CNBC is an American pay television business news channel that is owned by NBCUniversal Broadcast, Cable, Sports and News, a division of NBCUniversal, with both being ultimately owned by Comcast. Headquartered in Englewood Cliffs, New Jersey, the network primarily carries business day coverage of U.S. and international financial markets; following the end of the business day and on non-trading days, CNBC primarily carries financial and business-themed documentaries and reality shows.
CNBC was originally established on April 17, 1989 as a joint venture between NBC and Cablevision as the Consumer News and Business Channel. Two years later, in 1991, the network acquired its main competitor, the Financial News Network, a move which expanded both its distribution and its workforce. Cablevision subsequently sold its stake to NBC, giving NBC sole ownership. As of February 2015, CNBC is available to approximately 93,623,000 pay television households (80.4% of households with television) in the United States. In 2007, the network was ranked as the 19th most valuable cable channel in the United States, worth roughly $4 billion.
In addition to the domestic U.S. feed, various localized versions of CNBC also operate, serving different regions and countries. NBCUniversal is the owner, or a minority stakeholder, in many of these versions.
|Launched||April 17, 1989|
|Owned by||NBCUniversal Broadcast, Cable, Sports and News|
|Picture format||1080i HDTV|
(downscaled to letterboxed 480i for the SDTV feed)
|Slogan||First in business worldwide.|
Capitalize on it. (Business-day programming)
Get yours (Primetime programming)
|Broadcast area||United States|
|Headquarters||900 Sylvan Ave, Englewood Cliffs, New Jersey, United States|
|Formerly called||Consumer News and Business Channel (1989–1991)|
|Replaced||Financial News Network|
|Sister channel(s)||CNBC World|
|Timeshift service||CNBC East|
|DirecTV||Channel 355 (East)|
Channel 356 (West)
|Dish Network||Channel 208 (East)|
Channel 209 (West)
|C-Band||AMC-10, Channel 101|
|Shaw Direct (Canada)||Channel 504|
|Available on most cable systems||Channel slots vary on each provider|
|Sirius & XM (either system)||Channel 112|
|AT&T U-verse||Channel 216 (SD)|
Channel 1216 (HD)
|Verizon FiOS||Channel 102 (SD)|
Channel 602 (HD)
|Bell Fibe TV(Canada)||Channel 509 (SD)|
Channel 1509 (HD)
|Google Fiber||Channel 121|
|CenturyLink PrismTV||Channel 216 (SD)|
Channel 1216 (HD)
|VMedia (Canada)||Channel 79 (SD)|
|Bell Aliant Fibe (Canada)||Channel 236|
|Apple TV||Free Application|
|Sling TV||Internet Protocol television|
|PlayStation Vue||Internet Protocol television|
|DirecTV Now||Internet Protocol television|
|CNBC Pro||CNBC Pro|
|YouTube TV||Internet Protocol television|
CNBC had its beginnings around 1980 as the Satellite Program Network (SPN), showing a low-budget mix of old movies, instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, and under the guidance of Tom Rogers, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture, choosing to headquarter the channel in Fort Lee, New Jersey.
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network. By the winter of 1990, CNBC was only in 17 million homes – less than half of FNN's potential reach – despite having the muscle of NBC standing behind it. The original financial television concept predates both CNBC and FNN, as several independent TV stations commenced financial programming starting in the late 1960s (WCIU Chicago & KWHY Los Angeles); as Gene Inger, a Registered Investment Advisor, pioneered financial programming in several cities; notably San Francisco, Miami / Fort Lauderdale; then his part-owned WWHT Channel 68 Newark (serving the NY market). Mr. Inger (never part of FNN) disengaged operationally after the sale of Channel 68 to Miami-based Wometco; and today Channel 68 is an NBC property. (Inger was a guest on CNBC for years and as of 2019 provides online commentary from Florida.)
However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones-Westinghouse Broadcasting consortium (the former's assets would be used to build a rival channel almost two decades later), CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's daytime business programming was branded "CNBC/FNN Daytime," although this was phased out by 1992.
Roger Ailes was hired as the new president of CNBC in 1993, tasked by NBC CEO Bob Wright with turning around the struggling network. Under Ailes' leadership from 1993 through 1995, the $400 million network doubled in value, and its revenues tripled. In addition, Ailes oversaw the launch of a 1994 spin-off channel from CNBC, called "America's Talking." Ailes left CNBC and America's Talking in late 1995 when Microsoft and NBC created a joint venture to reprogram America's Talking as MSNBC.
CNBC grew during the 1990s, launching Asian and European versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones, including content sharing with Dow Jones Newswires and The Wall Street Journal and the rebranding of the channel as "a service of NBC Universal and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-based ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium's dot-com bubble burst in 2000.
The new millennium also brought changes to the network in 2003, moving its world headquarters from 2200 Fletcher Avenue, Fort Lee to 900 Sylvan Avenue (Route 9W) in Englewood Cliffs, New Jersey, which features completely digital video production and studios made by PDG Ltd of Beeston, Nottinghamshire and the FX Group of Ocoee, Florida.
NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however.
Today, CNBC provides business news programming on weekdays from 4:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs at all other times. A rolling ticker provides real-time updates on share prices on the NYSE, NASDAQ, and AMEX, as well as market indices, news summaries, and weather updates by NBC meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.
On October 13, 2014 - coincidentally the 11th anniversary of CNBC's relocation to its current facilities in Englewood Cliffs, NJ - CNBC switched to a full 16:9 letterbox presentation, in line with its Asian and European siblings (see "On-air presentation" below for more information). As of January 4, 2016, the network's 480i standard definition feed now shows the same 16:9 HD feed on its 4:3 picture, due to the application of the AFD #10 flag.
CNBC provides a variety of programs throughout the business day. Live programming is broadcast on weekdays from 4 am until 7 pm and provides reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual weekday "business day" (term used by CNBC hosts and announcers) lineup (as of February 2019, all times Eastern):
On September 17, 2007, the network has also run hourly CNBC.com News Now update segments during business day programming. These short bulletins, which are around 30 seconds in length (similar to ESPN's SportsCenter Right Now), air before the start of the network's programs from Squawk on the Street through The Kudlow Report. The CNBC.com News Now update segments were discontinued as of early 2010. These bulletins were reintroduced in 2015 and were renamed CNBC News Update. They are aired hourly, on the half-hour between 10:30 a.m. and 4:30 p.m. The bulletins are read by Sue Herera.
CNBC also produces Nightly Business Report, a 30-minute weeknight business newscast distributed to U.S. public television stations. Launched in 1979, CNBC assumed production of the series in 2013. NBR is hosted by CNBC personalities Sue Herera and Bill Griffeth.
CNBC's breakout hit among its original series is Mad Money. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on Street Signs, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.
On January 24, 2007, the network launched a long-anticipated monthly newsmagazine called Business Nation, which is anchored by award-winning journalist David Faber. Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features. The format of the show is structured similarly to HBO's Real Sports.
Other special or weekend programming includes CNBC on Assignment (for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show and On the Money. Documentaries featured as part of its CNBC Originals slate have included Marijuana Inc: Inside America's Pot Industry (2009), Trash Inc: The Secret Life of Garbage (2010), Supermarkets Inc: Inside a $500 Billion Money Machine (2011), Customer (Dis)Service (2012), UPS/FedEX: Inside the Package Wars (2012), and Love @ First Byte: The Secret Science of Online Dating (2012).
In May 2010, CNBC announced that it would be adding business and financial-themed movies to its Friday night lineup under the name "CNBC Cinema."
In the fall of 2011, CNBC began to brand its primetime lineup under the title CNBC Smart. Continuing its focus on documentaries focusing on business, CNBC marketed Smart as "the place where the who's who comes to learn the what's what." Since 2013, CNBC regularly shows one Premier League game at 10:00 ET.
On March 5, 2013, CNBC rebranded its primetime lineup once again as CNBC Prime, a move first announced on January 7 of the same year. Hoping to attract a more mainstream audience, the Prime block introduced business-themed reality series to the lineup with the series premieres of The Car Chasers and Treasure Detectives. CNBC planned to launch at least eight new series through the Prime block throughout 2013. Among the original reality programs airing on CNBC Prime include American Greed, Restaurant Startup, Blue Collar Millionaires, Jay Leno's Garage, The Profit, West Texas Investors Club and Secret Lives of the Super Rich.
In 2016, CNBC announced two new reality series including Cleveland Hustles and a spin-off of The Profit titled The Partner. In 2018, CNBC announced other new series in development, such as BYOB: Be Your Own Boss, Deadly Rich (a true crime series focusing on the wealthy), Staten Island Hustle, a revival of former NBC game show Deal or No Deal, as well as renewals for American Greed, Jay Leno's Garage, and Secret Lives of the Super Rich.
CNBC has experimented with non-business programming during primetime hours with a mixed record of success, including a talk show hosted by Dennis Miller. The channel has at times rebroadcast several NBC programs, including Late Night with Conan O'Brien, Deal or No Deal, The Apprentice, The Apprentice: Martha Stewart, and 1 vs. 100. Until 2017, CNBC participated in USA Network's coverage of the Westminster Kennel Club Dog Show due to conflicts with WWE Raw.
CNBC has occasionally served as an overflow outlet for NBC Sports programming; beginning in 2000, CNBC has carried portions of NBC's coverage of the Olympic Games outside of business day hours. The frequent delegation of curling coverage to CNBC during the 2010 Winter Olympics helped the sport gain a cult following among the business community. In 2001, CNBC began a four-year deal to televise events from the Senior PGA Tour, either live or tape delayed, with early-round coverage broadcast on cable feeds of Pax. CNBC president Bill Bolster stated that the decision was meant to help reduce CNBC's reliance on paid programming on weekends. PGA Tour commissioner Tim Finchem also felt that golf and business audiences were "extremely compatible" with each other.
Since the 2011-12 season, CNBC has shown coverage of the National Hockey League's Stanley Cup playoffs, produced as part of the NHL on NBC package. CNBC has also participated in NBC's Championship Sunday effort to broadcast all matches on the final day of the Premier League soccer season. In 2016, CNBC broadcast several NASCAR races (as part of the NASCAR on NBC package) due to scheduling conflicts with other NBCUniversal channels during the 2016 Summer Olympics.
Much of CNBC's on-air talent has been with the network for some time: Sue Herera and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Bill Griffeth and Joe Kernen, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business channel Fox Business Network – although CNBC's best known personality, Closing Bell host Maria Bartiromo, made regular appearances on other NBC News broadcasts such as The Today Show and anchored the syndicated Wall Street Journal Report before she left for Fox Business Network. Other CNBC hosts such as Jim Cramer have also been used increasingly across NBC's output.
There is a fairly clear long-term correlation between the performance of global stock markets and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the United States.
During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite crossed 5000. However, when the dot-com bubble began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly – average daytime viewership (6:00 a.m. to 6:00 p.m.) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all-time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News and CNN today, it has still had a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 million while profits for the network exceeded $333 million in 2007, making CNBC a cash cow for NBC Universal and its parent company, Comcast. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network.
The network often sees large spikes in viewership on days of major market moves. During the week of February 27, 2007, when the Dow Jones Industrial Average had its seventh-largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. When the financial crisis wreaked havoc in the worldwide equity markets, CNBC recorded some of the highest ratings in the network's two-decade history. For the week ending September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5 a.m. to 7 p.m.). During this week, Squawk Box, Closing Bell, Fast Money, Mad Money and Kudlow & Company recorded their best viewership figures ever. On September 29, 2008, when the markets faced their worst single session performance since the crash of 1987, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day.
While daytime viewership has rebounded from its 2005 lows, primetime ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard" programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output.
When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic is not covered by Nielsen ratings, CNBC claims that the network's true viewership is considerably higher than what is measured.
On January 6, 2015, the Wall Street Journal reported that CNBC would be partnering with Cogent Research to calculate the viewership of its business day programming by surveying financial advisers and investors. This change will help to provide a more accurate measurement of the network's out-of-home viewership; Nielsen will still be used to track the viewership of its entertainment programming.
The CNBC Ticker is a computer simulation of ticker tape shown on the lower part of the screen during the network's live weekday business programming and on weekends during replays of Options Action (a Friday options trader's debate program following Fast Money that airs from 5:30 p.m. to 6:00 p.m. ET, with the same crew as Fast Money), from 6:00 a.m. to 6:30 a.m. ET (albeit with the ticker hidden during the commercial breaks), containing security and index symbols along with movements in their value, updated every 20 minutes, despite being advertised as "Real-Time".
At the right of the screen above the ticker, three vertically stacked "flippers", provides index and commodity prices (although during commercial breaks, the flippers relocate to the top of the ticker in a horizontal fashion to make room for the commercials themselves, which in turn, grow to four, except during the 30 minutes to the opening and closing bells, and during trading, where a bigger rectangular box, covering part of the ticker, usually shows the current trading status for the Dow Jones Industrial Average, and the fourth flipper is replaced by the CNBC bug with the current time of the six different time zones). On weekdays, the flippers are hidden during the commercial break leading to, and including the last segment of Fast Money and throughout Mad Money, as the latter show uses different graphics which cover up the space (the three flippers however, remain in the right atop the ticker during weekend 6 am ET replays of Options Action).
The music used from October 2003 to December 2005 was produced by 615 Music of Nashville, Tennessee. This music (though only edited versions of the arrangements for Street Signs and Closing Bell) continues as of February 2009 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continued also to use "CNBC Anthem" (a.k.a. "Bold & Grand"), which was composed by Edd Kalehoff and used by CNBC U.S. between 2000 and 2002. For its main channel ident used until a relaunch on September 30, 2008, the anthem was remixed, adding the NBC chimes to the music. However, it is still used for its "Europe Update" segments during U.S. programming. The current music package is composed by James Ryan of Rampage Music New York, a company that has also created music for co-owned WNBC, also in New York City. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for The Big Idea, Mad Money, Conversations with Michael Eisner and currently Fast Money.
CNBC's main voice-over announcer during business-day programming is Jim Birdsall, who also works for NFL Films, and was the narrator in the commercials for pizza chain CiCi's Pizza. In addition, Birdsall is the main station announcer for KING-TV, the Tegna-owned NBC affiliate station in Seattle. The signature voice for CNBC Prime is Brian Lee. Lee also covers business-day announcer duties when Birdsall is absent.
The voice-over announcer for CNBC Europe is UK Based, Philip Banks.
As previously mentioned, on October 13, 2014, CNBC switched to a full 16:9 letterbox picture, in line with its Asian and European siblings (both of which did the same thing on March 31 of that same year). As a result, both of the network's standard-definition and high-definition feeds now show the same 16:9 format. CNBC also updated its graphics package, replacing what had been used since March 1, 2010. The "flippers", which appeared across the top of the screen from December 19, 2005 to October 10, 2014, have returned to a bug and were moved back to the lower right of the screen. Its lower thirds are now the same as CNBC Asia and CNBC Europe, the former updated its own graphics package on February 9, 2015, with CNBC Europe following suit exactly a month later (March 9, 2015). In breaking news mode, the background color is changed from blue to red.
The graphics are designed by Sweden-based Magoo 3D studios.
Since December 1997, the network has held a strategic alliance with the publishing and financial information firm Dow Jones & Company. Under the agreement, CNBC has extensive access to the journalism of such outlets as MarketWatch, The Wall Street Journal, Dow Jones Newswires and Barron's, with their reporters and editorial staff making frequent appearances on the channel. Some former CNBC programs have included Dow Jones branding, while the network currently produces and syndicates the weekly Wall Street Journal Report with Maria Bartiromo. CNBC's current deal with Dow Jones expired in 2012, and its continuation has been the subject of some uncertainty following the 2007 acquisition of Dow by News Corporation, parent company of rival financial network Fox Business until the channel was spun off to 21st Century Fox in 2013, which had been started just two months prior and whose resources have been used to build up Fox Business. News Corporation CEO Rupert Murdoch has stated that the current agreement "covers actual news and access to reporters on business news" only, and that Fox and Dow Jones are free to cooperate on other issues.
CNBC has also held a content deal with The New York Times since January 2008, which has widely been seen as an attempt by both parties to take on increased competition from News Corporation. Under the agreement, CNBC has access to the business coverage of the Times, while video from CNBC.com is featured on the Times' website. The station's video clips and other content are also distributed through Yahoo! Finance and, as of May 2008, AOL Money & Finance.
The network's live market prices, economic data and other statistics are largely provided by Thomson Reuters (Reuters and Thomson Financial prior to their 2008 merger). Since September 2006, CNBC has operated its own stock market index in conjunction with London's FTSE Group. The FTSE CNBC Global 300 includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark as well as the thirty largest companies from emerging markets. Calculated continuously from 9 p.m. through to 4:10 p.m. ET each trading day, the index is referenced throughout the network's live programming, particularly on Worldwide Exchange.
The channel also maintains the "CNBC Investor Network", a series of webcam connections to the trading rooms of various independent financial institutions across the United States. The scheme was launched on October 22, 2007 and allows participating traders and strategists to appear on the network during the business day.
On December 14, 2010, CNBC and CarryQuote announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors. CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchanges worldwide, plus CNBC news and streaming video.
CNBC has operated international versions of the channel since 1995, when CNBC Asia originally launched. CNBC Europe followed in 1996. On December 9, 1997, Dow Jones & Company and NBC announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. On December 31, 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect. On January 1, 2006, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this.
In 2007, CNBC Asia dropped the word "Asia" from its channel idents, on September 30, 2008, CNBC Europe similarly dropped the word "Europe" from its logo. This means the three major CNBC channels – U.S., Europe, and Asia – are all known on-screen as simply CNBC.
Besides CNBC Europe and CNBC Asia, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC in Italy, CNBC-e in Turkey, CNBC Arabiya in the UAE, Nikkei CNBC in Japan, CNBC TV18, CNBC Awaaz and CNBC Baazar(A special Gujarati Language channel) in India, CNBC Pakistan in Pakistan and TVN CNBC in Poland.
CNBC Europe and CNBC Asia are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia (CNBC Australia and Singapore also produce five-minute updates at 12:55 p.m., 5:55 p.m. and 9:55 p.m. for free-to-air network, SBS TV).
In Canada, CNBC can be seen with most of the programming identical to the U.S. counterpart. However, due to Canadian programming rights, the 9:00 p.m. slot which had shown television programming in the past such as Deal or No Deal, The Apprentice, 1 vs. 100 and Heads Up Poker, as well as any and all Olympic Games coverage that the channel continues to carry, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5 that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00 p.m. ET was blacked out, the second airing at midnight ET was accidentally shown. Blackouts on episodes that originally air on NBC and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.
CNBC Africa was launched on June 1, 2007. With roughly $600 million spent on advertising in South Africa alone, the network sees great potential in grabbing a potential share of that pot. It has bureaus in Kenya, Nigeria and South Africa and produces nine hours of local programming per business day.
CNBC business news and market reports are updated hourly and available on demand on Smart Speakers including Amazon Echo devices with Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows such as Mad Money and American Greed are available as podcasts for on-demand listening. Original content podcasts include "Strange Success" with Jane Wells, "Speakeasy" with John Harwood, and "Fort Knox" with Jon Fortt.
CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than showing program grids, host biographies and basic network images (on the internet, business news then was handled by msnbc.com, which later became NBCNews.com). The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.
In August 2001, CNBC.com merged with MSN's Moneycentral.com, creating "CNBC on MSN." This new partnership allowed the two parties to meet two objectives:
CNBC.com was relaunched on December 4, 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6:00 a.m. to 7:00 p.m. ET, CNBC Asia then takes over from 7:00 p.m. to 2:00 a.m., and CNBC Europe handles the remaining four hours.
In August 2012, CNBC.com attracted 6.9 million unique visitors, according to comScore Media Metrix. Its iPad app recorded 547,000 unique visitors and its iPhone app attracted 551,000 unique visitors.
"CNBCplus" was a subscription-based service (similar to the now-defunct CNN Pipeline) which allowed users to have 24-hour, commercial-free access to three individual CNBC feeds – CNBC U.S., CNBC Europe and CNBC Asia – along with access to an archive of over 100,000 VOD clips, updated with up to 200 clips daily. It also offered a search feature allowing the user to find video clips using keywords. The CNBCplus service was replaced by CNBC PRO.
On December 14, 2010, CNBC and CarryQuote announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.
CNBC Pro provides its subscribers with real-time financial data from more than 100 stock exchanges worldwide, plus CNBC news and streaming video. For the introductory price of $24.99 per month, or $269 per year, a user can access this information from his or her computer or BlackBerry, with access from iPhone, iPad, and Android to follow in 2011. In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.
CNBC launched "Make It" as a vertical of CNBC.com in 2016 to capture millennial audience with articles focused on work, life, money and success. Make It features stories from successful millennial and provides advice on personal finance and money management with youth in focus. With the growth of "Make It" vertical, it became highest readership holder on CNBC.com. In 2019, "CNBC Make It" was launched as a separate site with its own unique design.
CNBC HD (formerly CNBC HD+) is a 1080i high-definition enhanced simulcast of CNBC, that was launched on October 10, 2007. The channel used a modified screen format during trading-day programming, which shifted the existing 4:3 feed to the left of the screen to add a sidebar on the right side of the screen (which contained additional market statistics and a window showing video content from CNBC.com, whose audio was carried on SAP until 2011, when the service seemed to be discontinued; silent video promos for upcoming and primetime programming were aired in the window), and a wider version of the ticker. Primetime programming is shown in full-screen 16:9 and usually produced in HD.
On May 30, 2012, the right sidebar graphic was changed to show headlines (business news and otherwise), upcoming corporate earnings releases, upcoming economy data, easier-to-read charts, market stats and what's coming up on the program that is being aired. On May 7, 2013, the CNBC HD ticker grew in size to match its standard-definition counterpart. The five "flippers" on the top were dropped to four, with the fourth one (on the upper right-hand corner of the screen) displaying the times of day in each global time zone (Eastern, Central, Pacific, London, Dubai, Singapore). On July 25, 2013, the right sidebar graphic was changed again, this time to show slightly larger displays (including charts).
On October 13, 2014, CNBC HD was relaunched, due to the aforementioned network-wide switch to a full-screen 16:9 presentation. The sidebar graphic was permanently removed as well (having started with Mad Money on August 4 of the same year and before that, during commercial breaks), which in turn, led to all other live shows being presented in full-screen 16:9 and therefore, eliminating the enhanced format altogether.
CNBC holds stores (can be called bureaus) called "CNBC News" in many airports across the United States. Since 2001, CNBC has been in a licensing arrangement with The Paradies Shops to open these stores, which sell limited CNBC merchandise, along with newspapers, magazines and a small selection of snacks and drinks. Locations include:
CNBC-e was a hybrid business/financial and entertainment channel operated in Turkey by CNBC Europe and the NTV Group. The channel shares its name with a co-owned magazine about CNBC-e. The economy-related morning and afternoon programmes of CNBC-e are in Turkish and are dedicated mainly to the global and Turkish financial markets such as the Istanbul Stock Exchange, while the evening programmes are mostly American TV series, films, talk shows and animations in English (with Turkish subtitles.)
The channel also produces a weekly 15-minute programme in English, Business Turkey, which airs at weekends on CNBC Europe and is one of the few CNBC programmes still using the channel's 2000 on-air identity, though only for its opening titles.
The schedule contains education, culture, drama, entertainment, music and sports programs and news with commercial breaks.
The channel was sold to Discovery Communications and replaced with TLC Türkiye on November 6, 2015.CNBC Africa
CNBC Africa is an African pay television network launched on 1 June 2007 and owned by CNBC and Africa Business News. It is headquartered in Sandton, Johannesburg.
The channel features programmes and updates from CNBC Europe, the Middle East, India, Pakistan, the US and other CNBC affiliates around the world.CNBC Arabiya
CNBC Arabiya (Arabic: CNBC العربية) is an Arab free-to-air television channel. It covers regional and international affairs from an Arab economic perspective.CNBC Arabiya's daily program schedule features the region's business news summary, including regional stock market summary, regional corporate news, news about women in business, news about green businesses, and personal finance. It also includes developments from Europe and America, concentrating on how they affect the Middle East.
It is the only business-focused channel that delivers live regional market data in the Middle East market, providing both a ticker and analytical reporting. The channel also offers an interactive website at cnbcarabia.com.CNBC Asia
CNBC Asia is a Southeast Asian pay television business channel in Asia. A subsidiary Of NBCUniversal, it is the Asian service of the CNBC(Consumer News and Business Channel). Its programmes originate from Singapore, Hong Kong and Sydney.CNBC Awaaz
CNBC Awaaz is an Indian pay television channel, owned by CNBC and TV18 based in New Delhi.CNBC Europe
CNBC Europe (referred to on air simply as CNBC) is a business and financial news television channel which airs across Europe. The station is based in London, where it shares the Adrian Smith-designed 10 Fleet Place building with organisations including Dow Jones & Company. Along with CNBC Asia, the channel is operated by the Singapore-headquartered CNBC subsidiary company CNBC International, which is in turn wholly owned by NBCUniversal.
As the most viewed pan-European financial TV channel according to the 2010 EMS survey, the broadcaster reaches over 100 million households across the continent. CNBC Europe produces four hours of live programming each weekday and airs reports and content for its global sister stations and the outlets of NBC News.CNBC Indonesia
CNBC Indonesia is an Indonesian television channel owned by Trans Media in collaboration with NBCUniversal, a division of Comcast. It was launched on 10 October 2018.CNBC World
CNBC World is an American pay television business news channel operated by NBCUniversal which provides coverage of world markets alongside the domestic CNBC service, using programmes from CNBC's international networks based in Europe, Asia, India, and other regions served by a domestic CNBC channel or affiliate. Effectively, this makes the network's prime time timeslot the graveyard slot, due to timezone differences, when it simulcasts live programming from their overseas sister networks. During U.S. trading hours covered by the main CNBC network, several other pre-taped shows from CNBC's different international channels (e.g. CNBC-TV18) are also seen on the channel, along with CNBC Prime reality programming such as American Greed and other CNBC specials are shown, in order to force viewers to tune in to the main CNBC service for business information outside the Eurasian market days.
As of 2017, the network is not offered in high definition and the only way to watch CNBC's international networks in that format in the United States is through the premium monthly/yearly streaming service, "CNBC Pro."
Before 2001, CNBC Asia's coverage was seen on American cable via the International Channel, both before and after that network's merger with Asia Business News.Class CNBC
Class CNBC (formerly CFN/CNBC) is an Italian pay television channel, working as a localised version of CNBC Europe, albeit with a major focus on the Italian financial markets. The channel is headquartered in Milan, site of the Borsa Italiana, and is a joint venture between the publishing house Class Editori, which holds a majority stake, along with NBC Universal (owner of CNBC Europe) and Italy's largest commercial television company Mediaset, who hold 20% of the channel each. The channel broadcasts for sixteen hours per day, covering trading in Europe, Asia and the United States and it has correspondents in other countries, such as at CNBC Europe in London. Class CNBC uses the current on-air graphical look of CNBC Europe, but it has used the same ticker since the launch of the channel. The director is Andrea Cabrini.Erin Burnett
Erin Isabelle Burnett (born July 2, 1976) is an American news anchor, currently the anchor of her own show on CNN, Erin Burnett OutFront. She previously worked for CNBC as co-anchor of Squawk on the Street and the host of Street Signs. Burnett has also appeared on NBC's Meet the Press, Today, MSNBC's Morning Joe, and NBC Nightly News as well as making occasional appearances on The Celebrity Apprentice, serving as an advisor to Donald Trump. She is a member of the Council on Foreign Relations.Burnett has hosted Erin Burnett OutFront live from the border of Mali, Afghanistan, Rwanda, the United Arab Emirates and Israel. She has also reported from China and Pakistan for the program.
While working at NBC, Joe Scarborough dubbed Burnett "The International Superstar" for her work on a number of documentaries filmed outside the United States. Her reporting and documentaries were filmed inside Libya, Democratic Republic of the Congo, Nigeria, Russia, United Arab Emirates, Jordan, and India.
In her career, she has focused extensively on reporting in the Middle East and has filed reports from Egypt, Iran, Iraq, Israel, Lebanon, Palestine, Saudi Arabia, Tunisia, Turkey, United Arab Emirates, and Yemen, in addition to Pakistan.Focus Features
Focus Features LLC is an American film production and distribution company, owned by Comcast through Universal Pictures, a division of its wholly owned subsidiary NBCUniversal. Focus Features distributes independent and foreign films in the United States and internationally.GNN (news channel)
G News Network, commonly known as GNN, is a Pakistani 24-hour news and current affairs channel based in Lahore, Pakistan. It is owned and operated by Gourmet Foods.Previously known as CNBC Pakistan, GNN was launched in 2005 as CNBC Pakistan, under a license from CNBC Asia Pacific. It was then owned by Vision Network Television Limited. In 2015, it was renamed as Jaag TV and was relaunched. In 2018, it was again relaunched with a news name GNN.List of CNBC channels
This is a list of channels broadcast under the CNBC brand by NBCUniversal and its affiliates around the world. Following on from the original United States-based channel, launched in 1989, European and Asian versions were established in 1995 and 1996 respectively. Since then, sub-continental and local language versions of the channel have been created in Europe, Asia, Africa, and the Middle East, many under a licensing agreement. At present, sixteen distinct CNBC channels exist worldwide, of which seven are wholly owned by NBCUniversal and a further nine have NBCUniversal as a minority stakeholder. A further channel, the Korean language operated SBS-CNBC, began broadcasting on December 28, 2009 in conjunction with Seoul Broadcasting System. Later, the Indonesian Language operated CNBC Indonesia, is launched in 2018 in conjunction with Trans Media.List of programs broadcast by CNBC
This is a list of programs broadcast by CNBC. CNBC is an American basic cable, internet and business news television channel that is owned by NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast. It was originally established on April 17, 1989 by a joint venture of NBC and Cablevision as the Consumer News and Business Channel.Maria Bartiromo
Maria Sara Bartiromo (born September 11, 1967) is an American television journalist, magazine columnist, and author. She is host of Mornings with Maria and Maria Bartiromo's Wall Street (the direct successor to the original Wall Street Week on PBS, renamed in early 2018). Bartiromo is global markets editor at Fox Business Network as well as the host of Sunday Morning Futures with Maria Bartiromo on Fox News, where she has garnered controversy for her pro-Trump advocacy. She hosts Fox Business Global Power Players segments.
She worked at CNN for five years before joining CNBC television where she worked for 20 years. In 2013, she joined Fox Business Network and Fox News. At CNBC, she was the anchor of the Closing Bell program and the host and managing editor of On the Money with Maria Bartiromo and is credited for becoming the first reporter to broadcast live from the floor of the New York Stock Exchange.Melissa Francis
Melissa Ann Francis (born December 12, 1972) is an American actress and commentator for the Fox Business Network (FBN) and Fox News (FNC).
Prior to FBN, she worked at CNBC. She is currently the co-host of After The Bell weekday afternoons with Connell MacShane. She is also an anchor of FNC's Happening Now newscast. She is a regular panelist on FNC's afternoon talk show Outnumbered.NBC News
NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Broadcast, Cable, Sports and News, a subsidiary of NBCUniversal, in turn a subsidiary of Comcast. The group's various operations report to the president of NBC News, Noah Oppenheim.NBC News aired the first, regularly scheduled news program in American broadcast television history on February 21, 1940. The group's broadcasts are produced and aired from 30 Rockefeller Center, NBC's headquarters in New York City.
The division presides over America's number-one-rated newscast, NBC Nightly News, and the longest-running television series in American history, Meet The Press, the Sunday morning program of newsmakers interviews. NBC News also offers 70 years of rare historic footage from the NBCUniversal Archives online.
NBC News operates a 24-hour cable news network known as MSNBC, which includes the organization's flagship daytime news operation, MSNBC Live. The cable network shares staff and editorial control with NBC News. In 2017, the organization entered into a partnership and purchased a 25% stake in Euronews, a European 24-hour news network.Nikkei CNBC
Nikkei CNBC (日経CNBC) is a business and financial news television channel broadcast in Japan. It is owned primarily by CNBC Asia and Japanese media group Nihon Keizai Shimbun and TV Tokyo Holdings Corporation.
The channel is a result of the merger of the former Nikkei Satellite News (launched 1990) and Asia Business News (launched 1997, renamed CNBC Business News in 1998) by an agreement with CNBC Asia and Nihon Keizai Shimbun.SBS CNBC
SBS CNBC is a 24-hour business news channel in South Korea.
CNBC weekday schedule history (1996–present)
The following only lists programs that CNBC mostly broadcast at that timeslot at that year (for at least half the year), "♣" denotes no regularly-scheduled program at that time:
|NBCU Film and|
Sports and News
* Denotes joint ventures