The site was founded in January 2000 as Silver Bullet Comic Books by its New Zealand-based publisher/editor Jason Brice.
During this period, the site made efforts to support retired comics professionals. In a Silver Bullet column called Past Masters, contributor Clifford Meth wrote about his efforts to support ailing comic book artist Dave Cockrum. As a result of his advocacy, Marvel Comics announced it would compensate Cockrum for his work in co-creating the X-Men. In 2005, Silver Bullet partnered with Aardwolf Publishing to publish a benefit book in support of ailing comics writer/artist William Messner-Loebs. Silver Bullet provided free advertising and promotion of the project on their site.
Former Managing Editor Craig R. Johnson became associated with Dave Sim's controversial views on feminism when he stepped into a debate between Sim and the Friends of Lulu Board of Directors to defend freedom of expression in the comic book industry.
On January 14, 2008, the site was relaunched as Comics Bulletin, in order to avoid confusion with a retail site. Online comics blogger Johanna Draper Carlson suggested the name change as a result of pressure from the unrelated but similarly named comics retailer Silver Bullet Comics, "...since SBC had a US trademark registration".
In the same year, Jason Sacks took over from Keith Dallas as editor-in-chief for the site, and revamped the design and attitude. He eventually bought the site outright in 2011 and is the current owner and publisher. The site debuted a podcast in the same year, called "Comics You Can Dance To", alongside a number of new columns. Writers for the site in 2015 include Kate Leth and Don McGregor.
"Leading Questions" by Mark Stack and Chase Magnett
"ICYMI - Small Press Comics Criticism and Whatnot" by Daniel Elkin
"Singles Going Steady", a weekly review roundup by Daniel Gehen and the site's contributors
"Tiny Pages Made of Ashes" by Daniel Elkin and Jason Sacks
"Reboot Comic Book Club Podcast" by Chase Magnett and Joseph Kyle Schmidt
"What Looks Good" by Matt Spatola and Kyle Garret
"Comics Grind and Rewind" by Zack Davisson
"Comics You Can Dance To", the site's podcast, hosted by Nathaniel MacDonald and Danny Djeljosevic
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