FoxTrax, also referred to as the glowing puck, is an augmented reality system that was used by Fox Sports' telecasts of the National Hockey League (NHL) from 1996 to 1998. The system was intended to help television viewers visually follow a hockey puck on the ice, especially near the bottom of the rink where the traditional center ice camera was unable to see it due to the sideboards obstructing the puck's location. The system used modified hockey pucks containing shock sensors and infrared emitters, which were then read by sensors and computer systems to generate on-screen graphics, such as a blue "glow" around the puck, and other enhancements such as trails to indicate the hardness and speed of shots.
The system was first used during the 1996 NHL All-Star Game, and was used until the end of the 1997-98 season. FoxTrax received mixed reviews from viewers and critics; although some viewers thought that FoxTrax helped them follow the game more easily, the concept was criticized (especially by Canadian critics) for being a gimmick that distracted from the game.
In 1994, Fox won a contract to broadcast NHL games in the United States. David Hill, the head of Fox Sports at the time, believed that if viewers could easily follow the puck, the game would seem less confusing to newcomers, and hence become more appealing to a broader audience. Hill pitched the idea to Rupert Murdoch, who approved the development of FoxTrax under electrical engineer Stan Honey. The FoxTrax puck was first used during the 1996 NHL All-Star Game. It was last used during the first game of the 1998 Stanley Cup Finals. Fox was scheduled to televise Games 5 and 7, but the series ended in four games. In August 1998, the NHL broadcast rights went to ABC, and FoxTrax was not brought back for the final season.
Fox has since used "FoxTrax" as a branding for other on-screen tracking graphics in other sports properties, such as a virtual strike zone during baseball games, and statistics displays during NASCAR events. They are related to the puck in name only.
The technology was co-developed with Etak; the system utilized a modified hockey puck, cut in half to embed an array of infrared emitters, a shock sensor, and an embedded circuit board and battery. The halves of the puck were then bound back together using an epoxy. The modified pucks were engineered to have the same weight and balance as an unmodified NHL puck; chief engineer Rick Cavallaro noted that players could tell if the puck was even slightly off its normal weight, as it behaved differently. He stated that around 50 pucks were brought to each game that uses the system.
The puck emitted infrared pulses that were detected by cameras, whose shutters were synchronized to the pulses. Data from the cameras was transmitted to a production trailer nicknamed the "Puck Truck", which contained SGI computers used to calculate the coordinates of candidate targets, and generate appropriate graphics on them. The puck was given a blue-colored glow. Passes were indicated with the bluish glow plus a tail indicating its path. When the puck moved faster than 70 miles per hour, a red tail was added. The blue glow was initially intended as a placeholder effect; while Fox's graphics department intended to create a different design for the graphic, the blue blur was kept.
Despite rumors that Fox employees would sometimes go into the stands to retrieve a puck that left the playing area, the pucks were not re-usable, and only had a battery life of around 18 minutes. Cavallaro noted that the pucks had become prized by spectators.
The FoxTrax system received mixed reviews. Viewers new or unfamiliar with the sport of hockey enjoyed the feature, since they could follow the game more easily; a Fox Sports survey found that 7 out of 10 respondents liked the new puck. Despite the puck having passed rigorous tests by the NHL to qualify as an official puck, matching the non-enhanced puck in every material way, some players who tested the puck claimed it had more rebound.
The system was notably criticized by hockey fans, who felt that the graphics were distracting and meant to make the broadcasts cater towards casual viewers; sportswriter Greg Wyshynski felt that FoxTrax was "cheesy enough that it looked like hockey by way of a Mighty Morphin Power Rangers production budget", and considered it "a sad commentary on what outsiders thought of both hockey and American hockey fans". Acknowledging that Canadian-born journalist Peter Jennings (who was interviewed as a guest during the 1996 All-Star Game that introduced the technology) stated on-air that Canadians would "probably hate it", Wyshynski suggested that FoxTrax was an admission that American viewers were "too hockey-stupid to follow the play" or "need to be distracted by shiny new toys in order to watch the sport." In 2002, an informal poll by ESPN solicited opinions from readers on the worst innovations in sports history, without specifying choices in advance. The Fox glow puck came in 6th place, just behind free agency.
Cavallaro defended the FoxTrax in a 1997 paper for IEEE Computer Graphics and Applications, calling it an "overall success" that contributed to higher ratings for Fox. "While we certainly had moments of doubt, the Puck Truck proved successful at every event it attended," he wrote. "It's true that some fans don't care for the effect, but many think it's an improvement."
Cavallaro noted in retrospect that "most people were impressed by the technology even if they hated the effect"; building upon his work, Cavallaro co-established a new company known as Sportvision in 1998, which marketed other forms of sports graphics technologies, including most prominently, virtual down lines for football.
As part of a larger project with SAP and Sportvision, the NHL has since experimented with player and puck tracking using embedded microchips. The new system's capabilities were demonstrated on-air during the 2019 NHL All-Star Game, which allowed for dynamic graphics not unlike those produced by the FoxTrax system. The NHL plans to deploy tracking at all arenas for the 2019-20 season.
Ben Roulston in an English producer, mixing engineer and audio engineer who has worked with Florence and The Machine, Nas, Wolf Alice, Dia Frampton, The Saturdays,Tricky, The Black Eyed Peas, John Legend, Noel Gallagher, Plan B, Paloma Faith, Marc Almond, Tinchy Stryder, Fun Lovin' Criminals, FOXTRAX, Kaleida and many others.
In 2007, in partnership with Jasmin Lee, the daughter of Alvin Lee from Ten Years After, Roulston took over Tony Visconti's Soho-based 'Good Earth Studios' and re-launched it as ‘Dean Street Studios’- a premier recording facility spread over 2,500 square feet housing five studios, recreation areas and office spaces.Celina Rollon
Celina Rollon is an Artist Manager from the UK.Celina Rollon started her career at Galaxy 102 Radio (Now Capital Manchester) in Manchester quickly working her way through the ranks to become a radio producer for the Galaxy Network at the age of 19.
After being headhunted she moved to London to work for the first wave of UK dot com 1.0 plays, online radio,arts magazine Ammo City Ammo City
After the financial fall of Ammo City, Celina landed the role of Junior Product Manager for Sony Music, as with all her roles, Celina climbed up the ladder to become Product Manager then Marketing Manager from 2001 - 2006. Rollon coordinated and managed the release of products from Beyoncé, Destiny’s Child, John Legend, Shakira, Jennifer Lopez, Tony Bennett & many more.In 2006 following the merger of Sony & BMG, Celina started an artist & tour management company Rollon Entertainment. Rollon Managed & coordinated worldwide tour / production logistics for super stars including Paloma Faith , Gabrielle , The X Factor , Sean Kingston plus developed new artists & released records under indie label Rollon Entertainment. Burn (Ruth Lorenzo song).
In 2014, 2015, 2016 and 2017 Celina Rollon participated as a speaker at SXSW In 2016 Celina Rollon participated as a speaker at ASCAP Expo
Celina resides in Los Angeles, United States where she manages worldwide management and record label services for Alternative Rock trio FOXTRAXFoxBox (sports)
The Fox Box is a digital on-screen graphic used during broadcasts of Major League Baseball and the National Football League, among other events. Although originated by Fox Sports, almost all sports networks now use a version of these graphics, either in box form, generically known as a "bug", or as a banner along the top or bottom of the screen. The graphic displays real-time information about the current condition of the game, such as the current score, which team has possession of the ball or is at bat, and so forth. The graphic remains superimposed over video during live action, but is not present during video replays of field action, on-camera segments in which the announcers appear, and studio cut-ins or commercials.List of NHL All-Star Game broadcasters
The following is a list of the television networks (American, Canadian and French Canadian) and announcers that have broadcast the National Hockey League All-Star Game over the years.NHL on Fox
NHL on Fox is the branding formerly used for broadcasts of National Hockey League games that were produced by Fox Sports, and televised on the Fox network from the 1994–1995 NHL season until the 1998–1999 NHL season. Although the Fox broadcast network no longer airs league telecasts, NHL games currently air on the Fox Sports Networks in the form of game telecasts that air on a regional basis, featuring local NHL teams that each of the regional networks have respective broadcast rights to air in their designated market.Sportvision
Sportvision was a private company that provided various television viewing enhancements to a number of different professional sporting events. They worked with NFL, NBA, NASCAR, NHL, MLB, PGA and college football broadcasts.In 1996, [[Rick Cavaliers, working for Stan Honey at Etak (then owned by Fox/News America) developed a way to track hockey pucks with a blue halo as seen by television viewers. It was assumed at that time that viewers had a hard time keeping track of the puck. Released as the FoxTrax puck, it was not a success but led to the 1998 formation of the Sportvision company and later that year the development of the 1st & Ten computer system, which generates and displays the yellow first down line that a TV viewer sees during a live football broadcast. The system became a major hit with television viewers when used during a broadcast of the Super Bowl. It has since become part of all standard American professional and college football and Canadian pro football broadcasts.
Another popular Sportvision product is seen in broadcasts of NASCAR races. It is called RACEf/x, and creates virtual flags above the cars to make them easier to follow by the viewers.
Sportvision also created the PITCHf/x system used by Major League Baseball to provide pitch data to users of MLB.com GameDay and viewers of Fox, Fox Sports Net, Rogers Sports Net and TBS, until its replacement by Statcast in 2017.The latest attempt for hockey was tested for deployment during the 2015 NHL All-Star weekend. The new system used computer chips to standardize and increase the volume of data tracked during the course of a game.In a deal finalized Oct. 4, 2016, Sportvision was acquired by SMT.