Following Google's corporate restructuring under the conglomerate Alphabet Inc. in October 2015, Alphabet took "Do the right thing" as its motto, also forming the opening of its corporate code of conduct. The original motto was retained in Google's code of conduct, now a subsidiary of Alphabet. In April 2018, the motto was removed from the code of conduct's preface and retained in its last sentence.
The motto was first suggested either by Google employee Paul Buchheit at a meeting about corporate values that took place in early 2000 or in 2001 or, according to another account, by Google Engineer Amit Patel in 1999. Buchheit, the creator of Gmail, said he "wanted something that, once you put it in there, would be hard to take out", adding that the slogan was "also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent".
While the official corporate philosophy of Google does not contain the words "Don't be evil", they were included in the prospectus (on Form S-1) of Google's 2004 IPO (a letter from Google's founders, later called the "'Don't Be Evil' manifesto"): "Don't be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains." The motto is sometimes incorrectly stated as Do no evil.
As of early 2018, the motto was still cited in the preface to Google's Code of Conduct:
"Don't be evil." Googlers generally apply those words to how we serve our users. But "Don't be evil" is much more than that...
The Google Code of Conduct is one of the ways we put "Don't be evil" into practice...
Between 21 April and 4 May 2018, Google removed the motto from the preface, leaving a mention in the final line: "And remember… don't be evil, and if you see something that you think isn't right – speak up!"
In their 2004 founders' letter prior to their initial public offering, Larry Page and Sergey Brin argued that their "Don't be evil" culture prohibited conflicts of interest, and required objectivity and an absence of bias:
Google users trust our systems to help them with important decisions: medical, financial and many others. Our search results are the best we know how to produce. They are unbiased and objective, and we do not accept payment for them or for inclusion or more frequent updating. We also display advertising, which we work hard to make relevant, and we label it clearly. This is similar to a well-run newspaper, where the advertisements are clear and the articles are not influenced by the advertisers’ payments. We believe it is important for everyone to have access to the best information and research, not only to the information people pay for you to see.
Chris Hoofnagle, director of University of California, Berkeley Law's information privacy programs, has stated that Google's original intention expressed by the "don't be evil" motto is linked to the company's separation of search results from advertising. However, he argues that clearly separating search results from sponsored links is required by law, thus, Google's practice is now mainstream and no longer remarkable or good. Hoofnagle argued in 2009 that Google should abandon the motto because:
The evil talk is not only an albatross for Google, it obscures the substantial consumer benefits from Google’s advertising model. Because we have forgotten the original context of Google’s evil representations, the company should remind the public of the company’s contribution to a revolution in search advertising, and highlight some overlooked benefits of their model.
In a 2013 NPR interview, Eric Schmidt revealed that when Larry Page and Sergey Brin recommended the motto as a guiding principle for Google, he "thought this was the stupidest rule ever", but then changed his opinion after a meeting where an engineer successfully referred to the motto when expressing concerns about a planned advertising product, which was eventually cancelled. Journalists have raised questions about the actual definition of what Google considered "evil". On the user-facing 'What We Believe' page, Google appeared to replace the original motto altogether (a carefully reworded version stood as of 10 April 2015, "You can make money without doing evil", which varied significantly from the absolute imperative of DON'T be evil).
Critics of Google frequently spin the motto in a negative way, such as InfoWorld's 2014 article "Google? Evil? You have no idea". Google's 2012 announcement to "begin tracking users universally across all its services" (via "Google Plus" accounts) resulted in public backlash on the motto, like "Google's Broken Promise: The End of 'Don't Be Evil'" on Gizmodo. In the same year, major social networks even co-developed a "Don't be evil" browser bookmarklet (specifically to expose alleged SERP manipulation promoting Google-owned content over that of others).
On 16 May 2013, Margaret Hodge MP, the chair of the United Kingdom Public Accounts Committee accused Google of being "calculated and unethical" over its use of highly contrived and artificial distinctions to avoid paying billions of pounds in Corporation tax owed by its UK operations. The company was accused by the committee, which represents the interests of all UK taxpayers, of being "evil" for not paying its "fair amount of tax". She told Matt Brittin, head of Google UK, "I think that you do evil". In 2015, the UK Government introduced a new law intended to penalise Google and other large multinational corporations' artificial tax avoidance.
Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things that we believe have a positive impact on the world, even if the near term financial returns are not obvious..."Don't be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company...
Android "Q" is the upcoming tenth major release and the 17th version of the Android mobile operating system. The first beta of Android Q was released on March 13, 2019 for all Google Pixel phones. The final release of Android Q is scheduled to be released in the third quarter of 2019.BigQuery
BigQuery is a RESTful web service that enables interactive analysis of massively large datasets working in conjunction with Google Storage. It is a serverless Platform as a Service (PaaS) that may be used complementarily with MapReduce.Chromebit
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A code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual.
In its 2007 International Good Practice Guidance, "Defining and Developing an Effective Code of Conduct for Organizations", the International Federation of Accountants provided the following working definition:
"Principles, values, standards, or rules of behaviour that guide the decisions, procedures and systems of an organization in a way that (a) contributes to the welfare of its key stakeholders, and (b) respects the rights of all constituents affected by its operations."A common code of conduct is written for employees of a company (a company code of conduct), which protects the business and informs the employees of the company's expectations. It is ideal for even the smallest of companies to form a document containing important information on expectations for employees. The document does not need to be complex or have elaborate policies, but the file needs a simple basis of what the company expects from each employee.Evil corporation
An evil corporation is a trope in popular culture that portrays a corporation as ignoring social responsibility in order to make money for its shareholders. According to Angela Allan writing in The Atlantic, the notion is "deeply embedded in the landscape of contemporary culture—populating films, novels, videogames, and more." The science fiction genre served as the initial background to portray corporations in this dystopian light. Evil corporations can be seen to represent the danger of combining capitalism with larger hubris.In real life, too, corporations have been accused of being evil. To guard against such accusations, Google at one point in its history had the official motto "Don't be evil", now used as part of the closing lines of the company's code of conduct. The company has been accused of violating this principle on several occasions, including with their now discontinued participation in a military drone AI program.The New Yorker wrote that "many food activists consider Monsanto (now Bayer) to be the definitively evil corporation". The Debate over Corporate Social Responsibility wrote, "For many consumers, Wal-Mart serves as the evil corporation prototype, but record numbers shop at the stores for low prices." In Japan, a committee of journalists and rights activists issues an annual "corporate raspberry award" known as Most Evil Corporation of the Year Award (also called the Black Company Award) to a company "with a culture of overwork, discrimination and harassment".GData
GData (Google Data Protocol) provides a simple protocol for reading and writing data on the Internet, designed by Google. GData combines common XML-based syndication formats (Atom and RSS) with a feed-publishing system based on the Atom Publishing Protocol, plus some extensions for handling queries. It relies on XML or JSON as a data format.
G Suite Marketplace (formerly Google Apps Marketplace) is a product of Google Inc. It is an online store for web applications that work with Google Apps (Gmail, Google Docs, Google Sites, Google Calendar, Google Contacts, etc.) and with third party software. Some Apps are free. Apps are based on Google APIs or on Google Apps Script.Gayglers
Gayglers is a term for the gay, lesbian, bisexual and transgender employees of Google. The term was first used for all LGBT employees at the company in 2006, and was conceived as a play on the word "Googler" (a colloquial term to describe all employees of Google).The term, first published openly by The New York Times in 2006 to describe some of the employees at the company's new Manhattan office, came into public awareness when Google began to participate as a corporate sponsor and float participant at several pride parades in San Francisco, New York, Dublin and Madrid during 2006. Google has since increased its public backing of LGBT-positive events and initiatives, including an announcement of opposition to Proposition 8.Google
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the Big Four technology companies, alongside Amazon, Apple and Facebook.Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet's leading subsidiary and will continue to be the umbrella company for Alphabet's Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet.
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"Google: Behind the Screen" (Dutch: "Google: achter het scherm") is a 51-minute episode of the documentary television series Backlight about Google. The episode was first broadcast on 7 May 2006 by VPRO on Nederland 3. It was directed by IJsbrand van Veelen, produced by Nicoline Tania, and edited by Doke Romeijn and Frank Wiering.Google Dataset Search
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Google Finance is a website focusing on business news and financial information hosted by Google.Google Fit
Google Fit is a health-tracking platform developed by Google for the Android operating system and Wear OS. It is a single set of APIs that blends data from multiple apps and devices. Google Fit uses sensors in a user's activity tracker or mobile device to record physical fitness activities (such as walking or cycling), which are measured against the user's fitness goals to provide a comprehensive view of their fitness.Google Forms
Google Forms is a survey administration app that is included in the Google Drive office suite along with Google Docs, Google Sheets, and Google Slides.
Forms features all of the collaboration and sharing features found in Docs, Sheets, and Slides.Google Guice
Google Guice (pronounced "juice") is an open-source software framework for the Java platform released by Google under the Apache License. It provides support for dependency injection using annotations to configure Java objects. Dependency injection is a design pattern whose core principle is to separate behavior from dependency resolution.
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Google: The Thinking Factory is documentary film about Google Inc. from 2008 written and directed by Gilles Cayatte.Goojje
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The following outline is provided as an overview of and topical guide to Google:
Google – American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware.Paul Buchheit
Paul T. Buchheit is an American computer engineer and entrepreneur. He was the creator and lead developer of Gmail. He developed the original prototype of Google AdSense as part of his work on Gmail. He also suggested Google's former company motto "Don't be evil" in a 2000 meeting on company values. That motto was initially coined in 1999 by engineer Amit Patel.