Click-to-donate site

A click-to-donate site is a website where users can click a button to generate a donation for a charity or cause. These websites are otherwise known as fundraising platforms or crowdfunding platforms. The money for the donation comes from advertisers whose banners are displayed each time a user clicks the button. While not directly contributing (though many sites offer additional ways of support), visitors are making a difference in the sense that, had they not visited, no donation would have been given.

In most cases, the donation generated by each user only amounts to a few cents, but the goal is to accumulate enough clicks to add up to a significant amount.

Many charities launched this style of program in the late 1990s. However, the constriction of online advertising spending around 2001 following the dot-com collapse caused many sites to be closed. Yet there are still many which are in operation notably FreeRice,[1] The Hunger Site and[2]

Flattr and CentUp uses click-to-donate technology on many sites instead of being centralized on just one.[3]

See also


  1. ^ "FreeRice: Totals." FreeRice. 2009. 4 May 2009 Archived 27 April 2009 at the Wayback Machine
  2. ^ Charudutta Jena (5 Dec 2006). "Hello, conscience?". Times of India. Retrieved 17 Feb 2012.
  3. ^ "Pirate boss to make the web pay". BBC News. February 12, 2010. Retrieved May 2, 2010.

External links


Care2 is a social networking website that was founded by Randy Paynter in 1998. The goal of the site is to connect activists from around the world with other individuals, organizations and responsible businesses making an impact.


Freerice is an ad-supported, free-to-play website that allows players to donate to charities by playing multiple-choice quiz games. For every question the user answers correctly, 10 grains of rice are donated via the World Food Programme.

The available subjects include English vocabulary (the original subject with which the game launched), multiplication tables, pre-algebra, chemical symbols (basic and intermediate), English grammar, SAT, foreign language vocabulary for English speakers (French, German, Italian, Latin, and Spanish), human anatomy, geography (flags of the world, world capitals, country identification, and world landmarks), the identification of famous artwork, literature, quotations, and world hunger. A user's total score is displayed as a mound of rice and the number of grains.

Ripple (charitable organisation)

Ripple was a non-profit click-to-donate internet site and search engine which passed 100% of its revenue to other charities. Launched on May 4, 2007, they made their revenue by attaining sponsorship from advertisers in return for delivering users who will see their advertisements. was named #23 in BRW Top 100 web 2.0 sites of 2008.The co-founders of Ripple were Jehan Ratnatunga, Matthew Tilleard, Mack Nevill and Simon Griffiths, a graduate from Melbourne University.As of March 2017 only contains a link to WaterAid Australia.

The Hunger Site

The Hunger Site is the original click-to-donate site created in 1999 that gets sponsorship from advertisers in return for delivering users who will see their advertisements. The Hunger site encourages visitors to click a button on the site, once per day, asserting that each unique click results in a donation "equivalent" to 1.1 cups of food. The Hunger Site is not a charity; it is a for-profit corporation which donates the revenue from its advertising banner to selected charities. Currently, these are Millennium Promise, Food Recovery Network, Partners in Health, Feeding America (formerly America's Second Harvest) and Mercy Corps.

The Rainforest Site

The Rainforest Site is a "click-to-donate" website, launched in May 2000, that uses ad-based revenue to conserve land in Ecuador, Mexico, Peru, Paraguay and other locations worldwide. In addition, a portion of funding goes to preserve old-growth forest in the state of Washington United States. The Rainforest Site is owned and operated by Tim Kunin and Greg Hesterberg, co-owners of the for-profit company,, LLC.

The Rainforest site is paid by its sponsors each time someone visits a page with one of the sponsor's ads. The money is then donated to one of several charitable organizations and used to help conserve or preserve rainforest land important to helping sustain biodiversity worldwide. The sponsors will only pay the rainforest site once per click, per person, per day. The site claims that each unique click on The Rainforest Site currently saves 11.4 sq ft (1.06 m2) of land.

While The Rainforest Site is not a non-profit website, it claims that 100% of money raised through ad revenue is donated directly to charities. This holds true for all of the click to donate websites operated by CharityUSA, which apparently earn their profit from the sale of merchandise from their websites.

The site raises funds for several charities; The Nature Conservancy, The Rainforest Conservation Fund, The World Parks Endowment, and The Friends of Calakmul.

CharityUSA operates a number of charity-themed advertising and shopping sites, including The Hunger Site, The Breast Cancer Site, The Literacy Site, The Animal Rescue Site, The Child Health Site, and The Ecology Fund. CharityUSA is a for-profit company. Although some of the revenue generated by these websites goes to non-profit organizations, a majority of it is claimed by CharityUSA.Total land conserved


A website or Web site is a collection of related network web resources, such as web pages, multimedia content, which are typically identified with a common domain name, and published on at least one web server. Notable examples are,, and

Websites can be accessed via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by a uniform resource locator (URL) that identifies the site.

Websites can have many functions and can be used in various fashions; a website can be a personal website, a corporate website for a company, a government website, an organization website, etc. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are typically part of an intranet.

Web pages, which are the building blocks of websites, are documents, typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). They may incorporate elements from other websites with suitable markup anchors. Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may optionally employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.

Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which often starts with a home page containing a directory of the site web content. Some websites require user registration or subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services. End users can access websites on a range of devices, including desktop and laptop computers, tablet computers, smartphones and smart TVs.

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