The H.M. Gousha Company was one of the "Big Three" major producers of road maps and atlases in the United States during the 25 years following World War II, making maps for free distribution by oil companies and auto clubs. Following the end of the free-road-map era, Gousha distributed maps through retailers, and published a number of travel guides and other travel-related books.

For many years the company used a macron over the A (Goushā or Goushá) to emphasize the correct pronunciation. The Gousha name is pronounced (goo-shay').

Brands under the Gousha imprint from the 1970s onward included Chek-Chart and Fastmap, one of the first lines of laminate-encapsulated maps.


Harry Mathias Gousha, a sales executive for Rand McNally, left that company in 1926 to start his own map company out of Chicago, quickly becoming Rand McNally's chief competitor by offering the Touraide: a spiral-bound book with road maps, points of interest, and accommodations that was custom assembled for individual buyers.

In 1947, the company moved its headquarters to 2001 The Alameda[1] in San Jose, California. H.M. Gousha Map Company was acquired by the Times Mirror Company in 1961, and then Simon & Schuster in 1987. In Gousha's later years, the company operated out of Comfort TX. Analog maps (large plate, hand etched negatives) and digital maps were produced out of this office. Predominantly, road maps were being produced with a catalog containing the major cities throughout the US. Hundreds, if not thousands, of sources were studied to continually improve and update the cartographic library for veracity of information and viability of sales. Maps could be found in major bookstores, gas stations, and under other companies imprint. Finally, the company was purchased by Rand McNally in 1996; by then, Viacom had become the parent of Simon & Schuster. Its production facility in Texas was closed and virtually all workers laid off. The Gousha artwork became part of the Rand McNally archive, and much of the company's archives were turned over to the Newberry Library.


  1. ^ H.M. Gousha's Move to San Jose

Mapline - Collection of Gousha maps is donated to Chicago's Newberry Library

Alberta Highway 14X

Alberta Provincial Highway No. 14X, commonly referred to as Highway 14X, was the designation of a former spur route of Highway 14 in Alberta, Canada. It was a short north-south provincial highway located in Strathcona County between Edmonton and Sherwood Park and is now part of Anthony Henday Drive (Highway 216).

Alberta Highway 51

Alberta Provincial Highway No. 51, commonly referred to as Highway 51, was a short east–west highway in central Alberta, Canada that existed between the 1950s and mid-1980s. It is now part of Highway 12.

Alberta Highway 57

Alberta Provincial Highway No. 57, commonly referred to as Highway 57, was a highway in central Alberta, Canada that served the Town of Drayton Valley and existed between the 1950s and 1979. It is now part of Highway 22 and Highway 39.

California State Route 91

State Route 91 (SR 91) is a major east–west freeway located entirely within Southern California and serving several regions of the Greater Los Angeles urban area. Specifically, it currently runs from Vermont Avenue in Gardena, just west of the junction with the Harbor Freeway (Interstate 110), east to Riverside at the junction with the Pomona (State Route 60 west of SR 91), and Moreno Valley (SR 60 and I-215 east of SR 91) freeways.

SR 91 inherited its route number from the mostly decommissioned US 91, which passed through the Inland Empire in a northeasterly direction on its way to Las Vegas, Salt Lake City, and points beyond. Those segments of US 91 are now parallel to, or have been replaced altogether by, I-15. Though signs along the portion between Vermont Avenue and Pacific Coast Highway (State Route 1) in Hermosa Beach along Artesia Boulevard are still signed off as SR 91, Caltrans does not control this portion of the highway, as this portion was relinquished to local jurisdictions in 2003.The area from post mile 10.4 to 11.1 is signed as the Juanita Millender-McDonald Highway.

General Drafting

General Drafting Corporation of Convent Station, New Jersey, founded by Otto G. Lindberg in 1909, was one of the "Big Three" road map publishers from 1930 to 1970, along with H.M. Gousha and Rand McNally. Unlike the other two, General Drafting did not sell its maps to a variety of smaller customers, but was the exclusive publisher of maps for Standard Oil of New Jersey, later Esso and Exxon. They also published maps for Standard Oil Company of Kentucky a.k.a. KYSO. KYSO later merged with Standard Oil Company of California better known as Chevron and SOCAL primarily used The H.M. Gousha company for their roadmaps.

Lindberg was a young immigrant from Finland and, with a borrowed drafting board and a $500.00 loan from his father, the then 23-yr. old started the business of "any and all general draughting" at 170 Broadway in NYC in 1909. As the firm started to prosper, the company secured its first contract from the American Automobile Association for "road maps," a harbinger of the future for the small company in 1911. In 1914, Lindberg incorporated and became the first Chairman of the Board, a position he would hold until his death in 1968.

In 1923, Lindberg persuaded Standard Oil of New Jersey to let him draw the "best" road map of the state that they had ever seen, for free distribution. Standard was sufficiently impressed with the product to contract with General Drafting to make all their road maps—a relationship that lasted for another six decades. The company's cartography was generally regarded as "an outstandingly attractive road map design, unexcelled in the U.S."When oil companies stopped providing free maps, General Drafting tried to expand into retail map production, and continued to make maps for Exxon to sell; but its fortunes declined, and in 1992 it was purchased by Langenscheidt and absorbed into the American Map Company; its state maps became the "Travelvision" lineup for that company.

Interstate 80 in Illinois

Interstate 80 (I-80) is a part of the Interstate Highway System that runs from San Francisco, California, to Teaneck, New Jersey. I-80 enters Illinois from Iowa in the west, southwest of Rapids City and runs generally eastward through East Moline, LaSalle and Joliet, before entering Indiana in Lansing. The interstate runs for approximately 163.41 miles (262.98 km) through the state.

In the 1920s, two state highways followed the general alignment that I-80 takes. In 1932 US 6 was extended through Illinois, paralleling the alignment that I-80 in Illinois. Construction started in 1957 and I-80 was completed in 1968. In the early 1990s Illinois wanted to reroute I-80 in the Quad Cities area. At the same time the section of I-80 that is concurrent with I-294 was reconstructed. The portion of I-80 that is concurrent with the Kingery Expressway was rebuilt in the mid-2000s.

List of former Quebec provincial highways

All Routes under 100 were renumbered in the 1970s. Some are now Routes in the 100-range; others became Autoroutes. Autoroutes are numbered under 100 and above 400, and the conflicting range was changed.

List of former state routes in New York (101–200)

This section of the list of former state routes in New York contains all routes numbered between 101 and 200.

List of former state routes in New York (1–25)

This section of the list of former state routes in New York contains all routes numbered between 1 and 25.

List of former state routes in New York (401–500)

This section of the list of former state routes in New York contains all routes numbered above 401. To date, New York State Route 456 is the highest numbered former state route in New York.

Minnesota State Highway 238

Minnesota State Highway 238 (MN 238) is a highway in central Minnesota, which runs from its interchange with Interstate 94 and Stearns County Road 10 in Albany and continues north to its northern terminus at its intersection with State Highways 27 / 28 near Little Falls.

Highway 238 is 35 miles (56 km) in length.

Minnesota State Highway 27

Minnesota State Highway 27 (MN 27) is a state highway in west-central and east-central Minnesota, which runs from its intersection with MN 28 in Browns Valley and continues east to its interchange with Interstate 35 (I-35) in Moose Lake. For part of its route (23 miles), it runs concurrently with MN 65 in Kanabec and Aitkin counties between Woodland and Rice River Township. MN 27 is 248 miles (399 km) in length.

Minnesota State Highway 287

Minnesota State Highway 287 (MN 287) is a highway in west-central Minnesota, which runs from its intersection with State Highway 28 in Grey Eagle and continues north to its northern terminus at its intersection with U.S. 71 / State Highway 27 in Long Prairie.

The route is 14.4 miles (23.2 km) in length.

Minnesota State Highway 9

State Highway 9 or Trunk Highway 9 (MN 9, TH 9) is a state highway in west-central and northwest Minnesota, which runs from its intersection with MN 23 in New London and continues west and then north to its northern terminus at its intersection with US Highway 2 (US 2) in Fairfax Township near Crookston. This highway has two distinct segments, a north–south section and an east–west section, connected by US 75 between Doran and Breckenridge. MN 9 is about 226 miles (364 km) in length.

Minnesota State Highway 99

Minnesota State Highway 99 (MN 99) is a highway in south-central Minnesota, which runs from its intersection with U.S. Highway 14 in Nicollet and continues east to its eastern terminus at its intersection with State Highway 21 in Erin Township, near the city of Faribault.

Highway 99 is 41 miles (66 km) in length and passes through the cities of St. Peter and Le Center.

Quebec Route 2

Route 2 was a previous number used for a major highway in the Canadian province of Quebec. The highway stretched from the Ontario border at Rivière-Beaudette to the New Brunswick border southeast of Dégelis. The highway was part of a de facto interprovincial Route 2 that stretched from Windsor, Ontario to Halifax, Nova Scotia, connecting Ontario Highway 2 to New Brunswick Route 2, and further to Nova Scotia, connecting with Trunk 2. It was renumbered in the mid-1970s, as part of Quebec's renumbering scheme.

Saskatchewan Highway 27

Highway 27 is a provincial highway in the Canadian province of Saskatchewan. Being 34 kilometres (21 mi) long, it runs from Highway 41 at Aberdeen to Highway 2 east of Prud'homme.

U.S. Route 1 in New York

U.S. Route 1 (US 1) is a part of the U.S. Highway System that runs from Key West, Florida, to the Canada–United States border at Fort Kent, Maine. In the U.S. state of New York, US 1 extends 21.54 miles (34.67 km) from the George Washington Bridge in Manhattan to the Connecticut state line at Port Chester. It closely parallels Interstate 95 (I-95) for much of its course, and does not serve as a major trunk route within the state. It does not overlap with any other roads besides I-95 and (briefly) US 9, and few other state highways intersect it.

It passes through a variety of different terrain within the city and Westchester County, from the Cross Bronx Expressway to several important surface roads in the northwestern Bronx and then the main street of the Westchester suburbs along Long Island Sound. In many of the latter communities, it begins to intermittently follow the route of the historic Boston Post Road, and often still carries that name.


WISN-TV, virtual channel 12 (UHF digital channel 34), is an ABC-affiliated television station licensed to Milwaukee, Wisconsin, United States. Owned by the Hearst Television subsidiary of Hearst Communications, it is the second-oldest television station to remain with the company in all of its various iterations behind WBAL-TV in Baltimore. WISN's studios are located on North 19th Street on the west end of the Marquette University campus, and its transmitter is located at Lincoln Park in the northeastern part of Milwaukee (next to the Weigel Broadcasting tower, which is used by CBS affiliate WDJT-TV, channel 58, and its sister stations).

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