Fast Company

Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes eight print issues per year.

Fast Company
Fast Company logo
Fast Company October 2009 cover
October 2009 cover of Fast Company
EditorStephanie Mehta
CategoriesBusiness magazine
Frequency8 times per year
PublisherFast Company, Inc
Total circulation
(June 2012)
757,858[1]
First issueNovember 1995
CompanyMansueto Ventures
CountryUSA
LanguageEnglish
WebsiteFast Company.com
ISSN1085-9241

History

Fast Company was launched in November 1995[2][3] by Alan Webber and Bill Taylor, two former Harvard Business Review editors, and publisher Mortimer Zuckerman.[4][5]

The publication's early competitors included Red Herring, Business 2.0 and The Industry Standard.[6]

In 1997, Fast Company created an online social network, the "Company of Friends" which spawned a number of groups that began meeting in person.[7] At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000.[8]

In 2000, Zuckerman sold Fast Company to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million.[9] Just as the sale was completed, the collapse of the dot-com bubble occurred and led to significant losses and a decline in circulation. Webber and Taylor left the magazine two years later in 2002, and John A. Byrne, previously a senior writer and former management editor with BusinessWeek, was brought in as the new editor. Under Byrne, the magazine won its first Gerald Loeb Award, the most prestigious honor in business journalism.[10] But the magazine could not reverse its financial decline in the wake of the dot-com bust. Although the magazine was not specifically about Internet commerce, advertising pages continued to drop until they were one-third the 2000 numbers.[8]

In 2005, Gruner + Jahr put the magazine, as well as Inc. magazine, up for sale. Through a contact, Byrne contacted entrepreneur Joe Mansueto and helped guide him through the sale. A bidding war ultimately ensued, pitting The Economist against Mansueto's company Mansueto Ventures. Mansueto, the only bidder who promised to keep Fast Company alive, ultimately won the contest, buying both magazine titles for $35 million.[11]

Under former editor-in-chief Robert Safian,[12] Fast Company was named by the American Society of Magazine Editors as the magazine of the year in 2014.[13]

Stephanie Mehta was named editor-in-chief in February 2018,[14] having previously worked at Vanity Fair, Bloomberg, Fortune, and The Wall Street Journal. Fast Company is owned by Mansueto Ventures and is headquartered in New York, New York.

Website

Launched in 1995,[15] FastCompany.com covers leadership and innovation in business, environmental and social issues, entertainment and marketing, and, through its Co.Design site, the intersection of business and design, from architecture to electronics, consumer products to fashion. Fast Company also previously operated sites called Co.Labs, Co.Exist, and Co.Create. Co.Exist and Co.Create were rebranded as Ideas and Entertainment sections in 2017.[16][17] Co.Labs was shut down in early 2015.[18]

Current activity

Franchises

Fast Company currently operates a number of franchises such as "Most Innovative Companies", "World Changing Ideas", "Innovation By Design", and "Most Creative People". For their Most Innovative Companies feature, Fast Company assesses thousands of businesses to create a list of 50 companies it considers the most innovative.[19] The Most Creative People in Business is a list of 100 people from different industries.[20]

Events

The Fast Company Innovation Festival is an event hosted in New York City each year since 2015. In 2017, 10,000 attendees attended keynotes, workshops, and Fast Tracks hosted in corporate offices centered on design, technology, social good, leadership, entrepreneurship, and creativity.[21]

References

  1. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012.
  2. ^ Vanderbilt, Tom (March 5, 2000). "The capitalist cell". The New York Times.
  3. ^ Alex French. "The Very First Issues of 19 Famous Magazines". Mental Floss. Retrieved August 10, 2015.
  4. ^ "A Brief History of Our Time". Fast Company. March 1, 2006. Archived from the original on April 4, 2012. Retrieved October 27, 2012.
  5. ^ "About Us". Fast Company. Retrieved February 27, 2012.
  6. ^ Bercovici, Jeff (February 2001). "Business 2.0 is put up for sale". Media Life Magazine. Archived from the original on December 8, 2015. Retrieved November 25, 2014.
  7. ^ Alex Kuczynski (December 14, 1998). "Cultivating A Cult Audience; Fast Company Magazine Takes 'Community of Readers' Idea To New Extremes". The New York Times. Retrieved June 5, 2009.
  8. ^ a b Carr, David (August 11, 2003). "Fast Company's New Life in the Slow Lane". The New York Times. Retrieved November 25, 2014.
  9. ^ Johnston, David Cay (May 2005). "Bertelsmann to Exit U.S. Magazine Market". The New York Times. Retrieved July 7, 2017.
  10. ^ Friedman, Jon. "Fast Company finally gets some 'help'". MarketWatch.
  11. ^ Seelye, Katherine Q. (June 21, 2005). "Gruner + Jahr sells 2 U.S. magazines". The New York Times.
  12. ^ Fox, Rebecca (January 2007). "Breaking: Bob Safian Named Editor/Managing Director of Fast Company". Adweek. Retrieved July 7, 2017.
  13. ^ "National Magazine Awards 2014 Winners Announced". American Society of Magazine Editors. New York. May 1, 2014. Retrieved August 4, 2015.
  14. ^ Dool, Greg (February 2018). "Breaking: Fast Company Names Stephanie Mehta Editor-in-Chief". Folio. Retrieved April 11, 2018.
  15. ^ "ICANN WhoIs fastcompany.com". Retrieved July 7, 2017.
  16. ^ Clendaniel, Morgan (June 2, 1995). "Some News From Your Friends At Co.Exist". ICANN WhoIs. Retrieved July 7, 2017.
  17. ^ Alt, Eric (March 22, 2017). "A Message To Our Readers". fastcompany.com. New York. Retrieved July 7, 2017.
  18. ^ Robischon, Noah. "What's Next For Co.Labs?". Fast Company. Retrieved 11 January 2016.
  19. ^ "Most Innovative Companies: Top 10 by Industry". Fast Company website. February 18, 2010. Archived from the original on June 4, 2012. Retrieved April 10, 2012.
  20. ^ "The Most Creative People in Business 2012". Fast Company. 2012.
  21. ^ "Fast Company Announces The Third Annual Fast Company Innovation Festival". Businesswire. New York. October 23, 2017. Retrieved April 11, 2018.

External links

AngelList

AngelList is a U.S. website for startups, angel investors, and job-seekers looking to work at startups. Created in 2010, the platform has a mission to democratize the investment process and to help startups with their challenges in fundraising and talent. It started as an online introduction board for tech startups that needed seed funding. Since 2015, the site allows startups to raise money from angel investors free of charge.

ClassDojo

ClassDojo is a classroom communication app used to share reports between parents and teachers. Teachers track student behavior and upload photos or videos. The gamification style system teaches developmental skills through real-time feedback. The application, which has been translated into 35 languages, has been used in 180 countries and by 90% of the school districts in the United States.ClassDojo was launched in August 2011 and was initially funded in the ImagineK12 education seed accelerator.

Fast Company (1929 film)

Fast Company is a 1929 American Pre-Code comedy film directed by A. Edward Sutherland and starring Jack Oakie and Evelyn Brent.

Fast Company (1938 film)

Fast Company is a 1938 mystery film starring Melvyn Douglas and Florence Rice as married rare-book dealers who try to solve a murder case. It is based on the novel of the same name by "Marco Page" (Harry Kurnitz). It was followed by two 1939 films featuring the fictional couple, Fast and Loose and Fast and Furious, though they were played by different actors in each. Apparently, cinema distributors were complaining about the time lag between The Thin Man movies, so Metro-Goldwyn-Mayer started this trilogy featuring married amateur sleuths. To avoid confusion with a 1953 MGM film of the same title, Fast Company was rechristened Rare Book Murder for television.

Fast Company (1953 film)

Fast Company is a 1953 American comedy film directed by American filmmaker John Sturges.

Fast Company (1979 film)

Fast Company is a 1979 Canadian action film directed by David Cronenberg and starring William Smith, John Saxon, Claudia Jennings and Nicholas Campbell. It was written by Phil Savath, Courtney Smith, Alan Treen and Cronenberg. It was primarily filmed at Edmonton International Speedway, in addition to other locations in Edmonton, Alberta, and Western Canada.

FuboTV

FuboTV (stylized as fuboTV) is an American over-the-top internet television service that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, MLS and international soccer, plus news, network television series and movies.There are several service options with different channel lineups, including fubo (base package), fubo Extra and add-on packages like fubo Latino and fubo Português.

Google Currents

Google Currents is a discontinued social magazine app released by Google on December 8, 2011. It was replaced by Google Play Newsstand and is no longer available for download. Google Currents was available on Android and iOS devices running iOS 6. The application covered a variety of sources and offered a list of featured content. Google had partnered with over 150 publishing partners to offer full-length articles from over 180 editions including CNET, AllThingsD, Forbes, Saveur, PBS, Huffington Post and Fast Company. Content is optimized for smartphones and tablets, allowing users to intuitively navigate between words, pictures and video on large as well as small screens. The app also worked offline and offered Google+ integration.In November 2013, Google launched Google Play Newsstand which combined the features of Google Play Magazines and Google Currents into a single product. Current Currents users need to update the app to get Google Play Newsstand as a replacement for Currents and, post-update, the user cannot revert to Currents.

Harry McCracken

Harry McCracken is technology editor for Fast Company and the founder of Technologizer, a website about personal technology. He was an editor at large for Time, covering technology, from February 2012 to June 2014. McCracken is also a former contributing editor at CNET.Until June 2, 2008, McCracken was the editor-in-chief of PC World for four years; he had previously held other editorial positions for ten.

Hypebeast

Hypebeast Limited (stylized HYPEBEAST Limited) is a digital media and e-commerce company based in Hong Kong. Founded as a sneaker culture blog by Kevin Ma in 2005, Hypebeast offers sneakers- and fashion-focused digital media oriented towards youth and young adults.

Hypebeast is the first media company to collaborate with Supreme. Other collaborations include Gucci, North Face, and Puma. "Hypebeast" is listed as a term in dictionary.com.

In Fast Company

In Fast Company is a 1946 film starring the comedy team of The Bowery Boys. It is the second film in the series.

Jeff Bezos

Jeffrey Preston Bezos (; born January 12, 1964) is an American technology entrepreneur, investor, and philanthropist. He is the founder, chairman, CEO, and president of Amazon.

Bezos was born in Albuquerque, New Mexico, and raised in Houston, Texas. He graduated from Princeton University in 1986 with degrees in electrical engineering and computer science. He worked on Wall Street in a variety of related fields from 1986 to early 1994. He founded Amazon in late 1994 on a cross-country road trip from New York City to Seattle. The company began as an online bookstore and has expanded to a variety of products and services, including video and audio streaming. It is currently the world's largest online sales company, as well as the world's largest provider of cloud infrastructure services via its Amazon Web Services arm.

Bezos added to his business interests when he founded aerospace company Blue Origin in 2000. A Blue Origin test flight successfully first reached space in 2015, and Blue has plans to begin commercial suborbital human spaceflight in 2019. He purchased The Washington Post in 2013 for US$250 million in cash. Bezos manages other business investments through his venture capital fund, Bezos Expeditions.

On July 27, 2017, he became the world's wealthiest person when his estimated net worth increased to just over $90 billion. Bezos's wealth surpassed $100 billion for the first time on November 24, 2017, and he was formally designated the wealthiest person in the world by Forbes on March 6, 2018, with a net worth of $112 billion. The first centi-billionaire on the Forbes wealth index, he was named the "richest man in modern history" after his net worth increased to $150 billion in July 2018.

Kylo (web browser)

Kylo is a discontinued open-source web browser developed by Hillcrest Labs for Microsoft Windows and Mac OS X. Initially released in 2010, the browser features a 10-foot user interface, with large fonts and buttons that make it easy to see from across the room, making it especially suitable for use with a home theater PC connected directly to a high-definition television.In 2011, Kylo was a CES (Consumer Electronics Show) Innovations Awards honoree in the category of online audio/video content.On May 15, 2012, Kylo was released as open source software under the terms of the Mozilla Public License

Lucy Bradshaw (game developer)

Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997. Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager. Bradshaw oversaw development of SimCity, The Sims, and Spore. She encountered controversy due to technical issues with the 2013 reboot of SimCity.In 2010, Fast Company named Bradshaw as one of the most influential women in technology. In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.Bradshaw left Electronic Arts in 2015. Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.

Marine Corps Security Force Regiment

The Marine Corps Security Force Regiment is a dedicated security and counter-terrorism unit of the United States Marine Corps. It provides security forces to guard high-value naval installations, most notably those containing nuclear vessels and weapons. It also provides Fleet Anti-terrorism Security Teams (FAST) and Recapture Tactics Teams (RTT). Marines who complete Security Forces training are assigned a secondary Military Occupational Specialty (MOS) of 8152 (Marine Corps Security Force Guard), while instructors can earn 8153 (Marine Corps Security Force Cadre Trainer).

MileIQ

MileIQ is an American-based technology company that develops a mileage tracking and logging app. The app uses automatic mileage tracking to calculate mileage while driving for business purposes that can then be used to report for reimbursement and potentially a tax deduction with the IRS, being attributed as the first mobile app to passively track such data. MileIQ has been compared to Fitbit for driving and has been discussed in national business publications that include Fast Company, Fortune, and Forbes.On November 5, 2015 Microsoft announced that it had acquired MileIQ for an undisclosed amount.

Murfie

Murfie is an American commercial music streaming service based in Madison, Wisconsin. Murfie members can buy, sell, and trade compact discs and stream or download their contents. Members can also digitize and store CDs and LPs they send from home to Murfie.Murfie has been featured in the Wall Street Journal, the New York Times, Fast Company, Time Magazine, and National Public Radio.In 2012, Murfie became a member of Techstars.In 2014, Murfie announced they had lossless FLAC streaming available on Sonos devices.

Robert Scoble

Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace-sponsored community site Building 43 promoting breakthrough technology and startups.

Wolff Olins

Wolff Olins is a brand consultancy, based in London, New York City and San Francisco. Founded in 1965, it now employs 150 designers, strategists, technologists, programme managers and educators, and has been part of the Omnicom Group since 2001.

It has worked in sectors including technology, culture, retail, energy & utilities, media and non-profit.In 2012, the London 2012 brand, which was developed by Wolff Olins in 2007, was included in Extraordinary Stories about Ordinary Things, an exhibition of design that has shaped the modern world at The Design Museum in London. However, despite costing £400,000 the logo was also largely criticised by the British public, being described as 'puerile'.Also in 2012 the Orange and London 2012 brands were included in a retrospective examining design from 1948 - 2012 at the V&A in London.In 2012, the firm was recognised by The Sunday Times as being one of the Best Small Companies to work for and by Ad Age as one of the Best Places to Work in media and marketing.. In 2018 Wolf Olins was named the most innovative design firm in the world by Fast Company.

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