Bluprint is a subscription video on demand service majority-owned by NBCUniversal Direct-to-Consumer and Digital Enterprises. The service features online courses and other forms of video content surrounding crafts, hobbies, and lifestyle topics, as well as an online store that sells craft supplies and project kits that tie into the service's video content.

The service was originally launched in 2011 as Craftsy, which primarily focused on offering online video courses on crafts-oriented topics, as well as selling crafts products. Within a year, Craftsy had attracted over half a million enrollments.[1] In 2017, the site was acquired by NBCUniversal; the following year, Craftsy launched a new over-the-top video platform known as Bluprint, which expanded to include other lifestyle-oriented topics beyond crafts, as well as increased synergies with NBCUniversal media properties. Craftsy was merged entirely into Bluprint in January 2019.

FoundedApril 2010
HeadquartersDenver, Colorado
ParentNBCUniversal Direct-to-Consumer and Digital Enterprises


Sympoz Inc. was founded in April 2010 by former eBay executives John Levisay and Josh Scott, Yahoo! exec Andrew Rogers, plus Todd Tobin and Bret Hanna.[2][3] It raised $15 million in an angel round of funding from Access Venture Partners, Foundry Group, Harrison Metal and Tiger Global Management, launching the website just over a year later.[4] By September 2012, the company estimated that an average of 1,600 people a day were signing up for Craftsy courses.[5]

In November 2014, Craftsy raised $50 million in its fourth round of financing, bringing the company's total funding to almost $100 million.[6] NBCUniversal Cable Entertainment Group agreed to purchase a majority stake in the company from equity firms in May 2017.[7] In November 2017, Catherine Balsam-Schwaber was hired as the general manager of Craftsy, after formerly serving as chief creative officer at Mattel Creations.[8]

In July 2018, Craftsy re-launched its subscription video service Craftsy Unlimited as Bluprint, expanding its how-to content to cover a wider array of hobbies and lifestyle topics that "promote and facilitate self-expression", including content featuring personalities such as Broadway, Film & TV actress, Marcy Harriell in Re:Fashion, dancer Stephen "tWitch" Boss (of The Ellen DeGeneres Show fame) in Hip-Hop Grooves With tWitch and Barneys New York ambassador Simon Doonan among others, as well as series such as Ready, Set, Grill (co-hosted by Today anchor Al Roker, and Mike Abdoo), and Spark (a series hosted by Top Chef's Padma Lakshmi) that profile artists "redefining the creative landscape". There has also been corporate synergy between Bluprint and other NBCUniversal properties, with brand integration in series such as Making It, Million Dollar Listing, and Today (which features a co-branded segment monthly)..[9][10][11][12] NBCUniversal president of strategy and commercial growth Dave Howe referred to the service as being a "Netflix" for hobbies and lifestyle learning.[12] Craftsy continued to operate as a secondary website until January 2019, when it was fully merged into Bluprint.[12]


The company says that its most popular classes are in quilting, while cake decorating is showing the fastest growth. Craftsy uses social media, such as Facebook to attract new customers, also posting excerpts of classes on YouTube.[5] Nearly all customers are female and 80% are aged over 40.[1]


  1. ^ a b "Quilters And Sewers: The Key To Startup Craftsy's Unfettered Growth". Forbes. 2012-04-18. Retrieved 2013-04-07.
  2. ^ "Tech startup: Sympoz Inc.Colorado Business Magazine | Weisner Media | Denver News |ColoradoBIZ Magazine". 2011-09-01. Retrieved 2013-04-07.
  3. ^ Rosman, Katherine (2013-01-02). "Made by Hand, Learned Online". The Wall Street Journal. Retrieved 2013-04-07.
  4. ^ Primack, Dan (2012-04-18). "Craftsy sews up $15 million - The Term Sheet: Fortune's deals blogTerm Sheet". Archived from the original on 2013-04-11. Retrieved 2013-04-07.
  5. ^ a b Lauren Indvik (2012-09-04). "How Video Platform Craftsy Is Acquiring 1,600 Paying Students Per Day". Retrieved 2013-04-07.
  6. ^ Isaac, Mike. "Craftsy, an E-Learning Site for Makers, Raises $50 Million". Retrieved 3 December 2014.
  7. ^ Littleton, Cynthia (May 10, 2017). "NBCUniversal Acquires Majority Stake in Craftsy Digital Network". Variety. Retrieved July 1, 2017.
  8. ^ Whyte, Alexandra (November 10, 2017). "Mattel CCO Catherine Balsam-Schwaber departs". Kidscreen. Retrieved February 12, 2018.
  9. ^ "Al Roker gave me a crash course in grilling and it wasn't a total disaster". USA Today. Retrieved 2019-01-22.
  10. ^ Spangler, Todd; Spangler, Todd (2018-07-17). "NBCU Relaunches Craftsy Network as Bluprint, a How-To Subscription-Video Service". Variety. Retrieved 2019-01-22.
  11. ^ Malone, Michael. "NBCUniversal Rebrands Craft Platform Craftsy to Bluprint". Broadcasting & Cable. Retrieved 2019-01-22.
  12. ^ a b c "NBCU Crafts Bluprint For A New Kind Of Influencer". Tubefilter. 2019-01-11. Retrieved 2019-01-22.

External links

CNBC Indonesia

CNBC Indonesia is an Indonesian television channel owned by Trans Media in collaboration with NBCUniversal, a division of Comcast. It was launched on 10 October 2018.

Diva (TV network)

Diva, formerly Diva Universal, is a woman-based entertainment channel owned by Universal Networks International.

The list of Diva channels includes:

Diva (Asia TV channel)

Diva Universal (Philippines) defunct

Diva Universal (Bulgaria) defunct

Diva Universal (Italy) defunct

Diva Universal (Romania) currently

Diva Universal (Russia) defunct

Diva Adria (Serbia/Croatia/Slovenia)

E! (Asian TV channel)

E! is a Southeast Asian pay television channel, owned by NBCUniversal. It was officially launched on 14 October 2007 and its programming its centred towards celebrity-focused reality shows.

Focus Features

Focus Features LLC is an American film production and distribution company, owned by Comcast through Universal Pictures, a division of its wholly owned subsidiary NBCUniversal. Focus Features distributes independent and foreign films in the United States and internationally.

Kallang Wave Mall

Kallang Wave Mall (Chinese: 嘉龙威购物广场) is a shopping mall in Kallang, Singapore.

Marcy Harriell

Marcy Harriell is an American actress, singer and writer. She is best known for her appearances on Broadway, starring in the Tony Award winning musicals In the Heights and Rent, and as the host of the fashion series Re:Fashion on NBCUniversal's Bluprint.

Movies 24

Movies 24 is a television channel in the United Kingdom owned and operated by NBCUniversal. It launched on 26 June 2006 on Sky. During the Christmas period the channels are rebranded as Christmas 24 and Christmas 24 +.

NBCUniversal Cable Entertainment Group

NBCUniversal Cable Entertainment Group, formerly NBCUniversal Cable Entertainment & Cable Studios, is the division of NBCUniversal that oversees all of the conglomerate's non-sports cable television channels.

New Clark City Stadium

The New Clark City Stadium or the New Clark City Athletics Stadium is a stadium at the New Clark City in Capas, Tarlac, Philippines. It is the primary venue of the New Clark City Sports Hub which is part of the National Government Administrative Center. It is set to host the closing ceremony of the 2019 Southeast Asian Games.

One Mega Group

One Mega Group, Inc. (formerly known as Mega Magazines and Publications, Inc. and Mega Publishing Group, and stylized as One MEGA Group, Inc.), is a Filipino company focused on content publishing in the form of print magazines, e-magazine and video and native contents in It is founded by Sari V Yap, who was also the CEO of the company and the editor-in-chief of MEGA Magazine for the longest time. The current President and CEO is now Archie Carrasco.

Robert Harriell

Robert Harriell is an American writer, actor and entrepreneur. He is best known for his starring roles in the independent films Freezer Burn and The Final Equation, and for appearing alongside his wife, Marcy Harriell in the fashion entertainment series Re:Fashion on NBCUniversal's Bluprint. He is also the co-founder of the Slammin' Sauce food brand, Rude Red.


SBS CNBC is a 24-hour business news channel in South Korea.

San Sebastian Church (Manila)

The Minor Basilica of San Sebastian (Filipino: Basilika Menor ng San Sebastian), better known as San Sebastian Church (Filipino: Simbahan ng San Sebastian) or San Sebastian Basilica, is a minor basilica of the Roman Catholic Church in Manila, Philippines. It is the church of the parish of San Sebastian.

Completed in 1891, San Sebastian Church is noted for its architecture. An example of the Gothic Revival architecture in the Philippines, it is the only steel building church in the Philippines. It was designated as a National Historical Landmark in 1973 and as a National Cultural Treasure in 2011.San Sebastian Church is under the care of The Order of the Augustinian Recollects, who also operate the San Sebastian College adjacent to the basilica. It is located at Plaza del Carmen, at the eastern end of Recto Avenue, in Quiapo, Manila.

So You Think You Can Dance (American season 10)

So You Think You Can Dance, a televised American dance competition, began broadcast of its tenth season on May 14, 2013. It airs on the FOX Television Network and was hosted by Cat Deeley and featured returning permanent judges Nigel Lythgoe, who also serves as one of the show's executive producers, and Mary Murphy. The show featured many of the format changes instituted in the previous season, including notably a single episode per week/voting round (seasons two through eight featured two episodes per week). It was also the first season in the show's history that a tap dancer not only made it past the third week of competition, but made the finale. It is also the first season to last longer than nine weeks. Lythgoe announced in the finale that the show has been renewed for the eleventh season.

Studio Universal

Studio Universal is a specialty television channel focused on films, owned by Universal Networks International. The programming is based on films (mainly from Universal Studios movies catalogue) and related programs with interviews, insights, short films and frequent themed nights or seasons in which are shown a number of films centred on one genre, director or actor. The Studio Universal brand has been chosen as one of core channels of Universal Networks International. The channel was launched on February 1, 2010 in Latin America replacing Hallmark Channel.

Syfy Universal (Russia)

See Syfy Universal for a list of other Syfy/Sci Fi channels.Syfy formerly known as the Sci Fi Channel. The Syfy in Russia and Kazakhstan is launched on May 30, 2008. It was available on cable and satellite television.

Syfy replaced Sci-fi Channel on April 13, 2010

Universal's Epic Universe

Universal’s Epic Universe is an upcoming theme park being constructed as part of the Universal Orlando Resort in Orlando, Florida. Its construction was announced in August 2019.

Universal Channel (Japanese TV channel)

Universal Channel was a Japanese television channel.

Universal Parks
& Resorts
NBCU Film and
Broadcast, Cable,
Sports and News
and Digital
Other assets:
and predecessors:

This page is based on a Wikipedia article written by authors (here).
Text is available under the CC BY-SA 3.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.