Home Shopping Network

HSN, formerly Home Shopping Network, is an American broadcast, basic cable and satellite television network that is owned by Qurate Retail Group, which also owns catalog company Cornerstone Brands. Based in St. Petersburg, Florida, United States, the home shopping channel has former and current sister channels in several other countries. HSN also has an online outlet at HSN.com.

Mindy Grossman is a former CEO of the company.[1] She became CEO of HSN in 2006, and aggressively reinvented and relaunched the brand. She took HSN public in 2008, and has overseen its multibillion-dollar retail portfolio and multimedia expansion.[2] Grossman left HSNi in May 2017 to helm Weight Watchers.[3]

HSN
HSN logo
LaunchedSeptember 20, 1982
Owned byQurate Retail Group (formerly Liberty Interactive)
Picture format1080i (HDTV)
(HD feed downgraded to letterboxed 480i for SDTVs)
SloganIt's fun here.
CountryUnited States
Broadcast areaWorldwide
HeadquartersSt. Petersburg, Florida, United States
Formerly calledHome Shopping Club (1982–1985)
Sister channel(s)HSN2
WebsiteHSN.com
Availability
Terrestrial
Available in most marketsCheck local listings for stations
Ion Television O&Osxx.6 (check local listings for channel number)
Satellite
Dish Network74 and 287 (HD/SD)
DirecTV70-1 and 240 (HD/SD)
1240 VOD
Cable
Check local listingsAvailable on most cable providers
IPTV
AT&T U-verse1422 (HD)
422 (SD)
Verizon FiOS651 (HD)
151 (SD)
Streaming media
Digital media receiverRoku and Apple TV (4th generation)
WebsiteHSN Live Stream
HSN2 Live Streaming
HSN, Inc.
Public
Traded asNASDAQHSNI
S&P 400 Component
IndustryCable Television
Satellite Television
FoundedOctober 24, 1977
FoundersLowell Paxson
Roy Speer
Headquarters,
Key people
Mindy Grossman (CEO (2006-2017))
ParentQurate Retail Group
DivisionsCornerstone Brands
WebsiteHSN.com

History

The forerunner of HSN was launched by Lowell "Bud" Paxson and Roy Speer in 1982 as the Home Shopping Club, a local cable channel seen on Vision Cable and Group W Cable in Pinellas County, Florida. It expanded into the first national shopping network three years later on July 1, 1985, changing its name to the Home Shopping Network, and pioneering the concept of a televised sales pitch for consumer goods and services. Its competitor and future owner QVC was launched the following year.

The idea for HSN had its roots in a radio station managed by Paxson. Due to an advertiser's liquidity problem in 1977, the company was paid in can openers. Left with having to raise the funds, on-air personality Bob Circosta went on the radio and sold the can openers for $9.95 each. The can openers sold out, and an industry was born. Circosta later became the new network's first ever home shopping host and would eventually sell 75,000 different products in over 20,000 hours of live television.

In 1986, HSN began a second network that broadcast over-the-air on a number of television stations it had acquired under the name Silver King Broadcasting. In 1999, the stations were sold to IAC founder Barry Diller and changed its name to USA Broadcasting, with a few of them ending HSN programming outside of overnight hours and taking on a local programming format equivalent to Toronto's Citytv. HSN continues to air on low-power stations (one of these is owned in agreement by Univision). Ventana Television (ventana meaning window in Spanish) has the same street address as HSN, and is the holding company for its broadcast licenses.

In 1997, HSN formally launched its second nationwide electronic retail venture, a 24-hour network under the America's Store name (it had operated similar concepts of more limited scale since 1988). In April 2007, America's Store ceased operating permanently. Most of the America's Store hosts (some of which were already splitting hosting duties between networks) were absorbed into the HSN programming schedule.

In 1998, Home Shopping Network launched a Spanish-language service Home Shopping en Español on the Univision-owned Galavision cable network. In 2000, the Spanish version rebranded itself as HSE and began broadcasting on low-power stations in the U.S. and Puerto Rico. It also ceased to broadcast through Galavision. In June 2002, HSE ceased to operate.

In 1999, the company launched a website, HSN.com. In an attempt to engage with younger consumers in 2009, HSN produced a 14-episode online video series, Faces of Beautiful You, which follows three young women who find solutions to many of life's problems through HSN's beauty products. The campaign included a Facebook widget, character blogs, and profiles for the three main characters on Twitter, MySpace, and Facebook.

In September 2000, Home Shopping Network officially changes its name to HSN.[4]

On August 19, 2012, HSN co-founder Roy Speer died after a long illness. Bud Paxson died on January 9, 2015.

In April 2017, HSN CEO Mindy Grossman stepped down to assume the CEO position at Weight Watchers.[5] On July 6, 2017, Liberty Interactive announced it would buy the remaining 62% of HSN stock it did not already own in order to acquire the company for its QVC Group. QVC CEO Mike George would be CEO of the combined company.[6]

High definition

In August 2009, HSN launched a high definition simulcast feed, which broadcasts in the 1080i resolution format. At launch, it was carried by Time Warner Cable and Verizon FiOS,[7] and like the SD feed, is now carried by most pay-TV providers.

When the HD channel launched, the network had a different presentation than most HD channels, choosing to present content on the standard definition feed using a left cut of the HD image rather than taken from the center of the screen within the standard 4:3 safe area. As of February 2013, the standard definition channel is now merely downscaled at the provider from the HD feed rather than having a devoted channel for 4:3 TVs.

Sister channels

HSN2

HSN launched a companion channel, HSN2, on August 1, 2010, which acts as a timeshift channel carrying tape-delayed presentations of products and programming. Dish Network has carried it since launch.[8]

America's Store

America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the United States from midnight to 9 a.m. and, in particular, on WWOR-TV from 3 to 6 a.m. in the New York City metropolitan area, along with its national superstation feed. In 1989, HSN purchased a number of low-power television stations and began operating the service 24 hours a day as Home Shopping Spree. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to selling exclusively jewelry. This incarnation met with limited success, and as a result, in 1998, the selection was expanded to include all of HSN's inventory categories, with the word "Jewelry" being removed from the network's name. In 2003, America's Store began to be carried on DirecTV. The network went off the air in April 2007.

United States

HSN's U.S. operations are based in St. Petersburg, Florida, which houses its corporate headquarters, studio and broadcasting facilities. Additional call center facilities are located in Roanoke, Virginia & Toledo, Ohio. Distribution centers are situated in Roanoke, Piney Flats, Tennessee, and Fontana, California.

HSN also operates retail outlet stores in Orlando, Brandon, Bardmoor, Tampa and St. Petersburg. HSN is live 24 hours a day, 364 days a year (it has previously tested carrying recorded programming during some graveyard slot hours, but unsuccessful). During live broadcasts the word "LIVE" is inserted above the on air graphic on the top-right corner, which is now always the case. HSN's hosts stay on the air for 2 or 3 hours and feature 5 to 10 products at a time. The channel usually ends live broadcasting for the Christmas holiday at about 4:00pm EST Christmas Eve, and returns live at 11:00pm EST Christmas Day. For the first twelve years, a looping Yule log was aired from Noon Christmas Eve to Midnight Boxing Day. The show allowed members of the staff to go on camera with their families to say hello to relatives back home.

Previously aired broadcasts could be re-watched on the YouTube channel of HSN. HSN first uploaded full-length episodes for several of the most popular programs, for instance The Monday Night Show with Adam Freeman, in February 2016, then expanded it to cover all programming in 26 August 2016, including the pre-recorded Christmas broadcasts.

United Kingdom

HSN had a UK sister network called HSE, which has ceased operating.

Germany

HSN has a sister network in Europe called HSE24. ("Home Shopping Europe")

Japan

HSN's sister network in Japan is known as The Shop Channel.

Canada

The Shopping Channel was launched in 1987 as Canadian Home Shopping Network (CHSN), HSN's sister network in Canada. In 1999, the station was sold to Rogers Communications and is no longer affiliated with HSN.

Philippines

Home Shopping Network is currently aired in the Philippines via Shop TV, a shopping channel owned by Solar Entertainment Corporation. It is also aired as a paid advertising block on PTV, IBC, BEAM TV, AksyonTV and most of the channels owned by Solar Entertainment Corporation including Diva Universal Philippines which is a joint venture with NBCUniversal. In 2015, The HSN brand is no longer named on screen, but they used the shopping channel's name.

Italy

Home Shopping Europe was launched in Italy in 2001 as Home Shopping Europe, replacing H.O.T. Italia (when this acronym intended the television channel Home Order Television). In 2003, the frequencies of HSE were sold to Mediaset and the channel was renamed Mediashopping.[9] In 2011, Home Shopping Europe bought the channel back; the channel was renamed HSE24.

Products

HSN organises its product range into nine distinct categories:

  • Fashion and Accessories
  • For the Home
  • Electronics
  • Beauty and Fragrance
  • Toys and Games
  • Jewellery and Watches
  • Kitchen and Food
  • Health and Fitness
  • Crafts and Sewing

Presenters

HSN has a team of 24 so-called "Show Hosts" who present themed programmes (mostly Great Gifts and Electronic Gifts) on a rotating schedule, including:

  • Adam Freeman
  • Alyce Caron
  • Amy Morrison
  • Bobbi Ray Carter
  • Brett Chukerman
  • Callie Northagen
  • Carrie Smith
  • Colleen Lopez
  • Connie-Craig Carroll
  • Debbie Denmon
  • Guy Yovan
  • Helen Keaney
  • Lesley Ann Machado
  • Lynn Murphy
  • Marlo Smith
  • Michelle Yarn
  • Robin Wall
  • Sarah Anderson
  • Shannon Fox
  • Shannon Smith
  • Suzanne Runyan
  • Tina Jennings
  • Tamara Hooks
  • Valerie Stup

Technology

Call center

HSN National started life with a standard rotary phone system that concentrated calls to the front of the queue. This corresponded to the front row of order takers in the HSN Studio at the Levitz Center (so named as the location was a former Levitz furniture store) in Clearwater, Florida. After several months, this system was no longer adequate and HSN entered a phase where a phone system from GTE was used. HSN claimed that the systems' inability to handle the high call volumes resulted in a loss of business. HSN sued GTE for $1.5 billion. In a counter-libel suit, GTE claimed that HSN had slandered the company; GTE won a $100 million judgment. Both parties settled out of court.[10] In the interim, HSN found another telephone vendor to handle its call volume. The Rockwell corporation's Galaxy line of switches was used for the current call center (as well as the new locations in St. Petersburg).

HSN has an in-house call center in St. Petersburg, Florida, which mostly handles customer service calls. HSN also employs several hundred customer service representatives from work at home positions who take calls and place orders via HSN's customer service intranet. HSN also contracts call centers to handle its sales calls especially when HSN is broadcasting shows with highly popular items.

Interactive Voice Response

HSN was an early adopter of an Interactive Voice Response (IVR) system for order entry. This system allowed customers to place orders through the IVR rather than an agent. The original IVR was a product supplied by Precision Software, Incorporated (PSi) of St. Paul, Minnesota. The product made use of an Intel PC chassis and Dialogic boards for call termination. As the system also needed to communicate with the Burroughs mainframe, it used a serial connection to communicate with the online application. While PSi had off-the-shelf components, it required a great deal of customization to create scripts and interface with the order entry system. PSi ran up a high number of hours and this caused HSN to actually purchase PSi rather than pay their bill. Once released, the system was branded TOOTIE (after the bicycle horn that show hosts used to help excite the audience and was the network's mascot up until the mid-1990s).

As the size of HSN's call center kept increasing, it decided to create a new IVR platform that could handle more load. As nothing available on the open market could handle the volume HSN required, the PSi subsidiary started work on a customer platform called the TSP. This platform was installed in HSN's new facility and could handle a large number of T1 lines (each T1 has a capacity of 24 separate callers). This system originally communicated through a Stratus computer (acting as a poll/select terminal gateway) to the mainframe, but this was later changed to a direct TCP/IP connection. This system was dubbed Tootie II internally.

See also

References

  1. ^ "World's Most Powerful Women". Mindy Grossman. Forbes.com. Retrieved 23 August 2012.
  2. ^ Grossman, Mindy. "HSN’s CEO on Fixing the Shopping Network’s Culture". Harvard Business Review. December 2011. Reprinted in: Harvard Business Review. How I Did It: Lessons from the Front Lines of Business. Harvard Business Review Press, 2014. pp. 54–61.
  3. ^ "Weight Watchers Hires HSN's Mindy Grossman As CEO". Retrieved 2 October 2017.
  4. ^ https://www.hsn.com/article/company-history/1870
  5. ^ "Weight Watchers New CEO HSN Mindy Grossman" (Press release). Forbes. 6 July 2017.
  6. ^ Isidore, Chris (6 Jul 2017). "QVC buying rival Home Shopping Network". CNN Money. Retrieved 6 July 2017.
  7. ^ "HSN HD Now Available". Retrieved 2 October 2017.
  8. ^ HSN2 Set For Aug. 1 Dish Network Debut Multichannel News June 14, 2010
  9. ^ "Storia della TV (in Italian)". Retrieved 2 October 2017.
  10. ^ AP (4 November 1989). "COMPANY NEWS; GTE Settles Dispute With Home Shopping". Retrieved 2 October 2017 – via www.nytimes.com.

Sources

External links

America's Store

America's Store was a US shopping television network. It was the spin-off channel to the Home Shopping Network (HSN). On April 3, 2007, America's Store ceased broadcasting permanently.

America's Store (AS) began in 1988 as the Home Shopping Club Overnight Service, which aired on broadcast stations around the US from midnight to 9am and, in particular, on WWOR-TV from 3am to 6am in the New York City metro area. In 1989, HSN purchased a number of low-power TV stations and began operating the service 24 hours a day as Home Shopping SPREE. In 1997, the name was changed again to America's Jewelry Store to reflect a switch to exclusively selling jewelry. This incarnation met with limited success, so in 1998, the selection was expanded to include all of HSN's inventory categories, and the word jewelry was removed from the network's name. In 2003, AS was added to the DirecTV lineup.

The low-power TV stations owned by HSN with partners and affiliated companies were located in every major metropolitan market – including a transmitter atop the World Trade Center until September 11, 2001.

Much of the merchandise presented by AS was distressed inventory from HSN, so the prices were usually dropped until liquidated or removed from air.

Competitor QVC had a spin-off channel called "Q2", which lasted only two years from 1994–1996. Following Barry Diller's exit from QVC and purchase of HSN, many former Q2 employees followed him to HSN and America's Store.

Bud Paxson

Lowell White "Bud" Paxson (April 17, 1935 – January 9, 2015) was an American media executive. In 1982, Paxson and his business partner, Roy Speer, co-founded the Home Shopping Club (now called the Home Shopping Network). He later established Pax TV in 1998, a television network focusing on family-friendly content.

Evine

Evine is a multi-channel video retailer and American cable, satellite and broadcast television network. Owned by Evine Live Inc., the channel is headquartered in Eden Prairie, Minnesota. The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.

K35OU-D

K35OU-D is a low-power television station serving Tucson, Arizona and surrounding area. It broadcasts digitally on channel 35 (virtual channel 21) and is an affiliate of Home Shopping Network (HSN). The station is owned by Ventana Television, Inc. of New York, New York.

K45IO-D

K45IO is an affiliate of the Home Shopping Network serving the Kansas City metropolitan area. It is located in Kansas City, MO.

It was founded in 1988, as K26CR on channel 26, as an affiliate of America's Store. Moved to its current position, channel 45, on March 24, 2006, it subsequently changed its callsign to K45IO. K45IO is currently an affiliate of the Home Shopping Network.

K45IO is owned by Ventana Television.

K47JO-D

K47JO-D is a low-power digital television station in New Orleans, Louisiana, broadcasting locally on UHF channel 47 as an owned-and-operated affiliate of the Home Shopping Network.

KCBT-LD

KCBT-LD is a digital low-power digital television station serving Bakersfield, California on Channel 34. Its programming is multiplexed, including EstrellaTV, Home Shopping Network, Daystar, The Country Network, and Aviva Hispanic Religious Broadcasting channels.

In the 1990s and early 2000s, KCBT was originally KJBC, a Christian religious station originally on channel 55, then moved to analog channels 33 and 35 in the southern San Joaquin Valley. In the late 2000s, KJBC became a home shopping-based station.

KHSC-LP

KHSC-LP is a low-power television station broadcasting on channel 16 in the Fresno, California, area of the USA.

KHSC originally appeared as KHST channel 66, then later as KHSC-LP channel 38, before moving to channel 16. It was originally affiliated with the Home Shopping Network.

The KHSC calls were originally used by a Los Angeles HSN O&O station on channel 46 from the mid-1980s until 2002, when it was sold to Univision and became Telefutura affiliate KFTR-TV.

The station became digital in 2014 and the HSN affiliation was moved to the fourth digital subchannel of sister station KGMC (channel 43).

KXLK-CD

KXLK-CD, (virtual channel 40, UHF digital channel 23) is a digital Class A television channel in Austin. Previously, it was an affiliate of "The Word Network", the largest African-American religious television network in the world. Until September 2014, KXLK-CA was the Home Shopping Network affiliate for the Austin, Texas area. The station is owned and operated by Univision Local Media, Inc and is sister to stations KAKW-DT and KTFO-CD.

After the 2016-2017 FCC TV spectrum auction, KXLK-CD will move from RF channel 23 to RF channel 14 for testing starting in April 2019. The switch is to be complete by June 21, 2019 On October 17, 2017, Univision announced their intent to purchase KXLK-CD from Radio Spectrum Partners for $2.55 million. KXLK-CD is not available on cable or satellite at this time.

KXLK-CD is multiplexed with channel 40.2 broadcasting Escape.

List of Home Shopping Network affiliates

The following is a list of affiliates of the Home Shopping Network in the United States.

Stations that are BOLD are HSN Owned and Operated.

Stations with a 2 carry sister companion channel, HSN2.

Shop TV

Shop TV is a 24-hour shopping related TV channel owned by Solar Entertainment Corporation. Aside from its dedicated channel, Shop TV also airs through blocktime agreement with the following television networks:

5

ETC

GMA News TV

Shopping channel

Shopping channels (also known as teleshopping) are a type of television specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise, or more specialized categories such as high-end fashion and jewelry. The term can also apply to channels whose contents consist solely of infomercials.

The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network. It later gained competition from QVC, who would eventually acquire HSN in 2017. Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers).

Silver King

Silver King may refer to:

Silver King (baseball), Charles Koenig, a professional baseball player from the 19th century

Silver King (bicycles), Monark-Silver King, Inc., Chicago, 1934–1957, a U.S. manufacturer of classic bicycles, (or reference to their shiny bicycle products)

Silver King (wrestler) (1968–2019), Mexican wrestler

FV Silver King, a Canadian fishing vessel which sunk in 1967

A silver king, another name for the species of fish better known as the Atlantic Tarpon

Silver King, the nickname for Tom Norman, the owner of the freak show that exhibited Joseph Merrick, known as the "Elephant Man"

Silver King, the name for the broadcast television arm of the Home Shopping Network, which later became USA Broadcasting

Silver King, the term used to often describe the individuals, dressed in cowboy outfits who deliver meat on skewers at churrascaria restaurants, often known in North America as "Ten Different Meats"

Silver King Creek, a tributary of the Carson River in Carson-Iceberg Wilderness where Paiute cutthroat trout are endemic.

USA Broadcasting

USA Broadcasting (USAB) was an American television broadcasting company owned by the veteran entertainment industry executive Barry Diller. This company was the over-the-air broadcasting arm of USA Networks.

USAB dates back to the mid-1990s when Diller purchased Silver King Broadcasting and its parent company, Home Shopping Network, Inc., from Lowell W. "Bud" Paxson and Roy Speer. Paxson and Speer had assembled the group to expand Home Shopping Network onto broadcast television. The stations carried the Home Shopping Club (now America's Store). Home Shopping Network, Inc. later brought Universal's cable/TV production units, renaming them USA Networks, Inc., and its broadcast television subsidiary USA Broadcasting in 1998.

Diller planned to remove shopping shows from most of the stations' broadcast days and replace them with local and syndicated programs. He wanted to tie each of the stations very closely to the communities they served, and to open up opportunities for locally produced programs.

By 2000, four stations were transformed into Diller's new model: WAMI-TV (WAMI "Whammy" 69) in Miami, WHOT ("Hotlanta 34") in Atlanta, WHUB ("Hub" 66) in Boston, and KSTR ("K-Star" 49) in the Dallas-Fort Worth area. WAMI and KSTR aired local news, talk shows and sporting events. WHOT and WHUB broadcast syndicated programming as well as local sports. WAMI broadcast Miami Heat basketball and Florida Marlins baseball games. WHOT and KSTR also carried professional basketball games of, respectively, the Atlanta Hawks and Dallas Mavericks. WHUB acquired the rights to the annual Beanpot hockey tournament between four of Boston's colleges and also rights to Boston University's men's ice hockey games. HSC/America's Store continues to broadcast late at night and on weekends.

There were also plans to convert stations in New York (proposed callsign: WORX, "The Works"), Los Angeles (proposed callsign: KLIK, "Click"), Chicago (proposed callsign: WNDE, "Windy") and (proposed callsign: WACY, "Wacky"), Atlantic City to the new local-TV model. However, due to financial troubles in 2001, USAB had scrapped those plans and reduced programming on its existing independent stations. In the same year, Diller suddenly put the entire station roster up for sale. Disney/ABC and Univision were the companies in the running to buy the stations, but Univision outbid Disney in a close race. In August 2001, Univision purchased the stations and converted them into Spanish language outlets. Some affiliated with Univision, but most joined its new sister network, Telefutura (now UniMás), which was launched in January 2002.

W30DG-D

W30DG-D is a low-power television station in Huntington, West Virginia. The signal covers all of Huntington, and also can reach parts of Ashland, Kentucky and Ironton, Ohio. The station currently carries programming from the Home Shopping Network.

W41DO-D

W41DO-D is a low-power television station licensed in New York, New York, United States. It is owned by Ventana Television, a subsidiary of Home Shopping Network which holds its TV broadcast licenses. This station is a digital LPTV translator relaying HSN2.

W45DF-D

W45DF-D is a low-powered television station that is licensed to and serving Knoxville, Tennessee. Owned by Ventana Television, the station is a Home Shopping Network affiliate that broadcasts a digital signal on UHF channel 45. The signal originates from a transmitter located near Sharp Ridge.

WJDE-LD

WJDE-LD is a low-powered digital television station in Nashville, Tennessee, United States.

WRMX-LP

WRMX-LP was a Home Shopping Network-affiliated television station in Nashville, Tennessee.

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