Chick-fil-A

Chick-fil-A (/tʃɪkfɪˈleɪ/ chik-fil-AY, a play on the American English pronunciation of fillet) is an American fast food restaurant chain headquartered in the city of College Park, Georgia, specializing in chicken sandwiches.[3][4] Founded in May 1946, it operates more than 2,200 restaurants, primarily in the United States. The restaurant serves breakfast before transitioning to its lunch and dinner menu. Chick-fil-A also offers customers catered selections from its menu for special events.[5] As of 2018, Chick-fil-A is on track to become the third largest fast food chain, behind McDonald's and Wendy's[6]

Many of the company's values are influenced by the religious beliefs of its late founder, S. Truett Cathy, a devout Southern Baptist. Most notably, all Chick-fil-A restaurants are closed for business on Sundays,[7] as well as on Thanksgiving and Christmas.[8]

Chick-fil-A, Inc.
Private
IndustryRestaurants
FoundedMay 23, 1946 (as Dwarf House)
1967
(as Chick-fil-A)
Hapeville, Georgia, U.S.
FounderS. Truett Cathy
Headquarters,
United States
Number of locations
Over 2,200[1]
Area served
United States
Canada
Key people
Dan T. Cathy (CEO)
ProductsSandwiches, chicken dishes
RevenueIncreaseUS$10 billion (2018)[2]
OwnerCathy family
Websitechick-fil-a.com
ChikfilaMcDonaldsGalleria
A Chick-fil-A in the food court of The Galleria in Uptown Houston, Texas
ChikfilAHolcBuffHoustonTX
Chick-fil-A at Holcombe and Buffalo Speedway, Houston, Texas
Chick-fil-A Corporate HQ - Entrance
Chick-fil-A headquarters in College Park, Georgia

History

The chain's origin can be traced to the Dwarf Grill (now the Dwarf House), a restaurant opened by S. Truett Cathy, the chain's former chairman and CEO, in 1946. The restaurant is located in Hapeville, Georgia, a suburb of Atlanta,[3] and is near the location of the now-demolished Ford Motor Company Atlanta Assembly Plant, for many years a source of many of the restaurant's patrons.

In 1961, after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.[9] Following this discovery, he registered the name Chick-fil-A, Inc. The company's trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich,"[10] refers to their flagship menu item, the Chick-fil-A chicken sandwich.

The first Chick-fil-A opened in 1967, in the food court of the Greenbriar Mall, in a suburb of Atlanta.[3] During the 1970s and early 1980s, the chain expanded by opening new locations in suburban malls' food courts.[11] The first freestanding location was opened April 16, 1986, on North Druid Hills Road in Atlanta, Georgia,[12] and the company began to focus more on this stand-alone type unit rather than on the food court type. Although it has expanded outward from its original geographic base, most new restaurants are located in Southern suburban areas.[3] In October 2015, the company opened a three-story 5,000-square-foot restaurant in Manhattan that became the largest free-standing Chick-fil-A in the country at that time.[13][14] As of 2016, the chain has approximately 1,950 locations.[3] It also has 31 drive-through-only locations.[3] Chick-fil-A also can be found at universities, hospitals, and airports through licensing agreements.[3]

Since 1997, the Atlanta-based company has been the title sponsor of the Peach Bowl, an annual college football bowl game played in Atlanta on New Year's Eve. Chick-fil-A also is a key sponsor of the SEC and the ACC of college athletics.[15]

International locations

Canada

In September 1994, Chick-fil-A opened its first location outside of the United States inside a student center food court at the University of Alberta in Edmonton, Alberta, Canada.[16] This location did not perform very well and was closed within 2 or 3 years.

After a two decade absence from Canada, the company return to the province of Alberta by opening an outlet at the Calgary International Airport in Calgary in May 2014.[17][18] This restaurant is located near the departure area for flights bound for the United States.[17] As with its American locations, it is closed Sundays and Christmas Day, but it is open on what would be Thanksgiving Day in United States since Canadians celebrate their Thanksgiving day in October.

In July 2018, Chick-fil-A announced plans to expand within Canada by opening its first location outside of Calgary by building a new restaurant in Toronto, Ontario, in 2019 with plans to open between 15 and 20 locations within the Greater Toronto Area over the next five years.[19]

South Africa

In August 1996, Chick-fil-A opened its first location outside of North America by building a restaurant in Durban, South Africa.[20] A second location was opened in Johannesburg in November 1997.[21] Since none of the South African locations were profitable, all of these locations were closed by 2001.[22]

Business model

Chick-fil-A retains ownership of each restaurant. Chick-fil-A selects the restaurant location and builds it.[1] Chick-fil-A franchisees need only a $10,000 initial investment to become an operator.[23] Each operator is handpicked and goes through a rigorous training program; the interviews plus training can take months and is not an easy process. Chick-fil-A states on their site:

"This is not the right opportunity for you if you:

  • Are seeking a passive investment in a business.
  • Want to sell property to Chick-fil-A, Inc.
  • Are requesting that Chick-fil-A, Inc. build at a specified location.
  • Are seeking multi-unit franchise opportunities."[24]

Since 2010, Chick-fil-A has led the fast food industry in average sales per restaurant, despite being open only six days a week,[25] grossing an average of $4.8 million per restaurant in 2016 (Whataburger was second with $2.7 million per restaurant).[26]

Advertising

Chick-fil-A truck at Airport West Distribution Center
Chick-fil-A trucks displaying the "Eat Mor Chikin" slogan

"Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995.[7] The slogan is often seen in advertisements, featuring Holstein dairy cows[27] that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin" in all capital letters. The ad campaign was temporarily halted during a mad cow disease scare on January 1, 2004, so as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales. Two months later, the cows were put up again. The cows replaced the chain's old mascot, Doodles, an anthropomorphized chicken who still appears as the C on the logo.[28]

Chick-fil-A vigorously protects its intellectual property, sending cease and desist letters to those they think have infringed on their trademarks.[29] The corporation has successfully protested at least 30 instances of the use of an "eat more" phrase, saying that the use would cause confusion of the public, dilute the distinctiveness of their intellectual property, and diminish its value.[30]

A 2011 letter to Vermont artist Bo Muller-Moore who screen prints T-shirts reading: "Eat More Kale" demanded that he cease printing the shirts and turn over his website.[31] The incident drew criticism from Vermont governor Peter Shumlin, and created backlash against what he termed Chick-fil-A's "corporate bullying."[32] On December 11, 2014, Bo Muller-Moore announced that the U.S. Patent Office granted his application to trademark his "Eat More Kale" phrase. A formal announcement of his victory took place on December 12, 2014, with Shumlin and other supporters on the Statehouse steps. His public fight drew regional and national attention, the support of Shumlin, and a team of pro-bono law students from the University of New Hampshire legal clinic.[33]

After 22 years with The Richards Group, Chick-fil-A switched to McCann New York in 2016. Along with the cows, ads included famous people in history in a campaign called "Chicken for Breakfast. It's not as crazy as you think."[34]

Chick-fil-A Classic
The Chick-fil-A Classic is a high school basketball tournament held in Columbia, South Carolina.[35] The tournament is in its eighth year of operation and features nationally ranked players, and teams.[36] The tournament is co-sponsored by the Greater Columbia Educational Advancement Foundation (GCEAF), which provides scholarships to high school seniors in the greater Columbia area.
Chick-fil-A Peach Bowl
The Chick-fil-A Peach Bowl is a college football bowl game played each year in Atlanta, Georgia.
Chick-fil-A Kickoff Game
The Chick-fil-A Kickoff Game is an annual early-season college football game played at the Mercedes-Benz Stadium in Atlanta, Georgia; before 2017, it was played at the Georgia Dome. It features two highly ranked teams, one of which has always been from the Southeastern Conference. In the 2012 season and again in the 2014 season, the event was expanded to two games. It was also two games in 2017.
Chick-fil-A Kyle Petty Charity Ride Across America
The Chick-fil-A Kyle Petty Charity Ride Across America is an annual charity motorcycle tour to raise money for, among other charities, Victory Junction, a camp for terminally ill children.

Related restaurants

Hapeville Dwarf House

Truett Cathy opened his first restaurant, The Dwarf Grill – later renamed the Dwarf House – in Hapeville, Georgia, in 1946, and developed the pressure-cooked chicken breast sandwich there.[3] At the original Chick-fil-A Dwarf Grill, in addition to the full-size entrances, there is also an extra small-sized front door.[37] The original Dwarf House in Hapeville, Georgia is open 24 hours a day, six days a week, except on Sundays, Thanksgiving, and Christmas. The store closes at 10:00 p.m. on Saturday nights, and the day before Thanksgiving and Christmas and reopens at 6 a.m. on Monday mornings and day after Thanksgiving and Christmas. It has a larger dine-in menu than the other Dwarf House locations as well as an animated seven dwarfs display in the back of the restaurant.[37] It was across the street from the former Ford Motor Company factory called Atlanta Assembly.

Chick-fil-a Dwarf House entrance, Griffin
Dwarf House in Griffin, Georgia

Dwarf House

Truett's original, full-service restaurants offer a substantial menu and provide customers a choice of table service, walk-up counter service or a drive-thru window. As of 2012, 13 Chick-fil-A Dwarf House restaurants were operating in the metro Atlanta area.[3]

Truett's Grill, Griffin
Truett's Grill in Griffin, Georgia

Truett's Grill

In 1996, the first Truett's Grill was opened in Morrow, Georgia. The second location opened in 2003 in McDonough, Georgia, and a third location opened in 2006 in Griffin, Georgia.[38] Similar to the Chick-fil-A Dwarf Houses, these independently owned restaurants offer traditional, sit-down dining and expanded menu selections in a diner-themed dinner.[39][40][41] In 2017, Chick-fil-A demolished several Dwarf House locations to replace them with Truett's Grill locations.[42][43]

Corporate culture

S. Truett Cathy was a devout Southern Baptist; his religious beliefs had a major impact on the company.[44] The company's official statement of corporate purpose says that the business exists "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A."[45]

Their website states, "The Chick-fil-A culture and service tradition in our Restaurants is to treat every person with honor, dignity and respect –regardless of their belief, race, creed, sexual orientation or gender."[46]

Closed on Sundays

Cathy's beliefs are responsible for the chain's most well-known and distinctive feature: all Chick-fil-A locations (both corporate owned and franchised) are closed on Sundays,[47] as well as on Thanksgiving and Christmas.[48] Cathy states as the final step in his Five-Step recipe for Business Success "I was not so committed to financial success that I was willing to abandon my principles and priorities. One of the most visible examples of this is our decision to close on Sunday. Our decision to close on Sunday was our way of honoring God and of directing our attention to things that mattered more than our business."[49]

In an interview with ABC News's Nightline, Truett's son Dan T. Cathy told reporter Vicki Mabrey that the company is also closed on Sundays because "by the time Sunday came, he was just worn out. And Sunday was not a big trading day, anyway, at the time. So he was closed that first Sunday and we've been closed ever since. He figured if he didn't like working on Sundays, that other people didn't either." The younger Cathy also quoted his father as saying, "I don't want to ask people to do that what I am not willing to do myself."[50]

Chick-fil-A's reputation on being closed on Sundays extends to non-traditional locations. In addition to countless shopping malls and airports, a Chick-fil-A location at Mercedes-Benz Stadium in Atlanta is closed on Sundays despite the fact that its main tenant, the Atlanta Falcons, plays most of their home games on Sundays. The location is open when the Falcons have a Monday night, Thursday night or Saturday home game, as well as non-Sunday home games of Atlanta United FC and other events at the stadium. The Chick-fil-A will remain closed for Super Bowl LIII. On Sundays, the digital signs are flipped and concessionaire Levy Restaurants sell nonbranded food and drinks at the location.[51]

Chick-fil-A's Sunday closure also applies to places that are known for round-the-clock activity. For example, when Chick-fil-A finally expanded into the Las Vegas area following Cathy's death (as he never wanted to expand into the area due to what he perceived as the city's "sinful" image), all locations were open 24 hours a day (as most service industries are in the Las Vegas Valley), but still closed on Sunday, closing at 11:59PM on Saturday night and reopening at 12:01AM Monday morning.

On December 17, 2017 Chick-fil-A broke their tradition and opened on a Sunday to prepare meals for passengers left stranded, during the power outage at Atlanta Hartsfield-Jackson International Airport.[52] A Chick-Fil-A franchise in Mobile, Alabama opened on Sunday to honor a birthday wish of a 14-year-old boy with cerebral palsy and autism.[53]

Same-sex marriage controversy

PC Chick-Fil-A 2012-08-01
The Chick-fil-A in Port Charlotte, Florida, on August 1, 2012 "Chick-Fil-A Appreciation Day"
Chick-fil-A Protestors (Memphis)
Protestors at Memphis, Tennessee, Chick-fil-A store on Same Sex Kiss Day

In January 2011, the media reported that Chick-fil-A was co-sponsoring a marriage conference with the Pennsylvania Family Institute (PFI), an organization that has opposed same-sex marriage legislation.[54] Chick-fil-A clarified that "one of our independent Restaurant Operators in Pennsylvania was asked to provide sandwiches to two Art of Marriage video seminars".[55] The WinShape Foundation, a charitable organization founded by Truett and his wife, also stated that it would not allow same-sex couples to participate in its marriage retreats.[56]

Chick-fil-A has donated over $5 million, via WinShape, to groups that oppose same-sex marriage. Of this, more than $3 million was donated primarily to Christian organizations whose agendas included positions that oppose same-sex marriage,[57] with the money donated between 2003 and 2009.[58] A total of $1.9 million was donated in 2010 to groups such as the Marriage & Family Foundation, Exodus International, and the Family Research Council (FRC).[59] That year, the FRC, which received $1,000[60]was listed as an anti-gay[61] hate group by the Southern Poverty Law Center.[62] WinShape has also contributed to Christian groups including the Fellowship of Christian Athletes and Exodus International, the latter of which is noted for supporting ex-gay conversion therapy.[59] In response, students at several colleges and universities worked to ban or remove the company's restaurants from their campuses. On January 28, 2013, Shane L. Windmeyer, the leader of Campus Pride, suspended their campaign.[63]

In June and July 2012, Chick-fil-A's chief operating officer Dan T. Cathy made several public statements about same-sex marriage, saying that those who "have the audacity to define what marriage is about" were "inviting God's judgment on our nation".[64] Several prominent politicians expressed disapproval.[65] Boston Mayor Thomas Menino and Chicago Alderman Proco "Joe" Moreno said they hoped to block franchise expansion into their areas.[66] The proposed bans drew criticism from liberal pundits, legal experts, and the American Civil Liberties Union.[67] The Jim Henson Company, which had a Pajanimals kids' meal toy licensing arrangement with Chick-fil-A, said it would cease its business relationship, and donate the payment to the Gay & Lesbian Alliance Against Defamation.[68] Chick-fil-A stopped distributing the toys, claiming that unrelated safety concerns had arisen prior to the controversy.[69] Chick-fil-A released a statement on July 31, 2012, saying, "We are a restaurant company focused on food, service, and hospitality; our intent is to leave the policy debate over same-sex marriage to the government and political arena."[70]

Response

In response to the controversy, former Arkansas Governor Mike Huckabee initiated a Chick-fil-A Appreciation Day movement to counter a boycott of Chick-fil-A launched by same-sex marriage activists.[71][72][73] More than 600,000 people RSVPed on Facebook for Huckabee's appreciation event.[72] On August 1, Chick-fil-A restaurants experienced a large show of public support across the nation with the company reporting record-breaking sales.[71][72][73] A consulting firm estimated that the average Chick-fil-A restaurant had 29.9 percent more sales and 367 more customers than it did on a typical Wednesday.[23]

Report of policy change

In September 2012, The Civil Rights Agenda (TCRA) announced that Chick-fil-A had "ceased donating to organizations that promote discrimination, specifically against LGBT civil rights." This change in policy has not been confirmed by Chick-fil-A officials. Chick-fil-A officials did state in an internal document that they "will treat every person equally, regardless of sexual orientation."[74] In a letter from Chick-fil-A's Senior Director of Real Estate, the company states, "The WinShape Foundation is now taking a much closer look at the organizations it considers helping, and in that process will remain true to its stated philosophy of not supporting organizations with political agendas."[75][76]

According to Chicago Alderman Proco "Joe" Moreno, Chick-fil-A has a statement of respect for all people regardless of sexual orientation in an internal document called Chick-fil-A: Who We Are. A document released by Chick-fil-A on September 20, 2012, does not mention any organizations opposed to same-sex marriage as being part of Chick-fil-A's donation base. WinShape Marriage will continue to be supported financially, with a stated focus on couple retreats to strengthen marriages.[77]

Chick-fil-A - Hillsboro, Oregon
Chick-fil-A in Hillsboro, Oregon

According to Focus on the Family's website, CitizenLink.com, "Chick-fil-A and its charitable-giving arm, the WinShape Foundation, did not agree to stop making donations to groups that support the Biblical definition of marriage in exchange for being allowed to open a franchise in Chicago."[78] Mike Huckabee stated that he "talked earlier today personally with Dan Cathy, CEO of Chick Fil-A about the new reports that Chick Fil-A had capitulated to demands of the supporters of same sex marriage. This is not true. The company continues to focus on the fair treatment of all of its customers and employees, but to end confusion gave me this statement." The statement provided by Chick-fil-A was posted on Huckabee's website.[79][80]

As of April 2018, Chick Fil-A reportedly continues to quietly donate to anti-LGBT groups such as the Fellowship of Christian Athletes, which opposes gay marriage and restricts participation by LGBT youth.[7][81][82]

Recipe changes

Though Chick-fil-A has always used trans fat free processes in its chicken sandwiches, anticipating the dietary concerns of consumers, in 2008, it became the first fast-food restaurant to become completely trans-fat free.[83]

In 2011, food blogger and activist Vani Hari wrote a post titled "Chick-fil-A or Chemical Fil-A?" on her website, FoodBabe.com. She noted that Chick-fil-A sandwiches contained nearly 100 ingredients, including peanut oil with TBHQ.[84] In October 2012, Chick-fil-A invited Hari to meet with company executives at its Atlanta, GA headquarters.[85] In December 2013, Chick-fil-A notified Hari that it had eliminated the dye Yellow No. 5 and had reduced the sodium content in its chicken soup. The company also said that it is testing a peanut oil that does not contain TBHQ and that it would start testing sauces and dressings made without high-fructose corn syrup in 2014.[85]

Plan to raise its chickens without antibiotics

According to the Food and Drug Administration, antibiotics used in livestock, many of which are also used to treat humans, have contributed to the rise of dangerous bacteria. In December 2012, the FDA announced plans to phase out certain antibiotics in the food production industry.[86]

In February 2014, Chick-fil-A announced plans to serve chicken raised without antibiotics in its restaurants nationwide within five years. Chick-fil-A is the first quick service restaurant to set forth a plan and commit to serving only poultry raised without antibiotics.[87]

See also

References

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External links

2005 Peach Bowl

The 2005 Chick-fil-A Peach Bowl featured two top 10-ranked teams. The ninth-ranked Miami Hurricanes battled the tenth-ranked LSU Tigers in this contest, the last to be played as the "Peach Bowl" until 2014.

Miami took an early 3–0 lead on a 21-yard field goal from Jon Peattie. LSU responded with Chris Jackson kicking a 37-yard field goal as the teams were tied at 3 after one quarter. In the second quarter, backup quarterback Matt Flynn threw a 51-yard touchdown pass to wide receiver Craig Davis as LSU led 10–3. A 47-yard Chris Jackson field goal, and a 4-yard touchdown pass from Flynn to Joseph Addai gave the Tigers a 20–3 halftime lead.

In the third quarter, Addai scored on a 6-yard touchdown run extending the lead to 27–3. Jacob Hester's one-yard touchdown run gave the Tigers a 34–3 lead. In the fourth quarter, Mario Stevenson and Chris Jackson kicked field goals to give the Tigers the 40–3 win.

2006 Chick-fil-A Bowl

The 2006 Chick-fil-A Bowl was a postseason college football match between the Georgia Bulldogs and the Virginia Tech Hokies at the Georgia Dome in Atlanta, Georgia. The University of Georgia represented the Southeastern Conference (SEC) and Virginia Tech represented the Atlantic Coast Conference (ACC) in the competition. The game was the final competition of the 2006 football season for each team and resulted in a 31–24 Georgia victory, even though spread bettors favored Virginia Tech to win by three points. In exchange for the right to pick the first ACC team after the Bowl Championship Series selections, bowl representatives paid US$3.25 million to the ACC, while the SEC, whose fifth team was selected, received $2.4 million. The combined $5.65 million payout was the seventh-largest among all college football bowl games, and the fourth-largest non-BCS bowl game payout.In a game that was expected to be a defensive struggle, Virginia Tech took a 21–3 lead in the first half. After halftime, Georgia answered Tech's first-half success, thanks in part to four second-half turnovers by Tech quarterback Sean Glennon. Virginia Tech's No. 1 ranked defense struggled in the second half, allowing 153 yards (of 200 total) in the final 30 minutes. As time ran out, Georgia held a one-touchdown lead, 31–24, having beaten back a last-second Tech rally. 75,406 people attended the game, making it the 10th consecutive Peach Bowl sellout, the largest crowd to ever attend an event at the Georgia Dome, and the third-largest bowl game in terms of attendance for the 2006–2007 season. Each school sold out its allotment of 18,500 tickets quickly. 31,922 people attended the Chick-fil-A "fan fest" before the game, setting a new attendance record. Virginia Tech's loss brought it to a final 2006 record of 10–3, while Georgia's final-game win earned it a record of 9–4.

2007 Chick-fil-A Bowl

The 2007 Chick-fil-A Bowl was an edition of the Chick-fil-A Bowl, formerly known as the Peach Bowl and the Chick-fil-A Peach Bowl. It pitted the Clemson Tigers against the Auburn Tigers in a postseason American college football game in Atlanta, Georgia. Clemson University represented the Atlantic Coast Conference (ACC) and Auburn University represented the Southeastern Conference (SEC) in the competition. The game was the final competition of the 2007 football season for each team. In exchange for the right to pick the first ACC team after the Bowl Championship Series selections, bowl representatives paid $3.25 million to the ACC, while the SEC, whose fifth team was selected, received $2.4 million. The combined $5.65 million payout is the seventh-largest among all college football bowl games, and the fourth-largest non-BCS bowl game payout.

2008 Chick-fil-A Bowl

The 2008 Chick-fil-A Bowl was the 41st annual edition of the Chick-fil-A Bowl, formerly known as the Peach Bowl and the Chick-fil-A Peach Bowl. It pitted the Georgia Tech Yellow Jackets against the Louisiana State Tigers in a postseason American college football game in Atlanta, Georgia. Georgia Tech represented the Atlantic Coast Conference (ACC) and their competitor was from the Southeastern Conference (SEC). The game was the final competition of the 2008 football season for each team. The game payout was a combined $6.01 million, the sixth-largest among all college football bowl games and the third-largest non-BCS bowl game payout.

2009 Chick-fil-A Bowl

The 2009 Chick-fil-A Bowl was a postseason college football bowl game between the Virginia Tech Hokies and the Tennessee Volunteers on December 31, 2009, in the Georgia Dome, Atlanta. Virginia Tech defeated Tennessee 37–14. The game was part of the 2009 NCAA Division I FBS football season and was the concluding game of the season for both teams. The game, the 42nd edition of the Chick-fil-A Bowl—called the Peach Bowl for much of its existence—was televised in the United States on ESPN and the broadcast was seen by an estimated 4.87 million viewers.

Each participating team was selected by the bowl game's selection committee, which had paid contracts with the participating football conferences. The Chick-fil-A Bowl had the second pick of bowl-eligible teams from the Atlantic Coast Conference and the fifth pick from eligible teams in the Southeastern Conference. In picking Virginia Tech and Tennessee, the selection committee bypassed teams with better or similar records in order to create a matchup appealing to television audiences. Pregame media coverage focused on the close geographic rivalry between the two teams and the success of Tennessee head coach Lane Kiffin in reversing his team's poor fortune from the previous season.

The game kicked off at 7:37 p.m. EST and Virginia Tech jumped to an early lead with a first-quarter touchdown. Tennessee replied in the second quarter with two touchdowns of their own, but Virginia Tech kept the lead by scoring 10 points in the quarter. At halftime, Tech led 17-14. In the second half, Virginia Tech pulled away from Tennessee, scoring 20 unanswered points to win the game 37-14.

In recognition of his performance during the game, Virginia Tech running back Ryan Williams was named the game's most valuable player. By the end of the game, he had set a school record for most rushing yards in a season and conference records for most rushing touchdowns and most total touchdowns. Following the game, Tennessee head coach Lane Kiffin resigned to become head coach of the University of Southern California Trojans football team. Several players from each team participated in postseason all-star games and a handful were selected to play in the National Football League through the 2010 NFL Draft.

2010 Chick-fil-A Bowl

The 2010 Chick-fil-A Bowl is the forty-third edition of the college football bowl game, and was played at the Georgia Dome in Atlanta, Georgia. It was played Friday, December 31, 2010, at 7:30 EST, and featured the #23 Florida State Seminoles versus the #19 South Carolina Gamecocks.

2011 Chick-fil-A Bowl

The 2011 Chick-fil-A Bowl, the 44th edition of the game, was a post-season American college football bowl game, held on December 31, 2011, at the Georgia Dome in Atlanta, Georgia as part of the 2011–12 NCAA Bowl season.

The game, which was telecast at 7:30 p.m. ET on ESPN and ESPN 3D, featured the Virginia Cavaliers from the Atlantic Coast Conference versus the Auburn Tigers from the Southeastern Conference. Auburn's running back Michael Dyer was suspended for this game, which was also Auburn offensive coordinator Gus Malzahn's last game as he would be taking a job as the head coach at Arkansas State.The game started when Virginia scored two straight touchdowns from Michael Rocco throwing both of them to wide receiver Kris Burd. As Auburn got the ball on their second possession, Auburn starter Clint Moseley went out on an ankle injury. Virginia went three and out. Then Auburn got some life after Garrett Harper blocked Virginia's first punt of the day.

Auburn took total control of the game as they scored on their next five possessions. Virginia scored ten more points after the blocked punt. The final score was 43–24 as Auburn won three straight bowl games. Auburn's dual-threat running back Onterio McCalebb had 109 yards rushing, 1 rushing TD, and 1 receiving TD. Auburn's freshman quarterback Kiehl Frazier ran for 3 touchdowns. Jake Holland had an interception. Cornerback Chris Davis had some blocks and tackles, including on a fourth-down trick play. Former starter Barrett Trotter returned with a TD, 175 yards and an average of 9.7 yards per play to end the 2011 season.

Auburn's Chris Davis won the Defensive MVP, and Onterio McCalebb won the Offensive MVP.

2012 Chick-fil-A Bowl

The 2012 Chick-fil-A Bowl was a post-season American college football bowl game held on December 31, 2012, at the Georgia Dome in Atlanta in the United States. The 45th edition of the Chick-fil-A Bowl began at 7:30 p.m. EST and aired on ESPN. It featured the Clemson Tigers from the Atlantic Coast Conference (ACC) against the LSU Tigers from the Southeastern Conference (SEC) and was the final game of the 2012 NCAA Division I FBS football season for both teams. Both Tigers accepted an invitation to the game after achieving a 10–2 regular season record.This was not the first time the two Tigers have met in the Chick-fil-A Bowl; the 1996 game also pitted them against each other, with LSU topping Clemson by a score of 10–7. Their first meeting was the 1958 Sugar Bowl, a national championship, that LSU won in a 7-0 shutout.

Clemson won the game in a 25-24 upset. Despite out-gaining LSU by 445-219 in total yards, Clemson trailed for much of the game. Clemson was able to win after placekicker Chandler Catanzaro made a 37-yard field goal as time expired. Clemson quarterback Tajh Boyd, who completed 36 of 50 passes for 346 yards, was named the game's most valuable player.

2013 Chick-fil-A Bowl

The 2013 Chick-fil-A Bowl was an American college football bowl game that was played on December 31, 2013, at the Georgia Dome in Atlanta, Georgia. The 46th edition of the Chick-fil-A Bowl (formerly called the Peach Bowl), it featured the Duke Blue Devils from the Atlantic Coast Conference against the Texas A&M Aggies from the Southeastern Conference. It began at 8:00 p.m. EST and was aired on ESPN. It was one of the 2013–14 bowl games that concluded the 2013 FBS football season. The game was sponsored by the Chick-fil-A restaurant franchise.

In a contest dominated by both teams' offensive units, Duke scored first and stayed ahead for most of the game. But with a little more than a minute left in regulation, Texas A&M returned an interception for a touchdown, and ended up winning by a score of 52–48. Although 67,496 tickets were distributed, the crowd was far less than capacity.

Duke finished the regular season with a record of 10–3 (6–2 ACC) and a BCS ranking of #24. Texas A&M had a record of 8–4 (4–4 SEC) and a BCS ranking of #21. The 2013 Chick-fil-A Bowl was the first-ever meeting of the two teams.

2014 Peach Bowl

The 2014 Peach Bowl was a college football bowl game that was played on December 31, 2014, at the Georgia Dome in Atlanta, Georgia. The 47th Peach Bowl was one of the "New Year's Six" bowl games in the College Football Playoff. It was one of the 2014–15 bowl games that concluded the 2014 FBS football season. The game started at 12:30 PM. It was televised on ESPN and ESPN Deportes, and broadcast on ESPN Radio and XM Satellite Radio.The 2014 Peach Bowl featured the TCU Horned Frogs of the Big 12 Conference against the Ole Miss Rebels of the Southeastern Conference. TCU defeated Ole Miss by a score of 42–3.Sponsored by the Chick-fil-A restaurant franchise, the game was officially known as the Chick-fil-A Peach Bowl. This was the first time since 2005 that the game was called the Peach Bowl. Between 2006 and 2013 it was known as the Chick-fil-A Bowl.

2015 Peach Bowl

The 2015 Peach Bowl was a college football bowl game that was played on December 31, 2015, at the Georgia Dome in Atlanta, Georgia. The 48th Peach Bowl was one of the New Year's Eve bowl games. It was one of the 2015–16 bowl games that concluded the 2015 FBS football season. Sponsored by the Chick-fil-A restaurant franchise, the game is officially known as the Chick-fil-A Peach Bowl. The game started at 12:00 PM Eastern Time.

The game was televised on ESPN and ESPN Deportes, and broadcast on ESPN Radio and XM Satellite Radio.

2016 Peach Bowl

The 2016 Peach Bowl was a college football bowl game played on December 31, 2016 at the Georgia Dome in Atlanta, Georgia. It was one of the 2016–17 bowl games concluding the 2016 FBS football season. The 49th Peach Bowl was a College Football Playoff semifinal, with the winner of this game advancing to play the winner of the 2016 Fiesta Bowl in the 2017 College Football Playoff National Championship. This was the final edition of the Peach Bowl (and final college football game) contested in the Georgia Dome, as the stadium was demolished on November 20, 2017 after its replacement, Mercedes-Benz Stadium, opened on August 26 of the same year.

Sponsored by Chick-fil-A, the game was officially known as the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl. The game was televised on ESPN with a radio broadcast on ESPN Radio. The winner of the game received the George P. Crumbley Trophy, named for the founder of the original Peach Bowl.

2018 Peach Bowl (January)

The 2018 Peach Bowl was a college football bowl game played on January 1, 2018, between the UCF Knights and the Auburn Tigers. It was the 50th edition of the Peach Bowl, and the first Peach Bowl to be played in Mercedes-Benz Stadium, after spending the previous 25 editions in the now demolished Georgia Dome. The 50th Peach Bowl was one of the College Football Playoff New Year's Six bowl games, and was one of the 2017–18 bowl games concluding the 2017 FBS football season. Sponsored by the Chick-fil-A restaurant franchise, the game was officially known as the Chick-fil-A Peach Bowl.

The game was televised on ESPN and ESPN Deportes, and broadcast on ESPN Radio and XM Satellite Radio.

Chick-fil-A Kickoff Game

The Chick-fil-A Kickoff Game is an annual college football game played on the opening weekend of the NCAA Division I FBS season in Atlanta, Georgia. The event coincides with Labor Day weekend in the United States. From its inception in 2008 until 2016, the game was held in the Georgia Dome. The Georgia Dome's replacement, Mercedes-Benz Stadium, began hosting the game starting in 2017.

Chick-fil-A same-sex marriage controversy

The Chick-fil-A same-sex marriage controversy was focused on the American fast food restaurant Chick-fil-A following a series of public comments made in June 2012 by chief operating officer Dan T. Cathy opposing same-sex marriage.

This followed reports that Chick-fil-A's charitable endeavor, the S. Truett Cathy-operated WinShape Foundation, had donated millions of dollars to political organizations seen by LGBT activists as hostile to LGBT rights. Activists called for protests and boycotts, while supporters of the restaurant chain and opponents of same-sex marriage ate there in support of the restaurant. National political figures both for and against the actions spoke out and some business partners severed ties with the chain.

The outcome of the controversy was mixed, as Chick-fil-A's sales rose 12 percent, to $4.6 billion, in the period immediately following the controversy. However, Chick-fil-A released a statement in July 2012 stating, "Going forward, our intent is to leave the policy debate over same-sex marriage to the government and political arena." In March 2014, tax filings for 2012 showed the group stopped funding all but one organization which had been previously criticized. As of April 2018, Chick Fil-A reportedly continues to donate to anti-LGBT groups.

Florida's Natural Charity Championship

The Florida's Natural Charity Championship Hosted by Nancy Lopez was a golf tournament for professional female golfers that was part of the LPGA Tour from 1992 through 2006. For most of those years it was known as the Chick-fil-A Charity Championship. It was played annually at the Eagle's Landing Country Club in Stockbridge, Georgia.

The title sponsor from 1995 to 2005 was Chick-fil-A, a fast-food restaurant chain headquartered in Atlanta, Georgia, that specializes in chicken sandwiches. In 2006, Florida's Natural, a cooperative of Florida citrus growers took over title sponsorship.

It was announced in August 2006 that the tournament had been cancelled because of the lack of a sponsor for 2007.LPGA Hall of Famer Nancy Lopez was associated with the tournament as its official host. She presented the Nancy Lopez Award to the world's best female amateur golfer at a banquet held each year during the tournament week. It is unclear where the Nancy Lopez Award ceremony will now be held.

Tournament names through the years:

1992: SEGA Women's Championship

1993-1994: Atlanta Women's Championship

1995-2005: Chick-fil-A Charity Championship

2006: Florida's Natural Charity Championship Hosted by Nancy LopezThe last tournament was held from April 17 through April 23, 2006.

List of Peach Bowl broadcasters

The following is a list of the television networks and announcers who have broadcast college football's Peach Bowl throughout the years.

From 2006 to 2013, for sponsorship reasons, the game was known as the Chick-fil-A Bowl.

Peach Bowl

The Peach Bowl is an annual college football bowl game played in Atlanta since December 1968. Since 1997, it has been sponsored by Chick-fil-A and officially known as the Chick-fil-A Peach Bowl. From 2006 to 2013, it was officially referred to as simply the Chick-fil-A Bowl.

The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1992, Atlanta–Fulton County Stadium hosted the game. Between 1993 and 2016, the Georgia Dome played host. The bowl then moved to Mercedes-Benz Stadium starting in 2017. Since the 2014 season, the Peach Bowl has featured College Football Playoff matchups, with the 2016, 2019, 2022, and 2025 games hosting a national semifinal.The Peach Bowl has donated more than 32 million dollars to charity since 2016.

S. Truett Cathy

Samuel Truett Cathy (March 14, 1921 – September 8, 2014) was an American businessman, investor, author, and philanthropist. He founded the fast food restaurant chain Chick-fil-A.

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