FeedBurner is a web feed management provider launched in 2004.[1] It provides custom RSS feeds and management tools for bloggers, podcasters, and other web-based content publishers. Google acquired FeedBurner in 2007.

FeedBurner was founded by Dick Costolo, Eric Lunt, Steve Olechowski, and Matt Shobe. The four founders were consultants together at Andersen Consulting (now Accenture).[1] Costolo went on to serve as chief executive officer of Twitter from 2010 to 2015.

Type of site
Web feed management
OwnerGoogle (bought on June 3, 2007)
LaunchedFebruary 2004
Current statusActive


Services provided to publishers include traffic analysis[2] and an optional advertising system. Though it initially was not clear whether advertising would be well-suited to the RSS format,[3] authors now choose to include advertising in two-thirds of FeedBurner's feeds.[4] Users can find out how many people have subscribed to their feeds and with what service/program they subscribed.

Published feeds are modified in several ways, including automatic links to Digg and del.icio.us, and "splicing" information from multiple feeds.[5] FeedBurner is a typical Web 2.0 service, providing web service application programming interfaces (APIs) to allow other software to interact with it. As of October 5, 2007, FeedBurner hosted over a million feeds for 584,832 publishers, including 142,534 podcast and videocast feeds.[6]


On June 3, 2007, FeedBurner was acquired by Google Inc., for a rumored price of $100 million.[7] One month later, two of their popular "Pro" services (MyBrand and TotalStats) were made free to all users.[8]

On May 26, 2011, Google announced that the FeedBurner APIs were deprecated.[9] Google shut down the APIs on October 20, 2012.[10]

Google "retired" AdSense for Feeds on October 2, 2012 and shut it down on December 3, 2012.[11]


  1. ^ a b Wolinsky, Howard (2005-09-06). "Helping Publishers, Bloggers Get the Word Out". Chicago Sun-Times. Archived from the original on 2006-03-17. Retrieved 2019-01-24.
  2. ^ "Mining For Data In Blogs". TechWeb. 2006-07-17. Archived from the original on July 20, 2006. Retrieved 2006-08-10.CS1 maint: Unfit url (link)
  3. ^ "Advertisers Muscle Into RSS". Wired News. 2004-11-18. Retrieved 2006-08-10.
  4. ^ "FeedBurner buys BlogBeat, expanding blog analysis". Reuters. 2006-07-17. Retrieved 2006-08-10.
  5. ^ "The Feed Thickens". Flickr. 2004-07-14. Retrieved 2006-08-10.
  6. ^ "About FeedBurner". FeedBurner.com. Retrieved 2007-09-30.
  7. ^ "Techcrunch confirms Google buyout of FeedBurner".
  8. ^ "FreeBurner for Everyone". FeedBurner. Archived from the original on February 16, 2009. Retrieved 2007-10-27. Beginning today, two of FeedBurner's previously for-pay services, TotalStats and MyBrand, will be free.
  9. ^ "Spring cleaning for some of our APIs". Google Code. Retrieved 2011-05-27. These APIs are now deprecated but have no scheduled shutdown date: Code Search API, Diacritize API, Feedburner APIs, Finance API, Power Meter API, Sidewiki API, Wave API.
  10. ^ "FeedBurner API (Deprecated)". Google Code. Archived from the original on May 5, 2012. Retrieved 2012-09-11. Important: The Google Feedburner APIs have been officially deprecated as of May 26, 2011 will be shut down on October 20, 2012.
  11. ^ "Continues: Google Kills AdSense For Feeds". TechCrunch. September 28, 2012. Retrieved September 29, 2012.

External links

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