Hasbro

Hasbro, Inc. (/ˈhæzbroʊ/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American worldwide toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues of approximately $5.12 billion.[4][5] Hasbro acquired the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others. Among its products are Monopoly, G.I. Joe, Furby, Transformers, Nerf, My Little Pony, Twister and the Power Rangers franchise. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. The corporate headquarters is located in Pawtucket, Rhode Island. The majority of its products are manufactured in East Asia.

Hasbro, Inc.
Formerly
  • Hassenfeld Brothers
    (1923–68)
  • Hasbro Industries
    (1968–84)
  • Hasbro Bradley
    (1984–85)
Public
Traded as
Industry
FoundedDecember 6, 1923
Founders
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
Headquarters,
Area served
Worldwide
Key people
Products
  • Toys
  • Puzzles
  • Board games
  • War games
  • RPG
  • Sports equipment
Brands
RevenueIncrease US$5.21 billion (2017)[1]
Increase US$788.05 million (2016)[1]
Increase US$551.38 million (2016)[1]
Total assetsIncrease US$5.09 billion (2016)[1]
Total equityIncrease US$1.86 billion (2016)[1]
OwnerAlan G. Hassenfeld (7.82% equity)
Number of employees
5,000[2][3] (2017)
DivisionsHasbro Gaming
Subsidiaries
Websitehasbro.com

History

Hassenfeld Brothers

Three American Jewish brothers,[6] Herman, Hillel, and Henry Hassenfeld[7] founded Hassenfeld Brothers in Providence, Rhode Island in 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. In 1926, Hassenfeld Brothers was incorporated; Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils when their pencil supplier began making pencil cases as well.[8]

Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Merrill became president. The company entered the plastic fields during World War II to support its toy line.[8] Hassenfeld Brothers' first toy hit was Mr. Potato Head,[8] which the company purchased from George Lerner in 1952. The toy was a smash success. In 1954, the company became a Disney major license.[8]

In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an "action figure" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.[8]

Hasbro Industries

The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries in 1968 and sold a minor stake in the corporation to the public. The unpopular Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure oriented.[8] Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to have a $1 million loss for the year.[8]

In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M. Nixon's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show, but the line collapsed with an attack of termites on their salad bowls.

Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata. On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.[9] The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys.[8]

Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising price of plastic and crude oil's increasing prices. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired Peanuts cartoon characters licensing rights. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending to profits than did the toy division.

With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s.

In 1982, Hasbro revived its G.I. Joe line with the help of Marvel Comics, as an anti-terrorist commando based on current events. The company launched the successful Transformers toy line along with a children's animated TV series two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a People magazine cover photo.

In 1982, Hasbro produced the successful toy franchise My Little Pony. In 1983, they purchased GLENCO Infant Items, a manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a Warner Communications (now WarnerMedia and Ubisoft) struggling subsidiary. Hasbro paid Warner with 37 percent of its stock—paid into a Hasbro executive control voting trust—and also received a cash infusion. In 1984, Alan G. Hassenfeld took over as president from his brother Stephen, who continued as CEO and chairman. That same year, the company was the nation's sixth best-selling toymaker, and they acquired the Milton Bradley Company which was the nation's fifth best-selling toymaker. This brought The Game of Life, Twister, Easy Money, and Playskool into the Hasbro fold and transformed Hasbro into Hasbro Bradley. Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions.[8]

Hasbro

In 1985, the company changed its name again to just Hasbro, Inc.[8] The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit.[10]

In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit. Maxie lasted until 1990.[8]

Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $268 million in 1985 to $433 million in 1988.[8]

In 1988, Hasbro purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million including two just closed manufacturing plants in Amsterdam, N.Y.[11] In July 1989, Hasbro acquired bankrupt Coleco for $85 million.[12] Stephen Hassenfeld died later that year with the company having gone from sales of $104 million in the year he took control to 1989 sales of over $1.4 billion.[8]

Alan succeeded Stephen as chairman and CEO. In 1991, Hasbro purchased Tonka Corp. for $486 million, along with its Parker Brothers unit, the maker of Monopoly, and Kenner Products. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico.[8]

Alan saw the Far East as an important market in which to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro lost its bid for J. W. Spear & Sons, a U.K.-based game maker, to Mattel.[8]

In the US, Hasbro's growth since 1980 were from acquisitions and the leveraging of the new assets. New product development was not as successful except for movie and TV tie-in product lines with Jurassic Park and Barney. Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into the Hasbro Toy Group. Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry.[8]

Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us.[8]

In 1998, Hasbro bought Avalon Hill for $6 million[13][14] and Galoob for $220 million.[15] In 1999 Wizards of the Coast was bought in a deal worth $325 million.[16] Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to Infogrames, a French software concern, for $100 million.[17] Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.[18]

In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's Guangxi Province had hired 1000 junior high school students. The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment of employees. Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts." Critics pointed out that Hasbro had no official regulatory control of these factories. Hasbro responded by hiring independent auditors. These auditors make unannounced visits to the East Asian subcontractors. Factory managers have been coached in how to fool the auditors.[19]

In 2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million. The deal was announced on January 4 and closed on January 25.[20][21][22]

Hasbro is collaborating with Discovery Communications on Hub Network, a new cable network which began on October 10, 2010. The venture proved successful in unexpected ways when the TV revival of the My Little Pony franchise, My Little Pony: Friendship Is Magic, became the network's highest-rated program with not only its target demographic of young girls, but attracted an unexpectedly significant cult following[23] among teens and adults.[24] The Hub Network was rebranded as Discovery Family on October 13, 2014. Hasbro also produces Marvel Comics and Star Wars toys, having recently renewed this deal through at least 2020.[25]

In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace Executive Director Phil Radford, who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them."[26]

By April 2011, Hasbro started 360 Manufacturing Services, a contract OEM game manufacturing operating out of Hasbro's USA plant.[27] After the Built to Rule line, Hasbro relaunched it into the building block area with the Kre-O line in late 2011 starting with some Transformers-based sets.[18]

In 2012, Hasbro received a US$1.6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state. Instead they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO, Brian Goldner signed a new five-year contract.[28][29][30] As of fiscal year 2012, CEO, Brian Goldner had a total calculated compensation of $9,684,285.[31] In July 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $112 million in cash.[32]

On November 12, 2014, it was reported that Hasbro was in talks to buy DreamWorks Animation. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions.[33] Two days later, the talks were reported to have fallen through.[34]

On July 14, 2015, the company announced the intent to sell its last two factories in Ireland and East Longmeadow, Massachusetts factories (including its 360 Manufacturing Services) to Cartamundi which should close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.[35]

With Mattel adding two competing lines, and the expiration of their Disney Princess license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.[36]

In July 2016, Hasbro acquired Dublin-based Boulder Media Limited and placed it under the control of its chief content officer.[37] Hasbro announced that it would launch its own convention, named HasCon, and featuring "all things Hasbro" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017.[38]

On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, Inc.[39][40] At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion.[40] On November 15, 2017, Reuters reported that Mattel rejected the offer.[41] On February 27, 2018, Variety reported in a detailed article that Hasbro came close to buying Lionsgate last year, but the deal fell through.[42]

In February 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future option to purchase the franchise.[43] On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US$522 million in cash and stock with the licensing fee already paid with credit. The sale, which also included My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and additional properties, was expected to close in the second quarter.[44][45][46]

In October 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.[47]

In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro with M101 Holdings constructing and M101's Sirocco Group would manage the hotel when it opens in 2019.[48] With Kingsmen Creatives, Hasbro granted them a license to build NERF Action Xperience family entertainment center with the first to be opened in Singapore in fall/winter 2019.[49] In November, the company issued license for family entertainment centers to Kilburn Live, who will launch a new division for the centers.[50] While in December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser, who previously co-founded Great Lakes Companies, which launched Great Wolf Resorts indoor waterpark resorts.[51]

Criticism

In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, and Greenpeace Executive Director Phil Radford praised the company.[26]

Hasbro has also been criticized for focusing some of its products on specific demographic groups. For example, a letter spread widely on social media in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game Guess Who?[28] This garnered attention in the press after the girl's mother posted the exchange on her blog.[52] Guess Who? had previously received complaints over gender and ethnic bias in its choice of 24 images.[28]

Hasbro primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce gender stereotypes. For example, in December 2012, 13-year-old McKenna Pope started a campaign on Change.org, calling on the company to create a "boy-friendly" version of the popular Easy-Bake Oven and to feature boys on their packaging and materials.[53][54] Within a week, over 30,000 people signed her petition.[55]

Hasbro was criticized for "sexist" product design when its 2015 Star Wars Monopoly board game failed to feature Rey, the female protagonist in Star Wars: The Force Awakens, while including all of the supporting male characters. Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.[56] On January 5, 2016, Hasbro announced that Rey would be included in future versions. Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.[57]

On October 2, 2015, Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.[58]

Impact

Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."[59]

Subsidiaries

Former

Toys and games

Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s). As a result, it has well known and top selling games such as:

Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition","Scrabble Junior", and "Scrabble Onyx Edition".

Hasbro also offers games of physical skill such as:

They also formerly sold :

  • Brain Warp and its sister products which include Brain Shift, Brain Bash, Death Star Escape, Hyperslide and Torx.
  • Bull's-Eye Ball

Hasbro also offers a memory game called Simon which involves memorising sequences of colors and lights.

In 1995, Hasbro began a short-lived video game development and publishing venture called Hasbro Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ. Following the rise of smartphones and tablet PCs in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as economic slumps, several of Hasbro's brands were licensed towards mobile game developers such as Gameloft, releasing their games under the label Hasbro Gaming.

On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes, released in early 2007, transmits music from the jawbone to the ear when the bristles touch the teeth.

See also

References

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External links

Allspark (company)

Allspark (formerly Hasbro Studios) is an American production and distribution company located in Burbank, California. It is a wholly owned subsidiary of toy company Hasbro. This company is best known for shows and films such as the 2010 TV series My Little Pony: Friendship Is Magic, alongside its spin-off media franchise My Little Pony: Equestria Girls, and Transformers: Prime TV series. Originally just a TV production division, many of its TV shows, such as My Little Pony: Friendship Is Magic and Littlest Pet Shop, are based on Hasbro properties and are broadcast on the Discovery Family television network, a joint venture between Hasbro and Discovery, Inc. and on other television networks and multiple media platforms.

Allspark Pictures is Allspark's live-action production label while Allspark Animation is its animation production label. Cake Mix Studio is the company's Rhode Island-based commercials and short content producer.

Avalon Hill

Avalon Hill Games Inc. is a game company that specializes in wargames and strategic board games. Its logo contains its initials "AH", and the company is now often referred to by this abbreviation. Before its takeover by Hasbro, it was known as The Avalon Hill Game Company and the initials TAHGC. It has also published miniature wargaming rules, role-playing games and sports simulations. It is now a subsidiary of the game company Wizards of the Coast, which is itself a subsidiary of Hasbro.

Avalon Hill pioneered many of the concepts of modern recreational wargaming. These include elements such as the use of a hexagonal grid (a.k.a. hexgrid) overlaid on a flat folding board, zones of control (ZOC), stacking of multiple units at a location, an odds-based combat results table (CRT), terrain effects on movement, troop strength, morale, and board games based upon historical events. Complex games could and did take days or even weeks, and AH set up a system for people to play games by mail.

Discovery Family

Discovery Family is an American pay television channel owned by Discovery, Inc., with a minority ownership held by Hasbro.

The network was first launched on October 7, 1996 as Discovery Kids Channel, a spin-off of Discovery Channel that featured science, nature and adventure-themed programs aimed towards children ages 6–11. In April 2009, Hasbro announced a joint venture with Discovery, Inc. to relaunch Discovery Kids as The Hub (later Hub Network) on October 10, 2010; Hasbro handled programming while Discovery handled distribution and advertising sales. The Hub was intended to be a general, youth-oriented network with a "diverse" lineup, primarily featuring programming adapted from Hasbro franchises (such as Transformers, its board games, My Little Pony, Pound Puppies, and Littlest Pet Shop) along with other family-oriented programs such as sitcom reruns and films.

On September 25, 2014, following reports earlier in the year that Hub Network president Margaret Loesch would step down by the end of the year, Discovery acquired 10% of Hasbro's stake in the network, and replaced Loesch with Henry Schleiff, who leads sister networks such as Destination America and Investigation Discovery. On October 13, 2014, Hub Network was re-branded as Discovery Family to which Hasbro remains a minority partner and programs the network's daytime lineup with children's programs carried over from Hub Network, while its prime-time lineup was replaced with reruns of non-fiction programs from Discovery Channel's library, including science and nature programs.

As of February 2015, approximately 69,513,000 American households (59.7% of households with television) receive Discovery Family.

G.I. Joe

G.I. Joe is a line of action figures produced and owned by the toy company Hasbro. The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse. The name derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys.The G.I. Joe trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original 12-inch (30 cm) line introduced on February 2, 1964 centered on realistic action figures. In the United Kingdom, this line was licensed to Palitoy and known as Action Man. In 1982 the line was relaunched in a 3.75-inch (9.5 cm) scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra Command which seeks to take over the Free World through terrorism. As the American line evolved into the Real American Hero series, Action Man also changed, by using the same molds and being renamed as Action Force. Although the members of the G.I. Joe team are not superheroes, they all had expertise in areas such as martial arts, weapons, and explosives.G.I. Joe was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 2003.

Littlest Pet Shop

Littlest Pet Shop is an American toy franchise and cartoon series owned by Hasbro. The original toy series was produced by Kenner in the early 1990s. An animated television series was made in 1995 by Sunbow Productions and Jean Chalopin Creativite et Developpement, based on the franchise.

The franchise was relaunched in 2005 and there are currently over 3,000 different pets that have been created since. Hasbro, alongside various digital media developers, have produced video games for consoles such as the Nintendo DS, Wii and PlayStation 3. A second animated television series was produced by Hasbro Studios for Discovery Family, a U.S cable network partially-owned by Hasbro. This series premiered in 2012 and concluded in 2016 after 104 episodes.

Hasbro has created virtual pets to 'adopt' and play with online. These websites were Littlest Pet Shop VIP, and Littlest Pet Shop online. In 2010, Hasbro released their version of Blythe as a part of this toy line. Hasbro has created many different versions of these creatures. The first series was created in 2005, the second release in 2008, the third release in 2012, and the most recent release in 2014. There have been various littlest pet shop toy figures. Around the world, known to have code toy numbers on either the side of them or the bottom, or otherwise have them on the box which it sometimes comes with the sticker. YouTube also has various skits, live streams, and music videos with the figurines. Some of the figures in the lineup make several cameos around BuzzzTube in Disney's 2018 animated film, Ralph Breaks the Internet.

Monopoly (game)

Monopoly is a board game that is currently published by Hasbro. In the game, players roll two six-sided dice to move around the game board, buying and trading properties, and developing them with houses and hotels. Players collect rent from their opponents, with the goal being to drive them into bankruptcy. Money can also be gained or lost through Chance and Community Chest cards, and tax squares; players can end up in jail, which they cannot move from until they have met one of several conditions. The game has numerous house rules, and hundreds of different editions exist, as well as many spin-offs and related media. Monopoly has become a part of international popular culture, having been licensed locally in more than 103 countries and printed in more than 37 languages.

Monopoly is derived from The Landlord's Game created by Lizzie Magie in the United States in 1903 as a way to demonstrate that an economy which rewards wealth creation is better than one where monopolists work under few constraints, and to promote the economic theories of Henry George—in particular his ideas about taxation. It was first published by Parker Brothers in 1935. The game is named after the economic concept of monopoly—the domination of a market by a single entity.

Mr. Potato Head

Mr. Potato Head is an American toy consisting of a plastic model of a potato which can be decorated with a variety of plastic parts that can attach to the main body. These parts usually include ears, eyes, shoes, a hat, a nose, and a mouth. The toy was invented and developed by George Lerner in 1949, and first manufactured and distributed by Hasbro in 1952. Mr. Potato Head was the first toy advertised on television and has remained in production since its debut. The toy was originally produced as separate plastic parts with pushpins that could be stuck into a real potato or other vegetable. However, due to complaints regarding rotting vegetables and new government safety regulations, Hasbro began including a plastic potato body within the toy set in 1964.Over the years, the original toy was joined by Mrs. Potato Head and supplemented with accessories such as a car and a boat trailer. Mr. and Mrs. Potato Head may be best known for their appearances in the Toy Story franchise. Additionally, in 1998 The Mr. Potato Head Show aired but was short-lived, with only one season being produced. As one of the prominent marks of Hasbro, a Mr. Potato Head balloon has also joined others in the annual Macy's Thanksgiving Day Parade. Today, Mr. Potato Head can still be seen adorning hats, shirts, and ties. Toy Story Midway Mania!, in Disney California Adventure at the Disneyland Resort, also features a large talking Mr. Potato Head.

My Little Pony

My Little Pony is a toy line and media franchise mainly targeting girls, developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the two most recent incarnations as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to appeal to a new market.

Following the original My Pretty Pony toy that was introduced in 1981, My Little Pony was launched in 1982 and the line became popular during the 1980s. The original toy line ran from 1982 to 1992 in the United States and to 1995 globally, and two animated specials, an animated feature-length film and two animated television series produced during the period up until 1992. The first incarnation's popularity peaked in 1990, but the following year Hasbro decided to discontinue the toy line due to increased competition. One hundred fifty million ponies were sold in the 1980s.The toy line was revived in 1997, but these toys proved unpopular and were discontinued in 1999. The brand saw a more popular revival in 2003 with toys that more closely resembled the original toy line, which sold approximately 100 million pony toys globally by 2010. Hasbro launched the fourth incarnation of the franchise in 2010, which started with the animated series My Little Pony: Friendship Is Magic. The brand grossed over $650 million in retail sales in 2013, and over $1 billion annually in retail sales in 2014 and 2015.

Nerf

Nerf (trademarked in capitals as NERF) is a toy brand created by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports like American football, basketball and baseball. The most notable of the toys are the dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from Nerf foam. Since many such items were released during the 1970s, Nerf products often feature bright neon colors and soft textures similar to the flagship Nerf ball. The slogan, which has been frequently used since advertising in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.

Parker Brothers

Parker Brothers was an American toy and game manufacturer which later became a brand of Hasbro. More than 1,800 games were published under the Parker Brothers name since 1883. Among its products were Monopoly, Cluedo (licensed from the British publisher and known as Clue in North America), Sorry!, Risk, Trivial Pursuit, Ouija, Aggravation, Bop It, and Probe. The trade name became defunct with former products being marketed under the "Hasbro Gaming" label. However, in 2017, Hasbro revived the brand with the release of several new games which bear similarities with those of some of its previous better well known products.

Power Rangers

Power Rangers is an American entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise Super Sentai. Produced first by Saban Entertainment, second by BVS Entertainment, later by Saban Brands, and today by SCG Power Rangers and Hasbro, the Power Rangers television series takes much of its footage from the Super Sentai television series, produced by Toei Company. The first Power Rangers entry, Mighty Morphin Power Rangers, debuted on August 28, 1993, and helped launch the Fox Kids programming block of the 1990s, during which it catapulted into popular culture along with a line of action figures and other toys by Bandai. By 2001, the media franchise had generated over $6 billion in toy sales.Despite initial criticism that its action violence targeted child audiences, the franchise has continued, and as of 2017 the show consists of 24 television seasons of 20 different themed series and three theatrical films released in 1995, 1997 and 2017. In 2010, Haim Saban, creator of the series, regained ownership of the franchise after seven years under The Walt Disney Company.

In 2018, Hasbro was named the new master toy licensee. Shortly afterwards, Saban Brands and Hasbro announced that the latter would acquire the franchise and the rest of the former's entertainment assets in a $522 million deal, with the first products from Hasbro becoming available in early 2019.

Power Rangers Beast Morphers

Power Rangers Beast Morphers is the twenty-sixth season of the American children's television program Power Rangers, and the first in the series to be produced by Allspark, the entertainment division of Hasbro, Inc., as well as being the first in the franchise to have all toys manufactured and distributed by Hasbro. The season will be produced primarily using footage, costumes, and props from the 2012 Japanese Super Sentai series Tokumei Sentai Go-Busters; making it the first time Power Rangers has gone backwards to adapt a Super Sentai series that was previously skipped over. The show premiered on Nickelodeon on March 2, 2019.

The show was originally expected to be produced by Saban Brands, but this is no longer the case following Hasbro's acquisition of the Power Rangers franchise and the former company’s closure in early July 2018.

Saban Capital Group

Saban Capital Group, Inc. is an American investment firm based in Los Angeles, California focused on media, entertainment, and communications investments. Formed in 2010 by Haim Saban, Saban Capital Group owns Saban Films, part of Univision Communications, and part of Celestial Tiger Entertainment.

Tonka

Tonka is an American producer of toy trucks. The company was known for making steel toy models of construction type trucks and machinery. Maisto International, which makes diecast vehicles, acquired the rights to use the Tonka name in a line of 1:64 scale diecast vehicles, featuring mostly trucks.

Transformers

Transformers (Japanese: トランスフォーマー, Hepburn: Toransufōmā) is a Japanese–American media franchise, produced by Japanese toy company Takara Tomy and American toy company Hasbro. Initially a line of transforming mecha toys rebranded from Takara's Diaclone and Microman toylines, the franchise began in 1984 with the Transformers toy line, and centers on factions of self-configuring modular extraterrestrial robotic lifeforms (often the Autobots and the Decepticons) in an endless civil war for dominance or eventual peace. In its history, the Transformers robot superhero franchise has expanded to encompass comic books, animation, video games and films.

The term "Generation 1" covers both the animated television series The Transformers and the comic book series of the same name, which are further divided into Japanese and British spin-offs, respectively. Sequels followed, such as the Generation 2 comic book and Beast Wars TV series, which became its own mini-universe. Generation 1 characters underwent two reboots with Dreamwave in 2001 and IDW Publishing in 2005, also as a remastered series, with a third starting in 2019. There have been other incarnations of the story based on different toy lines during and after the 20th century. The first was the Robots in Disguise series, followed by three shows (Armada, Energon, and Cybertron) that constitute a single universe called the "Unicron Trilogy". A live-action film series started in 2007, again distinct from previous incarnations, while the Transformers: Animated series merged concepts from the G1 continuity, the 2007 live-action film and the "Unicron Trilogy". For most of the 2010s, in an attempt to mitigate the wave of reboots, the Aligned continuity was established. In 2018, Transformers: Cyberverse debuted, once again, distinct from the previous incarnations.

Although initially a separate and competing franchise started in 1983, Tonka's Gobots became the intellectual property of Hasbro after their buyout of Tonka in 1991. Subsequently, the universe depicted in the animated series Challenge of the GoBots and follow-up film GoBots: Battle of the Rock Lords was retroactively established as an alternate universe within the Transformers robot superhero franchise.

Wizards of the Coast

Wizards of the Coast LLC (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes, and formerly an operator of retail stores for games. Originally a basement-run role-playing game publisher, the company popularized the collectible card game genre with Magic: The Gathering in the mid-1990s, acquired the popular Dungeons & Dragons role-playing game by purchasing the failing company TSR, and experienced tremendous success by publishing the licensed Pokémon Trading Card Game. The company's corporate headquarters are located in Renton, Washington in the United States.Wizards of the Coast publishes role-playing games, board games, and collectible card games. They have received numerous awards, including several Origins Awards. The company has been a subsidiary of Hasbro since 1999. All Wizards of the Coast stores were closed in 2004.

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