Dave Kalama

Dave Kalama is a big wave surfer/tow-in surfer, stand-up paddle (SUP) surfer and racer, surf and SUP board shaper, windsurfer, outrigger canoe racer, private adventure guide, and celebrity watersports enthusiast. Kalama, his wife, 2 sons and 1 daughter live in Kula, Maui.

Kalama is credited with the co-development of the big wave surfing technique of tow-in surfing, along with Laird Hamilton, Darrick Doerner, and Buzzy Kerbox.[1] Recently, Kalama together with close friend Laird Hamilton have been actively promoting and mastering an ancient Hawaiian mode of water transportation and watersport called SUP, "stand-up paddling", and he has begun a series of increasingly longer solo paddle events between various Hawaiian islands. Kalama and Hamilton are also credited with the co-development of "foil surfing" (hydrofoil surfing).

Kalama is a descendant from a long line of noteworthy Hawaiian watermen; his grandfather brought outrigger canoe paddling to the mainland U.S., and his father Ilima Kalama was the 1962 world-champion surfer and a lifelong outrigger canoe paddler.[2] There are, among others, a beach on Maui and a town in Washington State named after family members. Kalama is known socially amongst surfers as placing high respect on local/community surf etiquette.

Kalama is a part-time coach to SUP competitors Kai Lenny (2010 and 2011 SUP Surf World Champion) and Slater Trout.

As a high school age athlete, Kalama was a competitive ski racer and high school football player in the winter sports resort town of Mammoth Lakes, California.[3][4][5]

In July 2006, Kalama and BamMan Productions business partner Laird Hamilton were jointly awarded the Beacon Award at the Maui Film Festival for "helping to revive the surf film genre."[6]

Dave Kalama
Personal information
BornNewport Beach, CA
ResidenceMaui, Hawaii
Surfing career
SponsorsQuickBlade, Kaenon, Easy Rider, Kalama Kamps
Major achievementsWindsurfing World Championships: 1991 Hard Rock World Cup of Windsurfing/Ho'okipa Winner, 2010 Rainbow Sandals Molokai 2 Oahu Paddleboard World Championships SUP Winner, Naish Maliko 2010 14’ Winner, 2011 Maui Naish International Paddleboard Championship (Maliko) Winner, 2011 SUP Awards "Top Male Paddler" Finalist.
Surfing specifications
Shaper(s)Dave Kalama
QuiverSUP surf boards, SUP downwind boards, SUP race boards, tow-in surfboards, surfboards, foil boards, windsurfs, OC-1, OC-4.
Favorite wavesJaws (beach)
Favorite maneuversTow-in surfing

Kalama and Laird Hamilton

Kalama and fellow celebrity surfing pal Laird Hamilton have been featured in big wave riding films and photographs while riding the largest ocean waves in recorded history. For survival, they surf together and only with other wave riders they absolutely trust (critical life-saving rescues from the tow-in watercraft are commonplace—they take turns piloting the craft—trust is paramount). Their preference is the tow-in surfing method (which they co-invented), which affords them the ability to catch the largest (and fastest) of ocean waves; their preferred location is the reef at Pe'ahi (pronounced pay-ah-hee) (commonly called "Jaws", which is not appreciated by local Hawaiians who prefer its correct name, Pe'ahi) on the northcentral coast of the Island of Maui (known for holding and breaking the largest waves on the planet); and their preferred riding style is "radical, late take-offs, forceful sweeping drops and turns across the face of 60+ footer waves, exiting over the shoulder of the wave at the end of the ride (to catch a tow ride back outside for another ride, of course)". Their extreme wave rides, chronicled in film and photographs, are daredevil conquests that do not seem possible (or wise!). They have survived near-death experiences in major "wipe-outs" under mountains of falling water.

Film Appearances

Kalama appeared in the opening sequence of the James Bond film Die Another Day.

In October 2006, Dave Kalama, along with friend and celebrity waterman, Laird Hamilton, biked and paddled the entire Hawaiian Island chain—more than 450 miles—in a week. The feat was featured on Don King's film A Beautiful Son in support of those afflicted with autism.[7]

Kalama won an award for his role in Riding Giants.[8]

Kalama has also appeared in All Aboard the Crazy Train, Path of Purpose, Endless Summer II, Step Into Liquid, Waterman, Hereafter, Kaho'olawe, and Radical Attitude.


  1. ^ National Geographic Adventure Interview with Dave Kalama, July 2002.
  2. ^ "The Life Aquatic" by Jason Hilford Maui No Ka 'Oi Magazine Vol. 10 No. 1 (Jan. 2006). Archived July 23, 2011, at the Wayback Machine
  3. ^ Jenkins, Bruce (January 31, 2001). "Surf season riding crest". sfgate.com. Retrieved 2007-12-25.
  4. ^ Matt Warshaw (2003). Maverick's: The Story of Big-Wave Surfing. Chronicle Books. ISBN 0811841596.
  5. ^ Bruce Jenkins (2005). North Shore Chronicles: Big-Wave Surfing in Hawaii. ISBN 158394124X.
  6. ^ "Extreme Surfers to be Honored" The Honolulu Advertiser, June 16, 2006
  7. ^ "Hamilton and Kalama Lend a Hand" Maui No Ka 'Oi Magazine Vol.11 No.1 (Jan. 2007). Archived 2011-06-11 at the Wayback Machine
  8. ^ "Beacon Award for Laird Hamilton & Dave Kalama in Maui". www.globalsurfnews.com. Archived from the original on 2011-05-27. Retrieved 2007-12-26.

External Links

  1. "A Waterman's Journal" (http://www.davidkalama.com). Retrieved January 19, 2012
  2. "Surfing Into Jaws" (http://www.nationalgeographic.com/adventure/0207/q_n_a.html). National Geographic. July 2002. http://www.nationalgeographic.com/adventure/0207/q_n_a.html. Retrieved January 19, 2012
  3. "SUP the Mag" (http://www.supthemag.com/2011-sup-awards/vote/top-3-male-paddlers/). SUP the Mag. http://www.supthemag.com/2011-sup-awards/vote/top-3-male-paddlers/ Retrieved January 19, 2012
  4. "Jamie Mitchell wins Paddleboard and Dave Kalama wins SUP at Molokai2Oahu Race." (http://paddle-board.net/jamie-mitchell-wins-paddleboard-and-dave-kalama-wins-sup-at-molokai2oahu-race/). Paddleboard Fresh Sup Stoke Retrieved January 19, 2012.
  5. "Dave Kalama Waterman" (http://www.writing.com/main/view_item/item_id/1659120-Dave-Kalama---Waterman). http://www.writing.com/main/view_item/item_id/1659120-Dave-Kalama---Waterman Retrieved January 19, 2012.
  6. YouTube: All Aboard The Crazy Train - Trailer - YouTube (https://www.youtube.com/watch?v=r12QE_julpI).
  7. Vimeo: Dave Kalama Spin'n and Grin'n (http://vimeo.com/28743548).
Aloha Classic

The Aloha Classic is a yearly windsurfing competition at Ho'okipa Beach Park on the north shore of Maui, Hawaii, United States. Often it is part of the PWA Windsurf World Cup tour and of the American Windsurfing Tour (AWT).

The surfspot Ho'okipa is one of the best wave riding spots of the world. Therefore, the Aloha Classic is the wave riding world cup with the highest reputation. It takes place in fall, the time with the best waves. For a long time the Aloha Classic was a Grand Slam offering competition in all three of the PBA/PWA windsurfing disciplines wave riding, slalom and course race.

Due to lack of sponsors the event could not always offer all disciplines or get the status of an official PWA world cup. Recently, only waveriding is performed, partially only running a competition for the men. In recent years, first the competition of the AWT took place, whose winners qualified for the open starting positions of the succeeding world cup.

For a long time a second competition was held in Ho'okipa, the Maui Invitational. 1994-1995 there was a third competition, the Chiemsee World Cup Maui.

With eight victories, Robby Naish is the most successful competitor in the wave contests at Ho'okipa, followed by Jason Polakow (4) and Mark Angulo (3). For the women this is Angela Farell (Cocheran) with seven victories in a waveriding, before Iballa Ruano Moreno (4) and Debbie Brown (3). (Status of 2015)

Ben Wilson (kitesurfer)

Ben Wilson is an Australian kitesurfer notable for holding the record for kitesurfing the largest wave ever captured on film; In 2011, Ben successfully kited Fiji’s most infamous wave, Cloudbreak at 35-foot. There have been many attempts by the next generation of kitesurfers including Nicolo Porcella and Jesse Richman to best this feat but as yet there has been no successful attempt.

Prior to his wave at Cloudbreak, Ben was part of the early kitesurfing movement in Australia, winning Australia’s inaugural National Titles along with multiple competitions including the Merimbula Classic and Schick Kitesurfing Series. During the same period (2003–2005), he placed 3rd in the Gorge Games held in Hood River, Oregon. Off the back of these outstanding competitive results he was signed to Slingshot and shortly after turned his focus from competition to creating video content.

Ben spent over 10 years as a team rider for Slingshot, during which time he traveled the world and created feature-length documentaries such as The Dirty South and Shades of Green. He was featured in Surfers Journal in their article The Might of the Kite and continued to push kitesurfing towards a mainstream surf market through his Jeep Kite School initiative and coaching trips.

Wilson’s first experience kitesurfing came in 2000 while working on Namotu Island, in Fiji. Windsurfing pros Robby Naish, Pete Cabrinha, Dave Kalama & Brett Lickle spent the Hawaiian off-season there testing and developing their own equipment for this new sport. At the time the sport’s focus was on twin-tip/freestyle so when Ben and several others including Jeff Tobias & Mauricio Abreu began using their surfboards in the waves it propelled kiteboarding into a new direction. From there the wave riding movement gained traction and in 2009 Wilson launched his own surf-focused kite brand, BenWilsonSurf (now BWSURF).

Ben directs his company from the Sunshine Coast, Australia where he lives with his wife and two children.

Big wave surfing

Big wave surfing is a discipline within surfing in which experienced surfers paddle into or are towed onto waves which are at least 20 feet (6.2 m) high, on surf boards known as "guns" or towboards. Sizes of the board needed to successfully surf these waves vary by the size of the wave as well as the technique the surfer uses to reach the wave. A larger, longer board allows a rider to paddle fast enough to catch the wave and has the advantage of being more stable, but it also limits maneuverability and surfing speed.In 1992, big wave surfers such as Laird Hamilton and Darrick Doerner introduced a cross over sport called tow-in surfing. While many riders still participate in both sports, they remain very distinct activities. This type of surfing involves being towed into massive waves by jet ski, allowing for the speed needed to successfully ride. Tow in surfing also revolutionized board size, allowing surfers to trade in their unwieldy 12 ft. boards in favor of light, 7 ft boards that allowed for more speed and easier maneuverability in waves over 30 ft. By the end of the 1990s, tow in surfing allowed surfers to ride waves exceeding 50 ft.

Buzzy Kerbox

Burton "Buzzy" Kerbox is an American surfer, photographer and model. He is best known for co-developing tow-in surfing with Laird Hamilton, Dave Kalama and a handful of other surfers in the mid-1990s.

Cortes Bank

Cortes Bank is a shallow seamount (a barely submerged island) in the North Pacific Ocean. It is 96 miles southwest of San Pedro, Los Angeles, 111 miles (166 kilometers) west of Point Loma San Diego, United States, and 47 miles (82 kilometers) south-west of San Clemente Island in Los Angeles County. It is considered the outermost feature in California's Channel Islands chain. At various times during geologic history, the bank has been an island, depending on sea level rise and fall. The last time it was a substantial island was around 10,000 years ago during the last ice age. It is possible that this island was visited by the first human inhabitants of the Channel Islands, most notably San Clemente Island, whose seafaring residents would have been able to see the island from high elevations on clear days.The shallower reaches of the bank comprise about 15–18 miles of sandstone and basalt and they rise from the ocean floor from 1000 fathoms, or just over a mile depth. The bank has been described as a series of mountaintops, but really it is more of the shape of a wave-scoured mesa with a few hard, basaltic high spots along its length. The shallowest peak, the Bishop Rock, rises to between 3 and 6 feet (1–2 m) from the surface, depending on the tides. On very low tides, the rock can be visible in the trough of passing waves. Other shoal spots besides the Bishop Rock also spawn giant waves. These shoals range in depth from 30 to 100 feet and are a hazard to shipping. Nine Fathom spot is about 4.5 miles (7 kilometers) northwest of Bishop Rock and also rises to about 54 feet (18 m) below the surface. Both are noted scuba diving locations featuring clear water, vast kelp forests and abundant sea life. The Bishop Rock also creates a renowned big-wave surfing spot recognized as being capable of producing some of the tallest surfable waves in the world.

Darrick Doerner

Darrick Doerner is a big wave pioneer in the sport of tow-in surfing, in which personal water craft are used to tow surfers into large surf. Also known by the nickname, Double D, Doerner is an accomplished big wave surfer himself.

Doerner is an 'all around waterman' in the ocean, from surf, big wave tow-surfing, paddle, stand up paddling, windsurfing, anything with water, he's been a part of its progression at some point. In the late-1960s and 1970s he grew up in California. He then moved to the Big Island of Hawai'i for his senior year of high school.

From 1975-1996 he worked with Eddie Aikau, Mark Cunningham, Terry Ahue and Brian Keaulana. He learned from other people such as Peter Cole, Greg Noll, Dick Brewer, Reno Abellira, James Jones, Owl Chapman, Sam Hawk, Tiger Espere and Michael Ho. Darrick life guarded for over twenty years on the North Shore. His approach was focused on water safety which gave him the important skills to negotiate big water safely and big wave surfing, . He has set the basic protocol for dealing with a wipeout and the inevitable rescue in large waves of this stature. Doerner trained in California with Shawn Alladio of K38 for rescue boat technical handling. Doerner was the preferred boating driver/partner of Dave Kalama and Laird Hamilton beginning in the 1990s.

In 1996, Doerner left life guarding to become an ambassador to surfing. He worked with an apparel company and traveled around the world to teach surfing and to share his knowledge with others. Around that time, a group of friends and Doerner took their surfing to the next level, having already mastered small waves and heavy water. With the creation of tow-in surfing, the 'Strapped Crew' together facilitated a quantum leap in surfing, one of the biggest jumps in the history of the sport. Many growing pains were experienced with the advent of this new boating activity, safety being the most important aspect. The sport of tow surfing took off with the infusion of the growth of internet and DVD exposure.

Die Another Day

Die Another Day is a 2002 spy film, the twentieth film in the James Bond series produced by Eon Productions, as well as the fourth and final film to star Pierce Brosnan as the fictional MI6 agent James Bond. The film follows Bond as he leads a mission to North Korea, during which he is betrayed and, after seemingly killing a rogue North Korean colonel, is captured and imprisoned. Fourteen months later, Bond is released as part of a prisoner exchange. Surmising that the mole is within the British government, he attempts to earn redemption by tracking down his betrayer and all those involved.

The film, produced by Michael G. Wilson and Barbara Broccoli, and directed by Lee Tamahori, marked the James Bond franchise's 40th anniversary. The series began in 1962 with Sean Connery starring as Bond in Dr. No. Die Another Day includes references to each of the preceding films.The film received mixed reviews. Some critics praised the work of Tamahori, while others criticised the film's heavy use of computer-generated imagery, which they found unconvincing and a distraction from the film's plot. Nevertheless, Die Another Day was the highest-grossing James Bond film up to that time if inflation is not taken into account.

Don King (photographer)

Don King (born 1960) is an American photographer, cinematographer, and film director. He is renowned worldwide for his photographic and cinematic images of ocean surface waves and surfing.

Don King was a high school sophomore the first time he sold a photograph. The purchaser was Surfing magazine, which used it on its cover.

After graduation from Punahou School in 1978, King attended Stanford University where he majored in psychology, belonged to the Delta Tau Delta fraternity, and was on the Stanford Cardinal water polo team which won the NCAA Men's Water Polo Championships of 1978, 1980 and 1981. He graduated from Stanford in 1983.

Born and raised in Hawaii, Don King lives on Oʻahu with his wife Julianne Yamamoto King and their sons Beau, Aukai and Dane.

Filming of James Bond in the 2000s

Films made in the 2000s featuring the character of James Bond included Die Another Day, Casino Royale, and Quantum of Solace.

Kalama (disambiguation)

Kalama (1817–1870) was a Queen Consort of Hawaii.

Kalama may also refer to:

Kalama, Washington, a city in Cowlitz County, Washington

Kalama Sutta, a Buddhist scripture

Kamalatmika/Kalama, a Hindu Goddess

Kalama (genus), a genus of heteropteran bugs

Laird Hamilton

Laird John Hamilton (born March 2, 1964) is an American big-wave surfer, co-inventor of tow-in surfing, and an occasional fashion and action-sports model. He is married to Gabrielle Reece, a professional volleyball player, television personality, and model.

List of surfers

This is a list of people associated with surfing or surf culture.

Peahi, Hawaii

Peʻahi ( pay-AH-hee; Hawaiian: [peˈʔɐhi]) is a place on the north shore of the island of Maui in the U.S. state of Hawaii. It has lent its name to a big wave surfing break, also known as Jaws.

Production of the James Bond films

The James Bond film series is a British series of spy films based on the fictional character of MI6 agent James Bond, "007", who originally appeared in a series of books by Ian Fleming. It is one of the longest continually-running film series in history, having been in on-going production from 1962 to the present (with a six-year hiatus between 1989 and 1995). In that time Eon Productions has produced 24 films, most of them at Pinewood Studios. With a combined gross of over $7 billion to date, the films produced by Eon constitute the fourth-highest-grossing film series. Six actors have portrayed 007 in the Eon series, the latest being Daniel Craig.

Albert R. Broccoli and Harry Saltzman co-produced most of the Eon films until 1975, when Broccoli became the sole producer. The single exception during this period was Thunderball, on which Broccoli and Saltzman became executive producers while Kevin McClory produced. From 1984 Broccoli was joined by his stepson Michael G. Wilson as producer and in 1995 Broccoli stepped aside from Eon and was replaced by his daughter Barbara, who has co-produced with Wilson since. Broccoli's (and until 1975, Saltzman's) family company, Danjaq, has held ownership of the series through Eon, and maintained co-ownership with United Artists since the mid-1970s. The Eon series has seen continuity both in the main actors and in the production crews, with directors, writers, composers, production designers, and others employed through a number of films.

From the release of Dr. No (1962) to For Your Eyes Only (1981), the films were distributed solely by United Artists. When Metro-Goldwyn-Mayer absorbed United Artists in 1981, MGM/UA Entertainment Co. was formed and distributed the films until 1995. MGM solely distributed three films from 1997 to 2002 after United Artists was retired as a mainstream studio. From 2006 to 2015, MGM and Columbia Pictures co-distributed the film series, following the 2004 acquisition of MGM by a consortium led by Columbia's parent company, Sony Pictures. In November 2010, MGM filed for bankruptcy. Following its emergence from insolvency, Columbia became co-production partner of the series with Eon. Sony's distribution rights to the franchise expired in late 2015 with the release of Spectre. In 2017, MGM and Eon offered a one-film contract to co-finance and distribute the upcoming 25th film worldwide, which was reported on 25 May 2018 to have been won by Universal Pictures.Independently of the Eon series, there have been three additional productions with the character of James Bond: an American television adaptation, Casino Royale (1954), produced by CBS; a spoof, Casino Royale (1967), produced by Charles K. Feldman; and a remake of Thunderball entitled Never Say Never Again (1983), produced by Jack Schwartzman, who had obtained the rights to the film from McClory.

Riding Giants

Riding Giants is a 2004 documentary film directed and narrated by Stacy Peralta, a famous skater/surfer. The movie traces the origins of surfing and specifically focuses on the art of big wave riding. Some of the featured surfers are Greg Noll, Laird Hamilton, and Jeff Clark, and surfing pioneers such as Mickey Munoz.

Standup paddleboarding

Stand up paddle surfing and stand up paddle boarding (SUP) is an offshoot of surfing that originated in Hawaii. Unlike traditional surfing where the rider sits until a wave comes, stand up paddle boarders stand on their boards and use a paddle to propel themselves through the water. The sport was documented in a 2013 report that identified it as the outdoor sporting activity with the most first-time participants in the United States that year. Variations include flat water paddling for outdoor recreation, fitness, or sightseeing, racing on lakes, large rivers and canals, surfing on ocean waves, paddling in river rapids (whitewater SUP), Paddle board yoga and even fishing.

Stand up paddlers wear a variety of wet suits and other clothing, depending on water and air temperature since most of their time is spent standing on the board.

A related, traditional sport, paddleboarding, is done kneeling on a board and paddling with the hands, similar to a butterfly swimming stroke. The term “kooks" is sometimes incorrectly used to refer to stand up paddle surfing.

Historian and writer Steve West claimed that the contemporary notion of stand up paddle boarding, if attributed to the Waikiki Beach Boys of Oahu during the 1960s, considers that outrigger canoeing should be recognised as the direct link between the idea of standing on a board and propelling it with a canoe paddle, since the individual SUP skills (board riding and paddling) already existed, used by people who had traditionally grown up learning them.

Step into Liquid

Step into Liquid (2003) is a documentary about surfing directed by Dana Brown, son of famed surfer and filmmaker Bruce Brown. The film includes surfing footage from the famous Pipeline, the beaches of Vietnam, and some of the world's largest waves, at Cortes Bank. The film was Dana Brown's first solo project.

Tow-in surfing

Tow-in surfing is a surfing technique which uses artificial assistance to allow the surfer to catch faster moving waves than was traditionally possible when paddling by hand. Tow-in surfing was invented by surfers who wanted to catch big waves and break the 30 foot barrier. It has been one of the biggest breakthroughs in surfing history.


Windsurfing is a surface water sport that combines elements of surfing and sailing. It consists of a board usually 2 to 2.5 metres (6 ft 7 in to 8 ft 2 in) long, with displacements typically between 45 and 150 litres (9.9 and 33.0 imp gal; 12 and 40 US gal), powered by wind on a sail. The rig is connected to the board by a free-rotating universal joint and consists of a mast, boom and sail.

On “short” boards The sail area generally ranges from 1.5 to 12 square metres (16 to 129 sq ft) depending on the conditions, the skill of the sailor, the type of windsurfing being undertaken and the weight of the person windsurfing. On long boards, upon which the sport was first popularized -sail areas and board lengths are typically larger and the athleticism required is much less.

Many credit S. Newman Darby with the origination of windsurfing by 1964 on the Susquehanna River, Pennsylvania, United States when he invented the "Darby sailboard", which he did not patent due to limited financial resources and inadequate legal advice. His main focus of his “Darby Industries” was to sell plans such that any school age child could build one for under $50. Rather than building personal wealth, his focus was to introduce youth to the sport of sailing in even very shallow water. In 1964, Darby began selling his sailboards. A promotional article by Darby was published in the August 1965 edition of Popular Science magazine.Darby told me in the presence of his wife Naomi, that the mechanical universal joint picture was removed in editing due to magazine “space considerations”. I believe this was a “pivotable” error, like many others in the Darby story. He told me he did not think it was important as he preferred the more simple rope universal joint anyway. This was Darby- Artistic, practical, minimalist, gracious,- always inventive, and his wife, Naomi was the first ever sailboarder.

While Darby's "sailboard" incorporated a pivoting rig, it was "square rigged" or “kite rigged” and was subject to the associated limitations. The sailboard was operated with the sailor's back to the lee side of a kite-shaped sail. Darby's article stated that "...you can learn to master a type of maneuvering that's been dead since the age of the picturesque square riggers"

Windsurfing straddles both the laid-back culture of surf sports and the more rules-based environment of sailing. Windsurfing offers experiences that are outside the scope of other sailing craft designs. Windsurfers can perform jumps, inverted loops, spinning maneuvers, and other "freestyle" moves that cannot be matched by any sailboat. Windsurfers were the first to ride the world's largest waves, such as Jaws on the island of Maui, and, with very few exceptions, it was not until the advent of tow-in surfing that waves of that size became accessible to surfers on more traditional surfboards. Extreme waves aside, many expert windsurfers will ride the same waves as surfers do (wind permitting).

At one time referred to as "surfing's ginger haired cousin" by the sport's legendary champion, Robby Naish, windsurfing has long struggled to present a coherent image of the sport to outsiders. As a result of attempts to claim the word "windsurfer" as a trademark, participants have been encouraged to use different names to describe the sport, including "sailboarding" and "boardsailing". The term "windsurfing" has persisted as the accepted name for the sport, and the word "windsurfer" persists for both participants and equipment.

Windsurfing is predominately undertaken on a non-competitive basis. Organised competition does take place at all levels across the world, including in the Olympics. Typical formats for competitive windsurfing include Formula Windsurfing, speed sailing, slalom, course racing, wave sailing, superX, and freestyle.

The boom of the 1980s led windsurfing to be recognized as an Olympic sport in 1984. That same year saw the first international professional tour and the first year of the Aloha Classic event at Ho'okipa on Maui's north shore. The Windsurfing boom continued and expanded into the 1990's with the Professional side of the sport becoming immensely popular across global media. Windsurfing had a larger global media presence than Surfing during these years. This popularity attracted significant sponsorship deals which in turn further promoted the sport with extensive paid advertising.

Many of the world's top riders, particularly the European riders, became wealthy and very famous athletes.

Windsurfing's popularity across global media saw a decline toward the end of the 1990s. This has been attributed to many possible problems within the sport including licensing battles, equipment becoming too specialized, requiring excessive expertise, the splintering of Windsurfing into various niche groups around the world and splintering of the fundamentals as constant reinvention of technology challenged what it was to be 'a windsurfer'. On top of these internal issues there was a coinciding drop in major sponsor support, directly caused by the steady introduction of international bans on cigarette advertising during the 1990's. Cigarette industry advertising had become the dominant source of sponsorship support during the early and mid 1990's boom years for the professional level of Windsurfing. With the internationally legislated withdrawal of these large companies, the money spent on promoting the sport and paying for add space declined steeply and Windsurfing receded from public view across global advertising and media generally.

After some lean years in the early 2000's, the sport has seen a steady revival. New beginner-friendly designs have become available and new corporate sponsors have emerged to once again invest in advertising and promoting the sport to align corporate values and interests for marketing.

The sport of Windsurfing is one of constant re-invention, innovation and of pioneers in water sports generally. With the advent of kitesurfing, created by windsurfers, many avid windsurfers took up the similar sport for some variety after many years on the traditional windsurfer style equipment. More recently 'foiling' has become a major new interest among many windsurfers. As of 2019, longer, wider boards that are easier to sail are coming back and engaging a new generation. The sense of what it is to be 'a Windsurfer' or 'a surfer' is also changing as watermen like Kai Lenny break down barriers.

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