Google Ads

Google Ads (previously Google AdWords, before July 24, 2018[2]) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.[3]

Google Ads has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of US$95.4 billion in 2017.[4] AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.[5]

Sales and support for Google's AdWords division in the United States is based in Mountain View, California, with major secondary offices in Hyderabad, Dublin, Singapore, Ann Arbor[6] and New York City. The third-largest US facility is the Googleplex,[7] Google's headquarters, which is located in Mountain View, California. Google AdWords engineering is based at the Googleplex, with major secondary offices in Los Angeles and New York.

As of June 2018, Google derives 86% of its total revenues through trading advertising inventory through AdWords, DoubleClick AdExchange, and DoubleClick Bid Manager, among others.[8]

Google Ads
Google Ads logo
Initial releaseOctober 23, 2000[1]
TypeOnline advertising


Adwords logo
Former logo of the service

Google launched AdWords in 2000.[1] At first, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. In 2005, Google started a campaign management service called Jumpstart.[9]

In 2005, Google launched the Google Advertising Professional (GAP) Program to certify individuals and companies who completed AdWords training and passed an exam.

In 2008, Google launched the Google Online Marketing Challenge,[10] an in-class academic exercise for tertiary students.[11] Over 8,000 students from 47 countries participated in the challenge in 2008, over 10,000 students from 58 countries took part in 2009, about 12,000 students in 2010, and almost 15,000 students from 70 countries in 2011. The Challenge runs annually, roughly from January to June.

In April 2013, Google announced plans to add enhanced campaigns for AdWords to aid with campaign management catered to multiple-device users. The enhanced campaigns aimed to include advanced reports about users. This move was controversial among advertisers.[12]

In July 2016, Google unveiled "Showcase Shopping" ads. With this format, retailers can choose to have a series of images appear in search results related to various search queries and keywords.[13]

In October 2017, Google revised AdWords daily budget caps, which were previously set at a maximum of 120% of preset daily budgets, to a maximum of 200%. This change was rolled out on the same day it was announced, prompting criticism from paid search professionals, though Google later clarified that this change would affect only short-term campaigns of less than 30 days and that for campaigns running more than 30 days, overage charges would be refunded.[14]

On June 27, 2018, Google announced[15] a rebranding of Google AdWords to become Google Ads as of July 24, 2018.[2] In addition to the full range of advertising capabilities on and across other Google's properties, partner sites and apps, the new Google Ads will offer Smart Campaigns for small businesses who don't have the time or resources to manage complex digital advertising campaigns.[16]

How it Works

Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.[17]

The Google Ads program includes local, national, and international distribution. Google's text advertisements are short, consisting of three headlines with a maximum of 30 characters each, 2 descriptions with a maximum of 90 characters, and a display two URLs of 15 characters each. These are called AdWords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, replacing the standard of a single headline with 30 characters. The display URL has been replaced with two 15 character paths, not including the root domain.

Features and Services

Keyword Planner

Keyword Planner is a free tool from Google Ads that provides data around the search queries that happen in Google, and provides other data resources for planning a Google Ads specific advertising campaign.[18]

Keyword Planner[19] helps to build new Search Network campaigns or expand existing campaigns, providing keywords and ad group ideas, volume trends (average monthly searches), historical statistics, keywords trend, competitions, and bidding.

AdWords Express

AdWords Express is a feature aimed at small businesses that attempts to reduce the difficulty of managing ad campaigns by automatically managing keywords and ad placement.[20] AdWords Express was previously known as Google Boost.[21]

AdWords Express also supports small businesses that do not have a website by allowing them to direct customers to their Google Place page.[22]

Google Ads Editor allows users to make bulk changes to ads and edit adds offline. Google Ads Editor is a downloadable program that comes with Google Ads at no extra cost. The program also allows users to see ad performance, like the dashboard.[23]

Google Ads Manager Accounts (previously know as My Client Centre (MCC)) allows users to manage multiple accounts from one login and dashboard.[24]

Reach Planner

Reach Planner is an tool that allows users to forecast the reach and extent of their video ads across YouTube and Google video partners.[25] The tool allows users to choose their audience. The tool then recommends a combination of video ads that help reach the users objectives. The tool also allows users to see the outcomes of the reach of their adds on a reach curve.[26]

IP address exclusion

In addition to controlling ad placements through targeting audiences based on location and language usage,[27] ad placements can be refined with Internet Protocol (IP) address exclusion. This feature enables advertisers to exclude specified IP address ranges if they do not want their ads to appear there. Advertisers can exclude up to 500 IP address ranges per campaign.

Google Partners

Google Partners, originally known as Google AdWords Certification Program or Google AdWords Certification, is a Google AdWords partner certification program. To become AdWords certified, clients need to pass the Google Ads Fundamentals exam and one of the other Advanced AdWords exams such as Search Advertising, Display Advertising, Video Advertising, Shopping Advertising, Google Analytics, and Mobile Advertising. From January 16, 2018, certification exams moved from Google Partners to Google Academy for Ads.[28]

It replaced Google Advertising Professionals in April 2010, with updates ranging from amended criteria for entries and changes to the exam requirements.[29] The program continues to certify consultants to help the increasing number of Google AdWords clients with AdWords campaigns. The program contains one fundamental exam and five advanced exams.

In order to be individually qualified, a person must pass the program exams. The AdWords qualifications received vary based on which advance exams the individual passes.[30] Google Partners must continue with their best practices by engaging with ongoing professional development. One accredited individual must be certified (two individuals for Google Premier Partners) and a minimum spend threshold of US$10,000 over 90 days must be maintained, with a higher spend threshold for Google Premier Partners.[31]

Placement-targeted advertisements

Placement-targeted advertisements (formerly Site-Targeted Advertisements) are a feature introduced in 2003 to the AdWords control panel. Using the AdWords control panel, advertisers can enter keywords, domain names, topics, and demographic targeting preferences. Based on this, Google places ads on relevant sites within the content network. If domain names are targeted, Google also provides a list of related sites for placement. Advertisers bid on a cost-per-impression (CPI/CPM) or cost-per-click (CPC) basis for site targeting.[32]

With placement targeting, it is possible for an ad to take up an entire ad block instead of splitting the ad into two to four ads. This leads to higher ad visibility for the advertiser.

The minimum cost-per-thousand impressions bid for placement-targeted campaigns is 25 cents. There is no minimum CPC bid.


Remarketing is an AdWords feature that allows marketers to show advertisements to users that have previously visited their website. This feature also allows marketers to create different audience lists based on the behaviors of website visitors in order to serve relevant ads to these segmented audiences. Remarketing Lists for Search (RLSA) via Google Analytics became available in Google AdWords in early June 2015, allowing for the use of standard GA remarketing lists to plan traditional text search ads.[33]

A more advanced subtype of remarketing is dynamic remarketing through which advertisers can show past visitors the specific products or services they viewed to further customize the ad experience. This subtype is especially used by e-commerce websites that foster a diverse range of products and services and need to have their remarketing messages relevant to users.

While remarketing is a mainstream practice, it remains to be perceived as an intrusive one to many users as they might feel annoyingly stalked all over the internet. So, it is recommended for AdWords advertisers to dive deep into optimization practices such as frequency capping so that their remarketing efforts won't backfire and build customer dissatisfaction and distress instead of brand awareness and sales.

Ad extensions

Ad extensions allow advertisers to show extra information with their ads, such as a business address, phone number, or web page links. Ad extensions are created to improve ad visibility and attract clicks. They appear with the Search Network, above search results, and at time on the Display Network.

Google Ads shows extensions when it calculates that the extensions will improve the advertiser's campaign performance, or when an ad is ranked high enough for it to appear.

Manual extensions

  • App extensions - Allow advertisers to provide a link below the ad text directing users to a mobile or tablet app.
  • Call extensions - Allow advertisers to include a clickable phone number in their ads.
  • Location Extensions - Allow advertisers to show their business address, phone number, and map marker.
  • Review extensions - Allow advertisers to showcase positive, third-party reviews from reputable sources.
  • Sitelinks extensions - Allow advertisers to add additional links below their ads.
  • Callout extensions - Allow advertisers to add additional descriptive text.
  • Structured Snippet Extensions - Allow advertisers to add up to two predefined headers (product or service) like brands or degrees.
  • Price Extensions - Allow advertisers to display prices for products or services.
  • Click-To-Message Extensions - Allows advertisers to connect with advertisers via SMS apps.[34]
  • Promotion Extensions - Allow advertisers to highlight sales and promotions that a business has to offer.

Automated Extensions

Adwords creates and displays automated extensions when the system predicts they will improve performance. Automated extensions include:

  • Consumer Ratings
  • Seller Ratings
  • Previous Visits
  • Dynamic Sitelink Extensions
  • Dynamic Structured Snippets

Google Click-to-Call

Google Click-to-Call was a service provided by Google which allowed users to call advertisers straight from Google search results pages. Users entered their phone numbers and Google would connect the call to the advertiser. Google paid for the calling charges. The service was discontinued in 2007.[35] For some time, similar click-to-call functionality was available for results in Google Maps. In the Froyo release of Google's Android operating system, certain advertisements included a very similar functionality. In iOS, phone numbers are automatically recognized as such. Web developers can also provide direct links to the Phone application, providing similar functionality.

Google now offers a mobile click-to-call function which allows searchers to call a business directly rather than going to their website.

Google Adwords Customer Match

Due to the influence of brand messaging on consumer purchasing habits, Google expanded Adwords to include a Customer Match service. Customer Match allows advertisers to show ads to customers based on data they share with Google, as well as allowing advertisers to bid and create ads tailored to customers.


The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use Oracle instead. The system became much slower, and eventually, it was reverted to MySQL.[36] Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business, which requires strong consistency, high scalability across data centers, and powerful SQL queries.

The interface has also been revamped to offer better workflow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.


All ads on AdWords are eligible to be shown on Google's search engine. Advertisers also have the option of enabling their ads to show on Google's partner networks. This "search network" includes AOL search,, and Netscape.

The Google Display Network (GDN), formerly referred to as the "content network", shows AdWords ads on sites that are not search engines. These GDN sites use AdSense and DoubleClick, the other side of the Google advertising model. AdSense is used by website owners who wish to make money by displaying ads on their websites. Click-through rates on the display network are typically much lower than those on the search network and quality score for Display Network is calculated separately from Search network.[37]

Further, Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on pages to increase the performance of their ad units. There are many different types of ads that run across Google's network including text ads, image or banner ads, mobile text ads, and in-page video ads. In February 2016, Google began removing right-hand side ads from AdWords on a desktop in favor of only showing text ads above and below organic search results. Product Listing Ads and the Google Knowledge Graph were unaffected, and can still appear on the right-hand side.

Account Management

To help clients with the complexity of building and managing AdWords accounts, search engine marketing agencies and consultants offer account management services. This allowed organizations without advertising expertise to reach a global online audience. To help regulate Best Practices for AdWords Management, Google implemented the Google Partner Program and the Google Individual Qualification Program, both of which require individuals and agencies to meet benchmarks and pass exams.[38]

Google also provides an offline account management software, AdWords Editor.

The My Client Center feature is available to Google Professionals, regardless if they have passed the exam or budget parameters yet. With this feature, a Google professional has access to a dashboard summary of several accounts and can move between those accounts without logging into each account.

The Google Adwords Keyword Planner, formerly the Keyword Tool, is a free AdWords tool which gives estimated traffic-per-month for the mentioned keywords. It provides a list of related keywords expected to be equally successful for a specific website or keyword.

The Google Display Planner is an Adwords tool to identify display network keywords, placements, and topics. It helps in expanding the reach of display campaigns while targeting relevant users for a business.[39]

Costs Calculation Methodology

The cost of a Google Adwords campaign depends on a variety of factors which include bidding strategies and organization goals. As a result, the amount that an organization needs to spend varies based on industry and the keywords on which they bid. Whenever a user conducts a search on Google, AdWords runs an auction to determine which search ads are displayed on the search results page as well as the ad's position.[40]


There are three main factors that affect the cost and bidding factors of a Google Adwords campaign.

  • Your Bid - The maximum amount you are willing to pay for a click to your ad.
  • The Quality of Your Ads - The relevancy and usefullness of your ad in contrast to the website it links to.
  • Extensions & Other Ad Formats - The relevency of your ad exentions or call outs and how frequently they are clicked.

Legal Context

AdWords has generated lawsuits in the area of trademark law (see Google, Inc. v. Am. Blind & Wallpaper Factory and Rescuecom Corp. v. Google Inc.), fraud (see Goddard v. Google, Inc.), and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million.[41] March 2010, Google was involved with a trademark infringement case involving three French companies that own Louis Vuitton trademarks. The lawsuit concerned if Google was responsible if the advertisers purchasing keywords violate trademark infringement. Ultimately, the Court of Justice of the European Union ruled that Google Adwords were “not a breach of EU trade mark law, but that the content of some advertisements that are linked by Google keywords may well be in breach depending upon the particular facts of the case.” [42] Additionally, in some American jurisdictions, the use of a person's name as a keyword for advertising or trade purposes without the person's consent[43] has raised Right to Privacy concerns.[44]

Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. The suit was settled in 2004 after Yahoo! acquired Overture; Google agreed to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent.[45]

In May 2011, Google cancelled the AdWord advertisement purchased by a Dublin sex worker rights group named "Turn Off the Blue Light" (TOBL),[46] claiming that it represented an "egregious violation" of company ad policy by "selling adult sexual services". However, TOBL is a nonprofit campaign for sex worker rights and is not advertising or selling adult sexual services.[47] After TOBL members held a protest outside Google's European headquarters in Dublin and sent in written complaints, Google reviewed the group's website. Google found the website content to be advocating a political position, and restored the AdWord advertisement.[48]

In June 2012, Google rejected the Australian Sex Party's ads for AdWords and sponsored search results for the July 12 by-election for the state seat of Melbourne, saying the Australian Sex Party breached its rules which prevent solicitation of donations by a website that did not display tax exempt status. Although the Australian Sex Party amended its website to display tax deductibility information, Google continued to ban the ads. The ads were reinstated on election eve after it was reported in the media that the Australian Sex Party was considering suing Google. On September 13, 2012, the Australian Sex Party lodged formal complaints against Google with the US Department of Justice and the Australian competition watchdog, accusing Google of "unlawful interference in the conduct of a state election in Victoria with corrupt intent" in violation of the Foreign Corrupt Practices Act.[49]

In 2013, the Tenth Circuit Court of Appeals held in, Inc. v. 1-800 Contacts, Inc. that online contact lens seller did not commit trademark infringement when it purchased AdWords and other search advertisements using competitor 1-800 Contacts' federally registered 1800 CONTACTS trademark as a keyword. In August 2016, the Federal Trade Commission filed an administrative complaint against 1-800 Contacts alleging that its search advertising trademark enforcement practices have unreasonably restrained competition in violation of the FTC Act. 1-800 Contacts has denied all wrongdoing and is scheduled to appear before an FTC administrative law judge in April 2017.[50]

Ad Content Restrictions

As of April 2008, Google AdWords no longer allows for the display URL to deviate from that of the destination URL. Prior to this, paid advertisements could feature different landing page URLs to that of what was being displayed on the search network. Google explained that this policy change stems from both user and advertiser feedback. The concern prompting the restriction change is believed to be the premise on which users clicked advertisements. In some cases, users were being misled and further targeted by AdWords advertisers prior to this change.[51]

As of December 2010, Google AdWords decreased restrictions over sales of hard alcohol.[52] It now allows ads that promote the sale of hard alcohol and liquor. This is an extension of a policy change that was made in December 2008, which permitted ads that promote the branding of hard alcohol and liquor.

Allowed keywords

Google has come under fire for allowing AdWords advertisers to bid on trademarked keywords.[53] In 2004, Google started allowing advertisers to bid on a wide variety of search terms in the US and Canada, including trademarks of their competitors[54] and in May 2008 expanded this policy to the UK and Ireland. Advertisers are restricted from using other companies' trademarks in their advertisement text if the trademark has been registered with Advertising Legal Support team. Google requires certification to run regulated keywords, such as those related to pharmaceuticals keywords.

Prohibited keywords

Some keywords, such as those related to hacking, are not allowed at all. From June 2007, Google banned AdWords adverts for student essay-writing services, a move which received positive feedback from universities.[55] Google has a variety of specific keywords and categories that it prohibits that vary by type and by country.[56] For example, use of keywords for alcohol related products are prohibited in Thailand[57] and Turkey;[58] keywords for gambling and casinos are prohibited in Poland;[59] keywords for abortion services are prohibited in Russia and Ukraine;[60] and keywords for adult related services or products are prohibited worldwide as of June 2014.[61][62]

See also


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  35. ^ Chitu, Alex (July 20, 2007). "Google Discontinues Click-to-Call and Related Links". Retrieved June 14, 2013.
  36. ^ Lembo, Phil (May 30, 2007). "eldapo: Let's get a real database". Archived from the original on March 5, 2012. Retrieved June 14, 2013.
  37. ^ "Quality Score: Definition - AdWords Help".
  38. ^ "About Google Partners - Google Partners Help". Retrieved May 31, 2017.
  39. ^ "Google Display Planner".
  40. ^ "How costs are calculated in AdWords - AdWords Help". Retrieved May 31, 2017.
  41. ^ "Google settles advertising suit for $90 million". MSNBC. Associated Press. March 8, 2006. Archived from the original on November 22, 2012.
  42. ^ "European Union: Google Adwords And Online Advertising: Trade Mark Infringement? ECJ Decision". Retrieved May 2, 2013.
  43. ^ Fishman, Ross. "Bad Precedent: Lawyer Censured for Buying Google Keywords for Other Lawyers and Law Firms". The National Law Review. Retrieved March 5, 2014.
  44. ^ "Robert L. Habush and Daniel A. Rottier, Plaintiffs-Appellants, v. William M. Cannon, Patrick O. Dunphy and Cannon & Dunphy, S.C., Defendants-Respondents" (PDF). Case No.: 2011AP1769. Court of Appeals of Wisconsin Published Opinion. February 21, 2013. Archived from the original (PDF) on May 14, 2013. Retrieved March 5, 2014.
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  46. ^ Turn Off the Blue Light, website Archived June 2, 2013, at the Wayback Machine
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  57. ^ "Alcohol - Thailand". Google. 2014. Retrieved July 12, 2014.
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External links


AdGreetz is a marketing services company that specializes in video personalization. AdGreetz specializes in proprietary SaaS platform content creation that allows clients to formulate unique video messages for distribution. These messages use brand, social, third-party, cookies, publisher, contextual, user-generated and geo/browser data on 21 channels: email, Facebook, YouTube, Instagram, Google Ads, Twitter, Tinder, Facebook Messenger, display, premium video, print, text, brand website, outdoor, point of purchase, apps, on-pack, Instagram, OTT, and Snapchat.


Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. Over 11.1 million websites use AdSense.

Alec Brownstein

Alec Brownstein (born November 21, 1980) is an American creative marketer, the co-author of several humor books, and a film director. He attended The Haverford School in Haverford, Pennsylvania, and Tufts University. He is the Global Executive Creative Director of Dollar Shave Club, and was part of the original creative team that helped turn the startup into a globally recognized brand.

Alphabet Inc.

Alphabet Inc. is an American multinational conglomerate headquartered in Mountain View, California. It was created through a corporate restructuring of Google on October 2, 2015, and became the parent company of Google and several former Google subsidiaries. The two founders of Google assumed executive roles in the new company, with Larry Page serving as CEO and Sergey Brin as president.Alphabet's portfolio encompasses several industries, including technology, life sciences, investment capital, and research. Some of its subsidiaries include Google, Calico, Chronicle, GV, CapitalG, Verily, Waymo, X, Loon and Google Fiber. Some of the subsidiaries of Alphabet have altered their names since leaving Google and becoming part of the new parent company—Google Ventures becoming GV, Google Life Sciences becoming Verily and Google X becoming just X. Following the restructuring, Page became CEO of Alphabet and Sundar Pichai took his position as CEO of Google. Shares of Google's stock have been converted into Alphabet stock, which trade under Google's former ticker symbols of "GOOG" and "GOOGL". As of 2018, Alphabet is ranked No. 22 on the Fortune 500 rankings of the largest United States corporations by total revenue.The establishment of Alphabet was prompted by a desire to make the core Google Internet services business "cleaner and more accountable" while allowing greater autonomy to group companies that operate in businesses other than Internet services.

American Psycho (conceptual novel)

American Psycho is a conceptual novel by Jason Huff, Mimi Cabell and Bret Easton Ellis, published in 2012 by Traumawien.

The book was part of Erreur d’impression at the Jeu de Paume, Paris in 2012 and received international attention.

Click-through rate

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased.


Firebase is a mobile and web application development platform developed by Firebase, Inc. in 2011, then acquired by Google in 2014. As of October 2018, the Firebase platform has 18 products, which are used by 1.5 million apps.

Flash of unstyled content

A flash of unstyled content (FOUC, also flash of unstyled text) is an instance where a web page appears briefly with the browser's default styles prior to loading an external CSS stylesheet, due to the web browser engine rendering the page before all information is retrieved. The page corrects itself as soon as the style rules are loaded and applied; however, the shift may be distracting. Related problems include flash of invisible text (FOIT) and flash of faux text (FOFT).


Globrix was a UK real estate search engine that was launched in January 2008. It was launched as a joint venture with News International, publishers of The Sunday Times, The Sun, The Times, The News of the World and Thelondonpaper.Estate agents and letting agents could list their properties for free. This competed with traditional paid-listings sites such as Rightmove (originally a joint venture between four of the UK's largest property agents, now a public limited company), Propertyfinder (also partly backed by News International) and Primelocation (owned by Daily Mail and General Trust). Unlike most property websites, Globrix directed users to agent websites rather than hosting the property details and capturing the lead on Globrix itself. Globrix gathered its property listings in three different ways; crawling agent websites, taking data feeds and by agents manually uploading via the Globrix extranet. Because Globrix was 'free to list', Globrix was able to gain substantial market coverage and claimed to list more properties than any other UK property website. Unlike websites like Gumtree and Oodle, private sellers and landlords were not allowed to list their properties on the site.

The website charged property professionals and property related services companies for geo-targeted banner ads. There were also premium services available to estate and letting agents (such as Search Engine Optimization consultancy, branded email alerts and increased traffic) and Google Ads were displayed in unsold advertising positions on the right hand side of search results.

Keyword research

Keyword research is a practice search engine optimization (SEO) professionals use to find and research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions or by looking into Google Suggest.Usually, the various search engines provide their own keyword suggestion tools, which also include the number of searches for each of those keywords. The keyword researcher uses this information to select the correct keyword, depending on the SEO goals of the website. Around 20–25% of searches are very specific long tail keywords entered into Google every single day. It's easy to rank said keywords when there is the right amount of content and backlinks to match. Keyword research is a valuable and high return activity in the search marketing field.

List of Google apps for Android

The list of Google apps for Android lists the mobile apps developed by Google for its Android operating system. All of these apps are available for free from the Google Play Store, although some may not show up in search results if they are listed as incompatible with your device (even though they may still function from an *.apk). Some of Google's apps may be pre-installed on some devices, depending upon the device manufacturer and the version of Android. A few of these apps, such as Gboard, are not supported on older versions of Android.

Locksmith scam

The locksmith scam is a multi-faceted scam, targeting people who have been locked out of cars or buildings. Side-effects of the scam include damage to the reputations, and to the ability to advertise, of uninvolved, legitimate locksmiths.Locksmith scams have been reported in the U.S., the U.K., and New Zealand.


Niconico (ニコニコ, Nikoniko, lit. "Smile"; formerly Nico Nico Douga (ニコニコ動画, Niko Niko Dōga); abbreviated Nico-dō) is a Japanese video sharing service on the web. "Niconico" or "nikoniko" is the Japanese ideophone for smiling. As of September 2015, Niconico is the tenth most visited website in Japan according to Alexa traffic rankings. The site won the Japanese Good Design Award in 2007, and an Honorary Mention of the Digital Communities category at Prix Ars Electronica 2008.


Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Ping (blogging)

In blogging, a ping is an XML-RPC-based push mechanism by which a weblog notifies a server that its content has been updated. An XML-RPC signal is sent from the weblog to one or more "Ping Server(s)" (controlled by the weblog) to notify a list of their "Services" of new content on the weblog.

A Ping Server may notify multiple services when pinged;

Search Engines

Website Directories

News Websites


Feed Websites

And Many OthersThe technology was first introduced by Dave Winer to in October 2001. Today, most blog authoring tools automatically ping one or more servers each time the blogger creates a new post or updates an old one.

Open ping servers, like Moreover Technologies', let other web services subscribe to a list of blogs that have recently pinged them. Blog search engines can provide fresh results very quickly by polling only the newly updated blogs. Similarly, aggregators use results from ping servers to tell subscribers which items on their subscription lists have fresh material.

In addition to open ping servers, there are also proprietary ping servers that gather information only for their own applications. Most of the major blog search engines operate such ping servers, and most Content Management Systems and Blogs provide an easy way to modify Ping Services


Putfile was a free file hosting service started in January 2004 that provided video and photo hosting services. It was originally owned by Putfile Limited in Godalming, Surrey, Great Britain, and on February 6, 2007, it was purchased by ZVUE Corporation, an internet media company.

Susan Wojcicki

Susan Diane Wojcicki ( vooy-CHIS-kee, Polish: [vujˈt͡ɕit͡skʲi]; born July 5, 1968) is a Polish-American technology executive. She has been the CEO of YouTube since February 2014.Wojcicki was involved in the founding of Google, and became Google's first marketing manager in 1999. She was in charge of Google's original video service, and after observing the success of YouTube, proposed the acquisition of YouTube by Google in 2006.

Wojcicki has an estimated net worth of nearly $500 million.


Wikiseek was a search engine that indexed English Wikipedia pages and pages that were linked to from Wikipedia articles. The search engine was funded by a Palo Alto based Internet startup SearchMe and was officially launched on January 17, 2007. Most of the funding came from Sequoia Capital. It used Google ads on its search returns to generate profit. As of 2008 it is no longer active.

Wikiseek was granted permission by the Wikimedia Foundation to index the Wikipedia website. Wikiseek has made financial contributions to the Wikimedia Foundation, and the group-edited blog, TechCrunch reported that it was donating the "majority" of advertising revenue.Wikipedia pages were re-indexed whenever Wikipedia had a database clean-up; external links were re-indexed weekly. Search results included tag clouds of Wikipedia categories that contained the search term. The first three results of any search would always be Wikipedia articles, and the remainder were a mix of Wikipedia content and websites linked to from Wikipedia. The service used user feedback to reduce the likelihood of spam.TechCrunch commented that the search engine may cause confusion with the Wikia search engine that had been announced the month previous to Wikiseek's launch.


Yandex.Direct is an automated, auction-based system for placement of text-based advertising in Russia. Yandex.Direct was launched in 2001. Its rivals, Begun and Google AdWords, began their operations in Russia in 2002.

The service is the largest of its kind in Russia. According to Yandex, Direct processes millions of auctions every day.The service operates in five countries: Russia, Turkey, Ukraine, Belarus and Kazakhstan. Advertisers may access Yandex.Direct through interfaces in Russian, Turkish, Ukrainian and English.

Most of Yandex revenues are generated from text-based ads. The significant majority of said ads are placed through Yandex.Direct platform. Yandex.Direct display ads on Yandex search engine results pages and at participant sites of Yandex ad network.

In addition to targeting ads on the basis of user queries and website content, ads can be targeted on the basis of users’ demographics as well as behavioral patterns, characteristics and locations. Direct provides two kinds of interface to work with: so called Professional and Easy. The latter is oriented for novice advertisers.

Yandex.Direct served ads for more than 127,000 advertisers in the first quarter of 2011, compared with 92,000 in the first quarter of 2010, 180,000 in the full year 2010 and 131,000 in the full year 2009.

Since 2007, Yandex.Direct provides advertisers with a Metrica tool to appraise site audience quality and measure conversion ratio for keyword advertising.

Similar to Google Ads Editor Yandex offers its own campaign editing platform known as Yandex Direct Commander which helps to make large-scale changes.


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