Ekstra Bladet (Danish pronunciation: [ˈɛɡsdʁɐˌblæːˀð]) is a Danish tabloid newspaper focusing on sensationalist news and clickbait headlines. Since 1979 it has always had a partly or completely naked woman on page nine which is referred to as Side 9 Pigen ("The Page 9 Girl"), a Danish equivalent of the Page 3 girl in the United Kingdom. The current editor is Poul Madsen, who on 6 September 2007 replaced Hans Engell.
Ellen Hørups Fond (4.4%)
|Publisher||JP/Politikens Hus A/S|
|Founded||12 February 1904|
|Political alignment||Traditionally centre-left; no current alignment|
The newspaper began publication 1904 as a supplement to the Politiken newspaper, and a year later, it became a separate newspaper. The headquarters of the paper is in Copenhagen. Victor Andreasen served as the editor-in-chief of the paper for two times, between 1963 and 1967 and between 1971 and 1976.
In December 2010 Ekstra Bladet editor-in-chief Poul Madsen threatened to complain to the European Court of Justice after its submission of an application to Apple's App Store was rejected. Madsen claimed the application was deemed offensive, and in an editorial described Apple as being an "American nanny".
Ekstra Bladet's readership and circulation has declined in recent years, and continues to do so. During the last six months of 1957 the paper had a circulation of 68,178 copies on weekdays. The circulation of the paper was 210,000 copies in 1991, 198,000 copies in 1992 and 185,000 copies in 1993. It fell to 177,000 copies in 1994, to 168,000 in 1995 and to 166,000 copies in 1996. Although its circulation grew to 169,000 copies in 1997, it again decreased and was 159,000 copies in 1998 and 148,000 copies in 1999.
It was 134,000 copies in 2000 and 127,000 copies in 2001. The circulation of the paper fell to 119,000 copies in 2002. It was the fourth best selling Danish newspaper in 2003 with a circulation of 110,000 copies. In 2004 the paper had a circulation of 110,000 copies. There is another report giving its 2004 circulation as 106,000 copies. In 2012 the paper had a circulation of 60,000 copies.
In January 2012, the paper's website had an Alexa Internet global rank of #2061 and a rank of #5 in Denmark, however, that number has dropped dramatically, after their online edition has undergone a lot of censorship, specifically in their comment sections under the articles, banning a lot of their loyal readers for being "political incorrect". As of July 2018, the site held ranks of #3359 globally and #9 in Denmark.