Google URL Shortener

Google URL Shortener, also known as, was a URL shortening service offered by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner.[2] Later Google launched a separate website and opened up to public in September 2010.[3][4][5]

The user could access a list of URLs that has been shortened in the past after logged in to their Google Account. And user could see the details the "details" link next to any of shortened URL, where public, real-time analytics data, including traffic over time, top referrers, and visitor profiles can be found. For security, Google added automatic spam detection based on the same type of filtering technology used in Gmail.

The service has not been accepting new users since April 13, 2018 and Google will discontinue the service for existing users on March 30, 2019.[6] Links previously created will still redirect to their previous destination. short links are to be replaced by Firebase Dynamic Links. Google recommends using Bitly and and other popular services as alternatives.[7]

Google URL Shortener
The Google URL Shortener full wordmark logo
The Google URL Shortener full wordmark logo
Type of site
URL shortening
OwnerGoogle LLC
LaunchedDecember 14, 2009[1]
Current statusScheduled to retire on March 30, 2019


  1. ^ Muthusrinivasan, Muthu; D'Angelo, Ben; Mullins, Devin (December 14, 2009). "Making URLs shorter for Google Toolbar and FeedBurner". Official Google Blog. Google. Retrieved 15 January 2019.
  2. ^ Rao, Leena (December 14, 2009). " Just Got Fu.kd: Facebook And Google Get Into The Short URL Game". TechCrunch. AOL.
  3. ^ Rao, Leena (September 30, 2010). " Is A Go. The "Stablest, Most Secure, And Fastest URL Shortener On The Web"". TechCrunch. AOL.
  4. ^ Fitzpatrick, Jason (December 13, 2010). "Use URL Shortener Without Google Toolbar". Lifehacker. Gizmodo Media Group.
  5. ^ "Google URL Shortener Now Available as Free Android App". Techno Buffalo. March 3, 2014.
  6. ^ Li, Abner (March 30, 2018). "Google shutting down URL shortener next year, existing links will keep working". 9to5Google. Retrieved March 30, 2018.
  7. ^ "Transitioning Google URL Shortener to Firebase Dynamic Links". Google Developers Blog. Retrieved 2018-06-30.

Bitly is a URL shortening service and a link management platform. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

In 2017, Spectrum Equity acquired majority stake in Bitly for $64 million.As of August 2018, Bitly has shortened over 37.5 billion URLs.

List of Google products

The following is a list of products and services provided by Google.

URL shortening

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL "" can be shortened to "", and the URL "" can be shortened to "". Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.Other uses of URL shortening are to "beautify" a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. Some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists. Some websites prevent short, redirected URLs from being posted.


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