In broadcasting, a flagship (also known as a flagship station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and broadcast syndication, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated radio or television studio.
The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "flagship" is now used to mean the most important or leading member of a group, hence its various uses in broadcasting. The term is primarily used in TV and radio in the United States and Canada.
In the United States, traditional radio networks currently operate without flagship stations as defined in this article. Network operations and those of the local owned-and-operated or affiliated stations in the same city are now separate and may come under different corporate entities.
In the U.S., CBS News Radio produces programming for distribution by Skyview Networks, but local stations WCBS and WINS in New York City and KNX (and formerly KFWB) in Los Angeles are operated separately from the network radio news operation, under a separate company with common shareholders, Entercom. iHeartMedia follows a similar model: flagship stations WOR/New York City (which it acquired in 2012) and KFI/Los Angeles are both operated mostly separately from its syndication wing, Premiere Networks (Premiere does produce some limited programming, including The Jesus Christ Show, The Tech Guy and Handel on the Law, through KFI).
WWRL in New York City was an affiliate of the now-defunct Air America Radio and carries some of its programs (along with those from other distributors) but is separately owned and operated and does not produce any programs for the network. Originally, Air America Radio leased WLIB (also in New York City) as its flagship station; the station was completely automated and produced no local programming. The network would later lease WZAA in Washington, D.C. as its lone self-operated station.
Fox Sports Radio's flagship station is KLAC in Los Angeles, with which it merged operations in 2009. SB Nation Radio is flagshipped at KGOW in Houston; one of its predecessors, Sporting News Radio, was previously flagshipped at WIDB (now WNTD) in Chicago. CBS Sports Radio is nominally flagshipped at WFAN (although that station does not produce programming for the network). ESPN Radio has no true flagship station, as it operates out of ESPN headquarters in Bristol, Connecticut.
Nash FM, a country music network, is nominally flagshipped at WKDF in Nashville, Tennessee; its classic-leaning counterpart Nash Icon is flagshipped at WSM-FM in the same city. MeTV FM, a classic oldies/soft rock network, is flagshipped at WRME-LP in Chicago, the home base of its owner, television broadcaster Weigel Broadcasting. The Satellite Music Network networks were flagshipped at a cluster of stations in the Dallas-Fort Worth Metroplex during their existence; KMEO, for example, served as the flagship for Unforgettable Favorites. CloudCast is flagshipped at KZOY in Sioux Falls, South Dakota, with much of its programming voicetracked from WGWE in Little Valley, New York.
Former flagship stations for now-defunct networks in American radio's "Big Four" era of the 1940s–1980s were:
In Canada, current CBC/Radio-Canada flagships are CBLA-FM (99.1) in Toronto, which broadcasts in English, and CBF-FM (95.1) in Montréal, which broadcasts in French. Both are former AM clear channel operations which have moved to FM.
Former flagship stations for now-defunct networks were:
While CJBC remains on-air on its original frequency, it is now an owned-and-operated station of the French-language Radio-Canada network.
For syndicated radio programs, it refers to the originating station from which a program is fed by satellite or other means to stations nationwide, although the show may also originate elsewhere or from a home studio via an ISDN line. Some programs such as Imus in the Morning are simulcast on television (Fox Business Network in this case). Others are simulcasted on XM Satellite Radio and / or Sirius Satellite Radio. Flagship stations of prominent syndicated radio programs currently include:
In sports broadcasting, the flagship radio station is the sports team's primary station in the team's home market that produces game broadcasts and feeds them to affiliates. For example, WJZ-FM is the radio flagship station of the Baltimore Orioles baseball team, which feeds Orioles' games to 20 stations in Maryland and adjacent states.
In the late 1920s, network owned-and-operated stations (or "O&O") for radio in New York City began producing live entertainment and news programs, fed by telephone lines to affiliates. These eventually were dubbed flagship stations.
When television networks were formed in the United States in the late 1940s and grew during the early 1950s, network-owned stations in New York City became the production centers for programs originating on the East Coast, feeding affiliates of ABC, CBS, and NBC in the eastern three-fourths of the country. Stations in Los Angeles similarly started producing programs on the West Coast, feeding affiliates in the Pacific Time Zone, Alaska and Hawaii. Consequently, the networks' New York City stations became known as the "East Coast flagships" of their respective networks and the networks' Los Angeles stations became known as the "West Coast flagships".
However, before the 1950s, San Francisco was also considered a West Coast flagship market for the networks, with much of the CBS and NBC network's West Coast news programming originating from that city. This is seen the calls of CBS's KCBS (AM) being based in their original city of San Francisco instead of Los Angeles (the use of KCBS-TV in Los Angeles only dates back to 1984), while KNBR (which was subsequently sold to another party by NBC in 1987) was formerly known as KNBC before the network moved those calls to KRCA-TV in Los Angeles in 1962.
ABC, CBS and NBC are headquartered in New York City, which is the largest television market in the U.S., so their respective radio and television stations in that market are considered the overall network flagship stations. As programming schedules increased and modern technology improved transmission to affiliates, the networks set up operations centers in New York City (for the East Coast feed) and Los Angeles (for the West Coast feed). Los Angeles is the second largest television market in the U.S., and traditional home to the motion picture industry and its pool of popular talent, one of the reasons the radio networks set up operations there in the 1930s and 1940s (just as the medium of television was starting to take off).
This arrangement is reversed for the Fox Broadcasting Company. When Fox was launched in 1986, its network operations center was (and still is) based in Los Angeles. However, Fox's parent company, News Corporation (which spun off its broadcasting properties in July 2013 into the separate 21st Century Fox), is headquartered in New York City, along with its news division. Fox-owned WNYW in New York City is considered the network's overall flagship, while sister station KTTV in Los Angeles is considered a second flagship station.
|Network||East Coast flagship||West Coast flagship|
|The CW||WPSG (Philadelphia)1||KBCW (San Francisco)1|
WETA (Washington D.C.)
KQED (San Francisco)
WPXP (W. Palm Beach)
Heroes & Icons
1East Coast flagships are located in the New York City designated market area (DMA), while the West Coast flagships are located in the Los Angeles area. The CW's Philadelphia and San Francisco stations are considered as the network's flagship since they are directly owned by its parent CBS Corporation despite the presence of Tribune Broadcasting's stations WPIX in New York and KTLA in Los Angeles, who are holding CW affiliations in the latter two areas. Miami stations are also listed for Univision, Telemundo and UniMás (formerly TeleFutura) due to their operations being major production bases for those networks. The Miami area stations for Ion Television are also listed due to their parent company being based out of West Palm Beach; however none of the Ion stations listed originate programming for the national Ion network. MeTV and Heroes & Icons are owned by Weigel Broadcasting in Chicago; Weigel-owned WCIU carries each full network feed as a digital subchannel and KAZA is owned by Weigel and carries MeTV, while WJLP is the network's New York area affiliate, with KVME H&I's Los Angeles affiliate.
2While the Virginia-based Public Broadcasting Service in the United States does not have an official "flagship" television station, WNET in the New York City area held an official primary role with PBS predecessor, National Educational Television (NET). There cannot be any owned-and-operated stations within the Public Broadcasting Service; individual PBS stations are typically owned by local non-profit groups (such as WPBS-TV), universities (such as KPBS) or state-level entities as part of a state network (such as KETA-TV and WGPB-TV). The system itself is owned collectively by the local PBS member stations. A station's importance to the system is built as much or more on the programming it produces for national distribution (a metric which places WNET as a strong third-place contender behind WGBH in Boston and WETA in Washington, D.C.) instead of local media market size.
In sports broadcasting, the flagship television station is the sports team's primary station in the team's home market that produces NFL preseason telecasts, along with in-season surrounding programming such as team, coach's, and pre-game/post-game shows and feeds them to affiliates. For example, WJBK in Detroit is the flagship station of the Detroit Lions Television Network, which feeds Detroit Lions pre-season football games to six stations in Michigan. However, the "sports flagship television station" is rapidly becoming a thing of the past, with the growing popularity of cable- and satellite-exclusive regional sports networks such as Fox Sports Networks and NBC Sports Regional Networks, which hold exclusive broadcast rights to several teams in their market for Major League Baseball, the National Hockey League and the National Basketball Association.
The National Football League has a different structure, as all games require over-the-air broadcast and the league and teams are generally loathe to use only a local cable broadcaster to distribute preseason and team programming. An anti-siphoning policy is also used by the league in order for local stations to bid for Monday Night Football games for over-the-air distribution when local teams play.
Canadian network flagship locations vary by language. Most English-language networks eastern flagships are located in Toronto, French-language eastern flagships are located in Montreal, and West Coast flagships (regardless of language) are located in Vancouver. CTV Two, being a secondary system to the main CTV network, maintains its eastern flagship in Barrie (which is on the northwestern fringe of the Toronto market) and West Coast flagship in Victoria (which is on the southwestern fringe of the Vancouver market). CIII-DT-41 had always been considered the flagship station of Global in Toronto despite being a technical satellite station of CIII-DT, which is licensed to Paris, Ontario. However, since July 2009, the CRTC has considered CIII-DT-41 "the originating station" of Global Ontario.
|Network/System||Eastern flagship||West Coast flagship|
|CBC Television||CBLT-DT (Toronto)||CBUT-DT (Vancouver)|
|Citytv||CITY-DT (Toronto)||CKVU-DT (Vancouver)|
|CTV||CFTO-DT (Toronto)||CIVT-DT (Vancouver)|
|CTV Two||CKVR-DT (Barrie)||CIVI-DT (Victoria)|
|Global||CIII-DT-41 (Toronto)||CHAN-DT (Vancouver)|
|Ici Radio-Canada Télé||CBFT-DT (Montreal)||CBUFT-DT (Vancouver)|
|Omni Television||CFMT-DT/CJMT-DT (Toronto)||CHNM-DT (Vancouver)|
Networks/systems with only one flagship station
|Yes TV||CITS-DT (Hamilton)|
As of 2017, Mexico's national networks hold a nationwide virtual channel, thus all of the flagship stations mentioned below in most of the country are on the same channel on the rest of the stations in each network with some exceptions along the American, Guatemalan and Belizean border areas.
|Network||Flagship||Digital Channel||Virtual Channel||Location||Owner|
|Las Estrellas||XEW-TDT||48||2.1||Mexico City||Televisa|
|Imagen Televisión||XHCTMX-TDT||29||3.1||Grupo Imagen|
|Multimedios Televisión†||XHAW-TDT||25||6.1||Monterrey||Grupo Multimedios|
|Azteca 7||XHIMT-TDT||24||7.1||TV Azteca|
|Canal Once||XEIPN-TDT||33||11.1||Instituto Politécnico Nacional|
|Once Niños||XEIPN-TDT||33||11.2||Instituto Politécnico Nacional|
|Azteca 13||XHDF-TDT||25||13.1||TV Azteca|
|Canal 22||XEIMT-TDT||23||22.1||Secretaría de Cultura|
|Una Voz Con Todos||XHOPMA-TDT||30||30.1||Sistema Público de Radiodifusión del Estado Mexicano|
|Ingenio TV||XHOPMA-TDT||30||30.4||Secretaría de Educación Pública|
|TV•unam||XHOPMA-TDT||30||30.5||Universidad Nacional Autónoma de México|
|Proyecto 40||XHTVM-TDT||26||40.1||TV Azteca|
|Canal del Congreso||XHHCU-TDT||45||45.1||Congreso de la Unión|
|Sub-key station |
|Network||Flagship Station||City of license||Notes|
|The 5 Network||DWET-TV||Mandaluyong|
|People's Television||DWGT-TV||Quezon City|
|CNN Philippines||DZKB-TV (Radio Philippines Network)|
|ABS-CBN Sports and Action||DWAC-TV|
|GMA News TV||DZOE-TV||leased from ZOE Broadcasting Network|
|5 Plus||DWNB-TV||Mandaluyong||leased from Nation Broadcasting Corporation|
1 Sonshine's main headquarters are in Davao City, but also has a fully owned broadcast building in Metro Manila, thus giving the Manila station equal flagship.
In the United States, the term "flagship station" may also be used in the broadcasting industry to refer to a station which is co-located with the headquarters of its station group and considered the company's most important station (such a station may or may not be affiliated with one of the major networks). For example, WDIV-TV in Detroit, affiliated with NBC, is the flagship station of Graham Media Group; and WGN-TV in Chicago is the flagship station of Tribune Broadcasting.
In essence, a flagship can be located in the market where the station's owner is headquartered, or in the largest market where that owner operates. For example, WSB-TV in Atlanta is the flagship of Cox Media Group, because Cox's headquarters is located in a suburb of that city. However, Cox owns WFXT in Boston, which is larger than Atlanta. The same can be said for TEGNA who lists three of its properties as its flagship stations (WXIA-TV in Atlanta, WUSA in Washington, D.C. and KUSA in Denver), but also owns WFAA in Dallas, which is larger than Atlanta, Washington D.C., and Denver in terms of Media market. Likewise, prior to merging with Gannett in 2013, WFAA served as the flagship station for Belo, as its headquarters were located in Dallas.
The term is also used for stations that operate satellite stations in other cities. For example, KSNW in Wichita, Kansas is the flagship station of the Kansas State Network, a chain of NBC affiliates serving western and central Kansas as well as border areas of Nebraska.
Broadcasting syndication is the license to broadcast television programs and radio programs by multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less of a practice in the rest of the world, as most countries have centralized networks or television stations without local affiliates; although less common, shows can be syndicated internationally. The three main types of syndication are "first-run syndication", which is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication; "off-network syndication", which is the licensing of a program that was originally run on network TV or in some cases, first-run syndication (colloquially called a "rerun"); and "public broadcasting syndication".Repercussions of the 1994 United States broadcast TV realignment
The 1994–96 United States broadcast television realignment consisted of a series of network affiliation switches and other transactions that resulted from a multimillion-dollar deal between the Fox Broadcasting Company (commonly known as simply Fox) and New World Communications, a media group that – in addition to its involvement in film and television production – owned several VHF television stations affiliated with major broadcast networks, primarily CBS.
The agreement between Fox and New World resulted not only in Fox affiliating with stations with histories as major network affiliates but also various other deals, most notably the buyout of CBS by Westinghouse, that caused several other broadcasting companies to reach affiliation deals that either extended ties with networks that were already aligned with some stations owned by the individual groups or created new relationships between at least one of the networks and the affected partner groups.
The repercussions of this realignment were gradual but swift, with nearly 70 stations in 30 media markets throughout the United States changing affiliations between September 1994 and September 1996. Fox ascended to the status of a major television network, comparable in influence to the Big Three television networks (CBS, NBC and ABC), while CBS was dealt the major blows of losing both its partial broadcast rights to the National Football League (NFL) and key affiliates in several major markets to Fox. All three major networks also wound up affiliating with stations that broadcast on the UHF band in a few cases, the vast majority of which operated as either Fox affiliates or independent stations prior to the switches; most of the new Big Three affiliates also created news departments from scratch or expanded their existing ones.WBEL (AM)
WBEL (1380 AM) is a 90s hits radio station in South Beloit, Illinois with studios in Janesville, Wisconsin. Established in 1948, the station is owned by Big Radio. Its programming is simulcast on translator stations W222AU (92.3 FM) in Beloit, Wisconsin and W255CZ (98.9 FM) in Janesville.WBMA-LD
WBMA-LD, virtual channel 58 (UHF digital channel 40), is an ABC-affiliated television station licensed to Birmingham, Alabama, United States. The station is owned by the Sinclair Broadcast Group, as part of a de facto legal triopoly with MyNetworkTV affiliate WABM (channel 68) and Homewood-licensed CW affiliate WTTO (channel 21); Sinclair also manages Bessemer-licensed WDBB (channel 17), which operates as a full satellite station of WTTO, under a time brokerage agreement with Sinclair partner company Cunningham Broadcasting. However, Sinclair effectively owns WDBB as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith.
WBMA-LD, WABM and WTTO share studios at the Riverchase office park on Concourse Parkway in Hoover (with a Birmingham mailing address); WBMA-LD's transmitter is located atop Red Mountain (near the Tarpley City neighborhood) in southwestern Birmingham. On cable, the station is available on Charter Spectrum channel 12, Comcast Xfinity channel 5, and AT&T U-verse channel 33.
WBMA transmits a low-power signal, which even in digital effectively limits its over-the-air radius to Birmingham proper and nearby areas in Jefferson, Tuscaloosa, Walker, Bibb and Shelby counties. Because of this, the station's programming is simulcast on the digital subchannels of three other central Alabama stations that act as full-power relays—including those of WABM and WDBB—in order to reach the entire Birmingham–Tuscaloosa–Anniston market.
The station's brand name, ABC 33/40, is derived from the two stations that operated as full-power satellites of WBMA to distribute its programming to southwestern and northeastern areas of central Alabama from the station's acquisition of the ABC affiliation in September 1996 until October 2014, WCFT-TV (channel 33) in Tuscaloosa and WJSU-TV (channel 40) in Anniston, which now respectively operate as Heroes & Icons affiliates WSES and WGWW (the latter of which simulcasts WBMA-LD on its second subchannel through a time brokerage agreement with its owner Howard Stirk Holdings).WGWW
WGWW, virtual channel 40 (VHF digital channel 9), is a Heroes & Icons-affiliated television station serving Birmingham, Alabama, United States that is licensed to Anniston. Owned by Howard Stirk Holdings, it is a sister station to Tuscaloosa-licensed Heroes & Icons affiliate WSES (channel 33). WGWW's transmitter is located at Bald Rock Mountain (off of Kelly Creek Road), near Moody in unincorporated southern St. Clair County.
Through a time-brokerage agreement with Sinclair, the station's second digital subchannel serves as a repeater of ABC affiliate WBMA-LD (channel 58), of which WGWW had served as a full-time satellite station on its main feed from September 1996 to September 2014.WKXW
WKXW (101.5 FM, "New Jersey 101.5") is a commercial FM radio station licensed to serve Trenton, New Jersey. It is owned by Townsquare Media. Its studios and offices are located in Ewing and its broadcast tower is located near the Quaker Bridge Mall in Lawrence Township in Mercer County, New Jersey at (40°16′58.0″N 74°41′10.0″W).WSES
WSES, virtual and UHF digital channel 33, is a Heroes & Icons-affiliated television station serving Birmingham, Alabama, United States that is licensed to Tuscaloosa. Owned by Howard Stirk Holdings, it is a sister station to Anniston-based Heroes & Icons affiliate WGWW (channel 40). WSES' transmitter is located near County Road 38/Blue Creek Road, east of State Route 69 near Windham Springs.