Google Base

Google Base was a database provided by Google into which any user can add almost any type of content, such as text, images, and structured information in formats such as XML, PDF, Excel, RTF, or WordPerfect. As of September 2010, the product has since been downgraded to Google Merchant Center.[1] If Google finds it relevant, submitted content may appear on its shopping search engine, Google Maps or even the web search. The piece of content can then be labeled with attributes like the ingredients for a recipe or the camera model for stock photography. Because information about the service was leaked before public release, it generated much interest in the information technology community prior to release. Google subsequently responded on their blog with an official statement:

"You may have seen stories today reporting on a new product that we're testing, and speculating about our plans. Here's what's really going on. We are testing a new way for content owners to submit their content to Google, which we hope will complement existing methods such as our web crawl and Google Sitemaps. We think it's an exciting product, and we'll let you know when there's more news."

Files can be uploaded to the Google Base servers by browsing your computer or the web, by various FTP methods, or by API coding. Online tools are provided to view the number of downloads of the user's files, and other performance measures.

On December 17, 2010, it was announced that Google Base's API is deprecated in favor of a set of new APIs known as Google Shopping APIs.[2]

See also


  1. ^ "Introducing the Google Merchant Center".
  2. ^ "New Shopping APIs and Deprecation of the Base API".
Base Feeder

Base Feeder is a Microsoft Windows based utility to create Atom and RSS XML feed files for submission to Google Base.

To bulk submit items, you need to create and submit a specially formatted XML file. One can use software like Base Feeder to create the XML files for submission to Google Base.

Base Feeder comes in 2 different flavors:

For Recipes

For ProductsBase Feeder is a proprietary software program priced at about $40. The "Products" edition is priced at $65.

Google Developers

Google Developers (previously Google Code) is Google's site for software development tools, application programming interfaces (APIs), and technical resources. The site contains documentation on using Google developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.

There are APIs offered for almost all of Google's popular consumer products, like Google Maps, YouTube, Google Apps, and others.

The site also features a variety of developer products and tools built specifically for developers. Google App Engine is a hosting service for web apps. Project Hosting gives users version control for open source code. Google Web Toolkit (GWT) allows developers to create Ajax applications in the Java programming language.

The site contains reference information for community based developer products that Google is involved with like Android from the Open Handset Alliance and OpenSocial from the OpenSocial Foundation.

Joseph O. Prewitt Díaz

Joseph Orlando Prewitt Díaz (born November 23, 1943) is a retired psychologist who specialized in psychosocial theory. He received the APA International Humanitarian Award from American Psychological Association

List of Google products

The following is a list of products and services provided by Google.

Resources of a Resource

Resources of a Resource (ROR) is an XML format for describing the content of an internet resource or website in a generic fashion so this content can be better understood by search engines, spiders, web applications, etc. The ROR format provides several pre-defined terms for describing objects like sitemaps, products, events, reviews, jobs, classifieds, etc. The format can be extended with custom terms. is the official website of ROR; the ROR format was created by as a way to help search engines better understand content and meaning. Similar concepts, like Google Sitemaps and Google Base, have also been developed since the introduction of the ROR format.

ROR objects are placed in an ROR feed called ror.xml. This file is typically located in the root directory of the resource or website it describes. When a search engine like Google or Yahoo searches the web to determine how to categorize content, the ROR feed allows the search engines "spider" to quickly identify all the content and attributes of the website.

This has three main benefits:

It allows the spider to correctly categorize the content of the website into its engine.

It allows the spider to extract very detailed information about the objects on a website (sitemaps, products, events, reviews, jobs, classifieds, etc.)

It allows the website owner to optimize his site for inclusion of its content into the search engines.


vFlyer, Inc., operator of the website, is a Web 2.0 company founded by Aaron Sperling and Oliver Muoto in 2004 and is based in San Francisco, California. The company enables online sellers and sales professionals (realtors, auto dealers, service providers, etc.) to syndicate and distribute their product or service listings to online marketplaces that include Oodle,, Google Base, Trulia, Craigslist,, Yahoo! Classifieds, eBay Classifieds, and others.

Real estate

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