, Star India officially launched hotstar in February 2015. At the beginning, it was intended to serve as a mobile application that would support streaming of the Cricket World Cup with some entertainment content. However, hotstar expanded its offering with 1,00,000 hours of content, spread across 8 languages from the entertainment, movie and sports channels owned by Star India.[5] In the United States, it also holds the exclusive streaming rights for the Indian Premier League for cricket, with Willow holding cable/satellite and TV Everywhere rights.

In July 2016, Star India hired Varun Narang, a former executive of US online video service Hulu to head the product and technology division at hotstar.[6] It also hired iRock Production's Siddhartha Jain as the creative director for original content in October 2015.[7]

IPL 2018 was launched with virtual reality for the first time in India. [8] They received massive response among the youth and it is the milestone of sports in India.

Viewership

The app garnered 340 million views for all 49 matches during the ICC Cricket World Cup 2015 and over 200 million views during the Indian Premier League Season 8, this year.[9] With over 100 million downloads, hotstar has more than 100 advertisers on the platform. Hotstar contents are provided either free of cost or on a subscription basis.Premium contents are available only to premium membership holders.Bulk of their revenue generation is through advertisements.[10] Some cricket talk shows like Juicy Half Volley (A World Cup Weekly Wrap-up) has been put particularly on hotstar.

Platforms

In addition to the website, Hotstar is available as an application across mobile devices which are on Android, iOS and Apple TV[11] platforms. Hotstar Android application is currently available in India, USA and Canada.[12]

See also

References

  1. ^ a b "hotstar.com Site Info". Alexa Internet. Retrieved 18 April 2018.
  2. ^ "Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore". Firstpost. Retrieved 5 April 2018.
  3. ^ "What Wikipedia cannot Tell you about hotstar.com - Shashank Kamath's Analysis". Awordtotheworld.com. 4 February 2016. Retrieved 18 October 2016.
  4. ^ Hotstar celebrates its First Birthday http://awordtotheworld.com/what-wikipedia-cant-tell-you-about-hotstar-com
  5. ^ "How Hotstar Is Winning The ICC WorldCup For Star Sports With Its Content Marketing". 11 March 2015. Retrieved 14 August 2015.
  6. ^ "Star India hires Hulu exec for Hotstar streaming service". 21 July 2015. Retrieved 14 August 2015.
  7. ^ Hungama, Bollywood (13 October 2015). "iRock's Siddhartha Jain roped in as creative director by Hotstar - Bollywood Hungama".
  8. ^ "Star India reimagines VIVO IPL 2018". Hotstar. Retrieved 17 January 2018.
  9. ^ "Hotstar notches up 200 million views in IPL 8". 5 June 2015. Retrieved 14 August 2015.
  10. ^ "Amazon Prime Video vs Netflix vs Hotstar: From price to content, which is the best video streaming site in India". 12 December 2017. Retrieved 22 December 2017.
  11. ^ "Hotstar selected as App of the Year for India in 2016 on Apple". Tech2. 13 December 2016. Retrieved 16 December 2016.
  12. ^ "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard. 21 March 2015. Retrieved 8 August 2015.

External links

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