Diamond Comic Distributors, Inc. (often called Diamond Comics, DCD, or casually Diamond) is a comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels from both big and small comic book publishers, or suppliers, to retailers, as well as other pop-culture products such as toys, games, and apparel. Diamond distributes to the direct market in the United States, and has an exclusive distribution arrangements with most major U.S. comic book publishers, including Dark Horse Comics, DC Comics, IDW Publishing, Image Comics, Marvel Comics, and more.
Diamond is also the parent company of Alliance Game Distributors, Diamond Book Distributors, Diamond UK, Diamond Select Toys, Gemstone Publishing, E. Gerber Products, Diamond International Galleries, Hake's Americana & Collectibles, Morphy's Auctions, the Geppi's Entertainment Museum, and Baltimore magazine,
Diamond is the publisher of Previews, a monthly catalog/magazine showcasing upcoming comic books, graphic novels, toys, and other pop-culture merchandise available at comic book specialty shops. The publication is available to both comic shop retailers and consumers.
|Diamond Comic Distributors, Inc.|
Hunt Valley, Maryland,
|Products||comic book distribution|
Number of employees
In 1982, Baltimore-based comics retailer Steve Geppi founded Diamond Comic Distributors. Diamond became the successor to direct market pioneer Phil Seuling's distribution dream when it took over New Media/Irjax's warehouses in 1982. Diamond further bought out early-distributor Bud Plant Inc. in 1988, and main rival Capital City Distribution in 1996, to assume a near-monopoly on comics distribution, including exclusivity deals with the major comic book publishers.
By 1981/82 Geppi had four comics retail locations and was already "doing a little informal distributing... for smaller retailers." Geppi found himself "one of the biggest accounts" for New Media/Irjax, and when the distributor "relocated to Florida, he asked Geppi to service more accounts for a bigger discount." One of the "last loyal customers" when New Media began having fiscal difficulties, Geppi made a deal: "[t]he owner was going into retail," so Geppi agreed to provide New Media/Irjax with "free books for a period of time in return for his account list," buying parts of the company, and founding Diamond Comic Distribution.
Geppi had been a sub-distributor for Hal Shuster's Irjax in the late 1970s. In what Mile High Comics' Chuck Rozanski describes as an "incredibly risky and gutsy move," Geppi took over New Media/Irjax's "office and warehouse space" and, recalled Rozanski, had to "sort out the good customers from the bad overnight" negotiating with creditors to continue Shuster's distribution business as Diamond Comic Distribution. Almost overnight, noted Rozanski, "[h]e went from being a retailer in Baltimore to having warehouses all over the place."
Geppi named his new company 'Diamond' "after the imprint Marvel Comics used on non-returnable comics," and although the "publisher discontinued the symbol" months later, the name remained. "Diamond grew an average of 40 percent a year," as comics retail took off.
In 1983, Diamond hired an accounting firm, and in 1985 hired "no-nonsense CPA" Chuck Parker "as Diamond's first controller". In 1994, Diamond employee Mark Herr noted that this move was Geppi's "best decision", as Parker "cares nothing about the comics. To him, it's dollars and cents." Parker describes his role as "smooth[ing] the emotion out of some decisions. Steve [Geppi] is a visionary and a risk-taker... and I tend to be more conservative."
After starting his business through buying New Media/Irjax's warehouses and offices in 1982, Geppi's distribution company has bought out many other distribution companies since. Many fans "with little experience" started rival distribution companies only to "find they were in over their heads," allowing Geppi to "[buy] out the smart ones or pick... up the pieces after the stupid ones went out of business," according to Herr. Diamond was aided in his efforts by the publishers themselves. In the early 1980s, Marvel and DC Comics provided trade terms favorable for larger distributors and those with efficient freight systems, effectively "play[ing] into the hands of the major distributors such as Capital and Diamond," and hastening the demise of smaller distributors.
Most notably, in 1988, Geppi bought up early mail-order distributor Bud Plant Inc., who had himself bought out Charles Abar Distribution in 1982. Plant had, since 1970, been selling underground comics (a field which Geppi and fellow distributor Buddy Saunders had tended to steer clear of). After making $19m in sales in 1987, Diamond bought West Coast distributor Plant's business in 1988 "and went national" thereby assuming control of "40 percent of the direct-sales market." (Diamond and Capital City Distribution had control of at least 70% between them.)
In 1990, Diamond acquired the Seattle-based sub-distributor Destiny Distribution. Destiny had been started by Phil Pankow in the early 1980s, and was initially supplied by Bud Plant. Also in 1990, Diamond acquired Oregon-based Second Genesis Distribution (whose operations folded in 1991).
In 1994, Diamond acquired Staten Island-based distributor Comics Unlimited. By this point, Diamond had "27 warehouses in the U.S., Canada, and the U.K., employ[ing] between 750 and 900 people;" operated its own trucking line; and controlled 45% of the market, making $222 million in sales.
In 1995, Marvel Comics challenged Diamond and main rival Capital City by buying the third largest distributor — Heroes World Distribution — and distributing its titles in-house. Diamond reacted by outbidding Capital City for exclusive deals with Marvel's main rivals DC Comics, as well as Dark Horse, Image, and Archie Comics. Capital City's response saw it sign exclusive deals with Kitchen Sink Press and Viz Comics, but a year later faced the choice between bankruptcy and selling out. Diamond bought Capital City in the summer of 1996, assuming near-control of the comics distribution system. The purchase price was not disclosed, but the acquisition brought an estimated $50 million in sales revenue to Diamond.
In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with the House of Ideas — giving the company its own section of comics catalog Previews (not least because the DC/Dark Horse/Image deal gave contractual prominence to those companies) — making "Geppi... the sole king of comics industry distribution in the summer of 1996."
In 1997, Diamond's position in the comics industry, as "the sole source of most new comics products to comics specialty shops," ultimately saw the company become the subject of "an investigation by the U.S. Justice department for possible antitrust violations." The Justice Department launched an antitrust investigation into the comics industry and the alleged monopoly of Diamond Comics. The investigation was closed in November 2000, with no further action deemed necessary on the basis that, although Diamond enjoyed a monopoly in the North American comic book direct market distribution, they did not enjoy a monopoly on book distribution (books including non-comic books).
In addition to having cornered the American comics distribution market, Diamond includes a number of subsidiary and affiliated companies. UK and European comics distribution is served by Diamond UK, based in Runcorn, England.
In 2002, Diamond consolidated its book trade into Diamond Book Distributors, marketing graphic novels and trade paperbacks to bookstores including Barnes & Noble, Ingram, Baker & Taylor, Amazon.com and Borders.
In 1983, Diamond was criticized for taking exception to certain "adult"-themed titles and scenes, effectively causing the cancellation of a series called Void Indigo for its excessive violence.
This call for retailers to refuse to stock Miracleman led to accusations of censorship, charges the company was forced to address when it criticized or refused to carry other titles, including books by Kitchen Sink Press, and Dave Sim in 1988, Jon Lewis in 1994, and Mike Diana in 1996.
Diamond lost customers with this approach, however, "and eventually backed down." Geppi recalls compromising, and accepting "that as a distributor, I owed the retailers the product they wanted." In fact, in an attempt to prove Diamond did not practice censorship, the company joined DC Comics in 1993 to raise money for the industry's First Amendment advocacy group Comic Book Legal Defense Fund.
Because of its industry dominance, Diamond also faced charges it bullied publishers and discriminated against small publishers. These charges first surfaced in 1988 when Diamond rejected Matt Feazell's comic Ant Boy, and in 1989 when it similarly decided not to carry Allen Freeman's Slam Bang anthology.
After the industry consolidation of 1996, Diamond faced similar charges in 1996, 1999, and 2000 (when smaller publishers like Fantagraphics and Drawn and Quarterly lodged complaints).
Diamond's monthly comics retail catalog, Previews has been produced by Diamond for over twenty-five years for store owners and comic shop customers to order their products. It is additionally available for sale to customers to facilitate pre-orders from "pull and hold" or subscription customers who frequent comic shops on a regular basis. Comics publishers vie for space within the publication's pages, with Dark Horse, DC Comics, Image Comics, and IDW Publishing taking precedence as "Premier" publishers. Marvel Comics has its own mini-catalog of Marvel Previews available separately, for contractual reasons.
Geppi is also owner of Gemstone Publishing Inc., through which he publishes The Overstreet Comic Book Price Guide. Gemstone has also published Russ Cochran's EC Comics reprints, Disney comics and Blue Book price guide in the past as well.
Geppi's publishing ventures in the comics field saw him create Gemstone Publishing Inc., which was formed in large part from other purchases. In 1992, Diamond bought Ernst Gerber Publishing (publisher-author of the Photo-Journal Guide to Comics). E. Gerber Products, LLC is a Diamond-affiliated company started by Gerber in 1977 which sells Mylar bags as well as "acid-free boxes and acid-free backing boards" for comics collectors to store their collection in. In 1993, Geppi bought Russ Cochran Publishing. Long-term EC Comics fan Cochran auctioned Bill Gaines' personal file copies of EC publications, as well as most pages of original EC artwork (which, almost uniquely, Gaines had maintained ownership and possession of), before being granted the reprint rights to the EC back catalog itself. Geppi included Cochran's publications — and Cochran himself — under his new imprint, Gemstone Publishing.
In 1994, Geppi bought Overstreet Publishing, taking up the publishing reins of official-Blue Book price guide The Overstreet Comic Book Price Guide, and other related publications, bringing them under the Gemstone imprint. Geppi's publishing activities with Gemstone Publishing consist primarily of reprints of classic titles and artworks, as well as publications (including professional fanzines "pro-zines") focusing heavily on the history of the comics medium. Many Gemstone publications revolve around Comic Book Marketplace-editor and EC-shepherd Russ Cochran.
Cochran, like Geppi, was a particular fan of Carl Barks' Disney comics, and had previously-published EC reprints in association with Disney-reprinter Gladstone Publishing. In the early 1990s, Geppi's Gemstone embarked on a full series of reprints of classic EC titles, starting with new reprints of the Cochran/Gladstone-reprints of The Haunt of Fear, The Vault of Horror and Weird Science (all 1992). Gemstone also republished (in single issue and 'annual' — four issues per 'annual' — format) EC's New Trend and New Direction titles between 1992 and 2000.
In 2005, Gemstone added to Cochran's earlier-published oversize, hardback, black & white slip-cased "The Complete EC Library" collections with the complete Picto-Fiction collection, comprising the EC comics: Confessions Illustrated, Crime Illustrated, Shock Illustrated and Terror Illustrated, along with "18 previously unseen stories, never published before".
In 2006, Gemstone began producing a more durable and luxurious series of hardback reprint collections; the EC Archives — similar to the DC Archives and Marvel Masterworks volumes — which reprint in full-color hardback ('archival') format sequential compilations of the EC titles. Designed by art director/designer Michael Kronenberg, a number of volumes have been released, with the entirety of the New Trend and New Direction planned for eventual release. These EC Archives volumes have drawn praise for their quality, and feature introductions by such notable EC fans as George Lucas, Steven Spielberg, Joe Dante and Paul Levitz.
In December 2002, it was announced that "Gemstone Publishing had signed the license to publishing Disney comics in North America," with ex-Gladstone Publishing editor-in-chief John Clark joining Gemstone in the same position over its Disney line. Launched with a title for Free Comic Book Day 2003, the line started soon after with Walt Disney's Comics and Stories and Walt Disney's Uncle Scrooge, both described by Clark as "monthly 64-page prestige-format books at $6.95, which is the same price they were when last produced, in 1998." Other titles followed, and Gemstone held their license until early 2009.
The (Official) Overstreet Comic Book Price Guide, first published by Robert M. Overstreet in 1970 as one of the earliest authorities on American comic book industry grading and collection values. Overstreet sold his company to Gemstone in 1994, but continued to "serve as author and/or publisher of Geppi's Entertainment Publishing & Auctions' line of books." Publication of the Price Guide was taken over by Gemstone in 1998, Gemstone took over publication, and the twenty-eighth edition to the present have been (co-)published by Geppi's Gemstone publications. The Guide's 39th edition was published by Gemstone Publishing in 2009.
Overstreet also produced a variety of smaller publications updating his yearly guides on a monthly schedule. The most recent of these - Overstreet's Comic Price Review - began publication from Gemstone in July 2003, and was a monthly publication designed to update the yearly price guide more regularly, as well as provide articles, analysis and various lists of comics prices.
Gemstone published more than a hundred issues of the magazine Comic Book Marketplace, a monthly magazine for comics fans focusing heavily on the Golden and Silver ages, while more popular magazines (such as Wizard) skew more recent in focus.
In early 2009, the future of Gemstone Publishing was unclear, after reports of unpaid printing bills, particularly from the EC Archives. In April, Geppi responded to the uncertainty, noting that while there had been "a reduction in staff at Gemstone," such moves did "not signal the end of Gemstone Publishing."
In 2008, Diamond introduced ComicSuite, an add-on application for Microsoft Dynamics’ Retail Management System (RMS) software. Together, ComicSuite & RMS give specialty storeowners a point-of-sale (POS) system specifically geared towards their unique business model, offering a host of exclusive features that grant you direct communication with Diamond databases, making it easier than ever before to place orders, track inventory and maintain “pull-and-hold” subscriptions for your customers."
In 1995, Geppi founded Diamond International Galleries, which acquired Hake's Americana & Collectibles auction house (2004), and in 2005, Pennsylvania-based Morphy Auctions. In 1999, Geppi founded Diamond Select Toys, and in 2006 he founded Geppi's Entertainment Museum in Baltimore.
Alliance Game Distributors is North America's largest distributor of tabletop games—role-playing games, collectible card games, miniature wargames, board games, and related merchandise—and the publisher of Game Trade Magazine. Alliance was acquired by Diamond in August 2000, two years after being formed by the merger of game distributors Chessex and The Armory.
Envisioned to create collectibles for children and adults, DST was founded in 1999 and has since licensed a variety of pop culture properties, including Marvel Comics, Transformers, G.I. Joe: A Real American Hero, Star Wars, Star Trek, Stargate, Ghostbusters, Halo, Buffy the Vampire Slayer, Indiana Jones, Battlestar Galactica, 24 and Back to the Future. While they also make action figures in a variety of sizes, as well as banks, busts, statues and prop replicas, many of their licensed properties are released in the form of Minimates, which has helped make Minimates one of the most prolific and diverse block figure toy lines in the world. In 2007, after years of partnership, Diamond Select Toys made a move to acquire select assets of New York-based design house Art Asylum, the creators of Minimates and DST has since developed Minimates based on its own concepts, under the brands Minimates M.A.X. and Calico Jack's Pirate Raiders.
In 1995, Geppi "opened Diamond International Galleries," a showplace for comics and collectibles, part of Geppi's attempts to "see... collectibles attain serious respect." Nine years later, Diamond International Galleries purchased "one of the country’s first, and most respected, collectibles auction houses: Hake's Americana & Collectibles." In 2005, Geppi added the "Denver, Pennsylvania-based Morphy Auctions" to his growing stable of parts of the collectibles market, which already included publishing the main comics price guide: The Overstreet Comic Book Price Guide.
Geppi describes his International Galleries as being "at the heart of many significant opportunities to preserve, promote and present historical comic character collectibles," an endeavor that led to his establishing Geppi's Entertainment Museum. Geppi's galleries showcase much of his private collection, including comics, movie posters, toys, original artwork by individuals including "Carl Barks, Gustav Tengren (sic), Alex Ross, Murphy Anderson, Joe Shuster, Joe Simon and Charles Schulz."
Geppi's Entertainment Museum was a museum in Baltimore, Maryland, tracing the history of pop culture in American over the last four hundred years. Its collections include comic books, magazines, movies, newspapers, television, radio and video game memorabilia, including comic books, movie posters, toys, buttons, badges, cereal boxes, trading cards, dolls and figurines. The majority of the exhibits come from Geppi's private collection, while Geppi's daughter Melissa "Missy" Geppi-Bowersox became the executive vice-president of the museum in 2007, after Wendy Kelman left the museum on August 31, 2007, to start her own tourism consulting firm. The museum's curator is Dr. Arnold T. Blumberg, former editor at Geppi's Gemstone Publishing. The museum closed in June 2018. Geppi donated much of his collection to the Library of Congress.
All-New Wolverine is a comic book series published by Marvel Comics that debuted in 2015 as part of the All-New, All-Different Marvel relaunch. The series is the first to star Logan's clone daughter Laura Kinney (formerly X-23) in the role as the Wolverine. The plot introduces Laura's clone sisters, the youngest of which, Gabby, end up becoming her companion during their adventures. The series has been well received.Avenging Spider-Man
Avenging Spider-Man is the title of an American comic book series published monthly by Marvel Comics, featuring the adventures of the fictional superhero Spider-Man. The events in the story take place in the primary continuity of the mainstream Marvel Universe along with the events of The Amazing Spider-Man and later The Superior Spider-Man. This was the first ongoing series to feature Spider-Man as the main character besides The Amazing Spider-Man since the cancellation of Friendly Neighborhood Spider-Man and the second volume of Sensational Spider-Man in December 2008 following the conclusion of the "One More Day" storyline. Avenging Spider-Man has also been instrumental in Marvel's shift towards including codes to receive free digital copies of the comic with purchased print comic books.Battle Scars (comic book)
Battle Scars is a six issue comic book miniseries published by Marvel Comics in 2011 and 2012. The series was created to introduce Nick Fury Jr, the black son of the original Nick Fury to correspond with the version played in the films by Samuel L. Jackson; The series introduced the character of Phil Coulson from the Marvel Cinematic Universe into the comics.Bill Schanes
William D. Schanes (born 1958) is an executive in the comic book industry.
Bill and his brother Steve Schanes co-founded Pacific Comics in 1971. Pacific Comics was an early pioneer in the direct market method of selling comic books, as well as a publisher in its own right (beginning in 1981) which actively promoted creator-owned properties. At Pacific, Bill Schanes "took on the nuts-and-bolts aspects of business and accounting." Pacific collapsed in 1984.Schanes joined Steve Geppi's Diamond Comic Distributors company in 1985. After serving as National Account Representative, he is currently Vice President for Purchasing.Blatant Comics
Blatant Comics is an independent American comic book publisher founded in 1997 by Chris Crosby with Randy Faucheux III and John Waupsh III (who later left to pursue other exploits). Blatant is known for publishing parody comic books such as Sloth Park, XXXena: Warrior Pornstar, and Dead Sonja: She-Zombie with a Sword, and humor comics like +EV and Impeach Bush!. On May 5, 2007 as part of Free Comic Book Day, Blatant ventured into less humorous subject matter with a straight horror comic called Last Blood.Blatant's titles are distributed to comic book stores by Diamond Comic Distributors. Back issues are available through Mile High Comics.Capital City Distribution
Capital City Distribution was a Madison, Wisconsin-based comic book distributor which operated from 1980 to 1996 when they were acquired by rival Diamond Comic Distributors. Under the name Capital Comics, they also published comics from 1981 to 1984.
During most of its years of operation, Capital City introduced many supply chain innovations and controlled much of the American Midwest's comics distribution market. More so than their rivals Diamond and Heroes World Distribution, Capital City supported independent publishers as much as big mainstream companies like DC Comics and Marvel Comics.Capital City also published over 400 pages of printed material a month, including Internal Correspondence, which provided sales figures to their clients; and Advance Comics, their monthly catalog showcasing upcoming comic books, toys, and other pop-culture related items it distributed to comic book specialty shops.Claypool Comics
Claypool Comics is an American comic book publishing company that was founded in 1993, known for publishing such titles as Peter David's Soulsearchers and Company and Elvira, Mistress of the Dark comics, as well as Richard Howell's Deadbeats and, (with Steve Englehart), Phantom of Fear City. Ed Via is Claypool's publisher and editor-in-chief, while Richard Howell serves as editor.
The company published 336 issues in total. Deadbeats ran 82 issues, as did Soulsearchers and Company, with three Deadbeats trade paperback collections and two for Soulsearchers. Elvira ran for 166 issues, with two trade paperback collections. There were 12 issues of Phantom of Fear City. There was also a Free Comic Book Day flip-book which was half Deadbeats and half Soulsearchers.In July 2006, Claypool announced that the print end of its published line would cease, as Diamond Comic Distributors, the industry's major distribution arm, would no longer carry it.Deadbeats made the shift to Internet publication in April 2007, appearing on the Claypool Comics website with new episodes every Monday, Wednesday, and Friday.Direct market
The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. It currently consists of one dominant distributor (Diamond Comic Distributors) and the majority of comics specialty stores, as well as other retailers of comic books and related merchandise.
The name is no longer a fully accurate description of the model by which it operates, but derives from its original implementation: retailers bypassing existing distributors to make "direct" purchases from publishers. The defining characteristic of the direct market however is non-returnability: unlike book store and news stand distribution, which operate on a sale-or-return model, direct market distribution prohibits distributors and retailers from returning their unsold merchandise for refunds. In exchange for more favorable ordering terms, retailers and distributors must gamble that they can accurately predict their customers' demand for products. Each month's surplus inventory, meanwhile, could be archived and sold later, driving the development of an organized market for "back issues."
The emergence of this lower-risk distribution system is also credited with providing an opportunity for new comics publishers to enter the business, despite the two bigger publishers Marvel and DC Comics still having the largest share. The establishment and growth of independent publishers and self-publishers, beginning in the late 1970s and continuing to the present, was made economically possible by the existence of a system that targets its retail audience, rather than relying on the scattershot approach embodied in the returnable newsstand system.Free Comic Book Day
Free Comic Book Day, taking place on the first Saturday of May, is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Retailer Joe Field of Flying Colors Comics in Concord, California brainstormed the event in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine. Free Comic Book Day started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors. This is another event like the Comic Book Day which started in USA and is now celebrated across countries in Asia, Europe and Australia.Gemstone Publishing
Gemstone Publishing is an American company that publishes comic book price guides. The company was formed by Diamond Comic Distributors President and Chief Executive Officer Steve Geppi in 1994 when he bought Overstreet.Gemstone published licensed Disney comic books from June 2003 until November 2008. The company has also reprinted EC Comics of the 1950s.
BOOM! Kids acquired all comic publishing licenses regarding Disney characters in the second half of 2009.Genus (comics)
Genus is a furry erotic comic book originally published by Antarctic Press and continued by Radio Comix under its "Sin Factory" imprint. Issues contain sexually explicit stories and pin-up illustrations by various artists, featuring anthropomorphic animals (no human characters are included), and are labeled for sale to adults only. The series began in June 1993, with 94 issues published as of April 2012. Originally published in stapled format, recent issues are square bound with higher page counts. Diamond Comic Distributors' catalog describes it as "The longest-running erotic comic anthology".Graphic Classics
Graphic Classics is a comic book anthology series published by Eureka Productions of Mount Horeb, Wisconsin. Graphic Classics features adaptations of literary classics by authors such as Arthur Conan Doyle, H. P. Lovecraft, and Edgar Allan Poe, with art by top professionals, many of whom hail from the underground or alternative comics world. Created and edited by Tom Pomplun, the series began publication in 2002.
Designed for ages 12 and up, 22 of the Graphic Classics volumes have been included in Diamond Comic Distributors list of recommended books for the American Library Association's Common Core Standards curricula.Karen Berger
Karen Berger (; born February 26, 1958) is an American comic book editor. She is best known for her role in helping create DC Comics' Vertigo imprint in 1993 and serving as the line's Executive Editor until 2013. She oversees Berger Books, an imprint of creator-owned comics being published by Dark Horse Comics.Mad Cave Studios
Mad Cave Studios (or Mad Cave) is an independent comic book publisher based out of Miami, Florida that was established in 2014. Mad Cave is publishing two ongoing series, Battlecats and Midnight Task Force, which are being distributed by Diamond Comic Distributors. A third series, Knights of the Golden Sun, is scheduled for November 2018.Negative Burn
Negative Burn is a black-and-white anthology comic book published beginning in 1993 by Caliber Press, and subsequently by Image Comics and Desperado Publishing. Edited by Joe Pruett, Negative Burn is noted for its eclectic range of genres, mixture of established comics veterans and new talents, and promotion of creative experimentation.Viper Comics
Viper Comics, based in Dallas, Texas, has been an independent publisher of comic books and graphic novel trade paperbacks since 2003. Viper comic books are distributed by Diamond Comic Distributors and their graphic novels are distributed through Diamond, Ingram Books, Baker & Taylor, Inc., and other distributors.WizKids
WizKids/NECA, LLC is an American company based in New Jersey that first made its mark in the game industry producing collectible miniatures wargames. WizKids was purchased by and is a subsidiary of National Entertainment Collectibles Association. The company was founded in 2000 by Jordan Weisman, a veteran of the game company FASA. It was purchased by sports-card manufacturer Topps, Inc. in 2003. (Topps was, in turn, acquired by Michael Eisner's Tornante Company and Madison Dearborn Partners in 2007.)
WizKids was acquired by NECA in September 2009.