Condé Nast

Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center and owned by Advance Publications.[1]

The company attracts more than 164 million consumers across its 19 brands and media: Allure, Architectural Digest, Ars Technica, Backchannel, Bon Appétit, Brides, Condé Nast Traveler, Epicurious, Glamour, Golf Digest, GQ, Pitchfork, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W and Wired.

Robert A. Sauerberg Jr. is Condé Nast's current chief executive officer and president. US Vogue editor-in-chief Anna Wintour serves as the current artistic director of Condé Nast. The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming.

Condé Nast Inc.
IndustryMass media
FounderCondé Montrose Nast
HeadquartersOne World Trade Center, ,
United States
Area served
Key people
ParentAdvance Publications
SubsidiariesCondé Nast Entertainment


One World Trade Center, the headquarters of the company

Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, which was first created in 1892 as a New York weekly journal of society and fashion news.[2]

At first, Nast published the magazine under Vogue Company and did not incorporate Condé Nast until 1923. He had a flair for nurturing elite readers as well as advertisers and upgraded Vogue, sending the magazine on its path of becoming a top fashion authority. Eventually, Nast's portfolio expanded to include House & Garden, Vanity Fair (briefly known as Dress and Vanity Fair), Glamour and American Golfer. The company also introduced British Vogue in 1916, and Condé Nast became the first publisher of an overseas edition of an existing magazine.

Condé Nast is largely considered to be the originator of the "class publication," a type of magazine focused on a particular social group or interest instead of targeting the largest possible readership.[3] Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus.

Nast opened a printing press in 1924, which closed in 1964 to make way for more centrally located sites capable of producing higher volumes. During the Great Depression, Condé Nast introduced innovative typography, design and color. Vogue's first full color photograph was featured on the cover in 1932, marking the year when Condé Nast began replacing fashion drawings on covers with photo illustrations―an innovative move at the time.[4] Glamour, launched in 1939, was the last magazine personally introduced to the company by Nast, who died in 1942.[5]

In 1959, Samuel I. Newhouse bought Condé Nast for US$5 million as an anniversary gift for his wife Mitzi, who loved Vogue.[6] He merged it with the privately held holding company Advance Publications. His son, S.I. Newhouse, Jr., known as "Si," became chairman of Condé Nast in 1975.

The Newhouse era at Condé Nast launched a period of acquisitions (Brides was acquired in 1959), overhauls of existing magazines (after being shuttered in 1936, Vanity Fair was revived in 1983) and the founding of new publications (Self was launched in 1979).

After 2000

In January 2000, Condé Nast moved from 350 Madison Avenue to 4 Times Square,[7] which at the time was the first skyscraper built in New York City since 1992 and boasted a Frank Gehry cafeteria. The move was also viewed as contributing to the transformation of Times Square.[8] In the same year, Condé Nast purchased Fairchild Publications[9] (now known as Fairchild Fashion Media), home to W and WWD, from the Walt Disney Company. In 2001, Condé Nast bought Golf Digest and Golf World from The New York Times Company for US$435 million.[10]

On October 5, 2009, Condé Nast announced the closure of three of its publications: Cookie, Modern Bride, and Elegant Bride. Gourmet ceased monthly publication with its November 2009 issue; the Gourmet brand was later resurrected as "Gourmet Live," an iPad app that delivers new editorial content in the form of recipes, interviews, stories and videos. In print, Gourmet continues in the form of special editions on newsstands and cookbooks.

Other Condé Nast titles were shut down as well. The company folded the women's magazine Jane with its August issue in 2007 and later shut down its website. One of Condé Nast's oldest titles, the American edition of House and Garden, ceased publication after the December 2007 issue. Portfolio, Mademoiselle and Domino were folded as well.

Condé Nast has also made some notable acquisitions. On October 31, 2006, Condé Nast acquired the content aggregation site Reddit,[11] which was later spun off as a wholly owned subsidiary in September 2011. On May 20, 2008, the company announced its acquisition of a popular technology-oriented website, Ars Technica.

In July 2010, Robert Sauerberg became Condé Nast's president. In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with The New Yorker; the company has since rolled out iPad subscriptions for nine of its titles. In the same month, Next Issue Media, a joint venture formed by five U.S. publishers including Condé Nast, announced subscriptions for Android devices, initially available for the Samsung Galaxy Tab.[12]

In June 2011, Condé Nast announced that it would relocate its headquarters to One World Trade Center in 2015.[13]

In September 2011, Condé Nast said it would offer 17 of its brands to the Kindle Fire.[14]

The company launched Conde Nast Entertainment in 2011 to develop film, television and digital video programming. In May 2013, CNÉ's Digital Video Network debuted, featuring web series for such publications as Glamour and GQ.[15] Wired joined the Digital Video Network with the announcement of five original web series including the National Security Agency satire Codefellas and the animated advice series Mister Know-It-All.[16][17]

In late October 2013, the company ceased its low and unpaid internship program.[18][19]

In November 2014, Condé Nast moved into One World Trade Center, where its new headquarters is located.[20]

On September 14, 2015, the company announced Robert A. Sauerberg Jr. was appointed as its chief executive officer (CEO) and will remain its president; its former CEO, Charles H. Townsend, would be its chairman, while S.I. Newhouse Jr. would be chairman emeritus (effective January 2016).[21]

On October 13, 2015, Condé Nast announced that it had acquired Pitchfork.[22]

In July 2016, Conde Nast announced the launch of Condé Nast Spire, a new division that will focus on finding links between consumers' purchasing activity and their content consumption by connecting Condé's own first-party behavioral data.[23]

Chairman Charles Townsend retired at the end of 2016[24] and chairman emeritus S.I Newhouse died the following October 1.

In March 2018, Condé Nast announced the launch of Influencer Platform Next Gen.[25] "The Platform features both in-house and external talent with significant and meaningful social followings,” said Pamela Drucker Mann, chief revenue and marketing officer for Condé Nast.

Current USA publications and digital assets



USA defunct publications

Mergers and acquisitions


Date Company Business Country Value (USD) References
December 30, 1987 Signature Magazine[note 1] Magazine  United States [28]
November 30, 1988 Woman[note 2] Magazine  United States $10,000,000 [29]
June 25, 1990 Cook's[note 3] Magazines  United States [30]
April 22, 1992 K-III Magazines-Magazine Sub[note 4] Subscriber lists  United States [31]
April 20, 1993 Knapp Communications Magazines  United States $175,000,000 [32]
June 12, 1998 Wired Magazine[note 5] Magazines  United States $90,000,000 [33]
January 8, 2000 Fairchild Publications[note 6] Magazines and newspapers  United States $650,000,000 [34]
September 5, 2001 Johansens [note 7] Accommodation guides  United States [35]
February 28, 2002 Modern Bride Group[note 8] Magazines  United States $52,000,000 [36]
March 28, 2002 Ideas Publishing Group[note 9] Publishing  United States [37]
July 11, 2006 Lycos Inc-Wired News[note 10] Online news  United States $25,000,000 [38]
July 20, 2006 Nutrition Data Internet service provider  United States [39]
October 31, 2006 Reddit Social news  United States [40]
April 23, 2008 SFO*Media Web sites  United States [41]
May 20, 2008 Ars Technica Web sites  United States [42]
April 11, 2012 ZipList Web sites & Mobile Apps  United States [43]
October 13, 2015 Pitchfork Web sites  United States [22]


Date Company Business Country Value (USD) References
November 29, 1988 Wagadon[note 11] Magazines  United States [44]
January 19, 1994 Wired Magazine Magazines  United States [45]
January 17, 2001 Ideas Publishing Group[note 12] Publishing  United States [46]


  1. ^ Citicorp-Signature Magazine was acquired from Citigroup.
  2. ^ Harris Publications-Woman was acquired from Harris Publications.
  3. ^ Pennington Publishing-Cook's was acquired from Bonnier AB.
  4. ^ K-III Magazines-Magazine Sub was acquired from Primedia.
  5. ^ Wired Magazine was acquired from Telefonica.
  6. ^ Fairchild Publications was acquired from The Walt Disney Company.
  7. ^ Johansens, the parent company of Daily Mail, was acquired from Rothermere Investments.
  8. ^ Modern Bride Group was acquired from Primedia.
  9. ^ Ideas Publishing Group was acquired from Advance Publications.
  10. ^ Lycos Inc-Wired News was acquired from Telefonica.
  11. ^ Conde Nast Publications acquired a 40% interest in Wagadon.
  12. ^ Conde Nast Publications acquired a majority interest in Ideas Publishing Group.


  1. ^ "Condé Nast | Crunchbase". Crunchbase. Archived from the original on 2018-03-03. Retrieved 2018-03-02.
  2. ^ A Brief History of the Condé Nast Publications, New York: CNP, 1993.
  3. ^ "Today in History: March 26". Library of Congress. November 9, 2010. Archived from the original on 2012-09-25. Retrieved November 2, 2011.
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  9. ^ Kuczynski, Alex. "Merger Planned for 2 Giants of Fashion Publishing". The New York Times. August 20, 1999. Archived from the original on 2012-09-25. Retrieved November 3, 2011.
  10. ^ Condé Nast Redesigns Its Future, The New York Times, 26 October 2003
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  12. ^ Kaplan, David. "Next Issue Media Works To Build The Storefront Before The Audience Arrives". PaidContent. June 29, 2011. Archived from the original on 2012-09-25. Retrieved November 3, 2011.
  13. ^ Bagli, Charles. "Condé Nast Will Be Anchor of One World Trade Center". The New York Times. May 17, 2011. Archived from the original on 2012-09-25. Retrieved November 3, 2011.
  14. ^ Vranica, Suzanne. "Magazines Join With New Tablet Challenger". The Wall Street Journal. September 29, 2011. Archived from the original on 2015-03-17. Retrieved November 3, 2011.
  15. ^ Tatiana Siegel (May 12, 2013). "Conde Nast Launches Digital Video Network - The Hollywood Reporter". The Hollywood Reporter. Archived from the original on 2013-05-20. Retrieved June 23, 2013.
  16. ^ Erik Hayden (May 15, 2013). "Conde Nast Entertainment Launches 'Wired' Video Channel". The Hollywood Reporter. Archived from the original on 2013-06-24. Retrieved June 23, 2013.
  17. ^ Erik Maza (May 2, 2013). "Condé Entertainment Previews Video Channels for Vogue, Wired and Vanity Fair". Women's Wear Daily. Archived from the original on 2013-06-24. Retrieved June 23, 2013.
  18. ^ Buckley, Cara. "Sued Over Pay, Condé Nast Ends Internship Program". New York Times\date=Oct. 23, 2013. Archived from the original on 2017-05-06. Retrieved 2017-02-15.
  19. ^ "Why Condé Nast Felt It Had To Stop Using Interns". Forbes. October 24, 2013. Archived from the original on 2017-07-22. Retrieved 2017-08-26.
  20. ^ "Condé Nast Colonizes Lower Manhattan". The New York Times. 2015-09-30. ISSN 0362-4331. Archived from the original on 2018-03-03. Retrieved 2018-03-02.
  21. ^ Somaiya, Ravi (September 14, 2015). "Condé Nast Names Robert Sauerberg New C.E.O." The New York Times. Archived from the original on 2015-09-17. Retrieved September 14, 2015.
  22. ^ a b "Condé Nast Buys Pitchfork Media". The New York Times. Archived from the original on 2017-07-09. Retrieved 13 October 2015.
  23. ^ Emma Bazilian (26 July 2016). "Condé Nast Is Connecting Media Consumption and Purchase Data to Improve Branded Content". Adweek. Archived from the original on 2016-07-27. Retrieved 28 July 2016.
  24. ^ [1]
  25. ^ "Condé Nast Influencer Platform: 'Journalism' for Cash?". Ikon London Magazine. 2 March 2018. Retrieved 3 March 2018.
  26. ^ "The world of Hibernia" Archived 2012-04-07 at the Wayback Machine. National Library of Ireland Catalog.
  27. ^ "Bad tidings; it is the end of the World of Hibernia -".
  28. ^ "Conde Nast Publications Inc acquires Citicorp-Signature Magazine from Citigroup Inc (1987/12/30)". Thomson Financial. Archived from the original on July 21, 2012. Retrieved October 28, 2008.
  29. ^ "Conde Nast Publications Inc acquires Harris Publications-Woman from Harris Publications Inc (1988/11/30)". Thomson Financial. Archived from the original on July 18, 2012. Retrieved October 28, 2008.
  30. ^ "Conde Nast Publications Inc acquires Pennington Publishing-Cook's from Bonnier AB (1990/06/25)". Thomson Financial. Archived from the original on July 20, 2012. Retrieved October 28, 2008.
  31. ^ "Conde Nast Publications Inc acquires K-III Magazines-Magazine Sub from Primedia Inc (1992/04/22)". Thomson Financial. Archived from the original on July 20, 2012. Retrieved October 28, 2008.
  32. ^ "Conde Nast Publications Inc acquires Knapp Communications Corp (1993/04/20)". Thomson Financial. Archived from the original on July 22, 2012. Retrieved October 28, 2008.
  33. ^ "Conde Nast Publications Inc acquires Wired Magazine(Wired Ventures) from Telefonica SA (1998/06/12)". Thomson Financial. Archived from the original on July 17, 2012. Retrieved October 28, 2008.
  34. ^ "Conde Nast Publications Inc acquires Fairchild Publications Inc from Walt Disney Co (1999/12/01)". Thomson Financial. Archived from the original on July 16, 2012. Retrieved October 28, 2008.
  35. ^ "Conde Nast Publications Inc acquires Johansens Ltd(Daily Mail) from Rothermere Investments Ltd (2001/09/05)". Thomson Financial. Archived from the original on July 16, 2012. Retrieved October 28, 2008.
  36. ^ "Conde Nast Publications Inc acquires Modern Bride Group(Primedia) from Primedia Inc (2002/02/28)". Thomson Financial. Archived from the original on July 16, 2012. Retrieved October 28, 2008.
  37. ^ "Conde Nast Publications Inc acquires remaining interest in Ideas Publishing Group from Advance Publications Inc (2002/03/28)". Thomson Financial. Archived from the original on July 30, 2012. Retrieved October 28, 2008.
  38. ^ "Conde Nast Publications Inc acquires LYCOS Inc-Wired News from Telefonica SA (2006/07/11)". Thomson Financial. Archived from the original on July 17, 2012. Retrieved October 28, 2008.
  39. ^ "Conde Nast Publications Inc acquires (2006/07/20)". Thomson Financial. Archived from the original on August 28, 2010. Retrieved October 28, 2008.
  40. ^ "Breaking News: Condé Nast/Wired Acquires Reddit (2006/10/31)". TechCrunch. Archived from the original on 2006-11-17. Retrieved October 31, 2006.
  41. ^ "Conde Nast Publications Inc acquires SFO*Media LLC (2008/05/20)". Reuters. April 24, 2008. Archived from the original on September 10, 2012. Retrieved November 14, 2008.
  42. ^ "Conde Nast Publications Inc acquires Ars Technica LLC (2008/05/20)". Thomson Financial. Archived from the original on May 2, 2009. Retrieved October 28, 2008.
  43. ^ "The Conde Nast Startup Story Yahoo Should Study For Tumblr (2013/05/23)". Forbes. Archived from the original on 2013-06-07. Retrieved April 11, 2012.
  44. ^ "Conde Nast Publications Inc acquires a minority stake in Wagadon Ltd (1988/11/29)". Thomson Financial. Retrieved October 28, 2008.
  45. ^ "Conde Nast Publications Inc acquires a minority stake in Wired Magazine(Wired Ventures) from Telefonica SA (1994/01/19)". Thomson Financial. Archived from the original on October 18, 2010. Retrieved October 28, 2008.
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External links

Architectural Digest

Architectural Digest is an American monthly magazine founded in 1920. Its principal subject is interior design, rather than architecture more generally. The magazine is published by Condé Nast, which also publishes international editions of Architectural Digest in China, France, Germany, Russia, Spain, Mexico, and Latin America.Architectural Digest is aimed at an affluent and style-conscious readership, and is subtitled "The International Design Authority". The magazine also releases the annual AD100 list, which recognizes the most influential interior designers and architects around the world.

Ars Technica

Ars Technica (; a Latin-derived term that the site translates as the "art of technology") is a website covering news and opinions in technology, science, politics, and society, created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews, and guides on issues such as computer hardware and software, science, technology policy, and video games. Many of the site's writers are postgraduates and some work for research institutions. Articles on the website are written in a less-formal tone than those in traditional journals.

Ars Technica was privately owned until May 2008, when it was sold to Condé Nast Digital, the online division of Condé Nast Publications. Condé Nast purchased the site, along with two others, for $25 million and added it to the company's Wired Digital group, which also includes Wired and, formerly, Reddit. The staff mostly works from home and has offices in Boston, Chicago, London, New York City, and San Francisco.

The operations of Ars Technica are funded primarily by online advertising, and it has offered a paid subscription service since 2001. The website generated controversy in 2010, when it experimentally prevented readers who used advertisement-blocking software from viewing the site.

Condé Nast (businessman)

Condé Montrose Nast (March 26, 1873 – September 19, 1942) was an American publisher, entrepreneur and business magnate. He founded Condé Nast, a mass media company, now a subsidiary of Advance Publications, who published and maintained brands such as Vanity Fair, Vogue, and The New Yorker.

Condé Nast Traveler

Condé Nast Traveler is a luxury and lifestyle travel magazine published by Condé Nast. The magazine has won 25 National Magazine Awards.The Condé Nast unit of Advance Publications purchased Signature, a magazine for Diners Club members, for $25 million in 1986. The company used it as the basis for Condé Nast Traveler, led by Sir Harold Evans in 1987, with a focus on literary journalism and hard news reporting. As editor in chief, Evans coined the motto "Truth in Travel," which declared that travel industry freebies would not be accepted.

Condé Nast Traveler is currently led by Editor in Chief Pilar Guzman. Ms. Guzman was the founding editor of Cookie magazine from 2005-2009. Ms. Guzman oversaw the revamp of Martha Stewart Living from 2011-2013, for which the magazine was awarded a National Magazine Award for General Excellence in Lifestyle.Condé Nast Traveler is produced at Condé Nast's US headquarters at One World Trade Center, New York, NY.

An entirely separate UK edition, Condé Nast Traveller, is produced from Condé Nast's offices at Vogue House in London.

Condé Nast Traveler's main competitors are National Geographic Traveler and Travel + Leisure.

Condé Nast Traveller

Condé Nast Traveller is published by Condé Nast Publications Ltd, from Vogue House in Hanover Square, Mayfair, London. It is a luxury travel magazine aimed at the upmarket, independent traveller.

It can be differentiated from the American version of the magazine because of the UK spelling of the word Traveller, and contains mainly original UK content, though some features are used from the US magazine and repackaged for a UK audience.

Cookie (magazine)

Cookie was a lifestyle magazine for the modern mother published from 2005 until November 2009 by Condé Nast Publications. According to Conde Nast, it featured "an editorial mix of fashion, home décor, travel, entertainment and health for her and her family."Cookie had a total circulation of 500,000. It was targeted to women, which made up 86% of their readership, with a median age of 36.9 and median household income of $82,442. The magazine started by publishing six issues per year, but by the time it folded it appeared ten times annually. The official website for the magazine was

On October 5, 2009, Condé Nast announced that Cookie would no longer be published and that the resources used to publish the magazine would be used elsewhere in the company.

Details (magazine)

Details was an American monthly men's magazine published by Condé Nast, founded in 1982 by Annie Flanders. Though primarily a magazine devoted to fashion and lifestyle, Details also featured reports on relevant social and political issues. In November 2015 Condé Nast announced that the magazine would cease publication with the issue of December 2015/January 2016.


GQ (formerly Gentlemen's Quarterly) is an international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and culture for men, though articles on food, movies, fitness, sex, music, travel, sports, technology, and books are also featured.

GQ (Indian edition)

GQ is the Indian edition of the American monthly men's magazine called GQ. It is the 15th international edition of GQ and is published by Condé Nast India Pvt. Ltd., a 100% owned subsidiary of Condé Nast International. Condé Nast gained 100% ownership after regulatory changes in 2005 permitted 100% foreign direct investment in non-news and current affairs publications. GQ was the second magazine released in India, after Vogue India, that is 100% foreign owned. Condé Nast India is based in Mumbai and also has an office in New Delhi.The magazine was launched with the October 2008 issue, which was unveiled by Condé Nast on 29 September 2008. The cover, shot by Pascal Chevallier, featured Saif Ali Khan and Katarina Ivanovska on the regular cover, and Yuvraj Singh, Lisa Haydon, Arjun Rampal and Ujjwala Raut on the gatefold cover.

Golf World

Golf World was a weekly magazine covering the game of golf published by Condé Nast. It was in circulation between 1947 and 2014.

Gourmet (magazine)

Gourmet magazine was a monthly publication of Condé Nast and the first U.S. magazine devoted to food and wine. Founded by Earle R. MacAusland (1890–1980), Gourmet, first published in January 1941, also covered "good living" on a wider scale.

On October 5, 2009 Condé Nast announced that Gourmet would cease monthly publication by the end of 2009, due to a decline in advertising sales and shifting food interests among the readership. Editor Ruth Reichl, in the middle of a tour promoting the Gourmet Today cookbook, confirmed that the magazine's November 2009 issue, distributed in mid-October, was the magazine's last.The Gourmet brand continues to be used by Condé Nast for book and television programming and recipes appearing on Since the end of its regular run, Condé Nast has also used the Gourmet brand in a series of special edition magazines, covering niches ranging from grilling and Italian food, to quick recipes, holiday foods, and comfort foods.

List of magazines by circulation

The following list of the magazines in the world by circulation is based upon the number of copies distributed, on average, for each issue. was a website published by American City Business Journals that provideed news and information for small to mid-sized businesses (SMB). It was previously the website for the monthly business magazine Condé Nast Portfolio, published by Condé Nast from 2007 to had several interactive features, including "BizWatch," which had updates on companies and executives from selected news sources. was a luxury e-commerce website, launched by international media company Condé Nast in September 2016. In June 2017 was closed and absorbed by online retailer Farfetch.comBefore its closure offered established and emerging luxury brands, encompassing womenswear, menswear, beauty and grooming. The website combined e-commerce with original and curated content from Condé Nast's titles, including British Vogue and British GQ.

Using a proprietary website merchandising engine, offered a personalised commerce experience for the customer that adaptively recommends products and editorial stories based on the user journey.A specially designed shopping layer also rendered editorial features on and fully shoppable, allowing readers to purchase featured products available on

President of Franck Zayan oversaw the UK-based website, with fashion and retail expert Yasmin Sewell as fashion director, Melissa Dick serving as editorial director, Jane Gorley as creative director and Natalie Varma as head of innovation.Jonathan Newhouse, Robert A Sauerberg Jr, Anna Wintour, Nicholas Coleridge, Charles H Townsend, Pascal Cagni and Franck Zayan sit on the board of directors.

Vanity Fair (magazine)

Vanity Fair is a magazine of popular culture, fashion, and current affairs published by Condé Nast in the United States.

The first version of Vanity Fair was published from 1913 to 1936. The imprint was revived in 1983 and currently includes five international editions of the magazine. As of 2018, the Editor-in-Chief is Radhika Jones.

Vogue (magazine)

Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.

The British Vogue was the first international edition launched in 1916, while the Italian version has been called the top fashion magazine in the world. As of today, there are 23 international editions.

Vogue India

Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue. It is the 17th international edition of Vogue and the first edition in South Asia. Vogue India is published by Condé Nast India Pvt. Ltd., a 100% owned subsidiary of Condé Nast International. Vogue India was the first magazine released in India that is 100% foreign owned. Condé Nast India is based in Mumbai and also has an office in New Delhi.

Vogue Italia

Vogue Italia is the Italian edition of Vogue magazine. Owned by Condé Nast International, it is the least commercial of all editions of Vogue magazine and has been called the top fashion magazine in the world.Its imagery is frequently shocking and provocative; according to the art director of British Vogue, its photographs "go beyond straight fashion to be about art and ideas".

Wired (magazine)

Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including Wired UK, Wired Italia, Wired Japan, and Wired Germany. Condé Nast's parent company Advance publications is also the major shareholder of Reddit, an internet information conglomeration website.In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint." From its beginning, the strongest influence on the magazine's editorial outlook came from techno-utopian cofounder Stewart Brand and his associate Kevin Kelly.From 1998 to 2006, Wired magazine and Wired News (which publishes at had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.

Wired contributor Chris Anderson is known for popularizing the term "the Long Tail", as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space that has been opened up by new media.The magazine coined the term "crowdsourcing", as well as its annual tradition of handing out Vaporware Awards, which recognize "products, videogames and other nerdy tidbits pitched, promised and hyped, but never delivered".

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