Free Enterprise (film)

Free Enterprise is a 1999 romantic comedy film starring Eric McCormack and Rafer Weigel, and featuring William Shatner, directed by Robert Meyer Burnett and written by Mark A. Altman and Burnett.

Free Enterprise
FreeenterpriseDVDscan
DVD cover
Directed byRobert Meyer Burnett
Produced byMark A. Altman
Dan Bates
Allan Kaufman
Written byRobert Meyer Burnett
Mark A. Altman
Starring
Music byScott Spock
CinematographyCharles L. Barbee
Edited byRobert Meyer Burnett
Distributed byAnchor Bay Entertainment
Release date
  • June 4, 1999
Running time
114 minutes
121 minutes (Extended)
CountryUnited States
LanguageEnglish
Box office$30,229[1]

Plot

The film deals with the mid-life crises of its two main protagonists, Mark (Eric McCormack) and Robert (Rafer Weigel), fictionalized versions of the film's director and producer/writer. The two friends struggle with adult career and relationship problems, all the while defiantly clinging to the geeky science fiction pop culture of their youth and seeking advice from their greatest hero, William Shatner.

Shatner plays a campy caricature of himself as he works on a one-man musical version of Julius Caesar in hopes of finally being taken seriously as a dramatist and musical performer. Hip-hop artist "The Rated R", joined by Shatner, provides the concluding musical number "No Tears for Caesar", a pastiche of famous lines from the play set to a rap rhythm. The film's score was produced by Scott Spock.

Cast

Production

Kay Reindl, a friend of Mark A. Altman and Robert Meyer Burnett, and a television writer on Millennium and The Twilight Zone, felt that they could make a film out of their clique's obsession with Star Trek. Burnett remembered that one day Altman called him and read a scene where he was beaten up in junior high school for wearing a Trek uniform. William Shatner appeared to him as a vision and told him to fight back. Altman wrote the first draft and then Burnett rewrote it.[2]

When Altman and Burnett approached Shatner about being in Free Enterprise he was not interested: "I had played my [Kirk] persona as far as I wanted to go and probably as far as anybody wants me to go."[2] Undaunted, Altman and Burnett tweaked his character to be more like Peter O'Toole's in My Favorite Year. They also incorporated several anecdotes from Shatner's actual life.[2]

Release

Free Enterprise had a tiny theatrical release in only nine Los Angeles theaters in 1998 with little promotion. Burnett said, "Nobody went to see it. It was really disheartening".[2] In his review for the Los Angeles Times, Kevin Thomas said that the film brought "new life into the Hollywood-set romantic comedy genre" and was "funny, sharp and engaging".[3] The L.A. Weekly said it was a "very funny, likable comedy about geeks in love".[4] In her review for the Washington Post, Jen Chaney praised Shatner's performance: "The often funny and, strangely enough, sometimes touching performance by Shatner."[5]

Reception

Rotten Tomatoes gives the film a critic score of 83% and an audience score of 79%.[6]

Awards

The film won four awards including the 2000 Saturn Award for Best Home Video Release. A new 2-disc DVD special edition Free Enterprise: Extended "Five Year Mission" Edition was released on March 7, 2006.

Pop culture references

The film is laced with references to past and contemporary science-fiction films and television shows, such as Star Wars and Logan's Run. Most prominent is the original Star Trek, which is treated by the protagonists as a source of inspiration and moral guidance. Free Enterprise explores the dating scene for late Gen-X Hollywood singles from a decidedly sardonic perspective. The credits are laced with references and spoilers.

Sequel

A sequel called Free Enterprise: The Wrath of Shatner is in pre-production.[7] Interviewed at Comic-Con 2011, director Robert Meyer Burnett admitted that earlier in the year, funding for the sequel was pulled two days before filming, but says that the project is not dead.[8]

See also

References

  1. ^ Free Enterprise at Box Office Mojo
  2. ^ a b c d Snider, Mike (March 6, 2006). "These are the voyages..." USA Today. Retrieved 2011-03-07.
  3. ^ Thomas, Kevin (June 4, 1999). "Shatner Boards an Engaging Enterprise". Los Angeles Times. Retrieved 2011-03-07.
  4. ^ Patterson, John (June 4–10, 1999). "Free Enterprise". L.A. Weekly.
  5. ^ Chaney, Jen (March 10, 2006). "Free Enterprise". Washington Post. Retrieved 2011-03-07.
  6. ^ Free Enterprise, Rotten Tomatoes, retrieved 2016-10-30
  7. ^ Dwyer, Sean (2010-07-06). "Shatner Says Free Enterprise 2 is Finally Going to Happen". Film Junk. St. Catharines, Ontario, Canada. Retrieved 2010-07-18.
  8. ^ Welch, Austin (2012-05-08). "Comic-Con 2011: Interview with Robert Meyer Burnett". The RealmCast. San Diego, California. Archived from the original on 2012-05-02. Retrieved 2011-08-04.

External links

Ludovico Technique LLC

Ludovico Technique LLC was an art and entertainment production company which produces a variety of media, from feature films, to comic books. Their name comes from the Ludovico technique, a fictitious brainwashing technique from both the novel and the film A Clockwork Orange.

Robert Meyer Burnett, CEO of Ludovico Technique, both co-wrote and directed the feature film

Free Enterprise (film), which won both the "Best Screenplay" award and the "New Directions" award at the American Film Institute's 1998 AFI Fest.

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