Campari Group

Davide Campari-Milano S.p.A., trading as Gruppo Campari, is an Italian company active since 1860 in the branded beverage industry. It produces spirits, wines, and soft drinks. From its signature product, Campari Bitter, its portfolio has been extended to include over 50 brands, including Aperol, Appleton, Campari, Dreher, Cinzano, SKYY Vodka, Espolón, Wild Turkey and Forty Creek Whiskey.

Davide Campari-Milano S.p.A.
Società per Azioni
Traded asBITCPR
FTSE MIB Component
FounderGaspare Campari
HeadquartersMilan, Italy
Key people
Robert (Bob) Kunze-Concewitz (CEO)
Luca Garavoglia (Chairman)
ProductsSpirits, wines, soft drinks
RevenueIncrease € 1.816 billion (2017)
Increase € 394 million (2017)
Increase € 356 million (2017)
Total assetsIncrease € 4.534 billion (2017)
Total equityIncrease € 1.942 billion (2017)
Number of employees
4,020 (2017)

Group profile

Founded in Milan by Gaspare Campari and currently headquartered in Sesto San Giovanni, the Group is now a global company (sixth-largest player worldwide),[1] marketing and distributing its products in over 190 countries around the world.

Production is concentrated in fourteen manufacturing plants: four of which are located in Italy, one in Greece, one in Scotland, one in Ukraine, one in the United States, one in Argentina, two in Brazil and Jamaica, and one in Mexico. Gruppo Campari also owns four wineries: three in Italy (Sella & Mosca, Teruzzi & Puthod, and Enrico Serafino) and one in France (Lamargue).

Gruppo Campari employs over 4,000 people and has its own distribution network operating in Italy, Austria, Belgium, Germany, Luxembourg, Russia, Switzerland, the UK, Ukraine, Jamaica, Mexico, the United States, Argentina, Brazil, Australia, and China. Local distributors are additionally used in over 180 other markets. Gruppo Campari has improved its performance over the years, doubling its size since the year of its first listing on Piazza Affari in 2001, combining organic and external growth. Sales for 2012 amounted to €1,340.8 million, 76.7% of which was in spirits, 14.6% in wines, and around 8% in soft drinks.[2] The Garavoglia family owns 51% of the share capital of the company.


The first century

Gruppo Campari traces its beginnings back to 1860, with the birth of its flagship brand and signature, red aperitif beverage- Campari.[3] Born in 1828, Gaspare Campari, the inventor of the recipe, was the 10th child of a simple farmer. At 14 he started working as a waiter and started developing a strong interest in people's drinking habits, coming to create the product that would take his name. Deciding to open his own bar, it became so successful that he opened another in the heart of Milan, making his own cordials, cream liqueurs and bitters in the basement. His choice of location near the Duomo coincided with the opening of Galleria Vittorio Emanuele, contributing to the fame of its bar and its bitters, then called Bitter all'Uso d'Olanda, which became extremely popular at the time.[4]

In 1904 the historic production site at Sesto San Giovanni was inaugurated (it would remain in operation until 2005 when the new production site was opened in Novi Ligure).

In 1926 Davide, Gaspare’s son, transformed the company by dropping the production of all drinks other than a Campari bitter and Cordial Campari. Davide dedicated his considerable energy and determination to making the brand known across the world.[5]

In 1932 Camparisoda, the first single-serve aperitif in the world, was launched. The bottle was designed by Fortunato Depero, one of the most famous Futurist artists of the time. The iconic bottle,[6] unchanged to this day, has become a symbol of everyday “usable” design objects in Italy and the world. According to Italy’s important newsmagazine La Domenica del Corriere [The Sunday Courrier] the new object was a “genuine novelty and wonder of the season.” Depero’s invention had many highly innovative features. It was the first single-dose product, it was ready for consumption and it contained the perfect pre-dinner drink mix of Campari and soda. The bottle's striking design resembled an upside down glass.

Davide Campari died in 1936; ten years later, the company incorporated as Davide Campari-Milano S.p.A. The company remained concentrated on this core product for most of the rest of the century, even after Domenico Garavoglia gained control of it in the 1970s.[7]

Sales grew especially strongly during the 1960s; by then, the Campari brands were distributed in over 80 different countries, and over another 30 years distribution would cover 190 countries across the globe.


The critical step took place at the beginning of the 1990s. The rapid consolidation of the global drinks market, and especially the creation of a small number of dominant players such as Diageo and Allied Domecq, led Campari to make a choice between joining the race for market size or simply defending its core but niche product.[8] The first step towards building a competitive portfolio on the global market came in 1995 with the acquisition of the Italian business of the Dutch Group BolsWessanen. This brought a number of front-ranking names such as Crodino, Cynar, Lemonsoda, Oransoda, Biancosarti and Crodo.[9]

In 1998, the group underwent a further expansion with the acquisition of a minority holding and world distribution rights (except for the USA) in Skyy Spirits LLC, owner of SKYY Vodka. Skyy Spirits, LLC became the distributor for the whole Campari portfolio in the USA as part of the deal. Later in 1998 the group gained the Italian distribution rights of Lipton Ice Tea, from Unilever Group.[10]

In 1999, expansion continued with the acquisition of Ouzo 12, the anise-based Greek spirit. In 1999 the group also acquired Cinzano,[11] producing vermouth and sparkling wines and one of the most internationally known Italian brands.

In July 2001, the group completed its IPO on Piazza Affari, in Italy's biggest IPO of the year.[12] The shares were priced at the lower end of the indicative price range of 30 to 38. The initial public offering was three times oversubscribed. The group later acquired leading brands like the Dreher aguardiente, the Old Eight, Drury's, Gregson's and Gold Cup whiskies and Liebfraumilch wine.

In 2002, Campari finalized the acquisition of Zedda Piras S.p.A. (Mirto di Sardegna), owning a majority stake in Sella & Mosca S.p.A, both companies based in Sardinia, Italy. The same focus on wine brought the group to acquire Riccadonna in 2003, producing Asti sparkling white wine.

In December 2003, Gruppo Campari announced the acquisition of Barbero 1891 S.p.A that brought to the portfolio brands including Aperol, Aperol Soda and Barbieri liqueurs in the spirit segment and Mondoro and Enrico Serafino in wines.[13]

In December 2005, the Campari Group acquired the Teruzzi & Puthod winery in the Tuscan town of San Gimignano. Teruzzi & Puthod is one of the leading Tuscan wineries for the production of high-quality wines sold in over 20 countries worldwide.

In 2006 Gruppo Campari acquired from Pernod Ricard Glen Grant, Old Smuggler and Braemar, along with the distillery where GlenGrant is produced in Rothes, Scotland. Thanks to this acquisition, the group strengthened its presence in the spirits segment and officially entered the key Scotch whisky segment.

In 2007 Gruppo Campari announced the acquisition of Cabo Wabo tequila, created by Van Halen lead singer Sammy Hagar, adding the Tequila segment to the already wide portfolio.

In 2009, Gruppo Campari announced the largest acquisition in its history, buying the world's top premium Kentucky bourbon whiskey, Wild Turkey. Along with Wild Turkey bourbon, American Honey liqueur, a honey and bourbon-based cordial, joined the portfolio. The group also took ownership of the distillery in Lawrenceburg, Kentucky as part of the deal.

In 2010, Gruppo Campari announced an agreement to acquire Carolans Irish Cream, Frangelico Hazelnut Liqueur and Irish Mist Wiskey Honey Liqueur. On July 6, 2011, Gruppo Campari celebrated the tenth anniversary of its listing on Borsa Italiana in 2001.

In December 2012, Gruppo Campari announced the successful acquisition of Lascelles deMercado & Co. Limited, including four brands: Appleton Estate, Appleton Special/White, Wray & Nephew and Coruba, the related upstream supply chain and the local distribution company.[14]

In 2014, Gruppo Campari announced the successful acquisition of Averna, Italy's second best-selling bitter, at 103.75 million euros ($143 million). The Averna group owns a portfolio of premium brands, among which are Braulio, a herb-based bitter, and Grappa Frattina, through which Campari entered the grappa category.[15]

In March 2014, Gruppo Campari purchased Canadian whisky producer Forty Creek Distillery Ltd. for $185.6 million (Canadian). The sale included 100% of the distillery, including all Forty Creek facilities and whisky stocks. Founder John Hall stayed on as master distiller and blender.


Campari's beverage brands include:[16]

See also


  1. ^ Barry, Colleen (20 May 2008). "Campari's growth cocktail mixes acquistion [sic], sales". USA Today. Associated Press. Retrieved 13 May 2010.
  2. ^ Gruppo Campari corporate website
  3. ^ Ray, By Jonathan. "Campari: the Italian classic that still has style". Retrieved 2015-07-26.
  4. ^ Ray, Jonathan, “Campari: the Italian classic that still has style”, November 20, 2009.
  5. ^ Corporata Website, History Section Archived 2012-07-05 at WebCite
  6. ^ “Campari Soda Bottle by Fortunato Depero and Matteo Ragni | Vintage Italian Re-design”
  7. ^, “Davide Campari-Milano S.p.A. History ” [from International Directory of Company Histories, Vol. 57. St. James Press, 2004]
  8. ^ Corporate Website, History Section
  9. ^ Ferrari Giacomo, “Campari beve Bols” Corriere della Sera, September 29, 1994
  10. ^ Fryer, Michael “Campari takes full control of Skyy Spirits”, The Moodie Report, 2/11/06
  11. ^ McCann, Paul, “Cinzano and Campari Boogie Back into the Limelight,” Independent, January 12, 1998, p. 3.
  12. ^ “Campari without soda” July 6, 2001
  13. ^, “Campari raises €4m through Punch Barbieri sale”4th February, 2013 by Becky Paskin.
  14. ^ Sarah Shannon, Clementine Fletcher, “Campari Adds Appleton Rum With Lascelles DeMercado Purchase”, Bloomberg Businessweek, on September 03, 2012
  15. ^ "Italy's Campari buys Sicilian rival Averna". Retrieved April 26, 2014.
  16. ^ "our brands". Campari. Retrieved 18 April 2018.

External links


Aperol is an Italian apéritif made of gentian, rhubarb, and cinchona, among other ingredients.

Aperol Spritz

An Aperol Spritz is an aperitif cocktail consisting of prosecco, Aperol and soda water.

Today Aperol Spritz ranks 9th on the list of the world’s bestselling cocktails (Drink International 2019 – The World’s Best-Selling Classic Cocktails 2019).


Campari is an alcoholic liqueur, considered an apéritif (20.5%, 21%, 24%, 25%, or 28.5% ABV, depending on the country in which it is sold), obtained from the infusion of herbs and fruit (including chinotto and cascarilla) in alcohol and water. It is a bitters, characterised by its dark red colour.

Campari is often used in cocktails and is commonly served with soda water or citrus juice, or with prosecco as a spritz. It is produced by the Davide Campari Group, a multi-national company based in Italy.

Campari America

Campari America is an American spirits maker. It was launched in 1992 by founder Maurice Kanbar in San Francisco, which is also the headquarters for the company. SKYY vodka was introduced as its first product. Its majority shareholder is the Campari Group.

Skyy Spirits manages Campari’s portfolio in the US of such leading brands as SKYY Vodka, SKYY90, SKYY Infusions, Campari, Cabo Wabo Tequila, Ouzo 12, X-Rated Fusion and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive US distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de Caña Rum, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur and The Yamazaki Single Malt Whisky.


Carolans Irish Cream (the registered trade mark omits the apostrophe) is a liqueur made from a mixture of cream, Irish spirits, Irish whiskey and honey. Carolans was developed in 1978 and first sold in the UK in July 1979. It has a declared alcohol content of 17% or 14.5% alcohol by volume (ABV). The liqueur is made in Clonmel, County Tipperary, in the Republic of Ireland. The brand is owned by Gruppo Campari and was previously owned by William Grant and C&C Group.Commonly used description:

"Deep milky brown hue. Forward, spirity, whiskey-accented lactic flavors. A rich, milky attack leads to a moderately full-bodied palate with a touch of sweetness."


Cinzano [tʃinˈtsano] is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. It comes in four versions:

Cinzano Rosso, which is amber-coloured;

Cinzano Bianco, which is white and drier than Rosso, yet still considered a sweet vermouth;

Cinzano Extra Dry, a dry vermouth;

Cinzano Rosé, the newest of the four, rosy-coloured with orange highlights


Cynar [tʃiˈnar] is an Italian bitter liqueur of the amaro variety. It is made from 13 herbs and plants, predominant amongst which is the artichoke (Cynara scolymus), from which the drink derives its name. Cynar is dark brown in color, has a bittersweet flavor, and its strength is 16.5% ABV. It was launched in Italy in 1952.

Cynar is an apéritif (low sugar, low alcohol, meant to stimulate appetite), and can be consumed by itself, or in a number of cocktails. One such cocktail includes Cynar and soda (mixed with soda water and lemon or orange slice, or with cola, eggnog, tonic water, milk or bitter lemon soda). Europeans often mix it with orange juice, especially in Switzerland and Southern Germany, where Cynar and orange juice is a very popular combination. A variation of the Negroni cocktail uses Cynar in place of Campari. Because of its artichoke component, Cynar is regarded as a digestif as well as an apéritif.

Since 1995 Cynar has been manufactured and distributed by the Campari Group.

Forty Creek

Forty Creek is a brand of Canadian whisky produced by the Italian beverage company Campari Group. The distillery is located in Grimsby, Ontario, Canada (between Hamilton and Niagara Falls). The brand and its distillery were privately launched in 1992 by John K. Hall, a first-generation whisky maker and the owner of Kittling Ridge Wines & Spirits, and were purchased (including the ageing inventory) by Campari Group in March 2014 for C$186 million (US$168.16 million). Forty Creek Barrel Select is the main whisky produced under the Forty Creek brand name.

John Hall launched the brand with two expressions called Forty Creek Barrel Select and Forty Creek Three Grain. In 2007, the first of a series of Forty Creek Special Reserves bottlings were released, which are limited-edition expressions that vary with each lot. In 2012, Forty Creek Copper Pot and Forty Creek Cream were introduced.


Frangelico is a brand of noisette (flavored with hazelnuts) and herb-flavored liqueur coloured with caramel coloring, which is produced in Canale, Italy. It is 20% alcohol by volume (ABV) or 40 proof. Formerly, it was 24% ABV or 48 proof. When produced by the Barbaro family it was bottled at 28% ABV or 56 proof. The brand was created in 1978. It is known for its unusual packaging; its bottle was designed to look like a friar, complete with a knotted white cord around the waist. It is most commonly sold in two sizes: 750ml and 375ml.

Frangelico can be used to make many cocktails, such as the Hazelnut Martini, the Frangelico Colada, and Frangelico and Cranberry Juice. It can be combined with vodka to make the Chocolate Cake shot; it can also be served simply on the rocks, with soda water, or with coffee.

According to the manufacturer, the name of the liqueur is based on a legend of a hermit monk named Fra Angelico who "created unique recipes for liqueurs". The bottle itself most closely resembles the habit of a Franciscan friar.

Frangelico is made in a similar manner to some other nut liqueurs: nuts are crumbled up and combined with cocoa, vanilla berries, and other natural flavors, and then left to soak in the base spirit. After the spirit has absorbed the flavor of the ingredients, the liqueur is filtered, sweetened, and bottled.

The brand was purchased by Gruppo Campari in 2010, having previously been owned by William Grant and C&C Group.

Gaspare Campari

Gaspare Campari (1828–1882) was an Italian drink maker.

Born in Cassolnovo, Lombardy, the tenth child of a farmer he was making drinks at the Bass Bar in Castelnouvo by age 14.During the 1840s Campari sold a bitters-style aperitif throughout Italy, initially under the name Bitter all'Uso d'Holanda. In 1860 he formulated the product today known as Campari. His recipe, which Campari keeps confidential, contained more than 60 natural ingredients including herbs, spices, barks and fruit peels.

In 1862 he remarried and settled in Milan, the home of his second wife. He ran a cafe in front of Milan's historic cathedral, the Duomo. He also opened up Cafe Campari nearby. His two sons, Davide and Guido, would go on to take over the business, which would become Davide Campari - Milano and Gruppo Campari.

Glen Grant distillery

Glen Grant is a distillery founded in 1840 in Rothes, Speyside, that produces single malt Scotch whisky. Previously owned by Chivas Brothers Ltd, best known for their Chivas Regal blended scotch whisky, Glen Grant was purchased by the Italian company Campari Group in December 2005. It is the biggest selling single malt Scotch whisky in Italy.

Grand Marnier

Grand Marnier (French pronunciation: ​[ɡʁɑ̃ maʁnje]) is a French brand of liqueurs. The brand's best-known product is Grand Marnier Cordon Rouge, an orange-flavored liqueur created in 1880 by Alexandre Marnier-Lapostolle. It is made from a blend of Cognac brandy, distilled essence of bitter orange, and sugar. Grand Marnier Cordon Rouge is 40% alcohol (70 proof in UK, 80 proof in US).

Aside from Cordon Rouge, the Grand Marnier line includes other liqueurs, most of which can be consumed "neat" as a cordial or a digestif, and can be used in mixed drinks and desserts. In France, this kind of use is the most popular, especially with crêpes Suzette and crêpes au Grand Marnier.

César Ritz (1850–1918) reportedly came up with the name "Grand Marnier" for Marnier-Lapostolle, who in return helped him purchase and establish the Hotel Ritz Paris. On March 15, 2016, the Campari Group announced a friendly takeover offer for Société des Produits Marnier Lapostolle S.A., the owner of Grand Marnier.

Irish Mist

Irish Mist is a brown Whiskey Liqueur produced in Dublin, Ireland, by the Irish Mist Liqueur Company Ltd. In September 2010 it was announced that the brand was being bought by Gruppo Campari from William Grant, only a few months after Grants had bought it from the C&C Group. It is made from aged Irish whiskey, heather and clover honey, aromatic herbs, and other spirits, blended to an ancient recipe claimed to be 1,000 years old. Though it was once 80 US proof (40% alcohol per volume), Irish Mist is now 35% or 70 US proof. The bottle shape has also been changed from a "decanter" style to a more traditional whiskey bottle shape. It is currently available in more than 40 countries.

Jean-Marc XO Vodka

Jean-Marc XO Vodka is a premium vodka distilled in the Cognac region of France by Jean-Marc Daucourt and owned by the Campari Group.

It uses four French wheat grains, selected for their specific flavors. Each wheat grain is separated from its chaff before distillation in order to eliminate any bitterness and to reveal the wheat’s individual flavor. Spring water, filtered through Grande Champagne limestone, is added. Jean-Marc XO Vodka is distilled nine times in very small batches using traditional copper alambic stills. Then Jean-Marc XO is micro-oxygenated (a Bordeaux technique) and filtered through Limousin oak charcoal to finish. Very unusually, the entire process takes several weeks from start to finish. Each bottle is individually numbered to reflect its handmade artisanship.

The Jean-Marc XO has performed reasonably well at spirit ratings competitions. It was awarded 97 points by the US Beverage Testing Institute in 2007 (one of only two vodkas to get this score), and is the only vodka ever honored by the American Academy of Hospitality Sciences (2005). Wine Enthusiast was significantly less impressed with Jean-Marc XO, however, giving the vodka a rating of 85-89 in 2005.Jean-Marc XO Vodka was listed in a book of "101 Things to Buy Before you Die" (published late 2006), alongside other cultural icons such as Cartier watches and Aston Martin DB5's: a shorter list of 50 Things, including Jean-Marc XO Vodka, was compiled for the Daily Mail newspaper.


Lemonsoda is a brand of Italian carbonated soft drinks created in the 1940s by Milan-based company Saga and currently owned by Royal Unibrew.

Luca Garavoglia

Luca Garavoglia (born 27 February 1969) is an Italian billionaire businessman, the chairman of the Campari Group.

Luca Garavoglia was born in Milan on 27 February 1969. He was educated at Milan's Istituto Leone XIII, and received a bachelor's degree in Economics from Bocconi University, Milan in 1994.Garavoglia has been the chairman of Campari Group since September 1994.Following the death of his mother, Rosa Anna Magno Garavoglia on 22 November 2016, it was announced that her son Luca Garavoglia, chairman of Campari "would now assume control of Alicros, which owns 51 percent of Campari's equity, and an even greater share of voting rights".

SKYY vodka

SKYY vodka is an American vodka spirit produced by the Campari America division of Campari Group of Milan, Italy, formerly SKYY Spirits LLC. SKYY Vodka is 40% ABV or 80 proof, except in Australia and New Zealand where it is 37.5% ABV / 75 Proof and in South Africa where it is 43% ABV / 86 Proof. Its creator, Maurice Kanbar, claims the vodka is nearly congener-free due to its distillation process. That is why the popular company slogan is "Vodka so filtered - we even took the Russia out of it". The bottle is a cobalt blue with a clear, adhesive label. In 2008, SKYY expanded the SKYY Vodka line with seventeen new flavors, referred to as SKYY Infusions. These SKYY Infusions are made with fruit.

Wild Turkey (bourbon)

Wild Turkey is a brand of Kentucky straight bourbon whiskey distilled and bottled by the Wild Turkey Distilling Co, a division of Campari Group. The distillery is located near Lawrenceburg, Kentucky. It offers tours and is part of the American Whiskey Trail and the Kentucky Bourbon Trail.

X-Rated Fusion

X-Rated Fusion Liqueur is a French vodka and fruit based liqueur, made by the Campari Group. It has a declared alcohol content of 17% alcohol by volume.First introduced into the U.S. in 2005, X-Rated Fusion Liqueur has subsequently been launched in Japan by Suntory, Canada, and several other countries in Europe and Asia.

In September 2006, X-Rated Fusion Liqueur was named Best New Spirit of the Year by over 250 US retailers for Market Watch Leaders.

FTSE MIB companies of Italy


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