Brewers Fayre

Brewers Fayre is a licensed pub restaurant chain, with 161 locations across the UK.[2] Owned by Whitbread[3], Brewers Fayre restaurants are known for serving traditional British pub food and for their Sunday Carvery.

Brewers Fayre
Division
IndustryHospitality
Founded1979[1]
HeadquartersDunstable, England
Area served
United Kingdom
ProductsFood and beverages
ParentWhitbread
WebsiteBrewers Fayre

History

The first Brewers Fayre pub opened in 1979 near Preston, and was called The Farmers Arms. In 1995, 50 outlets were added, at a cost of £85 million, taking the total to 280. At this time the Charlie Chalk Fun Factory was added to about thirty pubs. In 1996, 52 were opened, with 17 having a Travel Inn next door; most were built near motorways. In early 1997, Whitbread introduced the Kiln & Kettle chain, which was similar to Brewers Fayre but without the focus on children. Around the same time, 90 more outlets opened. In October 1999, Whitbread formed a pubs and bars division (2,900 outlets) and a restaurants division (1,300 outlets) which included Brewers Fayre, which was headed by Bill Shannon. In September 2001, 34 outlets (five in Scotland) were put up for sale. In 2003, it was announced that 35 outlets per year would be added over the next five years.

Disposals and Re-Branding

In the past, there were many stand-alone Brewers Fayre pubs, but in 2006 Whitbread agreed to dispose of the 239 stand-alone Brewers Fayre and Beefeater sites. These had traditionally lower revenues, and, as growth had stalled in them compared to the still-growing Premier Inn sites, they were seen as an obstacle to the company's sales growth. Sites were sold to market rival Mitchells & Butlers, and over the year after they were sold, pubs were re-branded to Harvester, Toby Carvery, and a selection of other brands. A large number of sites became Crown Carveries (formerly Pub & Carvery), and this sparked growth in the brand, which originally consisted of only a small number of pubs throughout the UK (they now have over 100 restaurants).

A small number of stand-alone Brewers Fayre sites were retained where there was land on which a Premier Inn could be built, such as The Three Bells near Lymington and The Craigside Inn in Llandudno. In 2008, Whitbread sold a further 44 Brewers Fayre & Beefeater sites, where planning permission for a Premier Inn was not possible (such as The Lauriston Farm in Edinburgh) in exchange for 21 Express by Holiday Inn hotels, which were converted to Premier Inn.

Brewers Fayre at Inshes Gate - geograph.org.uk - 1601628
Inshes Gate next to the A9 at Inverness

Other brands

Brewers Fayre Local

A small number of sites were renamed Brewers Fayre Local. These pubs originally had a different menu but on the inside were designed more or less like a Table Table restaurant. The spin-off brand did not appear to work as planned, and they are now just known as Brewers Fayre and have the same menu.

Brewster's

In 1999, 120 restaurants were re-branded as Brewster's in an endeavor to differentiate a set of more family-oriented pubs from those more suited to adults. Despite the initial similarities to Brewers Fayre, such as the environment and food offerings, Brewster's placed a greater emphasis on entertaining children; pubs had a multi-level play area known as the 'Fun Factory', children's entertainers, and ice-cream machines. The brand's slogan was "Fun for kids, relaxing for parents". Another 30 outlets were added in the three years that followed. Many of Brewster's sites were Brewers Fayre sites with Charlie Chalk Fun Factories. The brand was often voted "The Most Family Friendly Restaurant Chain In The Country" by the baby charity Tommy's. In July 2001, the brand launched a national TV campaign called 'Break From The Old Routine'[4], with the Oui 3 song of the same name as the soundtrack.

Despite Whitbread's best efforts, in 2004, Brewster's sales began to slow down. As a result, the company integrated the majority of its 149 restaurants back into the original Brewers Fayre brand during 2005, in an effort to reverse the negative trend. The Brewster's brand had been completely phased out by early 2006. The 2004-05 annual report indicated it was beneficial for Brewers Fayre, not only because Brewster's was focused too much on young families and had lost its credibility with adult diners, but also because Brewers Fayre was focusing too much on the adult market and was trying to establish a more family-friendly attitude. Out of the original 149 outlets, all had kept their indoor fun factories, but a small number had these factories reduced in size and were known as Play Zones.

Table Table

In late 2006, a small number of Brewers Fayre restaurants were refurbished, bringing in a more contemporary theme. The first site was Newhouse, in Motherwell (which opened in June 2006 as a pilot). The restaurants were not officially given a brand name. However, some kept the name Brewers Fayre but the logo was black instead of red, while other sites were signed as "Contemporary Dining & Drinking". In autumn 2007, further Brewers Fayre sites were changed to this new brand and then again in February 2008. On 18 May 2008 Whitbread launched the brand as "Table Table". About 100 sites were re-branded in total, but new sites opened after 2008 have all been new builds. Brewers Fayre has now stopped refurbishing its sites with this brand. Table had grown to 111 outlets by mid-2012. However, Brewers Fayre has now converted a number of Table Table sites back to Brewers Fayre such as The Phoenix Park in Paisley in Renfrewshire. In 2017, further sites were re-branded into the Beefeater restaurant chain.

Taybarns

Starting in December 2007 with the Swansea Vale Brewers Fayre, six restaurants were converted to the Taybarns format and one was bought from a rival company. This was an all-you-can-eat buffet restaurant. Whitbread announced plans to convert more Brewers Fayre sites to the Taybarns brand during 2009 and 2010[5] but this never happened, partly due to their high cost. Despite the success of Taybarns, it was announced in March 2016 that all sites would be returned to the Brewers Fayre brand starting with the site near Barnsley (The Wentworth) and the last site to change was South Shields which closed in September 2016.

Brewers Fayre Buffet Place

Although a majority of Brewers Fayre pubs featured hot counters (Buffet Place now "our Chef's Counter") as part of their restaurants, the sites in Widnes and Barry were named 'Brewers Fayre Buffet Place'. They feature a larger buffet counter with buffets available all the time. Extras such as cakes and salads are also available. The theme of the restaurant is also slightly different stepping away from the pub theme. In spite of this, these restaurants are now just run as normal Brewers Fayre pubs.

Honourable Pilot Public House - geograph.org.uk - 1014917
Honourable Pilot at the A2/A289 junction in Kent

Cookhouse & Pub

Late 2017 has seen Whitbread launch a new brand "Cookhouse & Pub." The first site was the former Lakeside in Oldbury which opened on 12 October. The Stonebrook, The Cotton Mill Kilmarnock, Butterley Park Ripley was re-branded in November 2017 and new build sites in 2018 are open in Bridlington and Rhyl. 'Cookhouse and Pub' have a very contemporary theme and offer a similar menu to Table Table and a similar atmosphere.

Rejuvenation

After opening The Harbour in Carrickfergus in County Antrim, Northern Ireland, in early 2006, Brewers Fayre opened no pubs for over two years until The Wobbly Wheel near Banbury was rebranded from Millers Kitchen. Despite the previous policy of disposals and rebranding of Brewers Fayres sites, the chain has seen a resurgence in popularity fueled by new menu offers such as two for £9 meal deals in late 2007, along with an option for two desserts for £2 in October 2009, and two starters for £2.50 in 2015. In late 2008 a refurbishment programme was launched. All sites were given a small makeover featuring a new colour scheme, new carpets, and paintings in the restaurants. Some of the first sites to be refurbished were The Meadows near Barnsley and The Oaks at Norwich Airport.

On 31 March 2009 the new theme began with a new logo featuring the new slogan "Pub Food as it Should Be" printed on the menus. Sites continued to be refurbished, with the last site refurbished in 2010. New external signage was given to each pub at this time as well.

In December 2009, The Papermill in High Wycombe was refurbished and hot counters were added in the restaurant. To host theme nights on weekdays in addition to the main menu. After a successful trial at this location the programme was rolled out to further Brewers Fayre locations in September 2010 and then again during 2011. In September 2010 theme nights were introduced to all pubs, including those without buffet counters. These included "Pie Nights" and "Fish & Chip Shop Nights". This was a more cost-effective solution than conversion to a Taybarns or a Table Table restaurant, formats which currently have higher sales and profits than Brewers Fayre. According to Whitbread, it was "benefiting from sales at its Brewers Fayre and Premier Inn chain" in a 2011 economy in which "domestic price pressures [are] near their highest levels in two decades".

In January 2011, Brewers Fayre opened its first new-build site in five years, Malt & Myre, at Lomondgate Drive, Dumbarton.[6] The second-ever Brewers Fayre to open in Ireland opened in November 2012 as part of the Premier Inn at Crescent Link on the Waterside in Derry.[7] Ireland's first Brewers Fayre is The Harbour in Carrickfergus.

Castle Lake, pub and hotel - geograph.org.uk - 1146058
Castle Lake at Leybourne at the A228 junction 4 of the M20 near Leybourne Lakes Country Park

Fun Factories and Play Zones

Most Brewers Fayres have some sort of children's play area. A few pubs feature an outdoor children's play area. All sites that were known as Brewster's have a big indoor multi-level soft play area known as the Fun Factory, with the exception of a small number of pubs which cut the size of the fun factories to make way for more dining space and renamed them Play Zones. Brewster the Bear was the firm's own mascot who appeared in the indoor fun factories. Brewers Fayre originally had Charlie Chalk as their mascot, but he was replaced after the take over of Brewster's in 1999. A few Brewers Fayre sites which did not become Brewster's also had Charlie Chalk Fun Factories which kept running until they were eventually sold in 2007.

Brewers Fayre specialises in birthday parties for children, allowing private use of the Fun Factory.

In 2013, along with a refurbishment in the Brewers Fayre brand launched a new themed children's menu with The Beano's Dennis the Menace as the new mascot. The theme was originally going to be Scooby-Doo. In 2015, all Fun Factories and Play Zones were refurbished and incorporated the Dennis the Menace theme and renamed "Play at Brewers Fayre".

References

  1. ^ The Times (London) 27 September 1999, Monday "Corporate profile", by Martin Waller
  2. ^ "Find A Brewers Fayre | Brewers Fayre Pub Restaurants". www.brewersfayre.co.uk. Retrieved 3 August 2018.
  3. ^ "Media gallery". www.whitbread.co.uk. Retrieved 3 August 2018.
  4. ^ "Brewster's Restaurants - Break From The Old Routine by Oui 3, Web".
  5. ^ "BBC NEWS | UK | Magazine | Rise of the all-you-can-eat restaurant". newsvote.bbc.co.uk. Retrieved 21 June 2016.
  6. ^ Cohen, Norma; Correspondent, Economics (29 April 2011). "Economy Watch: Reality rains on wedding parade". Financial Times. ISSN 0307-1766. Retrieved 21 June 2016.(subscription required)
  7. ^ Donna Deeney, The Belfast Telegraph, 26 November 2012.

External links

A610 road

The A610 is an A-road in England, which runs from Nottingham to Ambergate, where it joins the A6.

Beefeater (restaurant)

Beefeater is a chain of over 140 pub restaurants in the United Kingdom, owned by Whitbread.The chain's name references both the English figure of the beefeater, as well as its menu's meat (particularly beef) offering. The chain is positioned slightly upmarket of Whitbread's Brewers Fayre chain.

Brampton Hut interchange

The Brampton Hut interchange links the A1 and A14 road west of Huntingdon. The A1 passes over a grade separated roundabout which provides access to the A14 and a comprehensive service station. East and west traffic on the A14 uses the roundabout to join the A1 southbound and to continue on the A14. Traffic from the A14 East and wishing travel north would have previously used the A14 northern spur to access the A1(M) at Alconbury. There is a large BP Connect filling station and truck park, a Brewers Fayre restaurant, Premier Inn hotel, McDonald's, Starbucks and Greggs.

Coombe Cellars

Coombe Cellars Inn is a public house on the south bank of the estuary of the River Teign in south Devon, England. It is in the parish of Haccombe with Combe, near the village of Combeinteignhead. The pub was owned by Brewers Fayre until 2006. As of 2016 it is owned by Mitchells & Butlers.

Ed's Easy Diner

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Harvester (restaurant)

Harvester Restaurants is a family farmhouse-style restaurant chain with over 230 outlets (as of Dec 2015) in the United Kingdom.

List of buffet restaurants

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Loudwater, Buckinghamshire

Loudwater is a hamlet in the parish of Chepping Wycombe in Buckinghamshire, England. It is located in the valley to the east of High Wycombe, on the A40 London Road.

Morley's

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Newhouse, North Lanarkshire

Newhouse is a hamlet and major road interchange located in North Lanarkshire, Scotland. Sited two miles from the village of Salsburgh, 1.8 miles (2.9 km) from nearby Holytown and about 4 miles (6.4 km) north east of Motherwell.

It consists of four small houses, a Premier Inn hotel and Table Table restaurant an Esso petrol station and a garden centre. It also has a large industrial park, which is the United Kingdom base for several multinational companies including Terex, Honeywell and the Newhouse research site and the Scottish distribution centre for The Co-operative Food.

It was formerly a terminus for a railway line from Airdrie, and had several coal mines. Since the end of coal mining in the area these have gone, along with most of the inhabitants.

It was also a historic crossing place for north-south and east-west traffic, being on the two former trunk route of the A8 between Glasgow and Edinburgh and also on the A73 from Cumbernauld and the north, to Carlisle and the south and west of England. The road junction on which the hamlet is situated remains very busy and is prone to traffic congestion at peak times, since it is where the current A8, M8, A73 (now detrunked and supplanted by the M74), A775 and B7066 all meet.

It is notorious for its bad weather, as it is one of the highest points on the M8. The height also enables it to command a view over most of the Clyde Valley and Campsie Fells.

Keir Hardie, the founder of the Labour Party and one of the first two Labour Party MPs elected to the UK Parliament was born in a cottage on the western edge of Newhouse. This cottage still exists on Legbrannock Avenue, now surrounded by the Newhouse Industrial Estate.

Pentrebach

Pentrebach (Welsh pronunciation: [ˌpɛntrɛˈbɑːχ], sometimes written Pentre-Bach, literally: small village) is a village in Merthyr Tydfil County Borough, Wales and is formed from the original settlements of Lower Pentrebach, Tai-bach and Duffryn.It lies on the east side of the River Taff opposite Abercanaid, south of Merthyr and north of Troedyrhiw. To the east of the village lies the Mynydd Cilfach-yr-Encil which rises up to 445 metres (1,460 ft).

Pentrebach is part of the Plymouth electoral ward which covers Pentrebach, Abercanaid and Troedyrhiw. The village was founded at the time that John Guest built the Plymouth Ironworks in 1763. The name Guest became part of the Guest, Keen and Nettelfold company (GKN). In 1818 Anthony Hill took over ownership of the business. His House was later used as an old people's home, and today has been converted into a Brewers Fayre Restaurant with a Premier Inn attached.

The original Merthyr Tramroad, built in 1802, ran alongside the site of the modern day village, on its way from penydarren to Abercynon, though very little of the village had been built at that time. A tunnel still exists, which can be visited on the Merthyr Road. Locomotives had to tip their chimneys while going through this tunnel due to the tunnel clearance.

Pentrebach has its own railway station. This opened in 1886 on the standard gauge Taff Vale Railway which runs from Cardiff to Merthyr Tydfil alongside the River Taff. The original purpose of the railway was to carry iron ore to Cardiff Docks.In 1862, on the south side of the village, The South Duffryn Colliery was opened with two shafts which were 250 metres (820 ft) deep. At the height of the production there were some 1300 men employed there. An opencast mine was also located on the mountainside above the village.

The Plymouth Ironworks closed in 1882 and the South Duffryn Colliery ceased production in 1940.

After the war, new industries were attracted to the village. In 1945, the Kayser Bondor Factory opened making underwear, followed in 1948 by the establishment of the Hoover factory manufacturing washing machines. The factory later produced the Sinclair C5 battery-powered three-wheeler car. On Friday, 6 March 2009, Hoover confirmed that it was to cease production of washing machines and other laundry products at the factory. Linde set up a factory in the village on a site where the South Duffryn Colliery was located. This plant manufactured Forklift and at one time employed circa 500 people. The plant closed in 2013. but the site has since been taken over by U.S. defence contractor General Dynamics to produce armoured vehicles for the British Army.

Pentrebach has two clubs: The Hills Plymouth Cricket Club, and the Pentrebach working men's club. Pentrebach also has a chapel, Jerusalem Chapel, Greenfield School and an Integrated Children's Centre.

The mountain above Pentrebach has become popular with hang glider pilots in recent years.

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The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge. Whitbread bought Premier Lodge in 2004 and merged it with Travel Inn to form the current business under the name "Premier Travel Inn", which was then shortened to "Premier Inn". Premier Inn accounts for 70% of Whitbread's earnings.

Rubery

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Swallow Hotels

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Table Table

Table Table is a brand of restaurants set up by Whitbread in 2008, the brand actually started in 2006 but was unnamed. The brand was created following a rethink of the former Whitbread brand Out & Out. The majority of Table Tables are converted Brewers Fayres. This was during a time where Brewers Fayre was in decline.

Taybarns

Taybarns was a British low-cost all-you-can-eat restaurant chain owned by Whitbread, modelled on the Golden Corral chain in the United States. Customers paid on arrival and could eat as much food as they liked from a 34-metre-long food counter. As with most buffets, there was a lower price at lunchtime than evenings, and a slightly higher charge was levied at weekends and during bank holidays.In March 2016, it was announced that following a strategic corporate review, all Taybarns Restaurants would close and convert to Brewers Fayre pub restaurants. When the South Shields Taybarns closed on 13 September 2016, the business became defunct.

Tortilla (restaurant chain)

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Its largest division is Premier Inn, which is the largest hotel brand in the UK with over 785 hotels and 72,000 rooms. Until January 2019 it owned Costa Coffee but sold it to The Coca-Cola Company. Whitbread's brands include the restaurant chains Beefeater, Brewers Fayre and Table Table.Whitbread is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

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Subsidiaries and brands
Other
Food chains in the United Kingdom
Casual dining
Fast food
Baked goods
Coffee shops and tea rooms
Dairy
Pub chains

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