Ekstra Bladet

Ekstra Bladet (Danish pronunciation: [ˈɛɡsdʁɐˌblæːˀð]) is a Danish tabloid newspaper focusing on sensationalist news and clickbait headlines.[1][2] Since 1979 it has always had a partly or completely naked woman on page nine which is referred to as Side 9 Pigen ("The Page 9 Girl"),[3][4] a Danish equivalent of the Page 3 girl in the United Kingdom. The current editor is Poul Madsen, who on 6 September 2007 replaced Hans Engell.[5]

Ekstra Bladet
Ekstra Bladet logo
Type Daily newspaper
Format Tabloid
Owner(s) Politiken-Fonden (88.4%)
Ellen Hørups Fond (4.4%)
Others (7.3%)
Publisher JP/Politikens Hus A/S
Editor Poul Madsen
Founded 12 February 1904
Political alignment Traditionally centre-left; no current alignment
Language Danish
Headquarters Copenhagen, Denmark
Circulation 60,000 (2012)
Website ekstrabladet.dk

History and profile

The newspaper began publication 1904[6][7] as a supplement to the Politiken newspaper, and a year later, it became a separate newspaper. The headquarters of the paper is in Copenhagen.[8] Victor Andreasen served as the editor-in-chief of the paper for two times, between 1963 and 1967 and between 1971 and 1976.[9]

In December 2010 Ekstra Bladet editor-in-chief Poul Madsen threatened to complain to the European Court of Justice after its submission of an application to Apple's App Store was rejected.[10] Madsen claimed the application was deemed offensive, and in an editorial described Apple as being an "American nanny".[11]

Since 5 October 2012 Tipsbladet, an association football magazine, has been sold with the Friday edition of Ekstra Bladet.[12]

For over 100 years, Ekstra Bladets main competitor has been BT published by Berlingske Media.


Ekstra Bladet's readership and circulation has declined in recent years, and continues to do so.[8][13] During the last six months of 1957 the paper had a circulation of 68,178 copies on weekdays.[14] The circulation of the paper was 210,000 copies in 1991, 198,000 copies in 1992 and 185,000 copies in 1993.[15] It fell to 177,000 copies in 1994, to 168,000 in 1995 and to 166,000 copies in 1996.[15] Although its circulation grew to 169,000 copies in 1997, it again decreased and was 159,000 copies in 1998 and 148,000 copies in 1999.[15]

It was 134,000 copies in 2000 and 127,000 copies in 2001.[15] The circulation of the paper fell to 119,000 copies in 2002.[16] It was the fourth best selling Danish newspaper in 2003 with a circulation of 110,000 copies.[17] In 2004 the paper had a circulation of 110,000 copies.[18] There is another report giving its 2004 circulation as 106,000 copies.[19] In 2012 the paper had a circulation of 60,000 copies.[8]

In January 2012, the paper's website had an Alexa Internet global rank of #2061 and a rank of #5 in Denmark,[20] however, that number has dropped dramatically, after their online edition has undergone a lot of censorship, specifically in their comment sections under the articles, banning a lot of their loyal readers for being "political incorrect". As of July 2018, the site held ranks of #3359 globally and #9 in Denmark.[21]


  1. ^ About (in Danish) Ekstra Bladet. Retrieved 22 September 2010. "noise and ruckus", "occasional indignation", "Always in opposition"
  2. ^ Said about us (in Danish) Ekstra Bladet. Retrieved: 22 September 2010.
  3. ^ Page 9 girl Ekstra Bladet. Retrieved: 23 September 2010.
  4. ^ Side 9-pigen (in Danish) Ekstra Bladet. Retrieved 22 September 2010.
  5. ^ "Hans Engell forlader Ekstra Bladet". Politiken (in Danish). 6 September 2007. Retrieved 6 September 2007.
  6. ^ Jose L. Alvarez; Carmelo Mazza; Jordi Mur (October 1999). "The management publishing industry in Europe" (PDF). University of Navarra. Archived from the original (Occasional Paper No:99/4) on 30 June 2010. Retrieved 27 April 2015.
  7. ^ Anna B. Holm. "Discontinuities in Business Model Innovation of the Danish Newspaper Industry" (PDF). Conferenga. Archived from the original (PDF) on 15 December 2014. Retrieved 12 December 2014.
  8. ^ a b c Demetrios Matheou (10 November 2014). "The Future of (Tabloid) Newspapers". Danish Film Institute. Retrieved 2 January 2015.
  9. ^ "Factsheet Denmark" (PDF). Ministry of Foreign Affairs of Denmark. January 2007. Retrieved 9 May 2015.
  10. ^ Apple clashes with tabloid over breasts The Copenhagen Post. Retrieved 8 December 2010.
  11. ^ Kommentar: Vi har ikke brug for en amerikansk nanny (in Danish) Ekstra Bladet. Retrieved 8 December 2010.
  12. ^ "Ekstra Bladet / Tipsbladet" (PDF). INMA. 2013. Retrieved 29 May 2016.
  13. ^ Readers Ekstra Bladet. Retrieved 22 September 2010.
  14. ^ Britt-Mari Persson Blegvad (1964). "Newspapers and Rock and Roll Riots in Copenhagen". Acta Sociologica. 7 (3). JSTOR 4193580.
  15. ^ a b c d "Culture" (PDF). Danmarks Statistik. Archived from the original (PDF) on 9 May 2015. Retrieved 9 May 2015.
  16. ^ "World Press Trends 2003" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 15 February 2015.
  17. ^ "World Press Trends" (PDF). World Association of Newspapers. Paris. 2004. Retrieved 8 February 2015.
  18. ^ "The Press in Denmark". BBC. 20 December 2005. Retrieved 17 December 2014.
  19. ^ "Media pluralism in the Member States of the European Union" (PDF). Commission of the European Communities. Brussels. 16 January 2007. Retrieved 27 March 2015.
  20. ^ "Statistics Summary for ekstrabladet.dk". Alexa Internet. 7 January 2012. Archived from the original on 7 January 2012. Retrieved 7 Dec 2017.
  21. ^ "ekstrabladet.dk Traffic Statistics". Alexa Internet. 23 July 2018. Archived from the original on 13 July 2018. Retrieved 22 July 2018.

External links

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