Blogger (service)

Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003. The blogs are hosted by Google and generally accessed from a subdomain of Blogs can also be served from a custom domain owned by the user (like by using DNS facilities to direct a domain to Google's servers.[4][5][6] A user can have up to 100 blogs per account.[7]

Up until May 1, 2010, Blogger also allowed users to publish blogs to their own web hosting server, via FTP. All such blogs had to be changed to either use a subdomain, or point their own domain to Google's servers through DNS.[8]

Blogger logo
Type of site
Blog host
Available inSee below
Alexa rankIncrease 184 (As of March 19, 2019)[1]
RegistrationOptional, Free
LaunchedAugust 23, 1999[2]
Current statusActive
Written inPython[3]


On August 23, 1999, Blogger was launched by Pyra Labs. As one of the earliest dedicated blog-publishing tools, it is credited for helping popularize the format. In February 2003, Pyra Labs was acquired by Google under undisclosed terms. The acquisition allowed premium features (for which Pyra had charged) to become free. In October 2004, Pyra Labs' co-founder, Evan Williams, left Google. In 2004, Google purchased Picasa; it integrated Picasa and its photo sharing utility Hello into Blogger, allowing users to post photos to their blogs.

On May 9, 2004, Blogger introduced a major redesign, adding features such as web standards-compliant templates, individual archive pages for posts, comments, and posting by email. On August 14, 2006, Blogger launched its latest version in beta, codenamed "Invader", alongside the gold release. This migrated users to Google servers and had some new features, including interface language in French, Italian, German and Spanish.[9] In December 2006, this new version of Blogger was taken out of beta. By May 2007, Blogger had completely moved over to Google-operated servers. Blogger was ranked 16 on the list of top 50 domains in terms of number of unique visitors in 2007.[10]

On February 24, 2015, Blogger announced that as of late March it will no longer allow its users to post sexually explicit content, unless the nudity offers "substantial public benefit," for example in "artistic, educational, documentary, or scientific contexts."[11] On February 28, 2015, accounting for severe backlash from long-term bloggers, Blogger reversed its decision on banning sexual content, going back to the previous policy that allowed explicit images and videos if the blog was marked as "adult".[12]


As part of the Blogger redesign in 2006, all blogs associated with a user's Google Account were migrated to Google servers. Blogger claims that the service is now more reliable because of the quality of the servers.[13]

Along with the migration to Google servers, several new features were introduced, including label organization, a drag-and-drop template editing interface, reading permissions (to create private blogs) and new Web feed options. Furthermore, blogs are updated dynamically, as opposed to rewriting HTML files.

In a version of the service called Blogger in Draft,[14] new features are tested before being released to all users. New features are discussed in the service's official blog.[15] In September 2009, Google introduced new features into Blogger as part of its tenth-anniversary celebration. The features included a new interface for post editing, improved image handling, Raw HTML Conversion, and other Google Docs-based implementations, including:

  • Adding location to posts via geotagging.
  • Post time-stamping at publication, not at original creation.
  • Vertical re-sizing of the post editor. The size is saved in a per-user, per-blog preference.
  • Link editing in compose mode.
  • Full Safari 3 support and fidelity on both Windows and macOS.
  • New Preview dialog that shows posts in a width and font size approximating what is seen in the published view.
  • Placeholder image for tags so that embeds are movable in compose mode.
  • New toolbar with Google aesthetics, faster loading time, and "undo" and "redo" buttons, also added the full justification button, a strike-through button, and an expanded color palette.

In 2010, Blogger introduced new templates and redesigned its website. The new post editor was criticized for being less reliable than its predecessor.[16]

Available languages

As of late 2016, Blogger is available in these 60 languages: Afrikaans, Amharic, Arabic, Basque, Bengali, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (United Kingdom), English (United States), Estonian, Filipino, Finnish, French, Galician, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malay, Malayalam, Marathi, Norwegian, Persian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu, Vietnamese, and Zulu.

Country-specific Blogger addresses

Starting in February 2013, Blogger began integrating user blogs with multiple country-specific URLs. For example, would be automatically redirected to in Canada, in the United Kingdom. Blogger explained that by doing this they could manage the blog content more locally so if there was any objectionable material that violated a particular country's laws they could remove and block access to that blog for that country through the assigned ccTLD while retaining access through other ccTLD addresses and the default URL. If a blog using a country-specific URL was removed it is still technically possible to access the blog through Google's No Country Redirect override by entering the URL using the regular address and adding /ncr after .com.[17] In May 2018, Blogger stopped redirecting to ccTLDs and country-specific URLs would now redirect to the default addresses.[18]

Available designs

Blogger allows its users to choose from various templates and then customize them. Users may also choose to create their own templates using CSS. The new design template, known as "Dynamic View", was introduced on 31 August 2011[19] with Dynamic Views being introduced on 27 September 2011.[20] It is built with AJAX, HTML5, and CSS3. The time for loading is 40 percent shorter than traditional templates, and allows user to present blog in seven different ways: classic, flipcard, magazine, mosaic, sidebar, snapshot, and timeslide. Readers still have the option to choose preferable views when the blog owner has set a default view.[21] Some of the widgets (e.g., Labels, Profile, Link List, Subscription Links, Followers and Blog Archive etc.) are available for Dynamic Views; other templates are chosen by the blogger.

In April 2013, Blogger updated its HTML template editor that has some improvements to make it easy for the users to edit the blog's source code. The editor was updated with syntax highlight, number line and jump-to-widget button for ease of editing the code.


  • The Google Toolbar has a feature called "BlogThis!" which allows toolbar users with Blogger accounts to post links directly to their blogs.
  • "Blogger for Word" is an add-in for Microsoft Word which allows users to save a Microsoft Word document directly to a Blogger blog, as well as edit their posts both on- and offline. As of January 2007, Google says "Blogger for Word is not currently compatible with the new version of Blogger", and they state no decision has been made about supporting it with the new Blogger.[22] However, Microsoft Office 2007 adds native support for a variety of blogging systems, including Blogger.
  • Blogger supports Google's AdSense service as a way of generating revenue from running a blog.
  • Blogger also started integration with Amazon Associates in December 2009, as a service to generate revenue.[23] It was not publicly announced, but by September 2011 it appeared that all integration options had been removed and that the partnership had ended.[24]
  • Windows Live Writer, a standalone app of the Windows Live suite, publishes directly to Blogger.
  • Blogger can be optionally integrated with Google+.
  • Google+ comments can be integrated with blogger comments.
  • The Campaigns tab in Blogger dashboard links to Adwords making it easier to create ads.

Blogger on mobile devices

Blogger has launched mobile applications for users with mobile devices. Users can post and edit blogs, and also share photos and links on Blogger through their mobile devices. Not only advanced mobile devices, such as smartphones, are being considered, since users can also post blogs via traditional cell phones by SMS and MMS.[25]

Screenshot of Blogger app on iOS, bloggerscreenshot
Screenshot of Blogger app on iOS

The major two mobile operating systems that Blogger focuses on are Android and iOS.[26][27] Blogger allow users to edit blogs anywhere through the app and either publish the blogs or save them as drafts. Quick navigation from posts and drafts is accessible from a list. Users can attach photos by taking a picture with a Blogger app or selecting pictures from their photo galleries. Sharing current locations on posts is also possible by tabbing My Location bar and adding locations. Users can also share photos and links directly to Blogger.

Blogger also provides dynamic mobile views for the blogging compatibility with mobile devices and smartphones. They enhance the readability accuracy on these smart devices, but editing a blog on the blogger app remains an open issue for the users.


Blogger has been blocked for various periods of time in the following countries:

Blocking of * domains by keyword-based Internet filtering systems is also encountered due to the domain containing the substring "gspot"; however, this can be alleviated by excluding the "" section of the URL from the keyword-based Internet filtering whilst the *. section of the URL is exposed to keyword-based Internet filtering.


Blogger has the following limitations on content storage and bandwidth, per user account:[31]

  • Blog description – 500 characters max; Hyper Text Markup Language not supported
  • Number of blogs – 100 blogs per account
  • Number of labels – 5,000 unique labels per blog (an increase from the original 2,000), 20 unique labels per post (with at most 200 characters)
  • Number of pictures – Ordinarily, up to 1 GB of total storage, shared with Picasa Web. If you've upgraded to Google+, your photos will be stored in Google Photos, where you have 15 GB of storage space shared with Gmail and Drive. However, if one has signed up for Google+ account, images less than 16 megapixels (4920 x 3264)[32] would not be counted to this storage limit. For users not signed up for Google+, 800 x 800 pixels and below images would not be included in this storage space.
  • Number of posts – There is no limit on the number of posts one can have in one blog. However, only 50 posts can be published per day before a user is required to go through a check process.
  • Size of pages – Individual pages (the main page of a blog or archive pages) are limited to 1 MB
  • Size of pictures – If posted via Blogger Mobile, limited 250 KB per picture;[33] posted pictures are scaled to 1600px
  • Number of pages – There is no limit on the number of pages you can have on one blog
  • Team members (those who can write to a blog) – 100 invitations per blog
  • Favicon – Any square image less than 100 KB
  • Account suspension: if a site is violating any terms of service, it may be suspended by Blogger without any notice. Repeated violations may lead to Google account suspension.

On February 18, 2010,[34] Blogger introduced "auto-pagination", which limited the number of posts that could be displayed on each page, often causing the number of posts on the main page to be less than that specified by the user and leading to a hostile response from some users.[35][36]

Private blogs are limited to only 100 members.


The official support channel is the Blogger Product Forum.[37] This online discussion forum, delivered using Google Groups, serves Blogger users of varying experience, and receives some monitoring from Google staff. "Top contributors" are community-members nominated by the Google staff who enjoy additional privileges including managing discussions and direct access to Google staff. There is likely to be a top contributor or other knowledgeable person reading the forum almost all the time.

A number of people, including some top contributors, run personal blogs where they offer advice and post information about common problems.

StackExchange's Web Applications forum has a tag for "blogger", which is used for questions about various blogging platforms, including Blogger.[38]


In December 2018, left-wing blogger Thomas Reich accused Blogger of hiding content critical of Democrats and mainstream media on his blog Evil Liberals.[39]

See also


  1. ^ " Traffic, Demographics and Competitors - Alexa". Alexa Internet. Retrieved March 19, 2019.
  2. ^ "The Story of Blogger". October 8, 2003. Retrieved December 25, 2011.
  3. ^ Roger Chapman. "Top 40 Website Programming Languages". Archived from the original on September 27, 2011. Retrieved September 6, 2011.
  4. ^ "How to Move a Blogger Blog to Your Own Domain: Tips and Tricks". Tweak And Trick. Retrieved June 30, 2013.
  5. ^ "Set up a custom domain - Blogger Help". Retrieved 2018-06-02.
  6. ^ "Custom domains for your blog made easy". Retrieved January 13, 2015.
  7. ^ "the limits on my Blogger account". Retrieved January 8, 2014.
  8. ^ "". Retrieved December 25, 2011.
  9. ^ Blogger Beta: Feature Complete!, The official Blogger Buzz, November 2, 2006,.
  10. ^ "Top 50 Domains - Ranked by Unique Visitors"" September 2007.
  11. ^ Google-owned Blogger bans sexually explicit content. Retrieved 2 March 2015
  12. ^ Backlash Forces Google to Reverse Move to Ban Porn on Blogger. Retrieved 2 March 2015.
  13. ^ "Blogger Buzz: The New Version of Blogger". Retrieved December 25, 2011.
  14. ^ "". Retrieved December 25, 2011.
  15. ^ "". Archived from the original on September 19, 2012. Retrieved September 9, 2012.
  16. ^ "Critique and Criticism of the New Blogger Post Editor – Experiment Garden". June 26, 2008. Retrieved December 25, 2011.
  17. ^ "My blog redirects to a country-specific URL (ccTLD)".
  18. ^ "It's spring cleaning time for Blogger". Blogger team. May 15, 2018. Retrieved August 1, 2018.
  19. ^ "Blogger's fresh new look". August 31, 2011. Retrieved September 20, 2014.
  20. ^ "Dynamic Views: seven new ways to share your blog with the world". September 27, 2011. Retrieved September 20, 2014.
  21. ^ "All about Dynamic Views for Readers"" Google. November 6, 2012,.
  22. ^ "Blogger Help".
  23. ^ "". Retrieved December 25, 2011.
  24. ^ "Blogger / Amazon integration is finished – what are our options now?". Amazon Integration is Over – what are our options now?. September 23, 2011. Retrieved September 21, 2012.
  25. ^ "Blogger Features".
  26. ^ "New and improved Blogger mobile apps".
  27. ^ "Google Mobile Ads Blog".
  28. ^ Blogspot blogs blocked in India?. July 27, 2012. Retrieved September 9, 2012.
  29. ^ Rosen, Jeffrey (2008). "Google's Gatekeepers". The New York Times. Retrieved December 1, 2008. Over the past couple of years, Google and its various applications have been blocked, to different degrees, by 24 countries. Blogger is blocked in Pakistan, for example, and Orkut in Saudi Arabia.
  30. ^ Полосатый тормоз "Билайн" заблокировал сайт "Доброй машины правды" (in Russian). July 27, 2012. Retrieved September 9, 2012.
  31. ^ "What are the limits on my Blogger account?". Retrieved Jul 20, 2015.
  32. ^ "Choose a storage size".
  33. ^ "How does Blogger Mobile work?". Retrieved September 27, 2011.
  34. ^ Vardhman Jain, "Auto Pagination on Blogger", Blogger Buzz, February 18, 2010,.
  35. ^ "Problem Rollup: Auto Pagination for blogs with Classic templates", Blogger Help Forum (Retrieved March 1, 2010,).
  36. ^ "Problem Rollup: Auto Pagination for blogs with Layouts templates", Blogger Help Forum (Retrieved March 1, 2010,).
  37. ^ "Google Discussiegroepen". Retrieved 2013-01-31.
  38. ^ "Web Applications Stack Exchange".
  39. ^ Reich, Thomas. "I'm very suspicious". Evil Liberals.

External links

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