Google Website Optimizer

Google Website Optimizer is a free website optimization tool that helps online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.[1] The Google Website Optimizer could test any element that existed as HTML code on a page including calls to action, fonts, headlines, point of action assurances, product copy, product images, product reviews, and forms. It allowed webmasters to test alternative versions of an entire page, called A/B testing — or test multiple combinations of page elements such as headings, images, or body copy; known as Multivariate testing. It could be used at multiple stage in the conversion funnel.

On 1 June 2012, Google announced that GWO as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into Google Analytics as Google Analytics Content Experiments.[2]


  1. ^ "Website Optimizer". Google. Retrieved 2010-12-14.
  2. ^ "Introducing Content Experiments". Google. Retrieved 2014-03-01.
Conversion rate optimization

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.


GWO may refer to:

Gdańskie Wydawnictwo Oświatowe, a Polish publishing house

Gebrüder Weiss–Oberndorfer, an Austrian cycling team

Google Website Optimizer

Great-West Lifeco, a Canadian financial holding company

Greenwood–Leflore Airport, in Mississippi

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.Google Analytics became the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.

Google Business Solutions

Google Business Solutions are a collection of services offered by Google specifically directed at webmasters and businesses.

List of Google products

The following is a list of products and services provided by Google.


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