The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sports activities.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1988, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 75% of market share in the sports drink category.
|The Gatorade Company, Inc.|
|Product type||Sports drink|
Other sports nutrition products
|Owner||PepsiCo (owned by Quaker Oats Company and trademarked as Stokely-Van Camp)|
|Introduced||September 9, 1965|
|Markets||80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia|
Gatorade was created in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. On the other hand, star quarterback Steve Spurrier said, "I don’t have any answer for whether the Gatorade helped us be a better second-half team or not. . . . We drank it, but whether it helped us in the second half, who knows?" Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied: "We didn't have Gatorade. That made the difference."
The University of Florida researchers initially considered naming their product "Gator-Aid". They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one. Darren Rovell notes his history of Gatorade, First in Thirst, "the doctors realized that they probably shouldn't use the 'Aid' suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people." Gatorade co-inventor Dana Shires explained, "We were told that you couldn't use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade."
For example, some were skeptical that the product's effect was anything more than a placebo effect. Cade mentioned, "If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there's about a 30% chance that the placebo will relieve the pain as much as taking Demerol would have."
Shortly after the 1969 Orange Bowl, Robert Cade entered into an agreement providing Stokely-Van Camp, Inc. (SVC), a canned-food packaging company, with the U.S. rights to production and sale of Gatorade as a commercial product. In the same year, a licensing arrangement made Gatorade the official sports drink of the National Football League (NFL), representing the first in a history of professional sports sponsorship for the Gatorade brand. A year after its commercial introduction, S-VC tested multiple variations of the original Gatorade recipe, finally settling on more palatable variants in lemon-lime and orange flavors. This reformulation also removed the sweetener cyclamate—which was banned by the Food and Drug Administration (FDA) in 1969 - replacing it with additional fructose. In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its royalties since they had been working under a research grant from the federal government which provided financial stipends. The University of Florida also claimed partial rights of ownership, which was brought to resolution in 1973 in the form of a settlement awarding the university with a 20% share of Gatorade royalties. As of 2009, the university had received more than $150 million from its share and was receiving approximately $12 million per year.
The Quaker Oats Company purchased SVC and Gatorade in 1983 for $220 million, following a bidding war with rival Pillsbury. In its first two decades of production, Gatorade was primarily sold and distributed within the United States. Beginning in the 1980s, the company expanded distribution of Gatorade, venturing into Canada in 1984, regions of Asia in 1987, South America and parts of Europe in 1988, and Australia in 1993. In 1990, Gatorade introduced Gatorade Light, a lower-calorie version sweetened with saccharin. International expansion came at the cost of $20 million in 1996 alone; however, the resulting efforts produced worldwide sales of $283 million in more than 45 countries during the same year. In 1997, distribution of Gatorade in an additional 10 countries prompted an 18.7% growth in annual sales.
In 2001, the multinational food and beverage company PepsiCo acquired Gatorade's parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of brands. PepsiCo had also recently developed All Sport, which it divested of shortly following the Quaker acquisition to satisfy antitrust regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008. As of 2010, Gatorade products were made available for sale in more than 80 countries. As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia.
As the distribution of Gatorade expanded outside of the U.S., localized flavors were introduced to conform to regional tastes and cultural preferences, among other factors. For example, Blueberry is available in Colombia, and in Brazil, a Pineapple flavor of Gatorade is sold. In Australia, flavors include Antarctic Freeze and Wild Water Rush. Some flavors that have been discontinued in the U.S., such as Alpine Snow and Starfruit, have since been made available in other countries.
In 2011, Gatorade was re-introduced to New Zealand by Bluebird Foods, a PepsiCo subsidiary in New Zealand. The product is made in Australia by Schweppes Australia, and imported to New Zealand and distributed along with Bluebird potato chips.
In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Orange and Lemon Lime. These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983. In 1988 a Citrus Cooler flavor was introduced. The rise to popularity of this flavor was largely a result of Michael Jordan, who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10-year endorsement deal. The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s; however, as of 2011, it is listed as being a current product in the U.S. In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of chewing gum called Gator Gum was produced. The product, manufactured by Fleer Corporation, was available in both of Gatorade's original flavors (lemon-lime and orange). In the late 1970s, Stokely-Van Camp (owner of Gatorade before 1983) negotiated a long-term licensing deal with Swell and Vicks to market Gator Gum. The gum was discontinued in 1989 after the contract expired.
It was not until the mid and late 1990s that Gatorade beverages became available in a broader range of flavor variations. Among these initial flavor extensions were Watermelon, introduced in 1995, and Cherry Rush, Strawberry Kiwi, and Mandarina flavors, added in 1996.:171 In January 1997 Gatorade launched a new sub-line called Gatorade Frost with the intent of broadening the brand's appeal beyond traditional team competitive sports. Three initial flavors under the Frost product line were introduced at this time: Alpine Snow, Glacier Freeze, and Whitewater Splash. Aimed at what the company described as the 'active thirst' category—a market 10 times the size of the sports drink segment—Gatorade Frost proved to be successful, far surpassing the company's initial expectations. Flavors in the Frost line were the first from Gatorade to divert from fruit names; it was described as consisting of "light-tasting fruit-flavor blends".
Gatorade revealed the Gatorade Energy Bar in 2001. This bar was Gatorade's first foray into solid foods and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contained a large proportion of protein, in addition to carbohydrates. The bar was primarily made up of puffed grains and corn syrup, common components of other energy bars. In 2001, Gatorade introduced the Gatorade Performance Series, a special line of sports nutrition products. These products include Gatorade Carbohydrate Energy Drink, Gatorade Protein Recovery Shake, the Gatorade Nutrition Shake, and the Gatorade Nutrition Bar. The Endurance Formula, introduced in 2004, contained twice the sodium and three times the potassium of the typical Gatorade formula as well as chloride, magnesium, and calcium, to better replace what athletes lose while training and competing.
Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named G2, was released. G2 was meant for athletes off the field and the yoga crowd. As of 2015, G2 has been produced in eight flavors: Orange, Fruit Punch, Grape, Lemon-Lime, Tropical blend, Blueberry-Pomegranate, Raspberry Melon, and Glacier Freeze. SymphonyIRI Group named G2 the "top new food product of 2008", noting that the product generated retail sales of $159.1 million in its first full year of production.
Gatorade Tiger was a Gatorade Thirst Quencher sports drink formed as the result of a sponsorship arrangement with Tiger Woods. Debuting in March 2008, Gatorade Tiger was available in Red Drive (cherry), Cool Fusion (lemon-lime), and Quiet Storm (grape). Gatorade Tiger contained 25% more electrolytes than Gatorade Thirst Quencher. As part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine, which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle. On 25 November 2009, it was reported by Beverage Digest, and later confirmed by PepsiCo, that they had made a decision, several months before November 2009, to discontinue some products to make room for the Prime and Recover products as part of a then-upcoming G Series re-branding. In 2015, the Gatorade Energy gummies made their debut along with the Gatorade energy bar.
In 2010, Gatorade re-branded a number of its products. Original Gatorade was initially re-labeled as Gatorade G. Gatorade Rain was re-labeled as No Excuses. Gatorade AM was re-labeled Shine On; Gatorade X-Factor was relabeled as Be Tough, and Gatorade Fierce was relabeled Bring It. However, these names were short-lived, as a 2% decline in market share in 2009 led to a broader repositioning of the entire line in 2010. Beginning in February 2010, the Gatorade product portfolio was re-positioned around what the company refers to as the G Series, categorizing varieties of its products into three main segments: before, during, and after athletic events.
G Series Pro, a brand extension initially developed for professional athletes, began to be sold in GNC and Dick's Sporting Goods stores in the U.S. in 2010 after first being available only in professional locker rooms and specialized training facilities. Also in 2010, Gatorade introduced the G Natural Gatorade line which is made with "natural flavors and ingredients", specifically sweetened with Stevia and sold in Whole Foods grocery stores within the United States. G Natural was released in two flavors: G Orange Citrus and G2 Berry. The G Series began to replace prior iterations of Gatorade product lines in the U.S. (the brand's highest volume market) in 2010, and Canada in 2011. While Gatorade products have historically been developed for athletes engaging in competitive sporting events, a separate line of products formulated for consumption before, during and after personal fitness exercise was introduced in the U.S. in 2011. Labeled under the name G Series FIT, this product line consists of pre-workout fruit-and-nut bites, lightly flavored electrolyte replacement drinks, as well as post-workout protein recovery smoothies.
|Original Gatorade Thirst Quencher|
|Nutritional value per 20 US fluid ounces (590 ml)|
|Energy||50 kcal (210 kJ)|
|†Percentages are roughly approximated using US recommendations for adults.|
|Gatorade Perform 02|
|Nutritional value per 12 US fluid ounces (350 ml)|
|Energy||80 kcal (330 kJ)|
|†Percentages are roughly approximated using US recommendations for adults.|
The original Gatorade is based on oral rehydration therapy, a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring. The composition of individual Gatorade products varies depending upon the product in question, as well as the country in which it is sold. Gatorade Thirst Quencher contains water, sucrose (table sugar), dextrose, citric acid, natural flavor, sodium chloride (table salt), sodium citrate, monopotassium phosphate, and flavoring/coloring ingredients. Some Gatorade flavor variations used to contain brominated vegetable oil as a stabilizer. Brominated vegetable oil was discontinued in 2013, and has been replaced with sucrose acetate isobutyrate. An 8 US fluid ounces (240 ml) serving of Gatorade Perform 02 (Gatorade Thirst Quencher) contains 50 calories, 14 grams of carbohydrates, 110 mg sodium and 30 mg potassium.
Gatorade Thirst Quencher is sweetened using a sucrose-dextrose mix. For a period of time in the 1990s and early 2000s, high fructose corn syrup was used to sweeten Gatorade distributed in North America, but as of 2011, the drink once again sweetened with a sucrose-dextrose combination, which the company describes as being "preferred by consumers". G2 and G2 Natural, labeled as being "lower calorie" variants, are sweetened in part with PureVia, an extract of the Stevia plant.
The presence of calories, sugar, and sodium in Gatorade products has drawn attention from public school constituents, who have raised question over whether the sale of Gatorade beverages should be permitted in such schools. In 2010, California Governor Arnold Schwarzenegger sponsored a bill (SB 1295) which proposed a ban on the sale of sports drinks in California schools. In 2015, the University of California, San Francisco began to phase out the sale of sodas, sports drinks and energy drinks in its cafeterias, vending machines, and campus catering and retail locations, and began to "sell only zero-calorie beverages or non-sweetened drinks with nutritional value, such as milk and 100% juice".
There are 34 g of sugar in one 20 oz bottle of regular Gatorade. The maximum amount of sugars a person should eat in a day is 25 grams for women and 37.5 grams for men. According to the American Heart Association, the recommended maximum amount of sugar for women is about 6 teaspoons and about 9 teaspoons for men. Family Education says the AHA states that children should consume even less sugar, no more than only about 3 to 4 teaspoons each day.
In 2012, a study on nearly 11,000 teens reported that "teens put on even more weight if they drank a bottle of sports drink each day, averaging 3.5 pounds for every sports drinks consumed per day". The researchers concluded, "We need to educate parents and clinicians about what constitutes a sugary drink... Sports drinks are promoted by professional athletes as a healthy drink, but they really don't need to be used by kids unless they are continually exercising for long periods or they're in hot climates."
The USDA states that the average American will consume 160 pounds of sugar each year; almost a half-pound of sugar per day. One of the most prevalent ways that sugar is consumed is through drinks. Most people do not notice the amount of sugar that one given drink can have.
In January 2013, the Gatorade manufacturer (PepsiCo) agreed to remove brominated vegetable oil from its Gatorade products in the USA amidst health concerns. The composition of Gatorade in Europe, Japan and India remain unaffected as BVO was outlawed there 23 years earlier.
Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never did develop it".
In 1989, Dr. Cade created a new sports drink that he claimed was more effective than Gatorade. The new product was called TQ2, shorthand for Thirst Quencher 2. The patent application read:
"The invention described here is a novel fluid composition which surprisingly and advantageously maintains blood volume at levels well above those observed in the absence of fluids or even with Gatorade."
In an experiment with cyclists, Cade found that TQ2 allowed athletes to endure for 30% longer than Gatorade.
Cade pitched the TQ2 product to Pepsi and other beverage companies. Meanwhile, Gatorade's owner Quaker sued Cade. After years of legal proceedings, Cade was forced to sell TQ2 to Quaker in 1993. Quaker "bagged" TQ2, never releasing it to the public. Gatorade claimed that its research found that TQ2 was not an improvement over the original Gatorade formula. Cade, on the other hand, continued to stand by his product. He accused Quaker and Gatorade of stifling the publication of the research behind TQ2.
The Gatorade Sports Science Institute (GSSI), a research facility operated in Barrington, Illinois, has been featured in a number of the company's commercials. Established in 1985, this organization consists of scientists studying the correlation and effects of exercise, environmental variables, and nutrition on the human body. According to Darren Rovell, "GSSI was created at a time when there was a lot of scientific controversy, since there wasn't much public evidence that Gatorade actually worked...GSSI was also created to be part of Gatorade’s powerful marketing arm."
It regularly conducts testing and research on how hydration and nutrition affect athletic performance. Professional athletes such as Eli Manning as well as collegiate and amateur athletes have been involved in fitness testing programs at the GSSI, which in part have led to innovations in new Gatorade formula variations and product lines.
In 2001, the GSSI observed that professional race car drivers were not maintaining adequate levels of hydration during races, attributable to the nature of drivers enduring multiple-hour races in high temperatures. As a result, it developed a product called the "Gatorade In-Car Drinking System", which has since been implemented in the vehicles of many professional race car drivers.
In addition to the Gatorade Sports Science Institute, Gatorade sponsors external health and fitness research. In 1992, Gatorade paid the American College of Sports Medicine (ACSM) $250,000. A year later, Gatorade and the American College of Sports Medicine held a roundtable meeting on "exercise and fluid replacement". The ACSM published the meeting's results in 1996, advising athletes to drink "at a rate sufficient to replace all the water lost through sweating" or "the maximal amount that can be tolerated". Gatorade continues to sponsor the American College of Sports Medicine, though the exact amount it pays is not public.
Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements. [ Gatorade advertisements have claimed] that athletes need to consume at least "40 oz. per hour or your performance could suffer". South African exercise physiologist Dr. Tim Noakes found that Cynthia Lucero died from exercise-associated hyponatremic encephalopathy drinking Gatorade at "the rate recommended by the advertisements".
Gatorade is the official sports drink of the AFL, NFL, MLB, NBA, WNBA, USA Basketball, NHL, Association of Volleyball Professionals, Indian Super League, High School Sports Teams, NASCAR, and other professional and collegiate athletic organizations, providing supplies of the drinks to sponsored teams in some cases. Distribution was extended to include the U.K. in 2008, coinciding with an agreement designating Gatorade as the official sports drink of Chelsea F.C. Gatorade's 1991 "Be Like Mike" ads featured Michael Jordan of the Chicago Bulls, a North American basketball team which had just won its first National Basketball Association championship at the time. The ads began airing in August 1991 and "Be Like Mike" became a household phrase in the United States. In 2015, new versions of the ads were produced to commemorate the brand's 50th anniversary. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products. Primary endorsers in the 2000s have included Major League Baseball player Derek Jeter of the New York Yankees, National Hockey League player Sidney Crosby of the Pittsburgh Penguins, National Basketball Association player Dwyane Wade of the Miami Heat and Chicago Bulls, PGA Tour golfer Tiger Woods, and National Football League quarterback Peyton Manning of the Indianapolis Colts and Denver Broncos. In April 2014 it was announced that Gatorade would become an official supplier to Formula 1 team Sahara Force India.
Gatorade has been the subject of substantial media attention and reference in popular culture situations, most of which are in relation to team or individual athletic sports. The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower, originally called the "Gatorade Dunk", where players from a victorious team pick up the Gatorade cooler, sneak up behind the head coach, and pour the contents of the cooler (generally Gatorade and ice) over his head at the end of an American football game. This tradition was popularized in the mid-1980s when Harry Carson and Jim Burt, of the New York Giants, doused head coach Bill Parcells during the 1985 season. Burt's teammates picked up on this practice and popularized it during the team's championship season of 1986–87. The tradition has since become a recurring tradition across other team sports, including Canadian football.
In the aftermath of the 1994 Rwandan genocide, aid agencies were struggling to save the lives of thousands of Rwandan refugees dying of dehydration due to cholera in camps in eastern Zaire. The aid agency AmeriCares was heavily criticized for choosing to provide Gatorade as a form of oral rehydration solution. The New York Times stated:
AmeriCares' president responded: "We stand by our decision to ship Gatorade to Rwandan refugees. In the absence of potable water, Gatorade, with its electrolytes and water, saved countless lives in a true triage situation."
Two studies have suggested that Gatorade is at least as effective in treating dehydration as oral rehydration salts for adults or Pedialyte for children between the ages of 5 and 12. In both studies, however, potassium deficiency (hypokalemia) was more common in patients receiving Gatorade.
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The 2012 Gatorade Duels were a pair of stock car races held on February 23, 2012 at Daytona International Speedway in Daytona Beach, Florida. The 60-lap races, held before a crowd of 80,000, were the qualifying races for the 2012 Daytona 500, the premier event of the 2012 NASCAR Sprint Cup Series. The first race was won by Tony Stewart for the Stewart-Haas Racing team. Dale Earnhardt Jr. finished second and Marcos Ambrose came in third. The second race was won by Matt Kenseth driving for the Roush Fenway Racing team; their first win in the history of the Gatorade Duels. Regan Smith followed in the second position and Jimmie Johnson was third.
Carl Edwards led the first race from the start. One lap later, he was overtaken by Stewart. Afterward, Earnhardt moved into the first position, holding it until a caution period on lap nine. Denny Hamlin assumed the lead at the lap 14 and maintained the position until his pit stop 30 laps later. Stewart reclaimed the lead and held it throughout the remaining 16 laps and two further caution periods to win the first Gatorade Duel. There were three cautions and eight lead changes among five different drivers during the course of the first race.
During the second race, Greg Biffle was the leader at the start. On the fourth lap, Kenseth passed Biffle to take over the lead. He lost the position when Joey Logano and Kyle Busch moved into the top two places. Biffle passed Kyle Busch by the 29th lap and held it during his pit stop 14 laps later. With three laps remaining in the race, Kenseth attempted a race-winning slingshot and passed Biffle when the final lap started and held it to win the second Gatorade Duel. There were five lead changes among five different drivers and no cautions were shown during the course of the second race.Agua Caliente Clippers
The Agua Caliente Clippers of Ontario are an American professional basketball team of the NBA G League that began play in the 2017–18 season. The franchise is owned by and affiliated with the Los Angeles Clippers of the National Basketball Association (NBA). The team is based in Ontario, California.BI-LO 200
The BI-LO 200 is a discontinued NASCAR Busch Series event held from 1983 to 2004 as an accompanying race to the Southern 500. When the Southern 500 was dropped from the schedule and Darlington's Busch Series schedule was reduced to one race, this race was removed in favor of the O'Reilly Auto Parts Challenge at Texas Motor Speedway because of the Ferko lawsuit.
Mark Martin led all drivers in race wins with five. Only two other drivers, Harry Gant and Jeff Burton, won multiple BI-LO 200s, with both drivers winning three times.Capital City Go-Go
The Capital City Go-Go is an American professional basketball team in the NBA G League and an affiliate of the Washington Wizards of the National Basketball Association. Based in Washington, D.C., the team plays their home games at the St. Elizabeths East Entertainment and Sports Arena. The team became the twenty-third G League team to be owned by an NBA team.Chateau d'Ax (cycling team)
Chateau d'Ax was an Italian professional cycling team that existed from 1983 to 1993, when it was succeeded by Team Polti. Among its various sponsors was Chateau d'Ax, an Italian furniture manufacturer.College Park Skyhawks
The College Park Skyhawks are an American professional basketball team of the NBA G League and an affiliate of the Atlanta Hawks of the National Basketball Association. The team is based in College Park, Georgia, with home games at Gateway Center at College Park after the franchise played its first two seasons in Erie, Pennsylvania, at the Erie Insurance Arena as the Erie BayHawks. The team became the sixteenth D-League team to be owned by an NBA team.Gander RV Duel
The Gander RV Duel, formerly known as the Twin 125s, is a Monster Energy NASCAR Cup Series preliminary event to the Daytona 500 held annually in February at Daytona International Speedway. It consists of two 150-mile (240 km) races, which both serve as a qualifying race for the Daytona 500. The finishing order in the two 150-mile (240 km) races, held on the Thursday before the Daytona 500, determine the starting lineup for the Daytona 500 held on race day.
Qualifying for the Daytona 500 is unique in NASCAR. Only the two front row starters (the pole and "outside pole") are determined by the standard knockout qualifying system. For all other drivers it only determines their starting position in their duel with odd placed cars being entered into the first duel and even placed cars going in the second. After the Top 2 positions are locked in, the next 30 places of starting grid of the Daytona 500 is set by the finishing order of these two races with the top 15 (excluding pole winner and outside pole) making up the next 15 places on the inside and outside lanes respectively. After the Duels are completed the four fastest non-qualifiers by time and finally the six or seven (if no past champion's exemption is needed) highest-earning teams in points not in the race yet advance (also set by time), and the starting grid for the Daytona 500 would then be set. The order is still subject to change if engine regulations are violated.Gatorade Player of the Year awards
The Gatorade Player of the Year awards are given annually to up and coming athletes high-school student-athletes in the United States. They are given for boys' baseball, boys' football, girls' softball, girls' volleyball, boys' basketball, girls' basketball, boys' cross country, girls' cross country, boys' soccer, girls' soccer, boys' track & field, and girls' track & field.A "State Player of the Year" award is given to the best student-athlete in each of the twelve sports in the District of Columbia and each of the fifty states, where each sport is recognized as an interscholastic sport. Selection is based on three criteria: athletic achievement, academic excellence, and exemplary character (including sportsmanship, and participation in community and other activities). Twelve "National Player of the Year" awards are then given, to the best student-athlete in each of the twelve sports, chosen from the state winners in the respective sport.Finally, one male Athlete of the Year and one female Athlete of the Year are selected from the twelve National Player of the Year recipients. The two winners are voted on by a national panel that includes approximately 400 sports journalists, coaches, and others. The two athletes of the year receive their awards at a special ceremony prior to The ESPY Awards, in Los Angeles, California.The Gatorade Company established these awards in 1986. The selection process is administered by ESPN RISE, which is ESPN's division for high-school sports.Past national winners include Peyton Manning and Emmitt Smith for football, LeBron James and Kobe Bryant for basketball, Allyson Felix for track and field, and Kerri Walsh for volleyball.Gatorade shower
The Gatorade shower, also known as the Gatorade dunk or the Gatorade bath, is a sports tradition that involves players surreptitiously dumping a cooler full of liquid (most commonly Gatorade mixed with ice) over the head of their coach (or occasionally a high-profile assistant coach, star player, or team owner in professional leagues) following a meaningful win, such as the Super Bowl, World Series or other major sporting event. This includes all levels of play including Little League World Series, high school, college (NCAA) and professional teams (e.g. NBA Finals or Stanley Cup).Lakeland Magic
The Lakeland Magic are an American professional basketball team of the NBA G League announced to begin play for the 2017–18 season as an affiliate of the Orlando Magic of the National Basketball Association (NBA). Based in Lakeland, Florida, the team plays their home games at the RP Funding Center.
The franchise previously was based out of Erie, Pennsylvania, and known as the Erie BayHawks.Leon Durham
Leon "Bull" Durham (born July 31, 1957) is a former first baseman and outfielder in Major League Baseball who played for 10 seasons. Durham was a longtime minor league hitting coach, and most recently served as the assistant hitting coach for the Detroit Tigers during the 2017 season. Durham played with the St. Louis Cardinals (1980, 1989), Chicago Cubs (1981–1988), and Cincinnati Reds (1988). Durham batted and threw left-handed.Memphis Hustle
The Memphis Hustle are an American professional basketball team of the NBA G League as an affiliate of the Memphis Grizzlies of the National Basketball Association (NBA). Based in the Memphis suburb of Southaven, Mississippi, the team plays their home games at the Landers Center.NBA G League
The NBA G League, or simply the G League, is the National Basketball Association's (NBA) official minor league basketball organization. The league was known as the National Basketball Development League (NBDL) from 2001 to 2005, and the NBA Development League (NBA D-League) from 2005 until 2017. The league started with eight teams until NBA commissioner David Stern announced a plan to expand the NBA D-League to fifteen teams and develop it into a true minor league farm system, with each NBA D-League team affiliated with one or more NBA teams in March 2005. At the conclusion of the 2013–14 NBA season, 33% of NBA players had spent time in the NBA D-League, up from 23% in 2011. As of the 2018–19 season, the league consists of 27 teams, all of which are either single-affiliated or owned by an NBA team.
In the 2017–18 season, Gatorade became the title sponsor of the D-League, and it was renamed the NBA G League.Powerade
Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. Its primary competitor is PepsiCo's Gatorade brands.Production Alliance Group 300
The Production Alliance Group 300 is a 300-mile (480 km) NASCAR Xfinity Series stock car race held at Auto Club Speedway in Fontana, California. The inaugural event occurred in 1997. The race is usually scheduled in late March as the fifth event of the schedule, and as a support event for the Monster Energy NASCAR Cup Series' Auto Club 400. It has previously been held in October and late April or early May. Cole Custer is the defending winner of the event, after winning it in 2019.Propel Fitness Water
Propel Water is a brand of flavored bottled water that is advertised for having antioxidants and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo.Robert Cade
James Robert Cade (September 26, 1927 – November 27, 2007) was an American physician, university professor, research scientist and inventor. Cade, a native of Texas, earned his bachelor and medical degrees at the University of Texas, and became a professor of medicine and nephrology at the University of Florida. Although Cade engaged in many areas of medical research, he is most widely remembered as the leader of the research team that created the sports drink Gatorade. Gatorade would have significant medical applications for treating dehydration in patients, and has generated over $150 million in royalties for the university.
In his later years, Cade became a prominent philanthropist, donating significant sums to charities affiliated with the Lutheran Church, creating scholarships and donating freely to the University of Florida and other colleges and universities, and endowing his own charitable foundations.Skylar Diggins-Smith
Skylar Kierra Diggins-Smith (born August 2, 1990) is an American professional basketball player for the Dallas Wings of the Women's National Basketball Association (WNBA). She was drafted 3rd overall by the Tulsa Shock in the 2013 WNBA draft. In high school, she was the National Gatorade Player of the Year, the Gatorade Female Athlete of the Year, and a McDonald's All-American. Diggins played point guard for Notre Dame, where she led Notre Dame to three consecutive Final Fours and two consecutive NCAA championship appearances. She finished her Notre Dame career ranked first in points and steals, second in assists, and as a two-time winner of the Nancy Lieberman Award as the top point guard in the nation.Wisconsin Herd
The Wisconsin Herd are an American professional basketball team of the NBA G League as an affiliate of the Milwaukee Bucks of the National Basketball Association (NBA). Based in Oshkosh, Wisconsin, the Herd play their home games at Menominee Nation Arena.
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Located in: Gainesville, Florida
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