Duff Beer is a brand of beer that originated as a fictional beverage on the animated series The Simpsons. Beers using the Duff branding have been brewed in a number of countries, resulting in legal battles with varying results. An official version of the beer is sold in three variations near the Simpsons Ride at Universal Studios. In 2015, 20th Century Fox, producer of The Simpsons, began selling licensed Duff beer in Chile, with a view to driving out brandjacking.
Mexican Simpsons-style Duff beer, sold in Europe
|Country of origin||Springfield, United States|
|Variants||Regular/Duff Light/Duff Dry (identical), Lady Duff, Raspberry Duff, Out of Control Duff, Duff Gummy Beers, Henry K. Duff's Private Reserve, Duff Stout, Duff Zero (non-alcoholic, retired), Duff Adequate / Le Duff (Canadian Duff), Pawtucket Patriot Ale (Family Guy Duff copy)|
The beer's slogan is "Can't Get Enough of That Wonderful Duff", though there are others. In "Duffless", parking lot signs at the Duff brewery have the slogans "It's Always Time For Duff" and "Now Leaving Duff Country". In "Homer's Odyssey", Duff is described as "The beer that makes the days fly by".
Their spokesperson is Duffman, a parody of Budweiser's '70s-era mascot Bud Man. He is a muscular, bleach-blond, well-tanned man with whitened teeth who wears a blue leotard and cape, red Duff Beer ballcap, mirror sunglasses, and a utility belt full of cans of Duff Beer. He speaks in a loud and overly-enthusiastic staccato voice (like a radio DJ or beer commercial pitchman) and does a lot of exaggerated physical movements like a male exotic dancer - like dancing in place, groin-thrusting, hip shaking, and rubbing his buttocks with a towel. There are apparently many identical Duffmen; however, like mall Santas they never appear at the same place at the same time (to not disillusion the kids). One retired Duffman in Alcoholics Anonymous referred to himself as "Barry Duffman", indicating that he had to assume the identity of Duffman as part of the job. Some of the actors who play him have actually died (presumably from alcohol-related causes); their demise was never acknowledged because the character of Duffman is unaging and immortal. At public appearances he is often flanked by a random pair of beautiful, scantily-clad women who act as arm-candy, backup dancers, and assistants.
While Duff Beer comes in several varieties, it is revealed on a Duff Brewery tour in "Duffless" that regular Duff, Duff Light, and Duff Dry are the same beer, although Homer and Barney apparently remain oblivious to the fact. A tasting room contains Duff Dark beer and Duff Gummy Beers candy; it also contains several varieties that Barney stated they had not tried yet: Raspberry Duff, Lady Duff and Tartar Control Duff.
In "A Tree Grows in Springfield", Homer asks for Moe's best beer, so Moe gives him a Duff Adequate. In "The Great Louse Detective", Duffman claims that Duff Stout is "the beer that made Ireland famous".
In "Homer the Moe", Moe sells "Malaysian Duff", which is made with soy sauce at his trendy bar. In "The Springfield Files", Homer is craving something different than the usual Duff. So Moe gives Homer a bottle of "Düff" (Swedish Duff) - it's just a can of regular Duff with the accent mark drawn on in marker pen.
In "The War of Art", Homer offers Kirk Van Houten a bottle of Canadian Duff (or Le Duff avec Codeine on the label in French), which is laced with Cough Medicine. The label on the bottle's neck has a picture of Canadian Duffman wearing a Mountie uniform and saying his catch phrase in both English (Oh Yeah!) and French (Mais Oui!). The cough syrup is most likely a reference to the fact that off-the-shelf cough syrup in Canada commonly contained codeine at the time the episode aired (prior to 2018), while in the USA, such syrups are only available over the counter.
In "Burns Verkaufen der Kraftwerk", Homer celebrates a recent minor stock windfall by ordering a bottle of Henry K. Duff's Private Reserve, which is implied to be more costly and of better quality, and which is an apparent spoof of Henry Weinhard's Private Reserve. 
In the season 21 episode "To Surveil With Love", Duffman makes a giveaway of Duff advertising in Moe's bar while "Get Ready For This" by 2 Unlimited plays on the background, suggesting this might be the theme song for the beer brand or for the character.
Fudd, a competitor to Duff, appears in the episodes "Colonel Homer" and "Lemon of Troy", the latter showing it being enjoyed by residents of Shelbyville, rival town to the Simpsons' home of Springfield. Consumption of Fudd however is alleged by bartender Moe Szyslak to have made hillbillies go blind.
In the episode entitled "Selma's Choice", Bart and Lisa Simpson travel with their aunt Selma to Duff Gardens, a parody of the Busch Gardens amusement park, but also containing elements of Disneyland. In the gift shop, Bart spots "beer goggles", spectacles that mimic what drunks see: they make Aunt Selma appear young, feminine, and beautiful to Bart - and also, somehow, alter her voice. Later, they see the mascots of Duff Beer, the Seven Duffs.
In the same episode, there is also a direct parody of the "It's a Small World" attraction at Disney parks. In the cartoon, the boats float on a brown liquid as animatronic children sing "Duff beer for me, Duff beer for you, I'll have a Duff, You have one, too," over and over again. Lisa drinks the liquid in the ride on a dare from Bart, and she freaks out from its hallucinogenic properties.
Other Duff Gardens attractions include the Beeramid, the Beerquarium ("Home of the world's happiest fish"), the Beer Hall of Presidents, the Washing Machine ride, the Whiplash rollercoaster, singing group Hooray for Everything (who sing a politically correct version of Lou Reed's "Walk on the Wild Side" and are based on Up with People), and a direct parody of Disneyland's Main Street Electrical Parade.
The Seven Duffs are characters at the Duff Gardens theme park. The "Duffs" are a reference to Walt Disney's Snow White and the Seven Dwarfs. The Seven Duffs are named Sleazy, Queasy, Surly, Edgy, Tipsy, Dizzy, and Remorseful.
Some have speculated that the name was inspired by one-syllable beer names in the United States (such as "Bud"), and The Simpsons' writers had found the name humorous. However, longtime Simpsons animator, producer, and director David Silverman stated in 2012 that Groening named the beer "Duff" simply for the convenient rhyme in the slogan "Can't Get Enough of that Wonderful Duff". In 2018, writer/producer Mike Reiss stated Jay Kogen came up with the name.
In an excerpt from his autobiography, Guns N' Roses bassist Duff McKagan claimed that the beer was named after him as the writers were fans of the band and he was known for his extreme alcohol consumption and was popularly called "The King of Beers". This is a claim Simpsons creator Matt Groening has called "absurd". In response McKagan has stated that he thought it was common knowledge and uncontroversial that he was the origin of the name, and jokingly called assertions to the contrary "absurd." Reiss again denied the connection in 2018, stating, "No, it was not named after Duff McKagan ... We'd never heard of this guy. Have you? ... It's a cute fake story that McKagan tells."
In fact, Moe's Tavern is a very close recreation of a tavern that was a block from the University of Oregon when Groening was there, called Duffy's. It even had red and green diamond pane windows inside. The beer of choice was Blitz Weinhard, aka Blitz.
Matt Groening has stated that he will not license the Duff trademark to brew an actual beer, over concern that it would encourage children to drink. However, there have been a few notable cases of individual companies and persons who have used the term "Duff Beer" with varying success.
In Germany the Eschweger Klosterbrauerei, a brewery in Hessen, brewed a Duff Beer under the German Reinheitsgebot, under contract for Duff Beer UG. It was distributed in many European countries, and in Australia from 2011.
Duff Beer UG applied for an EU Community Trade Mark (CTM) in 2009, which was opposed by Twentieth Century Fox. In 2011 the Office for Harmonization in the Internal Market decided in favour of Fox, and in 2012 Duff Beer UG appealed to the European Court of Justice (ECJ).
Twentieth Century Fox had itself been granted a CTM for the logo "Duff BEER" for use in several categories of non-beer merchandise. Fox had applied for the CTM in 1999, but opposition from the makers of "Mac Duff's"-branded wine and spirits delayed the grant till 2006. Fox's CTM was cancelled by the OHIM in 2011, following a 2010 ruling by the Brussels Commercial Court that a "Beer" logo applied exclusively to non-beer merchandise was misleading.
In 2014, Duff Beer UG's CTM was transferred to Fox, and the ECJ case was withdrawn. There was also a German trademark registered in 1999 to Duff Beverage GmbH, creating what one lawyer in 2015 called a "very complex situation".
Daleside Brewery in England makes a beer called Duff. Duff Beer UG's beer is distributed in the United Kingdom as "The Legendary Duff Beer". While news reports of its 2011 introduction mentioned The Simpsons, its own website does not, although it refers to its "iconic packaging" and states "The product has certainly fulfilled its namesake in becoming a modern day legend".
In the mid 1990s, the Lion Nathan brewery in Australia produced a beer called Duff. 20th Century Fox brought legal action against the company. The product was ordered to be pulled from store shelves and destroyed, because of the likely association in public mind between the Simpsons brand and characters and Lion Nathan's product, though the manufacturer did not use any Simpsons characters or the Simpsons Duff Beer design. The beer became a collectors' item in the process, with one case selling for US$13,000.
On September 8, 2014 another incarnation of Duff which had only been launched in May 2014 for sale through the Woolworths chain was pulled from Australian shelves due to a complaint to Alcohol Beverages Advertising Code adjudication panel.
Partially due to unauthorized Duff beer in the country, Fox announced plans to sell official Duff beer in Chile starting in early 2016, with plans to expand elsewhere in South America and into Europe. Producing a real Duff beer will allow Fox stronger trademark protections of the Duff name; as a fictional product, it is more susceptible to piracy.
Since 2006, Rodrigo Contreras, from Guadalajara, Mexico is setting up a business with the purpose of selling Duff beer. He managed to register the "Duff" trademark in Mexico, as well as the domain name DuffDeMexico.com. Contreras designed the bottle to be identical to the one portrayed on The Simpsons. The bottle can be seen at his website. The beer is currently available at a few bars, but Contreras has stated his intention of selling it at convenience stores and even exporting it to the United States.
This case has been featured on several Mexican newspapers and magazines, but most of them focus on the novelty the beer represents, rather than the legal implications of it. The "Duff" trademark was not registered in Mexico before Contreras registered it; however, Mexican intellectual property law recognizes the concept of "brand notoriety", which states that if any brand is well known by a specific section of the consumers or the industry due to the commercial activities or advertisement done by its owners, they have the right to claim the ownership of the trademark.
Since its inception, the Mexican brand Duff has spread to other countries in Latin-America like Brazil, Chile, Colombia, among others. In some countries, the legal implications and intellectual property is being questioned by Fox representatives, but no court decision has been met yet.
Duff Beer UG's beer was introduced into France in 2011, though with limited success. Since French television has a strict prohibition on advertising and product placement of alcohol, subsequent broadcasts of The Simpsons have blurred the Duff logo on screen. The name is not censored on the soundtrack, but Duffman was redubbed "Uffman".
The gift shop of The Simpsons Ride at Universal Studios sells a canned energy drink made by Boston America Corp. that is designed to look like a Duff Beer can. It is also sold at a limited number of other locations, including Five Below, 2nd & Charles, and in the UK at American import stores such as Cybercandy, and Bootleggers.
Barnard Arnold "Barney" Gumble is a recurring character in the American animated TV series The Simpsons. He is voiced by Dan Castellaneta and first appeared in the series premiere episode "Simpsons Roasting on an Open Fire".
Barney is the town drunk of Springfield and Homer Simpson's best friend. His desperation for alcohol is a frequent butt of jokes on the show, though Barney sobered up in the Season 11 episode "Days of Wine and D'oh'ses". Barney was inspired by the cartoon character Barney Rubble from The Flintstones and by several barflies from other television programs. In 2004, Castellaneta won an Emmy Award for voicing various characters, including Barney.
Barney can be seen in The Simpsons opening credits since 2009, passed out under a pile of leaves (but still holding his beloved bottle of Duff Beer) and being awoken by Bart Simpson skateboarding over his stomach, causing him to let out his trademark burp.Daleside Brewery
Daleside is an independent brewery founded in 1988 in Harrogate, North Yorkshire, England.Dunder Mifflin
Dunder Mifflin Paper Company, Inc. is a fictional paper sales company featured in the American television series The Office. It is analogous to Wernham Hogg in the British original of the series, and Papiers Jennings and Cogirep in the French Canadian and French adaptations respectively. Originally, the company was completely fictitious, but eventually, the brand was used to sell products at Staples and other office supply outlets.Two websites were created to support the fictional company, one with the image of a public website, and one meant to look like the corporation's intranet. NBC sold branded merchandise at its NBC Universal Store website. Its logo was prominently displayed in several locations in downtown Scranton, Pennsylvania, where the show is set. Scranton has been associated internationally with Dunder Mifflin due to the show's international reach. In a 2008 St. Patrick's Day speech in the suburb of Dickson City, then-Taoiseach, or prime minister of Ireland, Bertie Ahern made a reference to the city's fictional branch office.Fictional brand
A fictional brand is a non-existing brand used in artistic or entertainment productions, such as paintings, books, comics, movies, TV serials, and music. The fictional brand may be designed to imitate, satirize or differentiate itself from a real corporate brand. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light.More recently, fictional brands have been used for commercial purposes through the process of reverse product placement. Consumer attachment to those brands in the fictional world may be leveraged through “defictionalisation” or “productisation” in the real world. It has been suggested that the fictional brands represent brand potential rather than brand reality; they are in effect, “protobrands” that can be leveraged and transformed into registered trademarks which can derive revenue for their owners through reverse product placement or, more accurately, reverse brand placement. Examples include Harry Potter’s Bertie Botts’ Every Flavour Beans, now available as real candy manufactured by the Jelly Belly Company; Duff Beer, a beer brand now available for consumption in Europe which initially appeared in The Simpsons; and Staples' Dunder Mifflin paper, from TV show, The Office.Florida Beer Company
Florida Beer Company is a brewery in Cape Canaveral, Florida.Homerland
"Homerland" (styled as "HOMƎRLAND") is the first episode of the 25th season of the American animated sitcom The Simpsons, and the 531st episode of the series overall. It originally aired on the Fox network in the United States on September 29, 2013. It was written by Stephanie Gillis and directed by Bob Anderson. It guest-stars Kristen Wiig as Annie Crawford and Kevin Michael Richardson as an unnamed FBI agent. The episode's title and plot is a reference to the Primetime Emmy Award-winning TV series Homeland.Kwik-E-Mart
The Kwik-E-Mart (spelled "Quick-E-Mart" in "Bart the General") is a convenience store in the animated television series The Simpsons. It is a parody of American convenience stores, such as 7-Eleven and Wawa Inc., and depicts many of the stereotypes about them. It is notorious for its high prices and the poor quality of its merchandise. It is run by an Indian-American named Apu Nahasapeemapetilon. It first appeared in the episode "The Telltale Head" and has since become a common setting in The Simpsons.
In July 2007, eleven 7-Eleven locations in the United States and one in Canada were transformed into Kwik-E-Marts as part of a special promotion for The Simpsons Movie. Also in 2007, gift shops modeled after the "Kwik-E-Marts" were opened in Universal Studios Florida and Universal Studios Hollywood, where they are a companion to "The Simpsons Ride".List of Family Guy characters
Family Guy is an American animated comedy series created by Seth MacFarlane for the Fox Broadcasting Company. Characters are listed only once, normally under the first applicable subsection in the list; very minor characters are listed with a more regular character with who they are associated.List of World of Springfield figures and playsets
List of World of Springfield figures and playsets is a compilation of action figures and other items related to the animated sitcom The Simpsons and provided in the World of Springfield play toy line released by Playmates Toys in December 1999. After the last of the toy line was released in December 2004, the fictional toy world eventually encompassed over 200 different figures and characters from the series, 40 interactive playsets (toy re-creations of Simpson's interior settings and town location settings within Springfield), and three non-interactive diorama town settings.List of fictional drinks
Many works of fiction have incorporated into their world the existence of beverages or drinks – liquids made for popular consumption - which may create a sense of the world in which the story takes place, and in some cases may serve to advance the plot of the story. These products may be fictional brands which serve as a stand in for brand names, and in that capacity may be a vessel for mockery of the marketing culture associated with brand name products (e.g., Duff Beer from The Simpsons; Buzz Beer from The Drew Carey Show). In science fiction, beverages from alien races may enhance the sense of a futuristic society (e.g. Romulan Ale in Star Trek).While there are many fictional liquids that can be consumed, fictional liquid medicines and magical potions (such as the liquid that causes Alice to shrink in Alice in Wonderland) may not be widely available for common consumption, or may simply not be described as being used for that purpose, and thus would not be considered "beverages" at all.Old Yeller-Belly
"Old Yeller Belly" is the nineteenth episode of the fourteenth season of The Simpsons. It originally aired on the Fox network in the United States on May 4, 2003. Santa's little helper's original owner who abandoned him at the racetrack makes his first appearance since the pilot episode Simpsons Roasting on an Open Fire".Products produced from The Simpsons
The long-running television animation The Simpsons has featured a number of fictional products, sometimes spoofs of real-life products, that have subsequently been recreated by real world companies attempting to exploit the popularity of The Simpsons. In 2007, as part of a "reverse product placement" marketing campaign for The Simpsons Movie, real life versions of a number of Simpsons products were sold in 7-Eleven stores. Real cans of Buzz Cola, boxes of Krusty-O's cereal, Squishees, and a special edition (#711) of the Radioactive Man Comic were all sold in stores alongside other The Simpsons merchandise.Pygmoelian
"Pygmoelian" is the sixteenth episode of the eleventh season of the American animated sitcom The Simpsons. It originally aired on the Fox network in the United States on February 27, 2000. In the episode, after getting his face censored out on the Duff Beer calendar for not being photogenic, Moe Szyslak gets plastic surgery and becomes the star of a popular soap opera.Santa's Little Helper
Santa's Little Helper is a recurring character in the American animated television series The Simpsons. He is the pet greyhound of the Simpson family. He was previously voiced by Frank Welker, and is currently voiced by Dan Castellaneta. The dog was introduced in the first episode of the show, the 1989 Christmas special "Simpsons Roasting on an Open Fire", in which his owner abandons him for finishing last in a greyhound race. Homer Simpson and his son Bart, who are at the race track in hope of winning some money for Christmas presents, see this and decide to adopt the dog.
Santa's Little Helper has since appeared frequently on The Simpsons, and is the center of the plots of several episodes. During the course of the show, he has fathered litters of puppies, passed obedience school, had surgery for bloat, replaced Duffman as the mascot for Duff Beer, and been trained as a police dog at Springfield's Animal Police Academy. Some of the episodes that focus on Santa's Little Helper have been inspired by a popular culture or real experiences that staff members of the show have gone through.
Although cartoon animals are often anthropomorphized, Santa's Little Helper generally exhibits canine behavior. Santa's Little Helper has become a popular character following his appearances on The Simpsons. He ranked 27th in Animal Planet's 2003 television special 50 Greatest TV Animals that was based on popularity, name recognition, and the longevity of the shows. He has also been featured in merchandise relating to The Simpsons, such as video games, board games, and comics.Springfield (Universal Studios Hollywood)
Springfield is a themed area at the Universal Studios Hollywood theme park near Los Angeles, California. The area is part of the two themed lands at Universal parks around the fictional town of the same name from the American animated sitcom, The Simpsons. It opened on May 13, 2015 adjacent to The Simpsons Ride.The Simpsons (season 14)
The Simpsons' fourteenth season was originally broadcast on the Fox network in the United States between November 3, 2002 and May 18, 2003. The show runner for the fourteenth production season was Al Jean, who executive produced 21 of 22 episodes. The other episode, "How I Spent My Strummer Vacation", was run by Mike Scully. The season contains five hold-overs from the previous season's production run. The fourteenth season has met with mostly positive reviews and won two Primetime Emmy Awards, including Outstanding Animated Program (For Programming less than One Hour), four Annie Awards and a Writers Guild of America Award. This season contains the show's 300th episode, "The Strong Arms of the Ma".
Writers credited with episodes in the fourteenth season included J. Stewart Burns, Kevin Curran, John Frink & Don Payne, Dana Gould, Dan Greaney, Brian Kelley, Tim Long, Ian Maxtone-Graham, Carolyn Omine, Mike Scully, Matt Selman, John Swartzwelder, Matt Warburton and Marc Wilmore. Freelance writers included Brian Pollack & Mert Rich, Sam O'Neal & Neal Boushall, Dennis Snee and Allen Glazier. Animation directors included Bob Anderson, Mike B. Anderson, Chris Clements, Mark Kirkland, Lance Kramer, Nancy Kruse, Lauren MacMullan, Pete Michels, Steven Dean Moore, Matthew Nastuk, Michael Polcino, Jim Reardon and David Silverman. The main cast consisted of Dan Castellaneta (Homer Simpson, Grampa Simpson, Krusty the Clown among others), Julie Kavner (Marge Simpson), Nancy Cartwright (Bart Simpson, Ralph Wiggum, Nelson Muntz), Yeardley Smith (Lisa Simpson), Hank Azaria (Moe Szyslak, Apu, Chief Wiggum, among others) and Harry Shearer (Ned Flanders, Mr. Burns, Principal Skinner, among others). Other cast members included Marcia Wallace (Edna Krabappel), Pamela Hayden (Milhouse Van Houten, among others), Tress MacNeille (Agnes Skinner, among others), Russi Taylor (Martin Prince) and Karl Wiedergott (Additional Voices). This season also saw the return of voice actress Maggie Roswell (Helen Lovejoy, Maude Flanders, among others), who had left the show during season 11 because of a contract dispute."Barting Over", which aired February 16, 2003, was promoted as the show's milestone 300th episode. However, "The Strong Arms of the Ma" was the 300th episode to be broadcast. According to Ben Rayner of the Toronto Star, "It's very difficult to find a straight answer why milestone status has been bestowed on ["Barting Over"]. Some rationalize that the 300 figure doesn't account for two early holiday specials, Fox maintains that there was some discrepancy between the original, scheduled broadcast date- deep in the heart of the ratings-mad February sweeps- and the number of episodes that were eventually aired leading up to it." "Barting Over" refers to the error when Marge tells Lisa "I can't count the number of times (Homer) has done something crazy like this." Lisa responds that it is 300, to which Marge replies that she "could have sworn it's been 302".The Simpsons Guy
"The Simpsons Guy" is the first episode of the thirteenth season of the American animated television series Family Guy, and the 232nd overall episode. "The Simpsons Guy" is a 44-minute-long crossover with The Simpsons, and was written by Patrick Meighan and directed by Peter Shin. It originally aired in the United States on September 28, 2014, on Fox, where both The Simpsons and Family Guy have aired since their respective debuts.
In the episode, the Griffins meet the Simpsons for the first time and decide to stay with them after the Griffin family's car is stolen just outside Springfield. After the Griffins get their car back, Peter is taken to court as a representative of the Pawtucket Patriot brewery, his employer, when it is discovered that its ale is an unauthorized copy of Duff Beer.
The idea for a crossover episode was suggested by Family Guy executive producer and former Simpsons writer Richard Appel, and the episode was announced by Fox in July 2013. Five of the six main members of the voice cast of The Simpsons—the exception being Harry Shearer—voiced their characters in the episode. "The Simpsons Guy" was met with a mixed reception by critics, who had differing opinions on how well the two shows combined.The Simpsons Ride
The Simpsons Ride is a simulator ride located in the Springfield areas at the Universal Studios Florida and Universal Studios Hollywood theme parks. The ride is based on the animated television series The Simpsons. It was first announced in 2007 and replaced Back to the Future: The Ride at both locations. The ride at Universal Studios Florida soft opened on April 23, 2008, and the official ceremonies took place on May 15. The ride at Universal Studios Hollywood opened on May 19, 2008. The Simpsons Ride was collaborated on by the producers of The Simpsons, and uses CGI animation, which was provided by Blur Studio and Reel FX. 2D animation was provided by Film Roman, along with AKOM and Rough Draft Studios. The ride uses state-of-the-art technology, including new projection and hydraulics systems produced for the attraction.
The ride itself is four and a half minutes long, but original footage for the ride can be seen in the queue, and there is also a pre-show video. In the ride, patrons are introduced to a cartoon theme park called Krustyland built by Krusty the Clown. Sideshow Bob, however, is loose from prison to get revenge on Krusty and the Simpson family. At least 24 regular characters from the series make an appearance, all voiced by their original actors. Along with the attraction is a gift shop modeled after the Kwik-E-Mart, which opened in late 2007.
On June 1, 2013, Universal Studios began selling a real version of Duff Beer at the expanded Duff Beer Garden in the new Springfield section of the park.