Creative director

A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

A creative director is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. The creative director is known to guide a team of employees with skills and experience related to graphic design, fine arts, motion graphics, and other creative industry fields. Some example works can include visual layout, brainstorming, and copywriting. To assume the role of a creative director, one must already have an existing set of skills and expertise in many areas. Often, these types of artists start up from the very beginning in fields that can relate to motion graphics, advertisement in television and book (or magazine) publishing.

Communication design

Advertising

In the advertising industry, a creative director is determined to develop various marketing schemes and strategies for a company or client that he or she is hired by. Assuming one is hired by a company that is fairly well known and established, there would be some type of creative department or management that the director would work with. The creative director would also serve as the project manager that works directly with employers, and in most circumstances, they would be responsible for designing concepts for advertisements and other promotional needs for their clients. Some examples of their duties involve copywriting and laying out chronological advertisement plans which explain the ongoing process of a project. It is important for an advertisement creative director to meet their goals at specific deadline with maximum efficiency as possible. To do so, they must be able to guide the creative department effectively from start to finish. Educational requirements of this position involve a blending of skills in business and journalism. To even be considered as a creative director, one would need to have a couple of years of experience in advertising (as little as five to as many as ten years).[1]

Advertising creative directors are usually promoted from copy writing or art directing positions. Familiarity with film-making techniques is also common. Creative directors rise to become executive creative directors or chief creative officers, a position with executive responsibility for the entire creative department, and some progress to chairman of a firm.

Creative directors usually possess a communication design, fine arts or animation degree. Copywriters may have degrees in journalism, language arts, or media innovation, or may develop more emphasis on advertising copy writing while pursuing a communication design degree.

Video games

With the increased team sizes and more specialised disciplines in the games industry, certain game designers are titled as 'creative director', 'executive designer', or 'game director'. A creative director in a video game company is usually responsible for product development across a number of titles and is generally regarded as the prime design authority across the company's product range. Some examples are Peter Molyneux, Sam Lake, Neil Druckmann, or Shigeru Miyamoto whose influence extends across more than one project.

The creative director has an important responsibility in this industry. The director must devise ideas to lead a video game project forward and many responsibilities involve working with various individuals or teams spread out within the entire project or video-game production. This can include cross-functional collaboration with the various disciplines involved in games development. Academically speaking, a creative director is usually degree educated but there are some circumstances where a high school education strongly focusing on aspects such as art, graphics, computer science, and math can be acceptable and provide some valuable insight to students who hope to aspire in this field of work. Some skills that a creative director working in the video game industry may have include proficiency in computer programming and graphic development (illustrations, fine art) and have excellent interpersonal and writing skills (since they deal with many other clients and management leaders). The exact skills a game director possesses will depend on their background in the industry. Creative director, or game director, is not usually an entry level position, but in a smaller studio it can be. This is more common in start up companies for instance though normally one would have to earn that role by showing their skills and development over a period of years. The entertainment industry is not always a meritocracy, however, and sometimes people just luck into or inherit such positions. Creative directors have often done their share of lower level startup positions such as internships or assisting other directors in art related work fields. It is all about advancing through the career chain, and once one has earned the position a creative director, they may be eligible to work for larger and more popular game developing companies depending on how successful they have been with past collaborative projects.[2]

Films

The creative director in the film industry is referred to as the production designer. A production designer carries a large responsibility of designing the look of a movie. The job is similar to a creative director's role in the video game industry in that he or she manages a team of employees and has to consistently develop new ideas and methods of working. It is vital that designers in this field are able to produce expressive and creative ideas and translate them into something cinematic. Usually a certain sum of funds is distributed among different departments in the production of a film (in this case, the art department). Creative directors must decide on how to distribute and use the funds in the most efficient and effective way to ensure maximum quality in the films art department. An example can include the structuring of scenes and sets once a film begins to undergo the shooting process. During this process, it is important for creative directors to understand what props and effects should be used and how they should be used among various sets and scenes of the film. Some important qualifications that one should have include being able to manage teams, having expertise in design (specifically in theatre, interior sets and art design), being open minded to new ideas and methods in regards to organizing film sets, and having an understanding of coordinating among different departments in order to move a project towards success. A creative director in the film industry usually starts out in lower ranks of the chain, such as an assistant to other art directors or as a draughtsman.[3]

Music

Creative directors in the field of music can be broken down into various key roles that make up the whole (it may be said that one can be known as a 'music director'). It is in this artistic field where the individual, the director, must master tasks that are relatable to one another. An orchestral conductor is a prime example (but not exclusive) of this role and how one would direct music and harmonize symphonies as well as guide and direct other musicians in an ensemble. The three roles in this sense can consist of: the active musician, the musical art director, and the instructor that teaches and informs music for society. The main requirements one would need to have is an extensive background and knowledge of music (being able to master one or more instrument), understanding the principles and theories behind music composition, developing an understanding and connection with musicians that the director would be working with to communicate music in a harmonic and creative sense, and most importantly being able to develop leadership skills among other musicians.[4]

Fashion

Creative director is the highest creative position in a fashion house. The creative director does not design clothes, but instead formulates and impresses upon the designers an overarching concept or concepts for a certain collection and the label as a whole. A fashion creative director's main role is to establish what designs should be created, what will appeal to the target market, and how the concepts will be applied and distributed in collaboration with fashion designers who are responsible for creating the clothing and fabrics.[5]

See also

References

  1. ^ "Advertising Creative Director Job Description, Salary, and Training Information." 300+ Job Descriptions: Find Your Dream Job in 2011. N.p., n.d. Web. 1 Nov. 2011. <http://www.jobdescriptions.net/business/advertising-creative-director/>.
  2. ^ Careers in focus:computer and video game design. 2nd ed. New York: Ferguson, 2009. p.17-24.
  3. ^ "Art Department – Skillset." Welcome to Skillset – Skillset. N.p., n.d. Web. 19 Oct. 2011. <http://www.skillset.org/film/jobs/productiondesign>
  4. ^ "Traits and Skills of a Music Director – League of American Orchestras." Home – League of American Orchestras. N.p., n.d. Web. 2 Dec. 2011. <"Archived copy". Archived from the original on 2011-11-23. Retrieved 2011-12-04.CS1 maint: Archived copy as title (link)>
  5. ^ "Fashion Director: Inside Jobs." Discover new career opportunities and paths that can take you there: Inside Jobs. N.p., n.d. Web. 4 Dec. 2011. <http://www.insidejobs.com/jobs/fashion-director>.
Amole Gupte

Amole Gupte (born c. 1962) is an Indian screenwriter, actor, and director, particularly known for his work on the 2007 Bollywood film Taare Zameen Par (Like Stars on Earth) as creative director and screenwriter. He conceived the film along with his wife, Deepa Bhatia (concept, research, and editing). He was the chairperson of the Children's Film Society, India from 2012 to 2015. And presently serves as a member of the Advisory Board of the Kautik International Student Film Festival

Art director

Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.It is the charge of a sole art director to supervise and unify the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.

One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery. During the brainstorming process, art directors, co-workers, and clients are engaged in imagining what the finished piece or scene might look like. At times, an art director is ultimately responsible for solidifying the vision of the collective imagination while resolving conflicting agenda and inconsistencies between the various individual inputs.

Brioni (brand)

Brioni is an Italian menswear couture house owned by French holding company Kering. Founded in Rome in 1945, it is known for its made-to-measure men's suits, sartorial ready-to-wear collections and leather goods.

Throughout its history, the company has invented concepts such as the men's runway show, the trunk show, and the ready-to-wear Haute Couture. It has been a point of reference for the entertainment, institutional and business worlds. Its Creative Director from July 2012 to February 2016 was British-born Brendan Mullane. Its creative director from April 2016 to September 2016 was Justin O’Shea.As of June 15, 2017, Nina-Maria Nitsche is Brioni's Creative Director.

Celine (brand)

CELINE is a French ready-to-wear and leather luxury goods brand that has been owned by LVMH group since 1996. It was founded in 1945 by Céline Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification. Séverine Merle is the Chief Executive Officer since April 2017.On January 21, 2018, LVMH announced that Hedi Slimane will take over at Celine as its artistic, creative and image director.

Design director

A design director is a position usually found within the software development, web development, product design, advertising, media, automotive or entertainment industries, but may be useful in other product focussed organizations s as well. The position has similarities to that of a creative director but with a greater emphasis on technical design and production, rather than just creative and ideas. The design director oversees the design of branding, product, UI, UX, Print, Advertising for a client, ensuring that the design elements fits in with the client's requirements and the product fits the design brief the client wish to promote for their company or product. However, unlike a creative director, the design director is also responsible for the overall quality of the final creative work and the quality of the project's design elements.

Another distinction between the two positions is that advertising creative directors are usually promoted from copywriting or art directing positions. Design directors, on the other hand, are promoted from senior designer positions. Design directors also require a much greater technical understanding of design process and techniques with cross platform and multi-disciplinary team application of their work also common place. As a role design directors as not only concerned with the creative elements but also production and user facing experiences.

Fendi

Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi is renowned for its fur and fur accessories. Fendi is also well known for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.

Gucci

Gucci (, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence, Tuscany, in 1921.

Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand; it retained that rank in Interbrand's 2014 index. Gucci is also the highest-selling Italian brand.Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.

Karl Lagerfeld

Karl Otto Lagerfeld (German: [ˈkaɐ̯l ˈlaːgɛɐ̯ˌfɛlt]; 10 September 1933 – 19 February 2019) was a German creative director, fashion designer, artist, photographer, and caricaturist who lived in Paris. He was known as the creative director of the French fashion house Chanel, a position he held from 1983 until his death, and was also creative director of the Italian fur and leather goods fashion house Fendi, and of his own eponymous fashion label. He collaborated on a variety of fashion and art-related projects. He was recognized for his signature white hair, black sunglasses, fingerless gloves, and high, starched, detachable collars.

Kimora Lee Simmons

Kimora Lee Leissner (née Perkins, formerly Simmons; born May 4, 1975) is an American fashion model and fashion designer. She took over Baby Phat after Russell Simmons and was CEO/creative director through 2010. She had her own reality television shows Kimora: Life in the Fab Lane (2007–2011) and Kimora: House of Fab (2013).

Marc Jacobs

Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years having been discontinued after the 2015 fall/winter collection. At one point there were over 200 retail stores in 80 countries. He was the creative director of the French design house Louis Vuitton from 1997 to 2014. Jacobs was on Time magazine's "2010 Time 100" list of the 100 most influential people in the world, and was #14 on Out magazine's 2012 list of "50 Most Powerful Gay Men and Women in America".

Moschino

Moschino (Italian pronunciation: [mosˈkiːno]) is an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino.

Paul Neurath

Paul Neurath is a video game designer and creative director. He founded both Blue Sky Productions (later renamed Looking Glass Studios) and Floodgate Entertainment. He was the creative director of Zynga Boston. In 2014 he founded OtherSide Entertainment, that developed Underworld Ascendant, the third game in the Underworld series.Neurath had a game credited to him as early as 1986, the computer adaptation of the Steve Jackson Games board game Ogre. As Creative Director at Looking Glass Studios, he oversaw such acclaimed gaming titles as Thief, Terra Nova and Flight Unlimited, as well as Ultima Underworld and its sequel.

Primetime Emmy Award for Outstanding Main Title Design

This is a list of the winning and nominated programs of the Primetime Emmy Award for Outstanding Main Title Design presented for the best main title sequence in television programming. Prior to 1997, the award was presented for Outstanding Individual Achievement in Graphic Design and Title Sequences. In the 1980s and early 1990s, the award was presented with the "possibility of one, more than one, or no award given," resulting in years where there were nominees without any winner or multiple winners.

Roberto Cavalli

Roberto Cavalli (Italian pronunciation: [roˈbɛrto kaˈvalli]; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfume and leather accessories. Former Acne Studios creative consultant Paul Surridge succeeded Peter Dundas as creative director for the brand in May 2017.

Tim Schafer

Timothy John Schafer (born July 26, 1967) is an American computer game designer. He founded Double Fine Productions in July 2000, after having spent over a decade at LucasArts. Schafer is best known as the designer of critically acclaimed games Full Throttle, Grim Fandango, Psychonauts, Brütal Legend and Broken Age, co-designer of Day of the Tentacle, and assistant designer on The Secret of Monkey Island and Monkey Island 2: LeChuck's Revenge. He is well known in the video game industry for his storytelling and comedic writing style.

Tom Ford

Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer, film director, screenwriter, and film producer. He launched his eponymous luxury brand in 2006, having previously served as the Creative Director at luxury fashion houses Gucci and Yves Saint Laurent. Ford also directed the Academy Award-nominated films A Single Man (2009) and Nocturnal Animals (2016).

Tom Hall

Tom A. Hall (born September 2, 1964) is a game designer born in Wisconsin. He attended the University of Wisconsin–Madison, where he earned a B.S. in Computer Science.

VFX creative director

The VFX creative director is a position common in films, television programs, and computer games using a large amount of visual effects (VFX).

For movies which are fully or partly computer generated, a VFX creative director works closely with the director. On smaller VFX-intensive productions such as music videos or some television commercials, a VFX creative director may also assume the responsibilities of the director. They are charged with making creative and aesthetic choices for visual effects. Although the role is generally more creative in nature, most VFX creative directors have a technical background and may exert a strong practical hand in production.

Yves Saint Laurent (brand)

Yves Saint Laurent SAS (French pronunciation: ​[iv sɛ̃ lɔʁɑ̃]; YSL), also known as Saint Laurent, is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as the Creative Director.Founded in 1961, it has been considered one of the world's most prominent fashion houses and is known for its modern and iconic pieces, such as its tuxedo jackets for women. Today, Saint Laurent markets a broad range of women's and men's ready-to-wear products, leather goods, shoes, and jewellery. Yves Saint Laurent Beauté also has a notable presence in the luxury beauty and fragrance market, although this is owned by L'Oréal who hold exclusive licenses for the name.

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