Google Primer

Google Primer is a free mobile application by Google, designed to teach digital marketing and business skills to small and medium business owners, startups, and job seekers using 5-minute interactive lessons.[1][2] It is a part of Google's Grow with Google and Digital Unlocked initiatives.

Primer officially debuted in the United States on September 15, 2015 and is now available in Latin America, Indonesia, India, and Canada.[3][4][5][6][7] On May 17, 2018, Google Primer underwent a redesign to make it more accessible to all users and to provide new lesson content on accessibility.[8][9][10]

According to the app’s website, Google partnered up with marketing and business professionals to create Primer's educational content.

See also


  1. ^ "Google Delivers Mini-Marketing Lessons In Its New Google Primer App". TechCrunch.
  2. ^ "Primer by Google is Here to Make you a Better Marketer (in 5 Minutes or Less)". NewsCred. September 21, 2015.
  3. ^ "Google Delivers Mini-Marketing Lessons In Its New Google Primer App". TechCrunch. Retrieved 2018-10-16.
  4. ^ "Google Unveils Digital Unlocked and My Business Websites for Indian SMBs". NDTV Retrieved 2018-10-16.
  5. ^ Apps, Jurnal. "Primer, Pelajaran Marketing dari Google". jurnalapps. Retrieved 2018-10-16.
  6. ^ "Brasil é um dos primeiros países a receber a nova versão do Google Primer - Apps". Canaltech (in Portuguese). 2017-09-29. Retrieved 2018-10-16.
  7. ^ Interactivo, Contacto. "Aprende marketing digital desde cero con Google Primer". Paréntesis (in Spanish). Retrieved 2018-10-16.
  8. ^ "Start making your business more accessible using Primer". Google. 2018-05-17. Retrieved 2018-10-16.
  9. ^ "Exclusive: Google's new plan to help designers make more accessible products". Fast Company. 2018-05-17. Retrieved 2018-10-16.
  10. ^ "Google Primer Gets Accessibility Resources & Lessons | Android News". |. 2018-05-17. Retrieved 2018-10-16.

External links

Digital Unlocked

Digital Unlocked is an initiative by Google in collaboration with the Indian School of Business and Ministry of Electronics and Information Technology to promote digital awareness and to help small scale businesses and startups to go digital in India. It was announced and launched by Google's CEO Sundar Pichai during his visit to India in January 2017. Digital Unlocked is a training program for small and medium businesses in India. The programme is built across the different formats of online, offline and mobile. The Digital Unlocked's offline training is being conducted in partnership with Federation of Indian Chambers of Commerce & Industry and Indian School of Business.The training program allows the users to set their own goals and then recommends the courses which will help them achieve their own set goals. After completing the goals, or in-between, the users can also choose to complete and learn other courses which are of interest to them. The courses cover a wide range of topics from using the opportunities which the digital media and world have to offer to the advanced tools which can help businesses in many ways. The training program also offer a Certification to those who complete all the courses and qualify in the final assessment.

List of Google products

The following is a list of products and services provided by Google.


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