E-Trade

E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company organized in Delaware and headquartered in New York City. The company provides services for individuals and institutions that are investing online. The company offers an electronic trading platform for the purchase and sale of financial securities including common stocks, preferred stocks, futures contracts, exchange-traded funds, options, mutual funds, and fixed income investments. It also provides stock plan services, advisor services, margin lending, online banking, and cash management services.

E-Trade Financial Corporation
Public
Traded as
IndustryFinancial services
Founded1982
Palo Alto, California, U.S.
HeadquartersNew York City, New York, U.S.
Key people
Rodger Lawson
(Chairman)
Karl Roessner
(CEO)
ServicesBrokerage firm
RevenueIncrease $2.366 billion (2017)
Increase $614 million (2017)
Total assetsIncrease $63.365 billion (2017)
Total equityIncrease $6.931 billion (2017)
Number of employees
3,600 (2017)
Websitewww.etrade.com
Footnotes / references
[1]

History

In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1991, Porter and Newcomb founded a new company, E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E*Trade offered its trading services via America Online and Compuserve. In 1994 its revenues neared $11 million, up from $850,000 in 1992.[2]

By June 30, 1996, the company had 73,000 customers and processed 8,000 trades per day, with quarterly revenue of $15 million.[3]

In August 16, 1996, the company became a public company via an initial public offering.[4]

In May 2001, the company acquired Web Street Securities, a publicly traded online brokerage firm, for $45 million in stock. Web Street had offices in Beverly Hills, Boston, Denver, and San Francisco.[5]

In January 2004, Toronto-Dominion Bank held talks to merge its TD Waterhouse discount brokerage with E*Trade, but the two sides could not come to an agreement over control of the merged entity.[6] TD Waterhouse instead merged with Ameritrade to form TD Ameritrade.[7] After the merger, E*Trade continued talks to merge with TD Ameritrade but the two sides could not agree on price and governance rights.[8]

In August 2005, E*Trade Financial acquired Harrisdirect, formerly a discount brokerage service of Bank of Montreal. Two months later, E*Trade acquired Brown & Company (aka BrownCo), formerly a discount brokerage service of JPMorgan Chase, for $1.6 billion in cash.[9] As a result, E*Trade closed its office in Rancho Cordova, California, on August 31, 2006 and terminated 500 employees.[10]

Subprime portfolio divestiture in 2007

Etrade financial center market st san francisco
E*Trade Financial Center, San Francisco

In July 2007, Etrade Australia, which was a separately operated company owned 6% by E*Trade Financial, was purchased by Australian ANZ Bank for $432 million.[11]

On November 29, 2007, E-Trade announced a transaction in which Citadel LLC invested $2.5 billion in cash in exchange for the company's securitized subprime mortgages, 12.5% senior unsecured notes, and 84,687,686 shares of common stock (equal to 19.99% of the then currently outstanding shares). The transaction removed the assets with the greatest market risk from E-Trade's balance sheet—the $3 billion Asset-backed security (ABS) portfolio, including its ABS collateralized debt obligations (CDOs) and second lien securities. This resulted in a net $2.2 billion reduction in assets on the company's balance sheet. Citadel received a seat on E-Trade Financial's Board of Directors and Mitch Caplan resigned as E-Trade's CEO. Although E-Trade's management admitted that the deal was costly for the company, it removed the risk associated with the subprime investments and resulted in an infusion of $2.5 billion in cash.[12]

Post subprime reorganization

In November 2007, E*Trade revoked the brand name license from SBI E*Trade Securities in Japan.[13]

In March 2008, E*Trade named Donald Layton, formerly JPMorgan Chase vice chairman, as its new CEO. Layton had joined E*Trade's board of directors in November 2007, at the same time as the Citadel LLC deal.[14]

In July 2008, E*Trade sold its Canadian division to Scotiabank for CAD$444 million, as part of a program to stabilize the company.[15]

In December 2009, Robert Druskin, a former chief operating officer of Citigroup Inc. was named interim CEO and chairman.[16]

On March 22, 2010, Steven Freiberg, former co-CEO of Citigroup's global consumer group and former head of the bank's credit card unit, was named as E*Trade's new CEO while Druskin continued in his role as board chairman. The company also announced it would seek shareholder approval for a 1-for-10 reverse stock split.[17]

On January 17, 2013, Paul T. Idzik was appointed CEO. Idzik had previously been Group Chief Executive of DTZ and also served ten years at Barclays bank.[18]

On September 12, 2016, E*Trade acquired the parent company of OptionsHouse for $725 million and Karl A. Roessner was appointed CEO.[19]

Current operations

As of December 31, 2017, the company had 3.6 million brokerage accounts and a total margin receivables balance of $9.1 billion. In 2017, the company processed 214,284 daily average revenue trades. In 2017, 63% of net revenue was from interest income, 19% of net revenue was from commissions for order execution, 15% was from fees for order flow and management services, and 3% was from other sources. The company has 30 branches. The company's primary offices are in Alpharetta, Georgia; Jersey City, New Jersey; Arlington, Virginia; Sandy, Utah; Menlo Park, California; and New York City.[1]

Advertising

"E*Trade Baby" advertising campaign

E*Trade Baby was an integrated advertising campaign that appeared in online, television, print, and social media.

The first E*Trade baby was Gregory Michael Miller, taken in March 2001.[20]

In January 2008, E*Trade debuted advertisements during the Super Bowl featuring a talking baby in front of a web cam discussing investing and finance in an adult voice. The E*Trade baby was voiced by comedian Pete Holmes.[21] The campaign was created by Tor Myhren, then of Grey Global Group.[22] At first, Myhren had doubts if the ad campaign would work.[23]

The "insufferable brat" returned the following year for Super Bowl XLVII, along with a Facebook page, updates on Twitter, and videos on YouTube.[24] It is a 30-second "Talking Baby" advertisement. The E*Trade Baby demonstrates a "Save It" initiative that focuses on just how much money is at stake in hidden 401(k) account fees and offers a better approach: "come to E*TRADE, and Save It".[25]

In 2011, the baby was featured in an advertisement called “Enzo the Tailor”, in which the baby was fitted for a custom-made suit and talked about how his tailor could retire in Tuscany.[26]

In 2013, the company had over 64 million total views and over 26,000 subscribers on YouTube, more than 108,000 Facebook Baby and Corporate pages fans, and more than 17,000 Twitter followers.[27]

On March 21, 2014, the company announced the end of the E*Trade baby via a commercial which aired during March Madness.[28]

See also

References

  1. ^ a b "E-Trade Financial Corporation 2017 Form 10-K Annual Report". U.S. Securities and Exchange Commission.
  2. ^ "History of E*Trade Financial Corporation". Funding Universe. Retrieved February 19, 2017.
  3. ^ "E*Trade Financial Corporation Prospectus". E*Trade Financial. August 16, 1996. Retrieved February 4, 2018.
  4. ^ "E*Trade hits Wall Street". CNET. August 16, 1996.
  5. ^ "E*TRADE Acquires Web Street for $45 Million in Stock" (Press release). E*Trade Group. May 21, 2001 – via PRNewswire.
  6. ^ Valdmanis, Thor (January 14, 2004). "TD Waterhouse, E-Trade talk merger". USA Today.
  7. ^ Austen, Ian (June 23, 2005). "TD Waterhouse USA Is Sold to Ameritrade". The New York Times.
  8. ^ Goldstein, Steve (August 22, 2007). "E-Trade and TD Ameritrade have discussed merger". Marketwatch.
  9. ^ "E-Trade to acquire BrownCo for $1.6B". San Francisco Business Times. September 30, 2005. Retrieved February 4, 2018.
  10. ^ "E-Trade to close Rancho Cordova office, lay off 500". Sacramento Business Journal. May 18, 2006. Retrieved July 5, 2018.
  11. ^ Thurlow, Rebecca (May 16, 2007). "ANZ Bank clears final hurdle in bid to acquire ETrade Australia". Marketwatch.
  12. ^ "E*TRADE Financial Announces $2.5 Billion Investment Led by Citadel" (Press release). E*Trade Financial. November 29, 2007 – via Securities and Exchange Commission.
  13. ^ "E*TRADE Financial and SBI E*TRADE Announce Termination of Branding Agreement in Japan" (Press release). E*Trade Financial. November 9, 2007 – via Business Wire.
  14. ^ "E*TRADE Financial Appoints Chairman Donald H. Layton Chief Executive Officer" (Press release). E*Trade Financial. March 3, 2008 – via Business Wire.
  15. ^ "Scotiabank buys E*Trade Canada". CBC News. July 14, 2008.
  16. ^ "E-Trade names director as chairman, interim CEO". San Diego Union Tribune. Associated Press. December 21, 2009.
  17. ^ "E*TRADE Financial Appoints Steven Freiberg Chief Executive Officer" (Press release). E*Trade Financial. March 22, 2010 – via Business Wire.
  18. ^ "E*TRADE Financial Appoints Paul T. Idzik Chief Executive Officer" (Press release). E*Trade Financial. January 17, 2013 – via Business Wire.
  19. ^ "E*TRADE Financial Corporation Announces Leadership Transition with Close of OptionsHouse Transaction" (Press release). E*Trade Financial. September 12, 2016 – via Business Wire.
  20. ^ Allan, Mindy (May 10, 2012). "E-Trade baby turns five". Digital Journal.
  21. ^ Steinberg, Don (2011-02-18). "The Funny People Behind the Famous Ads". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-04-06.
  22. ^ O'Reilly, Lara (December 17, 2015). "The guy who made the E-Trade baby ads is now in charge of advertising at Apple". Business Insider.
  23. ^ Carr, Austin (February 2, 2011). "Super Bowl Ad Stories: The eTrade Baby Was a Happy Accident". Fast Company.
  24. ^ Lugmayr, Luigi (January 27, 2009). "ETrade Talking Baby Super Bowl Ad is Back and on Twitter". I4U News.
  25. ^ "E*Trade's talking baby is ready to rise again". Adweek. January 27, 2009.
  26. ^ Vega, Tanzina (December 28, 2011). "E*Trade's Baby Creates the Most Online Buzz". The New York Times.
  27. ^ "E*TRADE Unveils Super Bowl® XLVII Advertisement" (Press release). E*Trade Group. February 1, 2013.
  28. ^ "E-Trade bids goodbye to its iconic baby". CNBC. Reuters. March 21, 2014.

External links

Official website

Coordinates: 40°45′37″N 73°58′51″W / 40.760372°N 73.980799°W

Adams State University

Adams State University is a state-supported liberal arts university in Alamosa, Colorado, United States. The school is located in the San Luis Valley, home to the Great Sand Dunes National Park and Preserve. The university offers undergraduate programs in physical and social sciences, fine arts, business and nursing, and specializes in educator curricula in several disciplines. Adams State also offers graduate degrees in history, art, business (MBA), and educator programs, including counselor education; the school also has a postgraduate (PhD) program in counselor education. The university has an active athletic program, both in participatory sports and in athletics educator training; the Adams State Grizzlies athletic teams compete under the auspices of the Rocky Mountain Athletic Conference.

Alpharetta, Georgia

Alpharetta is a city located in northern Fulton County, Georgia, United States and is an affluent suburb of Atlanta. As of the 2010 census, Alpharetta's population was 57,551. The estimated population in 2017 was 65,799.

Arnnon Geshuri

Arnnon Geshuri (born 1969 or 1970) is an American corporate executive. He was vice president of human resources at Tesla Inc. from 2009 until 2017, Senior Director of Human Resources and Staffing at Google from 2004 to 2009, and Vice President of People Operations and Director of Global Staffing at E-Trade Financial Corporation circa 2002. In January 2016, he briefly served on the Wikimedia Foundation Board of Trustees before stepping down after opposition arose due to his involvement in anti-competitive employer collusion in Silicon Valley.

DEMO conference

The DEMO conference is a series of technology-focused business conferences in which pre-selected companies and entrepreneurs launch new products and services. Produced by IDG, DEMO seeks to identify and promote new technology with the potential to solve big problems with careful selection and coaching. Products launched at DEMO include: Salesforce.com, TiVo, VMware, Evernote, E*Trade, WebEx and Fusion-io. DEMO Conferences are held under the names DEMO Enterprise, DEMO Africa, DEMO China, DEMO Brazil, DEMO Asia (Vietnam), DEMO Europe (Russia), DEMO Tour, and DEMO Fall.In 1990, Stewart Alsop II realized he was more intrigued by the one-on-one demonstrations of coming technologies conducted in hallways and hotel rooms during the off hours during technology conferences. This prompted Alsop to found the first DEMO Conference in 1991.

The conference draws media attention for its emerging technologies. At the DEMOSpring 2010 Conference, media attendees included Business Week, CBS, Forbes, LA Times, Popular Science, USA Today, and The Wall Street Journal. Entrepreneurs launching their products and services often cite publicity as a reason for choosing to pitch at DEMO. Additional conference attendees include venture capitalists, angels and other investors, corporate development officers, and entrepreneurs.DEMO Conferences also feature prominent entrepreneurs and technology professionals as speakers and panelists at each event.

Previous speakers include Twitter cofounder and Square CEO Jack Dorsey, SAP CEO Bill McDermott, LinkedIn CEO Jeff Weiner, Hewlett-Packard CTO Phil McKinney, and Google Enterprise President Dave Girouard.

Hisense

Hisense Co., Ltd. (Chinese: 海信集团; pinyin: Hǎixìn Jítuán) is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province, China. It is a state-owned enterprise with publicly traded subsidiaries.Hisense has two publicly traded companies, Hisense Electric Co Ltd, which is listed on the Shanghai Stock Exchange (SSE: 600060) and Hisense Kelon Electrical Holdings Co Ltd, which is listed on the Shenzhen (SZSE: 000921) and Hong Kong (SEHK: 921) stock exchanges and a number of other subsidiaries.

Hisense has 13 manufacturing facilities in China (located in the provinces/cities of: Guangdong, Guizhou, Huzhou, Jiangsu, Liaoning, Linyi, Shandong, Sichuan, Yangzhou, Yingkou, Xinjiang, Zibo and the municipality of Beijing) and several outside China, namely in Hungary, South Africa, Egypt, Algeria, Slovenia, France and Mexico.Hisense retails products under several brand names. These include Combine, Kelon and Ronshen, etc. Hisense is also an OEM, so some of the products it makes are sold to other manufacturers and carry a brand name not related to Hisense. The main products of Hisense are televisions; their first TV model CJD18 was produced in 1978. It has invented a type of transparent television in 2013. In 2015 it acquired the right to sell televisions in the Americas using the brand name of the Japanese firm Sharp.

International Securities Exchange

International Securities Exchange Holdings, Inc. (ISE) is a wholly owned subsidiary of American multinational financial services corporation Nasdaq, Inc.. It is a member of the Options Clearing Corporation (OCC) and the Options Industry Council (OIC).

Founded in 2000, the ISE was conceived in 1997 when then-chairman of E-Trade, William A. Porter and his colleague, Marty Averbuch approached David Krell and Gary Katz about their concept and the four founded what is today the International Securities Exchange, a leading U.S. equity options exchange.Launched as the first fully electronic US options exchange, ISE developed a unique market structure for advanced screen-based trading.

ISE offers equity and index options, including proprietary index products, as well as FX options based on foreign currency pairs. ISE also offers market data tools designed for sophisticated investors seeking information on investor sentiment, volatility, and other options data. In 2013, ISE strengthened its focus on ETF and Index development with Introduction of ISE ETF Ventures.

In August 2008, ISE Stock Exchange announced a partnership with the electronic communication network Direct Edge. The deal made the ISE Stock Exchange a wholly owned subsidiary of Direct Edge and gave ISE an ownership stake in Direct Edge.

Investing online

Investing online, also known as online trading or trading online, is a process by which individual investors and traders buy and sell securities over an electronic network, typically with a brokerage firm. This type of trading and investing has become the norm for individual investors and traders since late 1990s with many brokers offering services via a wide variety of online trading platforms.

Licks Tour

The Licks Tour was a worldwide concert tour undertaken by The Rolling Stones during 2002 and 2003, in support of their 40th anniversary compilation album Forty Licks. The tour grossed over $300 million, becoming the second highest grossing tour at that time, behind their own Voodoo Lounge Tour of 1994–1995.The itinerary continued the Rolling Stones' practice of mixing theatre, arena, and stadium venues. With little new music to promote, set lists were dynamic and featured a total of 80 different songs.Planned dates in East Asia and the final date of the tour were cancelled in response to the SARS outbreak of 2002–2003. Additionally, because Toronto, Ontario, Canada was also affected, the Rolling Stones headlined the Molson Canadian Rocks for Toronto concert on 30 July 2003 to help the city recover from the effects of the epidemic. It was attended by an estimated 490,000 people. Finally, on 7–9 November 2003, the band played its first ever concerts in Hong Kong, as part of the Harbour Fest celebration. The tour was sponsored by E-Trade.

List of Super Bowl commercials

This article is a list of Super Bowl commercials, that is, commercials that aired on the television network during the broadcast of the Super Bowl. In 2010, Nielsen reported that 51% of viewers prefer the commercials to the game itself. This does not include advertisements towards a local region or network (e.g. promoting local news shows), pre-kickoff and post-game commercials/sponsors, or in-game advertising sponsors and television bumpers.

List of Super Bowl halftime shows

Halftime shows are a tradition during American football games at all levels of competition. Entertainment during the Super Bowl, the annual championship game of the National Football League (NFL), represents a fundamental link to pop culture, which helps broaden the television audience and nationwide interest. As the Super Bowl itself is typically the most-watched event on television in the United States annually, the halftime show has been equally-viewed in recent years: the halftime show of Super Bowl XLIX featuring Katy Perry was viewed by 118.5 million, as part of an overall telecast that peaked at 120.3 million at its conclusion—the most-watched television broadcast in U.S. history. The NFL announced that the Super Bowl LI halftime show, with Lady Gaga was the "most-watched musical event of all-time," citing a figure of 150 million viewers based on the television audience, as well as unique viewership of video postings of the halftime show on the league's platforms, and social media interactions (a metric that was never calculated prior to 2017). The show was seen by 117.5 million television viewers, making it the second-highest-rated halftime show on network broadcast.Prior to the early 1990s, the halftime show was based around a theme, and featured university marching bands (the Grambling State University Marching Band has performed at the most Super Bowl halftime shows, featuring in six shows including at least one per decade from the 1960s to the 1990s), drill teams, and other performance ensembles such as Up with People. Beginning in 1991, the halftime show began to feature pop music acts such as New Kids on the Block and Gloria Estefan. In an effort to boost the prominence of the halftime show to increase viewer interest, Super Bowl XXVII featured a headlining performance by Michael Jackson. After Super Bowl XXXVIII, whose halftime show featured an incident where Justin Timberlake exposed one of Janet Jackson's breasts, the halftime show began to feature classic rock acts until the return of headlining pop musicians in 2011.

MIT Sloan School of Management

The MIT Sloan School of Management (also known as MIT Sloan or Sloan) is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts, United States.

MIT Sloan offers bachelor's, master's, and doctoral degree programs, as well as executive education. Its MBA program is among the most selective in the world, and it is ranked #1 in more disciplines than any other business school.

MIT Sloan emphasizes innovation in practice and research. Many influential ideas in management and finance originated at the school, including the Black–Scholes model, the Solow–Swan model, the random walk hypothesis, the binomial options pricing model, and the field of system dynamics. The faculty has included numerous Nobel laureates in economics and John Bates Clark Medal winners.

Pete Holmes

Peter Benedict Holmes (born March 30, 1979) is an American comedian, actor, writer, producer, and podcaster.

Peter Chernin

Peter Chernin (born May 29, 1951) is an American businessman and investor. He is the chairman and CEO of The Chernin Group (TCG), which he founded in 2010. TCG manages, operates and invests in businesses in the media, entertainment, and technology sectors. Specifically, the company focuses on three areas: developing premium content for film and television, making investments in technology and media companies in the U.S., and capitalizing on strategic business opportunities in emerging markets, especially Asia. In April 2012, Chernin sold a minority stake of TCG to strategic investment partners Providence Equity Partners, a leading private equity firm, and other private investors.Chernin sits on the Boards of American Express, serves as a Co-Chair of University of California, Berkeley's Board of Visitors, and is a senior advisor to Providence Equity Partners. He is also chairman and co-founder of Malaria No More and a trustee of Malaria No More UK, non-profits dedicated to ending deaths due to malaria. He previously served on the boards of Twitter, Pandora, News Corp, DirecTV, E-Trade, and Friends of the Global Fight Against AIDS, Tuberculosis and Malaria.

In April 2013, Chernin made a bid of around $500 million for Hulu, an online video streaming service.Chernin has donated over $100,000 to the Democratic Party, candidates & associated organizations, as well as hosting Barack Obama at his home for a fundraiser in 2013. He also supported Hillary Clinton in the run-up for the 2016 U.S. presidential election.

Real World/Road Rules Challenge 2000

Real World/Road Rules Challenge 2000 is the 3rd season of the MTV reality game show, The Challenge (at the time known as Real World/Road Rules Challenge). The season is directly subsequent to Real World/Road Rules Challenge the season.

Real World/Road Rules Challenge 2000 is the second six-on-six The Challenge in the series. The teams traveled via tour bus starting in Las Vegas, Nevada then moving to the eastern U.S., ending in Miami, Florida after competing in different individual challenges. Each time a team won an individual challenge, they won $10,000. After each mission won, the winning team would invest those 10K in the product of their choice through E-Trade. At the end, the winning team also won any money won in the stock market. The last mission would be for the right to keep the money collected in the pot, an additional cash prize and a car. This season also featured an additional challenge where the two teams had to give up smoking for the duration of filming. If any cast member on either team were caught smoking, their cast would lose the additional challenge.

Super Bowl XLIV

Super Bowl XLIV was an American football game between the National Football Conference (NFC) champions New Orleans Saints and the American Football Conference (AFC) champions Indianapolis Colts to decide the National Football League (NFL) champion for the 2009 season. The Saints defeated the Colts by a score of 31–17, earning their first Super Bowl win. The game was played at Hard Rock Stadium (formerly Joe Robbie Stadium) in Miami Gardens, Florida, for the fifth time (and in South Florida for the tenth time), on February 7, 2010, the latest calendar date for a Super Bowl yet.

This was the Saints' first Super Bowl appearance and the fourth for the Colts franchise, their second appearance in four seasons. The Saints entered the game with a 13–3 record for the 2009 regular season, compared to the Colts' 14–2 record. In the playoff games, both teams placed first in their respective conferences, marking the first time since Super Bowl XXVIII (16 years previously) that both number-one seeds have reached the Super Bowl. The Colts entered the Super Bowl off victories over the Baltimore Ravens and New York Jets, while the Saints advanced after defeating the previous year's runners up the Arizona Cardinals and then overcoming the Minnesota Vikings in the Conference Championship. It was also the first time both teams started with a thirteen-game winning streak.

Down 10–6 at halftime of Super Bowl XLIV, in what many consider the turning point of the game, New Orleans recovered a surprise onside kick on the second half kickoff, then took their first lead of the game on Pierre Thomas's 16-yard touchdown reception. The Colts responded with Joseph Addai's 4-yard touchdown run to regain the lead at 17–13. The Saints then scored 18 unanswered points, including Tracy Porter's 74-yard interception return for a touchdown, to clinch the victory. New Orleans quarterback Drew Brees, who completed 32 of 39 passes for 288 yards and two touchdowns, was named the Super Bowl MVP. His 32 completions tied a Super Bowl record set by Tom Brady in Super Bowl XXXVIII.

The live broadcast of the game on CBS was watched by an average U.S. audience of 106.5 million viewers, making it then the most-watched Super Bowl. The National Anthem was sung by Carrie Underwood, and the halftime show featured the British rock band The Who. Super Bowl XLIV was the last Bowl to have a uniquely designed logo as its predecessors had: starting with Super Bowl XLV, the logo was permanently settled to bear the Vince Lombardi Trophy superimposed on a model of the stadium hosting the game and Roman numerals denoting the edition of the game.

Super Bowl XXXIV

Super Bowl XXXIV was an American football game between the National Football Conference (NFC) champion St. Louis Rams and the American Football Conference (AFC) champion Tennessee Titans to decide the National Football League (NFL) champion for the 1999 season. The Rams defeated the Titans by the score of 23–16, capturing their first Super Bowl win and first NFL championship since 1951. The game, played on January 30, 2000 at the Georgia Dome in Atlanta, was the fourth Super Bowl to be held a week after the conference championship games (the previous time this happened was Super Bowl XXVIII, and coincidentally that game was also played on January 30 at the Georgia Dome in Atlanta).The Rams entered their second Super Bowl in team history with an NFC-best 13–3 regular season record. It was the franchise's first playoff appearance since 1989, when they were still in Los Angeles. The Titans, who were originally the Houston Oilers, also finished the regular season with a 13–3 record, but advanced to their first Super Bowl in team history after entering the playoffs as a wild-card team. Tennessee finished in second place in the AFC Central division behind the 14–2 Jacksonville Jaguars.The first two quarters of Super Bowl XXXIV were largely a defensive battle. Despite outgaining the Titans in total offensive yards in the first half, 294–89, the Rams held only a 9–0 halftime lead on three field goals. St. Louis later scored their first touchdown midway through the 3rd quarter to go up 16–0. Tennessee then responded by scoring 16 consecutive points to tie the game with 2:12 left in regulation---it was the largest deficit to be erased in a Super Bowl and the first greater than 10 points. On the Rams' ensuing drive, quarterback Kurt Warner completed a 73-yard touchdown pass to wide receiver Isaac Bruce to regain the lead. The Titans then drove to the St. Louis 10-yard line with six seconds remaining, but on the final play of the game, Rams linebacker Mike Jones tackled Tennessee wide receiver Kevin Dyson one yard short of the goal line to prevent a potential game-tying drive. This play went into NFL lore as One Yard Short, or simply The Tackle. Warner was named Super Bowl MVP, becoming the sixth player to win both that award and the NFL MVP during the same season. At the time, his 414 passing yards and 45 pass attempts without an interception broke Super Bowl records.As of 2018, this was the most recent Super Bowl that featured two teams who never won the title before.

This game is often referred to as the "Dot-com Super Bowl" due to the large amount of advertisements purchased by dot-com companies. This game was later featured as one of NFL's Greatest Games as The Longest Yard.

TD Waterhouse

TD Waterhouse is the brand used for a Canadian brokerage within Toronto–Dominion Bank. It was also formerly used for TD's American and British brokerages.TD's original brokerage, Greenline Investor Services, was established in 1984. Greenline Investor Services merged with Gardiner Group Stockholders in 1987, becoming the first Canadian bank to purchase seats on the Toronto, Montreal, Vancouver and Alberta stock exchanges. In 1993, Greenline Investor Services acquired the operations of Marathon Brokerage, a Canadian discount brokerage.The brand originated as a United States brand for discount brokerage when TD purchased Waterhouse Securities in 1996. The name TD Waterhouse was formed and was used for TD's British, Canadian and U.S. brokerage activities. In Canada, TD Waterhouse thus replaced the brand Greenline.

In June 1999, TD spun off 42 million shares or 12.4% of TD Waterhouse in an IPO, with shares priced at $35.28 CAD or $24 USD per share, earning $1.01 billion USD. In 2001, with the bursting of the dot-com bubble and lower trade volumes that brought down Waterhouse's share price, TD bought back that minority stake at $9 USD per share for only $378 million USD, earning a tidy profit on the privatization. The acquisition was conditional on TD owning at least 90 percent of Waterhouse's outstanding common shares, and it owned almost 89 percent when the privatization was announced.In 2003, Toronto–Dominion Bank held talks to merge Waterhouse with E*TRADE, which would have created the second-largest discount broker in the United States after Charles Schwab, but the two sides could not come to an agreement over control of the merged entity.In 2005, E*TRADE made an unsolicited offer for Ameritrade, then the second-largest US discount broker. However, Ameritrade instead purchased TD Waterhouse USA, with TD Bank holding a 39% stake in the new entity. As part of the deal, Ameritrade sold its Canadian operations to TD Bank who merged them with TD Waterhouse Canada. TDBFG's Waterhouse and Ameritrade holdings, along with TD Mutual Funds, are now organized under a division known as TD Wealth.When TD merged its U.S. brokerage activities with Ameritrade, the newly formed U.S. broker formed the brand TD Ameritrade (of which TD owns 39%), but the Canadian division (100% owned by TD) retained the TD Waterhouse brand. In December 2012, TD Waterhouse changed its name to TD Direct Investing.TD Direct Investing Europe, a discount broking subsidiary in the United Kingdom which also used the TD Waterhouse brand, was sold in 2016 to Interactive Investor in a deal financed by JC Flowers.

Target Corporation

Target Corporation is the eighth-largest retailer in the United States, and is a component of the S&P 500 Index. Founded by George Dayton and headquartered in Minneapolis, the company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's.

Target established itself as the highest-earning division of the Dayton-Hudson Corporation in the 1970s; it began expanding the store nationwide in the 1980s and introduced new store formats under the Target brand in the 1990s. The company has found success as a cheap-chic player in the industry. The parent company was renamed the Target Corporation in 2000 and divested itself of its last department store chains in 2004. It suffered from a massive and highly publicized security breach of customer credit card data and the failure of its short-lived Target Canada subsidiary in the early 2010s but experienced revitalized success with its expansion in urban markets within the United States.

As of February 3, 2018, Target operates 1,822 stores throughout the United States. The company is ranked No. 39 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. Their retail formats include the discount store Target, the hypermarket SuperTarget, and "flexible format" stores previously named CityTarget and TargetExpress before being consolidated under the Target branding. Target is often recognized for its emphasis on "the needs of its younger, image-conscious shoppers," whereas its rival Walmart more heavily relies on its strategy of "always low prices."

Uptown Charlotte

Uptown Charlotte is the central business district of Charlotte, North Carolina. The area is split into four neighborhoods (wards) by the intersection of Trade and Tryon Streets, and bored by Interstate 277 and Interstate 77. Uptown Charlotte is the largest business district in Charlotte, and the Carolinas.

Several Fortune 500 companies have their headquarters in the district, including Bank of America, Duke Energy, and the east coast operations of Wells Fargo. Uptown contains over 28 million square feet of office space. Athletic and event facilities located in Center City include Bank of America Stadium, Spectrum Center, BB&T Ballpark, and the NASCAR Hall of Fame. Museums, theaters, hotels, high-density residential developments, restaurants, and bars are heavily concentrated in the Center City, with over 214 restaurants and 50 nightspots.

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