Forrester Research

Forrester is an American market research company that provides advice on existing and potential impact of technology, to its clients and the public. Their 2016 adjusted EBITDA was $29.3 million and their 2015 adjusted EBITDA was $26.5 million. Forrester has five research centers in the US: Cambridge , Massachusetts; New York, New York; San Francisco, California; Washington, D.C.; and Dallas, Texas. It also has four European research centers in Amsterdam, Frankfurt, London, and Paris and four research centers in the APAC region in New Delhi, Singapore, Beijing, and Sydney. The firm has 27 sales locations worldwide. It offers a variety of services including syndicated research on technology as it relates to business, quantitative market research on consumer technology adoption as well as enterprise IT spending, research-based consulting and advisory services, events, workshops, teleconferences, and executive peer-networking programs.

Forrester Research, Inc.
S&P 600 Component
IndustryMarket research
FoundedJuly 1983
FounderGeorge F. Colony
60 Acorn Park Drive, Cambridge, Massachusetts, U.S.
Revenue$313.7 Million
$12 Million
Number of employees
1,345 (as of December 31, 2015)
George Colony in 2011
George Colony, CEO of Forrester Research


Forrester was founded in July 1983 by George Forrester Colony, now chairman of the board and chief executive officer, in Cambridge , Massachusetts. The company's first report, "The Professional Automation Report," was published in November 1983. In November 1996, Forrester announced its initial public offering of 2,300,000 shares. In February 2000, the company announced its secondary public offering of 626,459 shares. The company acquired Fletcher Research, a British Internet research firm, in November 1999; FORIT GmbH, a German market research and consulting firm, in October 2000 and Giga Information Group, a Cambridge, Massachusetts-based information technology research and consulting company, in February 2003.[1] In July 2008, Forrester announced the acquisition of New York City-based JupiterResearch.[2] Forrester acquired Strategic Oxygen on December 1, 2009, and Springboard Research on May 12, 2011.

First consumer product

In September 2017, Forrester launched their first consumer product, an Apple and Android mobile app that allows consumers to rate companies using a simple system based upon a stoplight. The app uses the three colors; red for a bad rating, yellow for neutral, and green for good. Users can also leave a comment and the business can also reply once a comment has five or more users.[3]


  • George F. Colony, Chairman of the Board and CEO[4]


On January 31, 2006, the company announced that on January 26, 2006 its independent registered public accounting firm, BDO Seidman, LLP, informed the company that it had incorrectly accounted for performance-based stock options to purchase 940,500 shares of common stock granted on March 31, 2005.[5]


  1. ^ BNet, "Forrester Research to acquire Giga Information Group for 0.74 times revenue"
  2. ^ Forbes Magazine, "Forrester Buys JupiterResearch For $23 Million"
  3. ^ Rosen, Andy (2017-09-27). "A Cambridge company wants to do away with the five-star online rating system". The Boston Globe. Retrieved 2017-09-28.
  4. ^ "Executive Leadership".
  5. ^ "Forrester Research Corrects Second Quarter And Third Quarter 2005 Non-Cash Stock Based Compensation Accounting Error".

External links


ApplianSys, founded in 2000, is a privately held venture capital-backed technology company based in Coventry, United Kingdom. It designs, builds and markets Internet server appliances that are deployed in more than 135 countries. Forrester Research have listed ApplianSys as being a key vendor in the worldwide IP Address Management market, with its DNS engine used in a third of all GPRS networks.

Discovery shopping

Discovery shopping (also known as discovery shopping search) is a type of online shopping that emphasizes the browsing aspects of the shopping experience. Discovery shopping search offers shoppers guided queries for more personalized results. The goal is to recreate the experience of live shopping as a leisure activity, where the items are selected by sampling or viewing a variety of similar or related goods. This is sometimes referred to as window shopping.

Unlike a Comparison Shopping Engine which evaluates prices and feature sets for identical or very closely related products, discovery shopping enables users to tailor product results to suit their preferences. To achieve this experience online, discovery shopping sites offer features such as specifying styles, colors and brands, showing similar items, and displaying results in a visually engaging format. Such tools allow shoppers to narrow down from a large to number of choices to a set of products that they find appealing. Comprehensiveness and relevancy are also critical factors, since choice and accuracy increase a shopper's chances of finding a product they wish to purchase.Discovery search was pegged as a hot trend for 2007, according to a recent report from Forrester Research.According to Silicon Valley strategy consultant Sramana Mitra, examples of discovery shopping sites include, Listar, Dealply,,, and

E-Biz Integrator

e-Biz Integrator is the middleware software package for enterprise application integration, that first became available in 1999. It links applications with servers and includes features for routing data, messaging transport, and a formatting module for data transformation. It was developed by NEON (New Era of Networks) Inc. for large scale Windows NT, Windows 2000 and UNIX-based enterprises, then NEON was acquired by Sybase in 2001 for US$370 million. In 2002, Forrester Research gave e-Biz Integrator a poor rating for complex integration projects because of the lack of core security features and mature tools for processing. Sybase stopped offering this product in 2004


Endeca was a software company headquartered in Cambridge, Massachusetts, that sold eCommerce search, Customer Experience Management, enterprise search and business intelligence applications. Endeca was founded in 1999 as Optigrab and was a privately held company, backed by venture capital investment from Bessemer, DN Capital, Ampersand, GGV, In-Q-Tel, Intel, SAP and Venrock. On October 18, 2011, Oracle Corporation announced its acquisition of Endeca for $1.075B.Endeca's product provided faceted search, particularly in the context of electronic commerce and online libraries. It is considered a leader in the enterprise search and information access market by industry analyst firms Gartner, IDC, and Forrester Research


Forrester may refer to:

Forrester, Oklahoma, a community in the United States

Forrester Research, a market research company

Forrester RFC, a Scottish Rugby Union football club

Forrester (surname), people with the surname Forrester was a travel website that was launched by American business magnate Donald Trump in 2006. The company later closed in 2007. The site's tagline was "The art of the travel deal", a reference to Trump's autobiography, The Art of the Deal.

Donald Trump announced the creation of at Trump Tower in New York City on January 24, 2006. Trump stated at the press conference, "I will find you the great travel deals, whether you are looking to book a luxury getaway or just want the best rate on airlines and hotels worldwide. We are already working with an esteemed group of partners including Travelocity, American Airlines, American Express, Blue Star Jets and Joonbug."The site featured 60,000 hotels, including "Trump's picks", which were marketed as Donald Trump's favorite hotels and resorts. The website was powered by Travelocity, which licenses its searching and booking technology to other websites.Trump believed that the website would be a "tremendous success." Henry Harteveldt, a travel industry analyst with Forrester Research and the former marketing director for Trump Shuttle, called GoTrump a "vanity site" for Trump and stated that it would not make much money, saying about Trump "I don't think he's expecting much. This won't generate more than a few million in revenue every year." Trump promoted the website on his daily radio program, Trumped!, and expected to have the site featured in the sixth season of The Apprentice. The website closed in 2007.Since at least March 2016, "" redirects to, which was the official website of Trump's presidential campaign.

Groundswell (book)

Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies. It was published in 2008 by Harvard Business Press. A revised edition was published in 2011.

The book attempts to explain a shift in the relationship between customers and companies, in which companies are no longer able to control customers' attitudes through market research, customer service, and advertising. Instead, customers are controlling the conversation by using new media to communicate about products and companies.

List of marketing research firms

This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.

Low-code development platform

A low-code development platform (LCDP) is software that provides an environment programmers use to create application software through graphical user interfaces and configuration instead of traditional computer programming. The platform may focus on design and development of a particular kind of application: such as databases, business processes, or user interfaces such as web applications. Such platforms may produce entirely operational applications, or require additional coding for specific situations. Low-code development platforms reduce the amount of traditional hand-coding, enabling accelerated delivery of business applications. A common benefit is that a wider-range of people can contribute to the application's development—not only those with formal programming skills. LCDPs also lower the initial cost of setup, training, and deployment.Though not given a specific name until June 9, 2014 by the industry analyst, Forrester Research, the low-code development platform market traces back to 2011.LCDPs trace their roots back to fourth-generation programming language and rapid application development tools of the 1990s and early 2000s. Similar to these predecessor development environments, LCDPs are based on the principles of model-driven design, automatic code generation, and visual programming. The concept of end-user development also existed previously, although LCDPs brought some new ways of approaching this development.


MDLinx is an internet-based service for physicians and healthcare professionals provided by M3 USA Corporation. It offers physicians and other healthcare professionals a means of staying current with academic literature. The typical medical specialist needs to read 30 to 80 journal articles every day to keep up with the flow of information in his/her specialty. MDLinx scans, sorts, summarizes, and disseminates new literature in a digestible form.

Healthcare professionals subscribe to the free service and opt to receive daily or weekly newsletters with summaries of and links to new journal articles in their areas of specialty. MDLinx users also receive information about pharmaceuticals and Continuing Medical Education (CME) programs, and invitations to take part in paid market research surveys. MDLinx currently runs sites in 34 specialties and 747 subspecialties. Clients, which include pharmaceutical companies and Continuing Medical Education (CME) institutions, use informational and promotional space on MDLinx’s site and email to communicate information about their products, services and programs. MDLinx’s Market Research arm provides direct access to physician panels in the US, Japan and Korea, and access via partnerships to physician panels in other countries. According to Forrester Research, MDLinx is one of the most trafficked physician portals in the United States.


MarkLogic Corporation is an American software business that develops and provides an enterprise NoSQL database, also named MarkLogic. The company was founded in 2001 and is based in San Carlos, California. MarkLogic is a privately held company with over 500 employees and has offices throughout the United States, Europe, Asia, and Australia.

MarkLogic has over 1,000 customers, including Chevron, JPMorgan Chase, Erie Insurance Group, Johnson & Johnson, and the US Army. Also, six of the top ten global banks are MarkLogic customers.

According to Forrester Research, MarkLogic is one of the nine leading NoSQL databases vendors in the market and appears in several Gartner Magic Quadrant reports for Operational Database Management Systems. In 2017, Gartner ranked MarkLogic as a 'Visionary' in the Data Warehouse market.

Mobile application management

Mobile application management (MAM) describes software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings on both company-provided and “bring your own” smartphones and tablet computers.

Mobile application management provides granular controls at the application level that enable administrators to manage and secure app data. MAM differs from mobile device management (MDM), which focuses on controlling the entire device and requires that users enroll their device and install a service agent.While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions because EMM suites require a device management profile in order to enable app management capabilities.

Newgen Software

Newgen Software Technologies Limited is now a Public Limited IT company headquartered in New Delhi, India. Newgen Software Technologies Ltd, a software products company, on Monday said it had raised around ₹127.39 crore by selling shares to institutional investors as part of its anchor book allocation, a day before its initial public offering (IPO) opens.

Shares were allocated to nine investors at ₹250 apiece, the upper end of the price band of ₹240-245 for the Newgen IPO. Institutional investors that participated in the anchor book allocation include Goldman Sachs India Ltd, HDFC Trustee Co. Ltd, Forefront Alternative Investment Trust, Aditya Birla Sun Life Pvt. Ltd, BNP Paribas Arbitrage and SBI Mutual Fund, among others.It had investors namely SAP Ventures (now Sapphire Ventures), Ascent Capital & IDG Ventures before filing of its IPO at SEBI. Earlier, its investors were SAP Ventures & HSBC Private Equity (now Headland Capital). It primarily focuses on Business Process Management, Enterprise Content Management. It also has services for Customer communications management, Document Management Systems and Workflow and Process Automation. According to industry analyst firm Forrester Research, Newgen is a strong performer in ECM space. Newgen has been featured in Ovum Decision Matrix, 2011. Its BPM/ECM suite includes OmniScan, OmniDocs, OmniFlow and iBPS.Newgen was founded by Diwakar Nigam, its current CEO, in 1992 as his second attempt at starting a business. Newgen's first major deal was providing document processing software to digitise paper documents for Canon Inc., which licensed it, and partnered with Citibank India.In 2014, its revenue was 52 million USD. In April 2011 Newgen started creating their Global Channel Network. As of April 2018 Newgen has established a Channel Partner network across 65 countries around the world. Newgen Channel team is also responsible for opening new territories like Brazil , Cambodia , Mongolia and many more. In 2015, Business Today ranked Newgen as the best small/medium enterprise overall and for services.In May 2016, Newgen released its NEMF app, an enterprise-grade mobile capture app that was developed in partnership with Microsoft India. It offers geolocation, image capture, editing tools, and task management capabilities on mobile devices.The company motto is "One World, One Workplace". Currently motto has been changed to "Reinvent Your Workplace".As of June 2017, it employed 2600 people worldwide and has offices in India, Singapore, the United Arab Emirates, Canada, United Kingdom and the United States.Newgen has applied for IPO in September 2017 with Securities and Exchange Board of India (SEBI), which was approved by the later on 13 November 2017. From the proceeds, the company is planning to purchase and furnish office premises within India and abroad.

Nook Tablet

The Nook Tablet (sometimes styled NOOK Tablet) is a tablet e-reader/media player that was produced and marketed by Barnes & Noble. It followed the Nook Color and was intended to compete with both e-book readers and tablet computers.Barnes & Noble announced the Nook Tablet 16 GB version on November 7, 2011; the device became available on November 17 for US$249. Barnes & Noble released the Nook Tablet 8 GB on February 21, 2012. Both versions have a 7-inch (18 cm) screen, a microSDHC slot compatible with cards up to 32 GB in size, 8 or 16 GB of internal storage, a 1 GHz dual-core processor, and a FAT32 file system. Additionally, the 16 GB model has 1 GB of RAM, ROM of 16 GB eMMC, and 11 GB of storage capacity; the 8 GB model has 512 MB of RAM and ROM of 8 GB eMMC. The Nook Tablet models were discontinued shortly after the release of the Nook HD and Nook HD+.According to estimates by Forrester Research, about 5 million units were sold by mid-October 2012, making the Nook Tablet the third best selling tablet after Apple's iPad and Amazon's Kindle Fire in 2012.

Predix (software)

Predix is General Electric's software platform for the collection and analysis of data from industrial machines. General Electric plans to support the growing industrial internet of things with cloud servers and an app store. GE is a member of the Industrial Internet Consortium which works to aid the development and use of industrial internet technologies.Predix as a cloud-based PaaS (platform as a service) is claimed to enable industrial-scale analytics for asset performance management (APM) and operations optimization by providing a standard way to connect machines, data, and people. GE expects Predix software to do for factories and plants what Apple's iOS did for cell phones. Built on Cloud Foundry open source technology, Predix provides a microservices based delivery model with a distributed architecture (cloud, and on-machine).

Quarry (company)

Quarry (formerly Quarry Integrated Communications) is a privately held marketing communications and advertising agency headquartered in St. Jacobs, Ontario, Canada. Quarry employs approximately 100 people in its headquarters and its locations in Durham, North Carolina and San Jose, California, USA.Quarry was an early adopter and is a leading practitioner of Integrated Marketing Communications (IMC). Quarry’s offering includes customer experience marketing, and it has been cited as a leader in the field of personas development by Forrester Research. Quarry’s services include strategic insight and research, branding, advertising, public relations, marketing automation, sales force support and Web and digital media.

Rob Enderle

Rob Enderle (born July 27, 1954 in Corona, California) is an American technology analyst.Enderle has worked at several technology companies, including EMS Development Company, ROLM Systems and IBM, before becoming a technology analyst. He began his analyst career at Dataquest, before helping to launch GiGa Information Group. After GiGa was acquired by Forrester Research, he worked at Forrester until leaving to found his own firm, the Enderle Group.

Enderle writes a number of columns for technological publications and regularly appears on radio and television. He sits on several advisory councils, including those for Lenovo, AMD and HP. He shares a technology blog at Technology Pundits. He has worked as an advisor for Microsoft, Dell, IBM, Siemens, and Intel, among other companies.


Parasoft SOAtest is a testing and analysis tool suite for testing and validating APIs and API-driven applications (e.g., cloud, mobile apps, SOA). Basic testing functionality include functional unit testing, integration testing, regression testing, system testing, security testing, simulation and mocking, runtime error detection, web UI testing, interoperability testing, WS-* compliance testing, and load testing.Supported technologies include Web services, REST, JSON, MQ, JMS, TIBCO, HTTP, XML, EDI, mainframes, and custom message formats.Parasoft SOAtest introduced Service virtualization via server emulation and stubs in 2002; by 2007, it provided an intelligent stubs platform that emulated the behavior of dependent services that were otherwise difficult to access or configure during development and testing. Extended service virtualization functionality is now in Parasoft Virtualize, while SOAtest provides intelligent stubbing.

SOAtest is used by organizations such as Cisco, IBM, HP, Fidelity, Bloomberg, Vanguard, AT&T, IRS, CDC, Tata Consultancy Services, Comcast and Sabre.It was recognized as a leader in the Forrester Research's The Forrester Wave™: Modern Application Functional Test Automation Tools, Q4 2016, which evaluated 9 functional test automation tool vendors across 40 criteria. Forrester Research gave SOAtest the highest score among all vendors in the Current Offering category, citing its strength in API testing, UI automation, and key integrations. It also part of the solution recognized as "innovation and technology leader" in Voke's service virtualization market mover array.SOAtest was recognized as a leader by Forrester in the 2018 Forrester Wave Omnichannel Functional Test Tools. The report said "Parasoft shined in our evaluation specifically around effective test maintenance, strong CI/CD and application lifecycle management (ALM) platform integration". In 2018 SOAtest won an award for "Best in DevOps APIs" in the 2018 API Awards from API:WORLD.


Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.

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