Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer.
Under the leadership of Colman M. Mockler Jr. as CEO from 1975 to 1991, the company was the target of three takeover attempts, from Ronald Perelman and Coniston Partners. On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company.
The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette". In July 2007, Global Gillette was dissolved and incorporated into Procter & Gamble's other two main divisions, Procter & Gamble Beauty and Procter & Gamble Household Care. Gillette's brands and products were divided between the two accordingly. The Gillette R&D center in Boston, Massachusetts, and the Gillette South Boston Manufacturing Center (known as "Gillette World Shaving Headquarters"), still exist as functional working locations under the Procter & Gamble-owned Gillette brand name. Gillette's subsidiaries Braun and Oral-B, among others, have also been retained by P&G.
The Best Men Can Be
|Product type||Safety razors|
|Owner||Procter & Gamble|
|Country||Boston, Massachusetts, U.S.|
|Introduced||September 28, 1901|
|Previous owners||The Gillette Company|
|Tagline||"The Best a Man Can Get" (1989–2019) |
"The Best Men Can Be" (since 2019)
The first safety razor using the new disposable blade went on sale in 1903. Gillette maintained a limited range of models of this new type razor until 1921 when the original Gillette patent expired. In anticipation of the event, Gillette introduced a redesigned razor and offered it at a variety of prices in different cases and finishes, including the long running “aristocrat". Gillette continued to sell the original razor but instead of pricing it at $5, it was priced at $1, making a Gillette razor truly affordable to every man regardless of economic class. In 1932 the Gillette Blue Blade, so-named because it was dipped in blue lacquer, was introduced. It became one of the most recognizable blades in the world. In 1934 the "twist to open" (TTO) design was instituted, which featured butterfly-like doors that made blade changing much easier than it had been, wherein the razor head had to be detached from the handle.
Razor handles continued to advance to allow consumer to achieve a closer shave. In 1947, the new (TTO) model, the "Super Speed", was introduced. This was updated in 1955, with different versions being produced to shave more closely — the degree of closeness being marked by the color of the handle tip.
In 1955, the first adjustable razor was produced. This allowed for an adjustment of the blade to increase the closeness of the shave. The model, in various versions, remained in production until 1988.
The Super Speed razor was again redesigned in 1966 and given a black resin coated metal handle. It remained in production until 1988. A companion model the,"Knack", with a longer plastic handle, was produced from 1966 to 1975. In Europe, the Knack was sold as "Slim Twist" and "G2000" from 1978 to 1988, a later version known as "G1000" was made in England and available until 1998. A modern version of the Tech, with a plastic thin handle, is still produced and sold in several countries under the names 7 O'clock, Gillette, Nacet, Minora, Rubie and Economica.
The desire to release ever more expensive products, each claiming to be the "best ever", has led Gillette to make disputed claims for its products. In 2005, an injunction was brought by rival Wilkinson Sword which was granted by the Connecticut District Court which determined that Gillette's claims were both "unsubstantiated and inaccurate" and that the product demonstrations in Gillette's advertising were "greatly exaggerated" and "literally false". While advertising in the United States had to be rewritten, the court's ruling does not apply in other countries.
Procter & Gamble (P&G) shaving products have been under investigation by the UK Office of Fair Trading as part of an inquiry into alleged collusion between manufacturers and retailers in setting prices.
In January 2019, Gillette began a new marketing campaign, "The Best Men Can Be", to mark the 30th anniversary of the "Best a Man Can Get" slogan. The campaign was introduced with a long-form commercial entitled "We Believe", and aims to promote positive values among men—condemning acts of bullying, sexism, sexual assault, and toxic masculinity. While the campaign received praise for its acknowledgement of current social movements and for promoting positive values of masculinity, it also faced a negative response—including from right-wing critics—being called left-wing propaganda, accusatory towards its customers, and misandrist. There have also been calls for boycotts of Gillette. Company CEO David Taylor said: "The world would be a better place if my board of directors on down is represented by 50% of the women. We sell our products to more than 50% of the women." The company's board of directors has more than twice as many men as it does women.
In 1999, Gillette, as a company, was worth US$43 billion, and it was estimated that the brand value of Gillette was worth US$16 billion. This equated to 37% of the company's value, which was the same as DaimlerChrysler, one of the world's largest car manufacturers at the time.
The company has had sponsorships in Major League Baseball and the England national rugby league team, along with the Rugby League Four Nations. Athletes such as Roger Federer, Tiger Woods, Shoaib Malik, Derek Jeter, Thierry Henry, Kenan Sofuoglu, Park Ji-Sung, Rahul Dravid, and Michael Clarke are sponsored by the company, as well as video gaming personality Dr DisRespect.
In November 2009, Gillette became the subject of a proposed boycott in Ireland due to its endorsement by French soccer player Thierry Henry; his undetected handball foul during a FIFA World Cup qualifying match contributed to a game-winning goal by France, eliminating Ireland from contention. The following month, expanding upon the controversy, media outlets observed a "curse" associated with top athletes who endorse Gillette, also citing Tiger Woods (who became the subject of a infidelity scandal in late-2009), and Roger Federer losing in an upset to Nikolay Davydenko during the 2009 ATP World Tour Finals.
Upon its opening in 2002, Gillette has held naming rights to Gillette Stadium in nearby Foxborough, home of the New England Patriots of the National Football League. The original agreement lasted through 2017; in 2010, P&G reached a 15-year extension, lasting through 2031.
Since the 1990's, the company has used a marketing list to send a free sample of a Gillette razor in promotional packages to men in celebration of their 18th birthday. The campaign has occasionally resulted in the samples accidentally being sent to recipients outside of the demographic, such as a 50-year old woman (exacerbated by the package containing the slogan "Welcome to Manhood").
In laser research and development, Gillette razor blades are used as a non-standard measurement used as a rough estimate of a particular device's penetrative ability; a "four-Gillette laser", for example, can burn through four blades.
Until the late 1980s, Gillette Canada's headquarters were in the Montreal suburb of Mont-Royal, Quebec until they moved west to another Montreal suburb in Kirkland. The Kirkland offices were closed in 1999 and Gillette Canada moved to Mississauga, Ontario, a Toronto suburb following the Gillette acquisition of Duracell. The Mississauga offices were closed in 2005-06 after Procter & Gamble acquired Gillette, and Gillette's Canadian headquarters are located in downtown Toronto with parent Procter & Gamble on Yonge St.
The world would be a better place if my board of directors on down is represented by 50% of the women. We sell our products to more than 50% of the women" [...] the company’s website suggests that the potentially toxic males outnumber the females by more than two-to-one.
1963 was the 64th season of County Championship cricket in England. Limited overs cricket began with the first edition of the knockout competition that was originally called the Gillette Cup. The highlight of the season was a memorable Test series England and West Indies which the tourists won 3–1. Yorkshire won their second consecutive championship title. Off the field, the year saw the publication of the hundredth edition of Wisden Cricketers' Almanack, as well as the deaths of two cricketing knights, Sir Jack Hobbs and Sir Pelham Warner.1964 English cricket season
1964 was the 65th season of County Championship cricket in England. Australia retained The Ashes as Bob Simpson led them through a hard-fought series, with only one match coming to a definite result. In domestic cricket, Worcestershire won the County Championship for the first time and Sussex retained the Gillette Cup List A competition.1978–79 Gillette Cup (Australia)
The 1978–79 Gillette Cup was the tenth season of official List A domestic cricket in Australia. Six teams representing six states in Australia took part in the competition. The competition began on 28 October 1978 when Queensland took on South Australia at the Gabba in Brisbane.
The 1978–79 Cup Final was played on 14 January 1979 at the TCA Ground in Hobart between Western Australia and Tasmania, who had been the finalists in the previous season as well. In a reversal of the previous season's result, Tasmania caused a major upset to win their first-ever domestic title by beating Western Australia by 47 runs.1986 Michigan Wolverines football team
The 1986 Michigan Wolverines football team represented the University of Michigan in the 1986 NCAA Division I-A football season. The team's head coach was Bo Schembechler. The Wolverines played their home games at Michigan Stadium.Campbell County, Wyoming
Campbell County is a county in the U.S. state of Wyoming. As of the 2010 United States Census, the population was 46,133, making it the third-most populous county in Wyoming. Its county seat is Gillette.Campbell County comprises the Gillette, WY Micropolitan Statistical Area.Edward H. Gillette
Edward Hooker Gillette (October 1, 1840 – August 14, 1918) was a nineteenth-century populist politician and editor from Iowa. He was elected on the Greenback Party ticket to represent Iowa's 7th congressional district for only one term in Congress, but remained active in populist political movements. Gillette was the son of Senator Francis Gillette and Elisabeth Daggett Hooker, a descendant of Rev. Thomas Hooker, and the brother of actor/playwright William Gillette.
Born in Bloomfield, Connecticut, he attended public schools in Hartford, Connecticut as a child and went on to attend the New York State College of Agriculture in Ovid, New York.Friends Provident Trophy
The Friends Provident Trophy was a one-day cricket competition in the United Kingdom.
It was one of the four tournaments in which the eighteen first-class counties competed each season. They were joined by teams from Scotland and Ireland. Lancashire won the title a record seven times.
The competition has previously been known as the C&G Trophy (2000–2006), the NatWest Trophy (1981–2000) and the Gillette Cup (1963–1980). For a short period following the 2006 season, the competition was known as the ECB Trophy because no sponsors were forthcoming when Cheltenham and Gloucester decided to end their association with the competition after the 2006 season. The tournament, along with the Pro40 forty-overs competition, was replaced by the ECB 40 competition from the 2010 season.Gillette, Wyoming
Gillette is a city in and the county seat of Campbell County, Wyoming, United States. The population was estimated at 30,560 as of July 1, 2017. Gillette is centrally located in an area involved with the development of vast quantities of American coal, oil, and coalbed methane gas. The city calls itself the "Energy Capital of the Nation," noting that the state of Wyoming provides nearly 35% of the nation's coal. Over the last decade, Gillette had a population increase of 48% from the 2000 census of 19,646 residents.Gillette Castle State Park
Gillette Castle State Park straddles the towns of East Haddam and Lyme, Connecticut in the United States, sitting high above the Connecticut River. The castle was originally a private residence commissioned and designed by William Gillette, an American actor who is most famous for his portrayal of Sherlock Holmes on stage. Gillette lived at this estate from 1919–1937. The estate was purchased by the state of Connecticut in 1943 for a price of $5,000.Gillette Cavalcade of Sports
The Gillette Cavalcade of Sports is an American radio-turned-television program that ran from 1942 to 1960. The program included broadcasts of a variety of sports, although it is primarily remembered for its focus on boxing matches.Gillette Stadium
Gillette Stadium is a stadium located in Foxborough, Massachusetts, 28 miles (45 km) southwest of downtown Boston and 20 miles (32 km) northeast of downtown Providence, Rhode Island. It serves as the home stadium and administrative offices for both the New England Patriots of the National Football League (NFL) and the New England Revolution of Major League Soccer (MLS). In 2012, it also became the home stadium for the football program of the University of Massachusetts (UMass), while on-campus Warren McGuirk Alumni Stadium was undergoing renovations. Gillette will continue to host higher attended home games.
The facility opened in 2002, replacing Foxboro Stadium. The seating capacity is 65,878, including 5,876 club seats and 89 luxury suites. The stadium is owned and operated by Kraft Sports Group, a subsidiary of The Kraft Group, the company through which businessman Robert Kraft owns the Patriots and Revolution.The stadium was originally known as CMGI Field before the naming rights were bought by Gillette after the "dot-com" bust. Although Gillette was acquired by Procter & Gamble (P&G) in 2005, the stadium retains the Gillette name because P&G has continued to use the Gillette brand name and because the Gillette company was founded in the Boston area. Gillette and the Patriots jointly announced in September 2010 that their partnership, which includes naming rights to the stadium, will extend through the 2031 season. Additionally, uBid (until April 2003 a wholly owned subsidiary of CMGI) as of 2009 continues to sponsor one of the main entrance gates to the stadium.The Town of Foxborough approved plans for the stadium's construction on December 6, 1999, and work on the stadium began on March 24, 2000. The first official event was a New England Revolution soccer game on May 11, 2002. The Rolling Stones played at Gillette Stadium on September 5, 2002 on the band's Licks Tour. Jeremiah Freed was the first band to play at the WBCN river rave on June 9, 2002 making them the first band to ever play Gillette Stadium. Grand opening ceremonies were held four days later on September 9 when the Patriots unveiled their Super Bowl XXXVI championship banner before a Monday Night Football game against the Pittsburgh Steelers.Gillette Stadium is accessible by rail via the Providence/Stoughton and Franklin lines at the Foxboro MBTA station, but only during Patriots games and some concerts.
The Patriots have sold out every home game since moving to the stadium—preseason, regular season, and playoffs. This streak dates back to the 1994 season, while the team was still at Foxboro Stadium. By September 2016 this streak was 231 straight games.Gillette station
Gillette is the first of three station stops on the Gladstone Branch of the Morris & Essex Line of NJ Transit, in Long Hill Township, New Jersey. The station consists of a small low-level side platform with a covered bench shelter on the inbound side of the single track. The station is located at the intersection of Mountain Avenue and Jersey Avenue in the Gillette portion of Long Hill Township. The station has 82 parking spaces and bike lockers. The station serves trains that go to Gladstone, Summit, Hoboken Terminal and New York Pennsylvania Station for commuters.
George Howell was an engineer who surveyed the area for the New Jersey West Line Railroad. George Howell was an engineer who surveyed the area for the New Jersey West Line Railroad. The station is named after the local unincorporated area. According to local story, the area of Gillette was named after Rachel Gillette Cornish. Mr. Howell was married to Rachel Melissa Cornish, the daughter of Rachel Gillette. Since the Gladstone Branch was opened, the station has never consisted more than a shelter for passengers on the side of the tracks, unlike nearby Stirling, which once boasted a large station depot built in 1872.Guy Gillette
Guy Mark Gillette (February 3, 1879 – March 3, 1973) was a Democratic U.S. Representative and Senator from Iowa. In the U.S. Senate, Gillette was elected, re-elected, defeated, elected again, and defeated again.King C. Gillette
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman. He invented a best selling version of the safety razor. Several models were in existence before Gillette's design. Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. Gillette is widely credited with inventing the so-called razor and blades business model, where razors are sold cheaply to increase the market for blades, but in fact he only adopted this model after his competitors did.New England Revolution
The New England Revolution is an American professional soccer club based in the Greater Boston area that competes in Major League Soccer (MLS), in the Eastern Conference of the league. It is one of the ten charter clubs of MLS, having competed in the league since its inaugural season.
The club is owned by Robert Kraft, who also owns the New England Patriots along with his son, Jonathan Kraft. The name "Revolution" refers to the New England region's significant involvement in the American Revolution that took place from 1775–1783.
New England plays their home matches at Gillette Stadium in Foxborough, Massachusetts, located 21 miles (34 km) southwest of downtown Boston, Massachusetts. The club played their home games at the adjacent and now-demolished Foxboro Stadium, from 1996 until 2001. The Revs are the only original MLS team to have every league game in their history televised.The Revolution won their first major trophy in the 2007 U.S. Open Cup. The following year, they won the 2008 North American SuperLiga. The Revolution have participated in five MLS Cup finals in 2002, 2005, 2006, 2007, and 2014. They also placed second in the 2005 regular season. However, they have never won an MLS Cup or MLS Supporters' Shield.Penn Jillette
Penn Fraser Jillette (born March 5, 1955) is an American magician, actor, musician, inventor, television personality, and best-selling author best known for his work with fellow magician Teller as half of the team Penn & Teller. The duo have been featured in numerous stage and television shows such as Penn & Teller: Fool Us, and Penn & Teller: Bullshit!, and are currently headlining in Las Vegas at The Rio. Jillette serves as the act's orator and raconteur.
He has published eight books, including the New York Times Bestseller, God, No!: Signs You May Already Be an Atheist and Other Magical Tales. He is also known for his advocacy of atheism, scientific skepticism, the First Amendment, libertarianism, and free-market capitalism.Pocono 400
The Pocono 400 is a Monster Energy NASCAR Cup Series stock car race held annually at Pocono Raceway in Long Pond, Pennsylvania. The race is the first of two NASCAR Cup Series races at Pocono Raceway, with the other being the Gander Outdoors 400. First held as a 500-mile (800 km) race during the 1982 season, it served as a replacement for the 400-mile (640 km) race at Texas World Speedway. Starting in 2012, the race distance was reduced to 400 miles.Rugby League Four Nations
The Rugby League Four Nations, known as the Ladbrokes Four Nations for sponsorship, is a biennial rugby league football tournament run in partnership between the Australian Rugby League Commission, Rugby Football League and New Zealand Rugby League representing the top three nations in the sport: Australia, England and New Zealand. The tournament replaced the previous Tri-Nations format by including a fourth nation that qualifies by winning their respective regional competition in a rotation between Europe and the South Pacific. France accepted an invitation to play in the inaugural tournament in 2009. The tournament is sponsored by Ladbrokes and therefore officially known as the Ladbrokes Four Nations. No tournament was contested in 2012 to allow teams to prepare for the 2013 Rugby League World Cup.William Gillette
William Hooker Gillette (July 24, 1853 – April 29, 1937) was an American actor-manager, playwright, and stage-manager in the late 19th and early 20th centuries. He is best remembered for portraying Sherlock Holmes on stage and in a 1916 silent film thought to be lost until it was rediscovered in 2014.
Gillette's most significant contributions to the theater were in devising realistic stage settings and special sound and lighting effects, and as an actor in putting forth what he called the "Illusion of the First Time". His portrayal of Holmes helped create the modern image of the detective. His use of the deerstalker cap (which first appeared in some Strand illustrations by Sidney Paget) and the curved pipe became enduring symbols of the character. He assumed the role on stage more than 1,300 times over thirty years, starred in the silent motion picture based on his Holmes play, and voiced the character twice on radio.His first Civil War drama Held by the Enemy (1886) was a major step toward modern theater, in that it abandoned many of the crude devices of 19th century melodrama and introduced realism into the sets, costumes, props, and sound effects. It was produced at a time when the British had a very low opinion of American art in any form, and it was the first wholly American play with a wholly American theme to be a critical and commercial success on British stages.