Daytime is a block of television programming taking place during the late-morning and afternoon on weekdays. Daytime programming is typically scheduled to air between the hours of 9 a.m. and 5:00 p.m., following the early morning daypart typically dedicated to morning shows, and preceding the evening dayparts that eventually lead into prime time.
The majority of daytime programming is typically targeted towards women (and in particular, housewives). Historically, soap operas, talk shows, and game shows have been fixtures of daytime programming, although daytime soap operas have seen declines in North America due to changing audiences and viewing habits. This type of daytime programming is typically aired on weekdays; weekend daytime programming is often much different and more varied in nature, and usually focuses more on sports broadcasts.
The type of programming is designed primarily to be viewed by housewives and secondarily those viewers who might not usually carry a daytime job, such as the unemployed, senior citizens, evening shift workers, and college students. For most intents and purposes, however, the traditional target audience of daytime television programs has been demographically 18-49 women, as the large majority of daytime viewership has historically consisted of housewives, and as such daytime programming is hosted by women or personalities popular among women, and pertain to subjects such as womens' issues (including health, lifestyles, and fashion), current events, and gossip.
Because of demographic shifts and the decreasing number of people at home during the daytime, the daytime television audience has shrunk rapidly in recent years, and that which remains is largely over the age of 55 and thus considered undesirable for most advertisers.
Another popular audience in this timeframe is the college student; game shows such as the original Jeopardy! (1964–75), Match Game (1973-79'; 1990), Family Feud (1976-85; 1988-93; 1994; 1999—present), Card Sharks (1978-81; 1986-89), Press Your Luck (1983-86), and, since the 1990s and even more so under current host Drew Carey, The Price is Right (1972-present), have targeted this audience.
In the United Kingdom, United States, Canada, and Australia, talk shows (hosted by a single personality or a larger panel) are a significant part of this timeslot, as well as, to a lesser extent, game shows and soap operas. In the U.S., the Big Three television networks all provide some degree of daytime programming, but the once-popular genre of soap operas have declined; although a few remain active, they have been largely replaced by less-expensive programming such as talk shows (including GMA Day, The Talk, and Today With Kathie Lee and Hoda, which fill timeslots once filled by One Life to Live, As the World Turns, and Passions respectively). Game shows were also common in U.S. daytime lineups, but by the 1990's, only CBS's long-running The Price Is Right remained (which was later joined in 2009 by a revival of Let's Make a Deal, which replaced the cancelled soap Guiding Light).
In the U.S., syndicated programming is most common during the daytime hours on broadcast stations, often within the genres news-based shows, talk shows (including personality-based programs, or tabloid talk shows with a focus on sensationalistic and controversial subjects), as well as court shows, game shows, and syndicated packages of reruns from popular network series (most commonly sitcoms, such as The Big Bang Theory) Notable syndicated daytime programs in the U.S. have included The Ellen DeGeneres Show, The Oprah Winfrey Show, Dr. Phil, Judge Judy, Live with Kelly and Ryan, The Jerry Springer Show, Maury, and The Wendy Williams Show.
Local newscasts may also air during the daytime period, typically focusing on continuing coverage of events that had occurred since the morning news, and other forms of lifestyle-oriented stories. Some stations may produce daytime talk shows designed to feature advertorial segments brokered by local businesses.
Meanwhile, news channels usually program rolling news coverage where a set schedule of stories is followed (as opposed to evening and prime time, which typically focus on personality- and opinion-based programs), but this can be interrupted at any time for breaking news stories and other live events. The stock market trading day similarly falls within the daytime hours for channels devoted to business news, whose audience is concentrated towards out-of-home viewers. Children's television networks usually use the 9 a.m –3 p.m. timeslot before children of school age return home to air preschool programming for young viewers, while PBS member stations might either carry exclusively children's programming, or instructional programming to be taped for later use, programs which can be watched as part of acquiring college credit, or for viewers to eventually acquire their General Equivalency Diploma.
Other basic cable networks generally rerun episodes of their current prime time programming, often in marathon format; stations that devote much of their programming to acquired reruns may also follow this strategy, or use the daytime slot to burn off a contract for a less popular program (in this sense, daytime can be seen, much like the overnight, to be a graveyard slot that is useless to program with high-budget content).
Daytime lineups on sports-oriented networks are typically devoted to studio programs with news, analysis, or debates on sports-related topics (in the United States, some of these programs are simulcast from syndicated sports talk radio shows), but may also feature reruns of recent or "classic" events, lesser-viewed events, or other original programming. It is not uncommon for live events to be aired in the daytime hours, either taking advantage of time differences to air primetime events from other countries (such as European soccer in North America, and Asia-Pacific sports in Europe), or domestic events scheduled within the daytime hours (particularly outdoor sports, including but not limited to baseball, cricket, golf, and tennis).
| Television dayparts
10:00 AM – 6:30 PM
The 39th Annual Daytime Emmy Awards presented by the National Academy of Television Arts and Sciences (NATAS), ″recognizes outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.—6:00 p.m. during the 2011 calendar year″. The ceremony took place on June 23, 2012 at the Beverly Hilton Hotel, in Beverly Hills, California beginning at 5:00 p.m. PST / 8:00 p.m. EST. The ceremony was televised in the United States by HLN and produced by LocoDistro and Executive Producer Gabriel Gornell.The evening was not hosted however the pre-show ceremony was hosted by A.J. Hammer and Nischelle Turner. The drama pre-nominees were announced on March 2, 2012, and the nominations were announced during an episode of The Today Show on May 9, 2012. In related events, the 39th Annual Creative Arts Emmy Awards ceremony was held at the Westin Bonaventure in Los Angeles on June 17, 2012.General Hospital won the most awards, with a total of five wins including Outstanding Drama Series and Outstanding Drama Series Directing Team and other Creative Arts Emmy Awards. The soap opera also had the most awards with a total of 23 (including Creative Arts Emmy Awards). Anthony Geary won its seventh win in the Outstanding Lead Actor in a Drama Series category. Live! with Regis and Kelly won in the Outstanding Talk Show Entertainment category for its last season. The Lifetime Achievement Award was presented to television producer Bill Geddie. The ceremony attracted 912,000 viewers (not counting four repeat broadcasts which brought the total to 2 million), the broadcast was "the most watched regularly scheduled, non-news telecast" ever on HLN, but by far the least-watched Daytime Emmy ceremony ever.42nd Daytime Creative Arts Emmy Awards
The 42nd Daytime Creative Arts Emmy Awards ceremony, which honors the crafts behind American daytime television programming, was held at the Hilton Universal City Hotel in Los Angeles on April 24, 2015. The event was presented in conjunction with the 42nd Daytime Emmy Awards by the National Academy of Television Arts and Sciences. The nominations were announced on March 31, 2015.The ceremony was held with Jeopardy! icon Alex Trebek and The Brady Bunch actress Florence Henderson serving as the ceremony's hosts.43rd Daytime Creative Arts Emmy Awards
The 43rd Daytime Creative Arts Emmy Awards ceremony, which honors the crafts behind American daytime television programming, was held at the Westin Bonaventure Hotel and Suites in Los Angeles on April 29, 2016. The event was presented in conjunction with the 43rd Daytime Emmy Awards by the National Academy of Television Arts and Sciences. The nominations were announced on March 24, 2016, and neither ceremony was televised.44th Daytime Emmy Awards
The 44th Daytime Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), "recognizes outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m. to 6:00 p.m. during the 2016 calendar year". The ceremony took place on April 30, 2017 at the Pasadena Civic Auditorium, in Pasadena, California, and began at 5:00 p.m. PST / 8:00 p.m. EST. The ceremony, livestreamed in the United States by Facebook Live and Periscope Producer, was executively produced by Michael Levitt, David Parks, and the Senior Vice President of the Daytime Emmy Awards, David Michaels. Actors and television hosts Mario Lopez and Sheryl Underwood hosted the ceremony for the first time.In related events, the Academy held its 44th Daytime Creative Arts Emmy Awards ceremony also at the Pasadena Civic Auditorium on April 28, 2017. On January 26, 2017, the Lifetime Achievement Award was presented to Mary Hart. Soap Opera Digest reported that former All My Children star Susan Lucci would make an appearance at the ceremony, as part of a segment paying tribute to the serial's creator, Agnes Nixon.45th Daytime Creative Arts Emmy Awards
The 45th Daytime Creative Arts Emmy Awards ceremony, which honors the crafts behind American daytime television programming, were held at the Pasadena Civic Auditorium in Pasadena, California on April 27, 2018. The event was presented in conjunction with the 45th Daytime Emmy Awards by the National Academy of Television Arts and Sciences. The nominations were announced on March 21, 2018, during a live episode of CBS's The Talk.Two new categories for digital drama series—Outstanding Writing in a Digital Drama Series and Outstanding Directing in a Digital Drama Series—were added this year. The Outstanding Guest Performer in a Digital Daytime Drama Series category was also split out from the Supporting Actress and Supporting Actor categories for digital drama series.45th Daytime Emmy Awards
The 45th Daytime Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), "recognizes outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m. to 6:00 p.m. during the 2017 calendar year". The ceremony took place on April 29, 2018 at the Pasadena Civic Auditorium in Pasadena, California.The drama pre-nominees were announced on January 25, 2018, and the standard nominations were announced on March 21, 2018, during an episode of The Talk. ABC's General Hospital has the most nominations with 26. The 45th Daytime Creative Arts Emmy Awards ceremony, for extended Daytime Emmy categories, were held at the Pasadena Civic Auditorium on April 27, 2018.Mario Lopez and Sheryl Underwood returned to host the ceremony, which was broadcast as a live webcast via various live streaming and social networking services (including Facebook, Twitter, and YouTube), forgoing a traditional television broadcast for the third year in a row.46th Daytime Emmy Awards
The 46th Daytime Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), honored the best in U.S. daytime television programming in 2018. The ceremony was held on May 5, 2019, at the Pasadena Civic Auditorium in Pasadena, California. Actors and television hosts Mario Lopez and Sheryl Underwood hosted the ceremony for the third consecutive time.The drama pre-nominees were announced on January 24, 2019, and the standard nominations were announced on March 20, 2019.Angela and Friends
Angela and Friends was a British talk show which was produced by Crackit Productions for Sky1. The show aired at 12pm, Monday to Friday, and was presented by actress Angela Griffin, who was joined by three "friends" in each show to discuss the latest news, celebrity gossip as well as other topical issues.
The show was the centrepiece of Sky1's first foray into daytime television and was originally commissioned for 90 episodes – 18 weeks – each of 90 minutes.Viewers were encouraged to contact Angela and her "friends". They could do this by text, email, Facebook or Twitter. Griffin read out these messages during the show.
In March 2010, after the show finished for a two-week Easter break, it was announced that the series had been recommissioned for a second series, at the slightly later time of 2.30pm on Monday, 12 April. The duration of the show was reduced to 60 minutes.
For the last six weeks of the second series, it was brought forward to the time of 12:00pm. The series ended on 2 July 2010.Chad Harris-Crane
Chad Harris-Crane is a fictional character on the American soap opera Passions, which aired on NBC from 1999 to 2007 and on DirecTV in 2007–08. Developed by the soap's creator and head writer James E. Reilly, Chad was portrayed by two actors over the course of the show: Donn Swaby (1999 to 2002) and Charles Divins (2002 to 2007). Swaby left the show to pursue roles outside daytime television and was replaced by Divins. The role was the first time that either actor had worked on a television series.
Chad is a member of the Crane family. The illegitimate son of the evil patriarch Alistair Crane, Chad is introduced as a music producer from Los Angeles who is searching for his biological family. Chad becomes involved in a love triangle with sisters Whitney and Simone Russell. His romance with Whitney is complicated by the possibility they may be engaging in an incestuous relationship as Chad is initially believed to be her half-brother, and later revealed to be her adoptive cousin. Chad's later storylines focus on his confusion over his sexual identity, and his sexual relationship with tabloid reporter Vincent Clarkson. Chad attempts to reconcile with Whitney, after his affair with Vincent is revealed, before being killed by his father Alistair while trying to protect his best friend, Ethan Winthrop.
Critical response to Chad was mixed; some reviewers praised the sensationalism of the incest storyline with Whitney, while others criticized his relationship with Vincent as an irresponsible and problematic representation of racial and sexual identity. The character marks a notable step in daytime television and soap opera history; it was the first depiction in a soap opera of two men having sex. Chad has also been cited as expanding the representation of LGBT characters of color on daytime television. Divins discussed the storyline with his gay friends and researched LGBT culture to better shape his performance. Media outlets expressed varying opinions of the exact nature of Chad's sexual orientation.Craig Carlson
Craig Carlson is an American soap opera (Daytime television) writer.Darlene Conley
Darlene Conley (July 18, 1934 – January 14, 2007) was an American actress.
Conley's career spanned fifty years, but she was best known for her performances in daytime television, and in particular, for her portrayal of larger-than-life fashion industrialist Sally Spectra on The Bold and the Beautiful. Conley played the role from 1989 until her death seventeen years later. Darlene's character Sally is the only soap opera character to be displayed at Madame Tussaud's wax figures galleries in Amsterdam and Las Vegas.Daytime television in the United States
Daytime television is the general term for television shows produced for airing during the daytime hours on weekdays. The hours and days for daytime television in the United States usually run from 6:00am to 8:00pm ET, Monday through Friday; although it may vary depending on time zone/region, networks, and/or local stations. This article is only about American daytime television; for information about international daytime television, see Daytime television.Doug Williams and Julie Olson
Douglas Williams and Julie Olson Williams are fictional characters and a supercouple from the American daytime drama Days of Our Lives. Doug and Julie are considered to be the first supercouple in daytime television history. Doug is portrayed by Bill Hayes and Julie is portrayed by Susan Seaforth Hayes. The actors are married in real life and also still recur in their roles that made them famous on NBC's Days of our Lives.Euro 7
Euro 7 was a Dutch commercial television channel founded by Joop Post with publishing company Keesing and PMT Holding as the main shareholders. Euro 7 was the first commercial station with an official Dutch broadcasting license. The channel was dedicated to programs about nature, the environment, health, leisure, spiritual matters and religion. Ben Wamelink from the public Dutch broadcaster KRO was appointed as Programme Director. Its main focus was on daytime television. Euro 7 was later bought by televangelist Robert H. Schuller through Crystal Cathedral Ministries, known for the weekly Hour of Power television program.Rena Sofer
Rena Sherel Sofer (born December 2, 1968) is an American actress, known for her appearances in daytime television, episodic guest appearances, and made-for-television movies. In 1995, Sofer received a Daytime Emmy Award for her portrayal of Lois Cerullo in the soap opera General Hospital.Richard and Judy
Richard and Judy is the name informally given to Richard Madeley and Judy Finnigan, a British married couple who are both television presenters and columnists. They presented the daytime television programme This Morning from 1988 until 2001, and then hosted the daily chat show Richard & Judy from 2001 until 2009.She Drove Me to Daytime Television/Bullet Theory
"She Drove Me to Daytime Television" is a song by Welsh post-hardcore band Funeral for a Friend. It was originally released on the band's EP Four Ways to Scream Your Name. In the US it was released on their hybrid-EP Seven Ways to Scream Your Name, a combination of the Four Ways to Scream Your Name and Between Order and Model EPs. The song also appeared on FFAF's debut LP, Casually Dressed & Deep in Conversation.
"She Drove Me to Daytime TV" was then released as a "double A-side" on the 6 October 2003; its sister release was "Bullet Theory". It reached #20 in the UK Singles Chart.
The promotional video showed the band playing normally with frequent X-ray-like views of the band members as the camera "flies" through them.
Whereas the promotional video for Bullet Theory introduced the faceless characters who are digging in the sand on a beach looking for a chest with a mask/face in it.Spelling Television
Spelling Television Inc. was a television production company that went through several name changes. It was originally called Aaron Spelling Productions, then Spelling Entertainment Inc. and eventually part of Spelling Entertainment Group. The company produced popular shows such as The Love Boat, Dynasty, Beverly Hills, 90210, 7th Heaven, Melrose Place and Charmed. The company was founded by television producer Aaron Spelling on October 25, 1965. The company is currently an in-name-only unit of CBS Television Studios. A related company, Spelling-Goldberg Productions, co-existed during a portion of the same time period and produced other well-known shows such as Charlie's Angels, Starsky & Hutch, and Fantasy Island but these series are not part of the modern day library now owned by CBS. Another related company, The Douglas S. Cramer Company co-existed during a portion of the same time period (held by Douglas S. Cramer, who held the position as Executive VP), produced shows like Wonder Woman, Joe and Sons, and Bridget Loves Bernie and TV movies like Dawn: Portrait of a Teenage Runaway, but these series are almost neither series or TV movies that are not part of the modern day library now owned by CBS, almost nor airing on ABC.This Morning
This Morning may refer to:
This Morning (TV programme), a British daytime television
This Morning (radio program), a Canadian radio show which aired from 1997 to 2002
CBS This Morning and This Morning, an American morning show, successor and predecessor to The Early Show
"This Morning", a song by The Cure from The Cure
"This Morning", a song by Irish band Picture This