Home shopping

Home shopping is the electronic retailing and home shopping channels industry, which includes such billion dollar television-based and e-commerce companies as Shop LC, HSN, Gemporia, TJC, QVC, eBay, ShopHQ, Buy.com and Amazon.com, as well as traditional mail order and brick and mortar retailers as Hammacher Schlemmer and Sears, Roebuck and Co. Home shopping allows consumers to shop for goods from the privacy of their own home, as opposed to traditional shopping, which requires one to visit brick and mortar stores and shopping malls.

There are three main types of home shopping: mail or telephone ordering from catalogs; telephone ordering in response to advertisements in print and electronic media (such as periodicals, TV and radio); and online shopping.

History

The possibility for merchants to show their goods through the world was the first usage of the "electroscope" (some kind of television apparatus) imagined by the author of the hoax published in the New York Sun, 30 March 1877.[1]. First experiments appears in UK as soon as 1934. [2]

The home shopping/electronic retailing industry was created in 1977, when small market talk radio show host Bob Circosta was asked to sell avocado-green-colored can openers live on the air by station owner Bud Paxson, when an advertiser traded 112 units of product instead of paying his advertising bill. Hesitant at first, Circosta reluctantly obliged – and to both men's great surprise, all 112 can openers sold out within the hour. Paxson sensed the vast sales potential of home-based commerce, and founded the world's first shopping channel on cable television, later launching nationwide with the Home Shopping Network (rebranded as HSN). Bob Circosta was America's first ever TV home shopping host,becoming one of the most instantly recognizable salesmen in the United States. Over the next three decades, Circosta sold over 75,000 different products on HSN, netted over 20,000 hours of live, on-air TV selling, and achieved personal product sales in excess of one billion dollars. (The story is disputed; there is some record of Paxson having unsuccessfully tried a similar format in 1969 on one of his earlier TV stations, WNYP in Jamestown, New York.)[3]

The classic television-based home shopping industry quickly became a major player in the retail industry. The two most successful shopping channels – HSN and QVC – generate a combined total of over 10 billion dollars in sales every year. And Jewelry Television is the largest gemstone retailer in the world. [4] Nigeria joins the league with the start of MoneyMart TV, Nigeria's first largest multi-retailer teleshopping mall broadcasting 24hours on satellite and terrestrial on AIT network, powered by Innovative Strategy International Limited owned by Will Dokpesi.

Amazon.com began as an online bookstore in 1994, created by Wall Street computer scientist Jeff Bezos. In addition to books, Amazon eventually added video games, computer software, electronics, apparel, and more to its sales repertoire. The company now generate over 200 billion dollars annually.Template:Http://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ AMZN 2018.pdf

In Europe, more than 150 home shopping channels were identified in activity in February 2018 by the European Audiovisual Observatory. [4]

Direct response

Direct-response marketing is often considered to be a part of the home shopping/electronic retailing industry. The Electronic Retailing Association, when totaling the combined revenues from all the home shopping companies, estimates that in 2005, the industry generated over 320 billion dollars.direct marketing is a marketing where buyers will give direct response to the sellers and seller will immediately take an order..

References

  1. ^ [1] "The Electroscope", The New York Sun, 30 March 1877.
  2. ^ [2] "La télévision permet d'acheter à distance", Le Monde illustré, 17 novembre 1934
  3. ^ Fybush, Scott (January 12, 2015). Salary Controversy Ousts Public TV Exec. NorthEast Radio Watch. Retrieved January 12, 2015.
  4. ^ [3] MAVISE database, European Audiovisual Observatory, retrieved 20 February 2018

External links

America's Store

America's Store was a US shopping television network. It was the spin-off channel to the Home Shopping Network (HSN). On April 3, 2007, America's Store ceased broadcasting permanently.

America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the US from midnight to 9am and, in particular, on WWOR-TV from 3am to 6am in the New York City metro area. In 1989, HSN purchased a number of low-power TV stations and began operating the service 24 hours a day as Home Shopping SPREE. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to exclusively selling jewelry. This incarnation met with limited success, so in 1998, the selection was expanded to include all of HSN's inventory categories, and the word jewelry was removed from the network's name. In 2003, AS was added to the DirecTV lineup.

The low-power TV stations owned by HSN with partners and affiliated companies were located in every major metropolitan market – including a transmitter atop the World Trade Center until September 11, 2001.

Much of the merchandise presented by AS was distressed inventory from HSN, so the prices were usually dropped until liquidated or removed from air.

Competitor QVC had a spin-off channel called "Q2", which lasted only two years from 1994–1996. Following Barry Diller's exit from QVC and purchase of HSN, many former Q2 employees followed him to HSN and America's Store.

CJ Group

CJ Corporation (Korean: 씨제이㈜) is a South Korean conglomerate holding company headquartered in Seoul. It comprises numerous businesses in various industries of food and food service, pharmaceutics and biotechnology, entertainment and media, home shopping and logistics. CJ Group was originally a branch of Samsung until it separated in the 1990s.CJ comes from 'Cheil Jedang' (Hangul: 제일 제당), which can literally mean "first sugar manufacture", the industry where it originally started.

Notable CJ subsidiaries include CJ Cheil Jedang, CJ Korea Express (Logistics), CJ Olive Networks (Health & Beauty Stores & IT), and CJ CGV (Cinema Chain).

Evine

Evine is a multi-channel video retailer and American cable, satellite and broadcast television network. Owned by Evine Live Inc., the channel is headquartered in Eden Prairie, Minnesota. The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.

Expo Channel

Expo Channel is an Australian home shopping channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in Sydney, which also owns sister channel TVSN.

Findel plc

Findel plc is a British home shopping company, based in Accrington, Lancashire. It is listed on the London Stock Exchange. Its chairman is Ian Burke from 16 December 2016.

Frost Great Outdoors

Frost Great Outdoors (FGO) is a United States television network, operated as a joint venture between Luken Communications and Frost Cutlery, a cutlery manufacturer based in Ooltewah, Tennessee. FGO began programming in late fall 2011, and has four broadcast affiliates. The network does not yet have a website. The network carries outdoors programming, along with home shopping from Frost Cutlery during certain hours, mostly on weekends.

Gun TV

Gun TV was an American shopping channel that allowed buyers to purchase firearms through the traditional home shopping television format. By coincidence and with some accompanying criticism, the network's launch announcement came out around the same time as the San Bernardino shootings occurred.The network mainly operated through a website live stream, along with an overnight over-the-air feed carried by networks such as the American Sports Network's 24/7 service, Tuff TV, Pursuit Channel and FightTV. However, the concept proved to be unsuccessful, and the network ended their operations on January 9, 2017, only nine months after their April 1, 2016 launch. They continued to air hour-long paid programming blocks overnights on Pursuit Channel of a pre-announced model’s demonstration after that date until mid-April 2017, when the company’s social media accounts went dormant, with its website following soon after.

Home Shopping Network

HSN, formerly Home Shopping Network, is an American free-to-air television network owned by the Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries. HSN also has an online outlet at HSN.com.

Mindy Grossman is a former CEO of the company. She became CEO of HSN in 2006, and aggressively reinvented and relaunched the brand. She took HSN public in 2008, and has overseen its multibillion-dollar retail portfolio and multimedia expansion. Grossman left HSNi in May 2017 to helm Weight Watchers.

KXLK-CD

KXLK-CD, (virtual channel 40, UHF digital channel 14) is a digital Class A television channel in Austin. Previously, it was an affiliate of "The Word Network", the largest African-American religious television network in the world. Until September 2014, KXLK-CA was the Home Shopping Network affiliate for the Austin, Texas area. The station is owned and operated by Univision Local Media, Inc and is sister to stations KAKW-DT and KTFO-CD.

Due to the 2016-2017 FCC TV spectrum auction, KXLK-CD moved from RF channel 23 to RF channel 14 on June 21, 2019 On October 17, 2017, Univision announced their intent to purchase KXLK-CD from Radio Spectrum Partners for $2.55 million. KXLK-CD is not available on cable or satellite at this time.

KXLK-CD is multiplexed with channel 40.2 broadcasting Escape.

List of programs broadcast by Intercontinental Broadcasting Corporation

This is the list of programs currently broadcast by the Intercontinental Broadcasting Corporation (IBC), a broadcasting network in the Philippines, includes news and public affairs programs, sports, drama, sitcoms, reality and variety shows, talk shows, informative and home shopping programs.

For the previously aired defunct programs of IBC, see List of programs previously broadcast by Intercontinental Broadcasting Corporation.

QVC

QVC (an acronym for "Quality Value Convenience") is an American free-to-air television network, and flagship shopping channel specializing in televised home shopping that is owned by Qurate Retail Group. Founded in 1986 by Joseph Segel in West Chester, Pennsylvania, United States, QVC broadcasts to more than 350 million households in seven countries, including channels in the UK, Germany, Japan, and Italy, along with a joint venture in China with China National Radio called CNR Mall.

Shop TV

Shop TV is a 24-hour shopping related TV channel owned by Solar Entertainment Corporation. Aside from its dedicated channel, Shop TV also airs through blocktime agreement with the following television networks:

5

ETC

GMA News TV

Shopping channel

Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose contents consist solely of infomercials.

The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network. It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).

Silver King

Silver King may refer to:

Silver King (baseball), Charles Koenig, a professional baseball player from the 19th century

Silver King (bicycles), Monark-Silver King, Inc., Chicago, 1934–1957, a U.S. manufacturer of classic bicycles, (or reference to their shiny bicycle products)

Silver King (wrestler) (1968–2019), Mexican wrestler

FV Silver King, a Canadian fishing vessel which sunk in 1967

A silver king, another name for the species of fish better known as the Atlantic Tarpon

Silver King, the nickname for Tom Norman, the owner of the freak show that exhibited Joseph Merrick, known as the "Elephant Man"

Silver King, the name for the broadcast television arm of the Home Shopping Network, which later became USA Broadcasting

Silver King, the term used to often describe the individuals, dressed in cowboy outfits who deliver meat on skewers at churrascaria restaurants, often known in North America as "Ten Different Meats"

Silver King Creek, a tributary of the Carson River in Carson-Iceberg Wilderness where Paiute cutthroat trout are endemic.

Spree TV

Spree TV is an Australian free-to-air television channel launched on 17 September 2013 by Ten Network Holdings and Brand Developers. The channel broadcasts infomercials and home shopping.

TVSN

TVSN (an acronym for "Television Shopping Network") is an Australian and New Zealand broadcast, cable television and satellite television network specializing in home shopping. It is owned by parent company Direct Group Pty Ltd, a home marketing and shopping company based in the Sydney suburb of Frenchs Forest, which also owns sister channel Expo.The channel broadcasts live every day from 08:30 to 21:30 AEST.

The Shopping Channel

The Shopping Channel (also known as TSC) is a Canadian English language home shopping television channel owned by Rogers Media. The channel showcases various products which viewers can purchase either by telephone or internet.

The only time that TSC does not broadcast live or tape-delayed product demonstrations is on Christmas Eve and Christmas Day. Sale broadcasts was replaced by Christmas scenes with holiday music in the background until 2008, but have been replaced since with the TSC on-air personalities and celebrity guests sharing their Christmas memories. TSC usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, with taped sales segments airing from 4:00pm – 10:00pm EST. They go back to regular broadcasting at 10:00pm EST Christmas Day, with taped sales segments, and return to live broadcasting at 7:00am EST Boxing Day.As with most home shopping channels, the products are mainly aimed at a female audience. Products include those from such categories as fashion, beauty, home and garden, and electronics.

WBIG (AM)

WBIG (1280 AM; "The Big One") is a radio station broadcasting a mixed-format of talk, home shopping, and sports. Licensed to Aurora, Illinois, it serves the Fox Valley. The station is currently owned by Auril Broadcasting LLC

Yesshop

Yesshop (stylised as YESSHOP) was a New Zealand shopping channel. The channel was based on the South Korean model of home shopping.

The channel originally launched in New Zealand on free-to-air television and pay television on 4 November 2013. The channel expanded to Australia via pay television provider Foxtel, launching on 29 February 2016, and later a short-lived run on regional free-to-air television via Southern Cross Austereo on 1 August 2016.Yesshop's owner, Yes Retail, made the decision to cease trading on 29 September 2016 citing lack of funds to pay wages and the company's current losses of approximately 20 million dollars. Employees' contracts were terminated the same day.

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