CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data.

Private company
IndustryMarketing research
FounderEd Mintz
ProductsMovies ratings


Ed Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon, and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics. A Yom Kippur donation card with tabs inspired the survey cards given to audience members.[1] The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. Its results are published in Entertainment Weekly. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation.[2]

CinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. I think people come wanting the entertainment. They have high expectations. They're more lenient with their grades. But as (moviegoers) do it more and more, they get to be stronger critics". In 1993, films that were graded with an A included Scent of a Woman, A Few Good Men and Falling Down. Films graded with a B included Sommersby and Untamed Heart. A C-grade film for the year was Body of Evidence.[2]

CinemaScore at first reported its findings to consumers, including a newspaper column and a radio show. After 20th Century Fox approached the company in 1989, it began selling the data to studios instead.[1] A website was launched by CinemaScore in 1999, after three years' delay in which the president sought sponsorship from magazines and video companies. Brad Peppard was president of CinemaScore Online from 1999 to 2002.[3] The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Prior to the launch, CinemaScore results had been published in Las Vegas Review-Journal and Reno Gazette-Journal. CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions.[4]

In 1999, CinemaScore was rating approximately 140 films a year, including 98–99% of major studio releases. For each film, employees polled 400–500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs.[4]

In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. In the summer of 2000, 25 out of 32 films received either an A or B grade. Twenty-six of the summer of 2001's 30 films got similar grades, while 32 of the summer of 2002's 34 films got similar grades, the latter being the highest ratio in a decade.[5]

Since July 2014, CinemaScore reports its results also on Twitter,[6] and from January 16, 2016, it began with Collateral Beauty to use for each of them an image with the movie poster on the left and the grade obtained on the right.[7] Starting with Miss Bala in February 2019, CinemaScore began polling throughout opening weekend and releasing grades on Monday, as opposed to the original Friday-only responses, similar to fellow audience response service PostTrak.[8]

Usually, only films that open in more than 1,500 screens are polled and reported on CinemaScore's website and social media. The distributor of a film that opens in fewer screens can optionally contract with CinemaScore for a private survey, whose result would be disclosed only to the client.[9]


A CinemaScore survey card

CinemaScore describes itself as "the industry leader in measuring movie appeal".[10] Thirty-five to 45 teams of CinemaScore representatives are present in 25 large cities across North America. Each Friday, representatives in five randomly chosen cities give opening-day audiences a small survey card.[11][12][13] The card asks for age, gender, a grade for the film (A, B, C, D or F), whether they would rent or buy the film on DVD or Blu-ray, and why they chose the film.[12] CinemaScore typically receives about 400 cards per film;[14] the company estimates a 65% response rate and 6% margin of error.[13]

An overall grade of A+ and F is calculated as the average of the grades given by responders. In this case, grades other than F are qualified with a plus (high end), minus (low end) or neither (middle). The ratings are divided by gender and age groups (under 21, 21–34, 35 and up).[4] Film studios and other subscribers receive the initial data at about 11 p.m. Pacific Time on Friday, although the official results are not published until Monday. CinemaScore publishes letter grades to the public on social media and, although the detailed data is proprietary, the grades become widely shared in the media and the industry. Subsequent advertisements for highly ranked films often cite their CinemaScore grades.[12][14][13]

An A+ grade from CinemaScore for a film typically predicts a successful box office. From 1982 to August 2011, only 52 films (about two a year) received the top grade, including seven Academy Award for Best Picture winners.[11] From 2000 to February 2018, there were 44 movies with A+.[15] As of April 5, 2018, 77 films have received A+.[16]

From 2004 to 2014, those rated A+ and A had multiples of 4.8 and 3.6, respectively, while C-rated films' total revenue was 2.5 times their opening weekend.[13] As opening-night audiences are presumably more enthusiastic about a film than ordinary patrons, a C grade from them is - according to the Los Angeles Times - "bad news, the equivalent of a failing grade".[12] (Horror films rarely receive high grades; The Conjuring's A- was the first A grade in the genre. CinemaScore's Harold Mintz said that "An F in a horror film is equivalent to a B- in a comedy".)[17] According to Ed Mintz, "A’s generally are good, B’s generally are shaky, and C’s are terrible. D’s and F’s, they shouldn’t have made the movie, or they promoted it funny and the absolute wrong crowd got into it". He cited Leonardo DiCaprio and Tom Cruise as the "two stars, it doesn’t matter how bad the film is, they can pull (the projections) up".[1] (DiCaprio's Shutter Island had a 3.1 revenue multiple despite a C+ grade, and Cruise's Vanilla Sky had a 4 multiple with a D grade.)[13]

As of 2018 nineteen films have received an F grade from CinemaScore.[18][17] Vulture wrote that besides horror,[17]

Another type of movie features prominently on the list: let’s call it "Misleading Auteurism." These are movies made by prominent, often Oscar-nominated directors that investigate risky and controversial subject matters and receive both praise and pans. But because of how the movie industry works — the name of a director alone not being enough to get most people to go see something — they tend to be marketed as more straight-ahead genre films, resulting in a whole bunch of misled and pissed-off audience members.

Vulture cited as examples of such F-graded films Steven Soderbergh's Solaris with George Clooney, Andrew Dominik's Killing Them Softly with Brad Pitt, and Darren Aronofsky's Mother! with Jennifer Lawrence.[17]

CinemaScore's forecasts for box-office receipts based on the surveys are, according to the Los Angeles Times, "surprisingly accurate" as "most of [the company's] picks...are in the ballpark", in 2009 correctly predicting the success of The Hangover and the failure of Land of the Lost.[12] Hollywood executives are divided on CinemaScore's accuracy. One told Deadline Hollywood "It's not always right, but it's a pretty good indicator. I rely on it", while another said that competitor PostTrak was "much better...more thorough and in-depth".[13][19]

List of A+ films

No. Year Title Director
1 1982 E.T. the Extra-Terrestrial[11] Steven Spielberg
2 1982 Gandhi[11] Richard Attenborough
3 1982 Rocky III[11] Sylvester Stallone
4 1986 Star Trek IV: The Voyage Home[11] Leonard Nimoy
5 1987 The Princess Bride[11] Rob Reiner
6 1988 Die Hard[11] John McTiernan
7 1989 Dead Poets Society[11] Peter Weir
8 1989 Driving Miss Daisy[11] Bruce Beresford
9 1989 A Dry White Season[11] Euzhan Palcy
10 1989 Lean on Me[11] John G. Avildsen
11 1989 Lethal Weapon 2[11] Richard Donner
12 1989 When Harry Met Sally...[11] Rob Reiner
13 1990 Dances with Wolves[11] Kevin Costner
14 1991 Beauty and the Beast[11]
15 1991 Terminator 2: Judgment Day[11] James Cameron
16 1992 Aladdin[11]
17 1992 A Few Good Men[11] Rob Reiner
18 1993 The Fugitive[11] Andrew Davis
19 1993 Homeward Bound: The Incredible Journey[11] Duwayne Dunham
20 1993 The Joy Luck Club[11] Wayne Wang
21 1993 Schindler's List[11] Steven Spielberg
22 1994 Forrest Gump[11] Robert Zemeckis
23 1994 Iron Will[11] Charles Haid
24 1994 The Lion King[11]
25 1995 Mr. Holland's Opus[11] Stephen Herek
26 1997 Soul Food[11] George Tillman Jr.
27 1997 Titanic[11] James Cameron
28 1998 Mulan[11]
29 1999 Music of the Heart[11] Wes Craven
30 1997 Star Wars (1997 re-release)[11] George Lucas
31 1999 Toy Story 2[11] John Lasseter
32 2000 Finding Forrester[11][15] Gus Van Sant
33 2000 Remember the Titans[11][15] Boaz Yakin
34 2001 Monsters, Inc.[11][15] Pete Docter
35 2002 Antwone Fisher[15] Denzel Washington
36 2002 Drumline[11][15] Charles Stone III
37 2002 Harry Potter and the Chamber of Secrets[11][15] Chris Columbus
38 2003 Finding Nemo[15] Andrew Stanton
39 2003 The Lord of the Rings: The Return of the King[15] Peter Jackson
40 2004 The Passion of the Christ[11][15] Mel Gibson
41 2004 The Incredibles[11][15] Brad Bird
42 2004 The Polar Express[11][15] Robert Zemeckis
43 2004 Ray[11][15] Taylor Hackford
44 2005 Dreamer[11][15] John Gatins
45 2005 Diary of a Mad Black Woman[11][15] Darren Grant
46 2005 Cinderella Man[11][15] Ron Howard
47 2005 The Chronicles of Narnia: The Lion, the Witch and the Wardrobe[11][15] Andrew Adamson
48 2006 Akeelah and the Bee[11][15] Doug Atchison
49 2007 Why Did I Get Married?[11][15] Tyler Perry
50 2009 Up[11][15] Pete Docter
51 2009 The Blind Side[11][15] John Lee Hancock
52 2010 The King's Speech[11][15] Tom Hooper
53 2010 Tangled[11][15]
54 2011 Soul Surfer[11][15] Sean McNamara
55 2011 Courageous[15] Alex Kendrick
56 2011 Dolphin Tale[15] Charles Martin Smith
57 2011 The Help[11][15] Tate Taylor
58 2012 The Avengers[15] Joss Whedon
59 2012 Argo[15] Ben Affleck
60 2013 42[15] Brian Helgeland
61 2013 Instructions Not Included[15] Eugenio Derbez
62 2013 The Best Man Holiday[15] Malcolm D. Lee
63 2013 Frozen[15]
64 2013 Lone Survivor[15] Peter Berg
65 2014 Selma[15] Ava DuVernay
66 2014 American Sniper[15] Clint Eastwood
67 2015 Woodlawn[15] Erwin Brothers
68 2016 Miracles from Heaven[15] Patricia Riggen
69 2016 Queen of Katwe[15] Mira Nair
70 2016 Hidden Figures[15][20] Theodore Melfi
71 2016 Patriots Day[15][21] Peter Berg
72 2017 Girls Trip[15][22] Malcolm D. Lee
73 2017 Wonder[15][23] Stephen Chbosky
74 2017 Coco[15][24] Lee Unkrich
75 2018 Black Panther[15][25] Ryan Coogler
76 2018 I Can Only Imagine[26] Erwin Brothers
77 2018 Love, Simon[27] Greg Berlanti
78 2018 Incredibles 2[28] Brad Bird
79 2018 The Hate U Give[29] George Tillman Jr.
80 2018 Green Book[30] Peter Farrelly
81 2018 Spider-Man: Into the Spider-Verse[31][32]

So far in the list the following directors occur twice: Steven Spielberg (1982, 1993), James Cameron (1991, 1997), Robert Zemeckis (1994, 2004), Pete Docter (2001, 2009), Malcolm D. Lee (2013, 2017), Peter Berg (2013, 2016), Erwin Brothers (2015, 2018), Brad Bird (2004, 2018) & George Tillman Jr. (1997, 2018). Only Rob Reiner occurs three times (1987, 1989, 1992).

List of F films

No. Year Title Director
1 1999 Eye of the Beholder[18][17] Stephan Elliott
2 2000 Dr. T and the Women[18][17] Robert Altman
3 2000 Lost Souls[18][17] Janusz Kamiński
4 2000 Lucky Numbers[18][17] Nora Ephron
5 2002 Darkness[18][17] Jaume Balagueró
6 2002 Fear Dot Com[18][17] William Malone
7 2002 Solaris[18][17] Steven Soderbergh
8 2003 In the Cut[18][17] Jane Campion
9 2005 Alone in the Dark[18][17] Uwe Boll
10 2005 Wolf Creek[18][17] Greg McLean
11 2006 Bug[18][17] William Friedkin
12 2006 The Wicker Man[18][17] Neil LaBute
13 2007 I Know Who Killed Me[18][17] Chris Sivertson
14 2008 Disaster Movie[18][17] Jason Friedberg
Aaron Seltzer
15 2009 The Box[18][17] Richard Kelly
16 2011 Silent House[18][17] Chris Kentis
Laura Lau
17 2012 Killing Them Softly[18][17] Andrew Dominik
18 2012 The Devil Inside[18][17] William Brent Bell
19 2017 Mother![18][17][33] Darren Aronofsky


  1. ^ a b c Lawrence, Christopher (2016-08-30). "Las Vegan's polling company keeps tabs on Hollywood". Vegas Voices (story series). Las Vegas Review-Journal. Retrieved March 19, 2017.
  2. ^ a b Wieland, Chris (March 20, 1993). "In Springs, Everybody's a Critic". South Florida Sun-Sentinel. Broward County, Florida. Retrieved March 19, 2017.
  3. ^ Proxy Statement to SEC, April 18, 2004 Rainmaker Systems, Inc.
  4. ^ a b c Cling, Carol (1999-09-16). "CinemaScore expands to Internet to offer moviegoers current information". Las Vegas Review-Journal. Stephens Media.
  5. ^ Bowles, Scott (2002-08-01). "Movies make the grade with fans, critics alike". USA Today. Gannett Company.
  6. ^ CinemaScore's account on Twitter.
  7. ^ CinemaScore on Twitter (January 16, 2016). "Collateral Beauty". Retrieved March 12, 2018.
  8. ^ D'Alessandro, Anthony (February 8, 2018). "'Lego Movie 2' Breaks Down To $33M+; 'What Men Want' Solid With $18M+ In Another Blasé B.O. Weekend". Deadline Hollywood. Retrieved February 9, 2019.
  9. ^ Wilkinson, Alissa (August 13, 2018). "CinemaScore, Rotten Tomatoes, and movie audience scores, explained". Vox. Retrieved August 18, 2018.
  10. ^ "Cinemascore :: About Us". Retrieved 2018-12-15.
  11. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb McClintock, Pamela (August 19, 2011). "Why CinemaScore Matters for Box Office". The Hollywood Reporter. Retrieved March 28, 2013.
  12. ^ a b c d e Goldstein, Patrick (October 13, 2009). "CinemaScore's box-office swami". Los Angeles Times. Retrieved February 25, 2018.
  13. ^ a b c d e f Busch, Anita (August 9, 2014). "B Grade For 'Turtles': What CinemaScores Mean And Why Exit Polling Matters". Deadline Hollywood. Retrieved August 20, 2014.
  14. ^ a b Cunningham, Todd (June 18, 2013). "CinemaScore Gets 'A' From Studios, Especially When It Counters Critics". TheWrap. Retrieved February 25, 2018.
  15. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as Geier, Thom (February 17, 2018). "44 Movies With A+ CinemaScore Since 2000, From 'Remember the Titans' to 'Black Panther' (Photos)". TheWrap. Retrieved February 25, 2018.
  16. ^ Pooley, Jack (2018-04-05). "Every Movie That Received An F CinemaScore Ranked From Worst To Best". WhatCulture. Retrieved 2018-12-14.
  17. ^ a b c d e f g h i j k l m n o p q r s t u v w Lincoln, Kevin (September 20, 2017). "What the 19 Movies to Ever Receive an 'F' CinemaScore Have in Common". Retrieved May 8, 2018.
  18. ^ a b c d e f g h i j k l m n o p q r s t Geier, Thom; Fuster, Jeremy (February 17, 2018). "All 19 Movies That Flunked CinemaScore With F Grade, From 'Solaris' to 'mother!' (Photos)". TheWrap. Retrieved May 8, 2018.
  19. ^ McClintock, Pamela (September 18, 2013). "CinemaScore in Retreat as Studios Turn to PostTrak". The Hollywood Reporter. Retrieved May 8, 2018.
  20. ^ CinemaScore on Twitter (January 6, 2017). "Hidden Figures". Retrieved April 10, 2017.
  21. ^ CinemaScore on Twitter (January 13, 2017). "Patriots Day". Retrieved February 26, 2018.
  22. ^ CinemaScore on Twitter (July 21, 2017). "Girls Trip". Retrieved February 26, 2018.
  23. ^ CinemaScore on Twitter (November 18, 2017). "Wonder". Retrieved February 26, 2018.
  24. ^ CinemaScore on Twitter (November 23, 2017). "Coco". Retrieved February 26, 2018.
  25. ^ CinemaScore on Twitter (February 16, 2018). "Black Panther". Retrieved February 26, 2018.
  26. ^ CinemaScore on Twitter (March 16, 2018). "I Can Only Imagine". Retrieved March 16, 2018.
  27. ^ CinemaScore on Twitter (March 16, 2018). "Love, Simon". Retrieved March 16, 2018.
  28. ^ CinemaScore on Twitter (June 15, 2018). "Incredibles 2". Retrieved July 30, 2018.
  29. ^ CinemaScore on Twitter (October 19, 2018). "The Hate U Give". Retrieved October 20, 2018.
  30. ^ D'Alessandro, Anthony (November 25, 2018). "'Ralph' Breaking The B.O. With $18.5M Weds., Potential Record $95M Five-Day; 'Creed II' Pumping $11.6M Opening Day, $61M Five-Day". Deadline Hollywood. Retrieved February 9, 2019.
  31. ^ CinemaScore on Twitter (December 14, 2018). "Spider-Man: Into the Spider-Verse". Retrieved December 19, 2018.
  32. ^ D'Alessandro, Anthony (December 15, 2018). "'Spider-Verse' Catching $36M, 'The Mule' Carrying Near $18M, 'Mortal Engines' Fails To Start With $7M+". Retrieved December 15, 2018.
  33. ^ CinemaScore on Twitter (September 16, 2017). "Mother!". Retrieved May 8, 2018.

External links

Alex Cross (film series)

The Alex Cross film series is an American series of thriller films, based on the fictional character of Alex Cross, who originally appeared in a series of novels by James Patterson. In the series of three films, two actors have portrayed Cross.

Baby Mama (film)

Baby Mama is a 2008 American romantic comedy film written and directed by Michael McCullers in his directorial debut and starring Tina Fey, Amy Poehler, Greg Kinnear, Dax Shepard, and Sigourney Weaver.

Hitch (film)

Hitch is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith. The film, which was written by Kevin Bisch, co-stars Eva Mendes, Kevin James, and Amber Valletta. Smith plays the main fictional character of the film, Alex "Hitch" Hitchens, who is a professional dating consultant who makes a living teaching men how to woo women. The film was released on February 11, 2005 by Columbia Pictures.

Isn't It Romantic (2019 film)

Isn't It Romantic is a 2019 American satirical comedy film directed by Todd Strauss-Schulson and written by Erin Cardillo, Dana Fox, and Katie Silberman. The film stars Rebel Wilson, Liam Hemsworth, Adam DeVine, and Priyanka Chopra, and follows a woman who, after getting hit on the head, wakes up in a world where everything around her plays out like a romantic comedy film. The film was released in the United States on February 13, 2019, by Warner Bros. Pictures, and will be released in international territories by Netflix on February 28, 2019.

John Wick

John Wick is an American media franchise which consists of action thriller films created by Derek Kolstad and directed by Chad Stahelski. The first film also included David Leitch as an uncredited co-director. Keanu Reeves stars as the eponymous character, a retired but deadly hitman seeking vengeance.

The series began in 2014 with the release of John Wick. It was followed by the sequel John Wick: Chapter 2, which was released in 2017. The two films were successful both critically and commercially. The first film grossed $88.8 million worldwide and holds an 86% approval rating on Rotten Tomatoes, while the second has a rating of 89% and has grossed $171.2 million worldwide.A third film, titled John Wick: Chapter 3 – Parabellum is in production and is set to be released on May 17, 2019. The franchise will continue with additional films in development, as well as a TV show titled The Continental greenlit by Starz network.

Josh Trank

Joshua Benjamin Trank (born February 19, 1984) is an American film director, screenwriter, and editor. He is known for directing the 2012 science fiction film Chronicle and the 2015 superhero film Fantastic Four.

Like Mike

Like Mike is a 2002 American comedy film directed by John Schultz and written by Michael Elliot and Jordan Moffet. Starring Lil' Bow Wow, Morris Chestnut, Jonathan Lipnicki, Brenda Song, Robert Forster, Crispin Glover and Eugene Levy, the film follows an orphan who gets basketball talents after finding a pair of Michael Jordan's shoes. It was produced by NBA Productions and features cameo appearances by NBA players. The film was released on July 3, 2002, by 20th Century Fox.

Michael Small

Michael Small (May 30, 1939 – November 24, 2003) was an American film score composer best known for his scores to the thriller movies The Parallax View, Marathon Man, and The Star Chamber. Relatively few of his scores are available on compact disc. Michael Small died at the age of 64 from prostate cancer.

Mortal Kombat (film series)

Mortal Kombat is an American series of martial arts action films based on the fighting video game series Mortal Kombat by Midway Games.


Mother! (stylized as mother!) is a 2017 American psychological horror film written and directed by Darren Aronofsky, and starring Jennifer Lawrence, Javier Bardem, Ed Harris, and Michelle Pfeiffer. The plot follows a young woman whose tranquil life with her husband at their country home is disrupted by the arrival of a mysterious couple.

Mother! was selected to compete for the Golden Lion at the 74th Venice International Film Festival, and premiered there on September 5, 2017. It was released in the United States on September 15, 2017, by Paramount Pictures, and grossed $44 million worldwide against its $30 million budget. Although the film received generally positive reviews from critics, its biblical allegories and depiction of violence sparked controversy.

Paul W. S. Anderson

Paul William Scott Anderson (born 4 March 1965) is an English film director, producer, and screenwriter who regularly works in science fiction films and video game adaptations.

Anderson made his feature film debut with the British independent film Shopping (1994), and found commercial success with his second film, the Hollywood-produced Mortal Kombat (1995), based on the first couple of video games of the same name by Midway Games. Today, he is best known as the creative voice behind the Resident Evil film series (2002–2016), which stars his eventual wife Milla Jovovich, and is based on the Capcom video game series of the same name. The series consists of six films, of which Anderson directed four, that have collectively grossed over $1 billion worldwide, making it the most commercially successful video game adaptation to this date. Other notable films of Anderson's are Event Horizon (1997), an initial critical and commercial disappointment that found renewed appreciation on home video; Alien vs. Predator (2004), based on the crossover concept of the same name between the Alien and Predator franchises; and Death Race (2008), a remake/prequel to 1975's Death Race 2000.

Anderson and producer Jeremy Bolt founded Impact Pictures in 1992, under which most of Anderson's films have been made. Critical reception of his films has been mixed to negative. While Mortal Kombat and some of the Resident Evil films commonly feature on lists about the best film adaptations of video games, such lists mention that films of the genre are at best lackluster. Anderson has repeatedly stated he considers himself a "populist filmmaker", who only cares about whether his movies entertain the audience and make it cheer in the cinema, rather than their reception by professional critics. Anderson was named in 2016 as director of another adaptation of a popular video game series by Capcom, Monster Hunter.

Peyton Reed

Peyton Tucker Reed (born July 3, 1964) is an American television and film director. He is best known for directing the comedy films Bring It On (2000), Down with Love (2003), The Break-Up (2006) and Yes Man (2008), as well as the superhero films Ant-Man (2015) and its sequel, Ant-Man and the Wasp (2018).


PostTrak is a US-based service that surveys film audiences for film studios. The service conducts surveys in the top 20 markets in the US and Canada with the use of polling cards and electronic kiosks. A PostTrak report for a film aggregates the demographic make-up, opinions about the film, impression of the film's marketing, when tickets were purchased, and plans to buy or rent the film on home media.The service was designed by Kevin Goetz, the founder and CEO of Screen Engine. The service was launched in 2013 by Screen Engine and Rentrak; the latter provides box office data to studios. PostTrak focuses on wide releases and polls audiences across 20 markets in the US and Canada, where past services focused on three or four markets. Most of the six major studios have subscribed to the service, as well as several distributors. The Hollywood Reporter wrote in 2013 that the polling firm CinemaScore had monopolized the film industry for three decades but received criticism for "relying on outdated polling techniques and too limited a sample" and would be challenged by PostTrak. While CinemaScore polls on an A+ to F scale, PostTrak assigns a positive score percentage on a 1–100 scale, among other reactions, such as how likely an audience member would be to recommend the film to a friend.With comScore's acquisition of Rentrak, the service is owned by comScore and Screen Engine.

Runaway Jury

Runaway Jury is a 2003 American legal thriller film directed by Gary Fleder and starring John Cusack, Gene Hackman, Dustin Hoffman, and Rachel Weisz. It is an adaptation of John Grisham's 1996 novel The Runaway Jury.

Sleepwalkers (film)

Sleepwalkers (also known as Stephen King's Sleepwalkers) is a 1992 American horror film written by Stephen King and directed by Mick Garris. The film stars Brian Krause, Mädchen Amick and Alice Krige, who respectively portray Charles Brady, Tanya Robertson, and Mary Brady. The film revolves around the last two survivors of a vampiric shapeshifting species that feed on the life force of human female virgins.

Star Wars prequel trilogy

The Star Wars prequel trilogy is a set of three prequel films in the Star Wars franchise, an American space opera created by George Lucas. Like the original trilogy, it was produced by Lucasfilm Ltd. and distributed by 20th Century Fox. The trilogy consists of The Phantom Menace (1999), Attack of the Clones (2002), and Revenge of the Sith (2005). The first two films received mixed reviews, while the third was somewhat more well received.

The Incredibles (franchise)

The Incredibles is an American media franchise created by Pixar Animation Studios. Brad Bird wrote and directed both films, and Craig T. Nelson, Holly Hunter, Sarah Vowell and Samuel L. Jackson are part of the cast. The first film, The Incredibles, was released in November 2004 and received acclaim from critics, winning the Academy Award for Best Animated Feature. The second film, Incredibles 2, was released in June 2018, received mostly positive reviews and set the record for best opening weekend for an animated film with $183 million. The series has grossed a combined $1.876 billion worldwide.

The Mod Squad (film)

The Mod Squad is a 1999 American mystery film directed by Scott Silver and starring Claire Danes, Omar Epps and Giovanni Ribisi. It is based on the popular television show of the same name. Peggy Lipton and Clarence Williams III who played Julie and Linc in the original series, make cameo appearances.

The Pelican Brief (film)

The Pelican Brief is a 1993 American legal political thriller based on the novel of the same name by John Grisham. Directed by Alan J. Pakula, the film stars Julia Roberts in the role of young law student Darby Shaw and Denzel Washington as Washington Herald reporter Gray Grantham. The film, which features music composed by James Horner, was the last film that featured Pakula as a writer or director before his death.

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.