Bleacher Report was acquired by Turner Broadcasting System in August 2012 for $175 million. In March 2018, Bleacher Report and Turner Sports launched B/R Live, a subscription video streaming service featuring live broadcasts of several major sports events.
|Bleacher Report, Inc|
|Owner||WarnerMedia News & Sports|
|Alexa rank||606 (June 2018)|
Bleacher Report was founded in 2005 by David Finocchio, Alexander Freund, Bryan Goldberg, and Dave Nemetz—four friends and sports fans who were high school classmates at Menlo School in Atherton, California. With the help of two old friends, J. B. Long and Ryan Alberti, the company's nucleus took up residence in a Menlo Park office space, in the spring of 2007, for $650 a month.
Bleacher Report announced the completion of a round of Series A funding on the occasion of its public launch in February 2008. The undisclosed sum came from Hillsven Capital, Transcoast Capital, and Vimeo founder Jakob Lodwick. Eight months later, in October 2008, Bleacher Report secured $3.5 million in Series B funding from Hillsven, Gordon Crawford, and SoftTech VC.
Under the Turner corporate umbrella, Finocchio remains at Bleacher Report as the CEO. Goldberg and Nemetz transitioned out of their respective VP roles during the integration process. Freund left the company in 2009.
Bleacher Report named Brian Grey as its chief executive officer in 2010. Grey came to Bleacher Report from leadership roles at Fox Sports Interactive and Yahoo! Sports. In the first year of Grey's tenure, Bleacher Report filled two more executive-level positions, adding Rich Calacci as chief revenue officer and Drew Atherton as chief financial officer. Calacci joined the company in May 2011; Atherton followed a month later in June.
In August 2011, the company announced a $22 million growth round led by Oak Investment Partners, with participation from Crosslink and Hillsven. At the time, Oak general partner Fred Harman, a board member at both The Huffington Post and Demand Media, characterized the investment as a bet on Bleacher Report's ability to keep pace with real-time fan interest across all forms of social media.
Bleacher Report's sale to TBS was announced on August 6, 2012. Under the terms of the deal, Grey, Finocchio, Calacci, and CTO Sam Parnell all assumed official Turner Sports titles while retaining their management responsibilities at Bleacher Report. In a press release announcing the purchase, Turner president of sales, distribution, and sports David Levy cited the site's rapid growth and loyal user base as key factors in his company's decision to make a deal—and also alluded to the potential value of Bleacher Report's multimedia platform as an outlet for Turner's various video resources:
As brand builders and content providers, we were attracted to Bleacher Report's fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide users and sports fans with branded news and information. With our expansive digital rights and resources, Turner will further ensure Bleacher Report's continued growth and success.
Nemetz continued with the company for eight months after the acquisition, going on to advise and invest in other media platforms including Elite Daily and Bustle. As part of the integration process, Atherton's CFO responsibilities were assumed by Turner corporate in February 2013, and Grey stepped down from the CEO position in October 2013. Since Grey's departure, Finocchio has headed Bleacher Report.
Chief content officer Rory Brown was promoted to president in early 2016 to help lead the company's successful social-first strategy. Bleacher Report also hired Keith Hernandez — the former BuzzFeed and Slate executive— as senior VP of Brand Strategy and Sales.
In 2016, Bleacher Report opened a London office.
In October 2016, Bleacher Report launched Gridiron Heights, a cartoon web series featuring satirical portrayals of NFL stars and executives.
In July 2017, Bleacher Report announced that it has named Howard Mittman as chief revenue officer and chief marketing officer.
In March 2019, Bleacher Report announced that it has named Howard Mittman as chief executive officer.
In March 2018, Bleacher Report announced a new internet television service known as B/R Live. The service features original studio programming, as well as live event coverage from Turner properties and other sources, including NBA League Pass, all UEFA Champions League and UEFA Europa League matches, the PGA Championship, NCAA championships, the National Lacrosse League, The Spring League, and the Alliance of American Football. B/R Live offers both subscription and per-event pricing, and will also support the NBA's planned microtransaction service to allow users to purchase five-minute look-ins of a live game.
Over Thanksgiving weekend 2018, B/R Live's coverage of a one-on-one match between golf superstars Tiger Woods and Phil Mickelson was marred by technical difficulties, resulting in several people who spent $19.95 on the pay-per-view event being unable to see it. B/R Live ultimately made the match available to view for free, issuing refunds to paid customers. Parent company AT&T also refunded DirecTV and U-verse customers, as did Charter Spectrum, Comcast, Cox Communications and Dish Network/Sling TV.
In February 2019, Turner announced a deal with casino operator Caesars Entertainment Corporation to open a Bleacher Report studio in the sportsbook at Caesars Palace to produce sports betting programming and gaming-related editorial content. The new studio is expected to begin distributing this content via Bleacher Report and the B/R app by early summer 2019.
Early criticism of Bleacher Report stemmed from the network's initial commitment to an open publishing model. Such critiques cited the fact that all registered users on the website were permitted to publish articles on the site, arguing that Bleacher Report's policy resulted in a glut of low-quality content, which made it difficult for the network's readers to find credible coverage of their favorite teams and sports. It was also argued that the model tarnished the reputation of every writer associated with the Bleacher Report brand, which made it difficult for the network's more talented contributors to build loyal audiences, and that it empowered unqualified writers without editorial oversight, which compromised the prestige and credibility of the sportswriting profession. SB Nation Senior MMA editor Luke Thomas described it as the "Walmart of Journalism" and its MMA coverage "toothless amateur coverage".
Since abandoning the content farm model in 2010, Bleacher Report has been the subject of continued criticism for its exploitation of unpaid contributors, its blanket policy prohibiting writers from breaking their own news, and its high-volume production of low-quality, search-optimized slideshow content. These critiques found their strongest voice to date in an October 2012 SF Weekly article, in which tech columnist and entrepreneur Vivek Wadhwa was quoted accusing Bleacher Report of "dumbing down of the web" with "custom-manufactured garbage." In December 2012, a lampoon article in The Onion played on the same themes. In July 2014, Deadspin published a lengthy narrative written by Tom Schreier, a former Bleacher Report featured columnist. Detailing his journey from hopeful intern to "just one more drone pumping content to get clicked on," in three years, Schreier "wrote over 500 articles, generated nearly three million page views, and received $200 for [his] services."
Bleacher Report attempted to address the concerns of its early critics by making substantive reforms to its editorial and personnel policies in 2010 and 2011. These reforms were aimed chiefly at the mechanics of Bleacher Report's Writer Program, with emphasis on enhancing quality and credibility by doing the following:
Although some detractors likened such changes "to spritzing a little room deodorizer after leaving a steaming deposit in the toilet and failing to flush," apart from a published rebuttal disputing the objectivity and accuracy of the October 2012 SF Weekly article, Bleacher Report has mounted a substantive response to ongoing criticism of its contributor compensation structure, news-breaking policy and search-optimization strategies.
In 2013, Bleacher Report hired Mike Freeman as a columnist from CBSSports.com. They then brought on National Basketball Association (NBA) reporter Howard Beck from The New York Times. He was convinced by Bleacher Report that they were on the verge of transforming its website. In addition to Beck becoming their lead NBA writer, Bleacher Report also added Ethan Skolnick from The Palm Beach Post to report on the Miami Heat, Kevin Ding of Orange County Register to cover the Los Angeles Lakers, and Jared Zwerling from ESPN to pen NBA features.
Forbes.com called Bleacher Report "one of the leaders" among sports startups "figuring out the digital space" in August 2011, noting the company's success in "providing publishing tools to all sorts of knowledgeable sports fans to report and express what they know." Bleacher Report was also named one of Time magazine's "50 Best Websites of 2011," and was picked by Adweek readers as 2011's "Best Sports Media Brand."
In 2017, Bleacher Report was named "Hottest in Sports" in Adweek's Annual Hot List. Game of Zones has received Sports Emmy Award nominations in 2015 and 2018 and was nominated for Outstanding Digital Innovation at the 2017 Emmy Awards.
Bleacher Report has received a number of Clio Sports Awards:
Adaeze Yobo (born Adaeze Stephanie Chinenye Igwe) is the Most Beautiful Girl in Nigeria 2008 and represented Nigeria at the Miss World 2008. She is Igbo from Anambra State.She pursued her childhood dream by representing Anambra in the MBGN pageant with 29 other girls. Like Ann Suinner before her, Yobo's platform was Sickle Cell Awareness; she also used her reign as a platform to showcase Nigerian talent.
Apart from winning five million naira, a Hyundai car, and endorsement deals, Awka-Etiti-native Yobo represented Nigeria at Miss World 2008 in South Africa. She made the top twenty in Miss World Talent, and placed second in Miss World Sports.
During her reign, Yobo established her own charity The Adaeze Igwe Foundation, an organisation which promotes AIDS and breast cancer awareness, and raises funds towards similar causes, including malaria and tuberculosis. Its mission was "to create and increase access and opportunities to Nigerian youths and communities towards addressing [their] needs and challenges in relation to health and sustainable development."
She attended a short course at the New York Film Academy.In 2010, Yobo married former Nigerian international soccer player Joseph Yobo in a midnight ceremony held in Jos after a brief courtship, and are now the parents of two sons.In 2011, Yobo was ranked 92 in a list of 101 Sexiest Soccer Wives and Girlfriends, as compiled by Bleacher Report.In 2014, Adaeze was listed as the 4th Most beautiful African Sportsman wife.Best Female Action Sports Athlete ESPY Award
The Best Female Action Sports Athlete ESPY Award is an annual award honoring the achievements of a female athlete from the world of action sports. It was first awarded as part of the ESPY Awards in 2004 after the non-gender-specific Best Action Sports Athlete ESPY Award was presented the previous two years (with the American snowboarder Kelly Clark receiving the 2002 award). It is given to the female, irrespective of nationality or sport contested, adjudged to be the best action sports athlete in a given calendar year. Balloting for the award is undertaken by fans over the Internet from between three and five choices selected by the ESPN Select Nominating Committee, which is composed of a panel of experts. It is conferred in July to reflect performance and achievement over the preceding twelve months.The inaugural winner of the award was the American wakeboarder Dallas Friday. During 2003 and 2004, Friday won 12 of the available 14 professional women's titles, including national and world championships. She became the first wakeboarder to be nominated for, and hence to win, an ESPY Award. Athletes from the United States have won more times than any other nationality with seven (three times to snowboarder Jamie Anderson), followed by Australians with three, two of which went to the surfer Stephanie Gilmore. Snowboarders are most successful sportspeople (with eight awards), followed by surfers (four). The 2017 winner of the Best Female Action Sports Athlete ESPY Award was the Austrian snowboarder Anna Gasser.Best Male Athlete ESPY Award
The Best Male Athlete ESPY Award, known alternatively as the Outstanding Male Athlete ESPY Award, has been presented annually at the ESPY Awards since 1993 to the male voted irrespective of nationality or sport contested, adjudged to be the best athlete in a given calendar year. Between 1993 and 2004, the award voting panel comprised variously fans; sportswriters and broadcasters, sports executives, and retired sportspersons, termed collectively experts; and ESPN personalities, but balloting thereafter has been exclusively by fans over the Internet from amongst choices selected by the ESPN Select Nominating Committee. Through the 2001 iteration of the ESPY Awards, ceremonies were conducted in February of each year to honor achievements over the previous calendar year; awards presented thereafter are conferred in June and reflect performance from the June previous.Three American athletes, golfer Tiger Woods, road cyclist Lance Armstrong, and basketball player LeBron James, have won the award multiple times. Woods was honored five times: in 1998 (jointly with Ken Griffey Jr.), 2000, 2001, 2002 and 2008. Armstrong was honored four times from 2003 to 2006 inclusive while James received the trophy in 2012, 2013 and 2016. Basketball is the most successful sport, its players having received a total of eight awards since its inception. The award has been won by a non-American twice – in 2011 by German basketball player Dirk Nowitzki and in 2018 by Russian hockey player Alexander Ovechkin. The 2017 winner of the Best Male Athlete ESPY Award was basketball player Russell Westbrook who received his trophy at the Microsoft Theater in Los Angeles.Best Record-Breaking Performance ESPY Award
The Best Record-Breaking Performance ESPY Award has been presented since 2001 to the amateur or professional sportsperson, irrespective of nationality or sport contested, adjudged to have, in a single play, game, or season, completed the best record-breaking (and -setting) performance, irrespective of the nature of the record broken.
Between 2001 and 2004, the award voting panel comprised variously fans; sportswriters and broadcasters, sports executives, and retired sportspersons, termed collectively experts; and ESPN personalities, but balloting thereafter has been undertaken exclusively by fans over the Internet from amongst choices nominated by the ESPN Select Nominating Committee.
Through the 2001 iteration of the ESPY Awards, ceremonies were conducted in February of each year to honor achievements over the previous calendar year; awards presented thereafter are conferred in June and reflect performance from the June previous.Bryan Goldberg
Bryan Goldberg (born June 29, 1983) is an American entrepreneur and the owner of websites Gawker, Bustle, Elite Daily, Mic (media company), and The Zoe Report, which collectively form Bustle Digital Group. Previously, Goldberg founded Bleacher Report, a sports news website that sold to Turner Broadcasting System in 2012 for $200 million. Bryan Goldberg is widely considered to be a polarizing figure in New York media. He has been described as the “buyer of last resort” for his hard-nosed dealmaking tactics and a “media mogul” by The New Yorker.Chin (combat sports)
In combat sports such as boxing, kickboxing and mixed martial arts, a fighter's chin is a figurative term that refers to an ability to tolerate physical trauma to the chin or jaw without being knocked unconscious. The fictional Rocky Balboa character of the Rocky franchise epitomizes the concept of a boxer with a granite chin.Dave Finocchio
Dave Finocchio is an American businessman who co-founded the sports news website Bleacher Report, which is the second-largest digital sports publisher with over 45 million monthly readers. In 2012, Finocchio led the company through an acquisition by Turner Broadcasting System for approximately $175 million. He stepped away from daily operations of Bleacher Report in 2014 but returned to the company as its CEO in 2016.Denzel Valentine
Denzel Robert Valentine (born November 16, 1993) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA). He played college basketball for Michigan State. As a senior, Valentine became the first player in Michigan State history to be recognized as the National Player of the Year by The Associated Press. He also earned other player of the year awards from the NABC, USA Today, Sports Illustrated, NBC Sports, and Basketball Times in addition to being named a unanimous First-Team All-American.Elixir (programming language)
Elixir is a functional, concurrent, general-purpose programming language that runs on the Erlang virtual machine (BEAM). Elixir builds on top of Erlang and shares the same abstractions for building distributed, fault-tolerant applications. Elixir also provides a productive tooling and an extensible design. The latter is supported by compile-time metaprogramming with macros and polymorphism via protocols.Elixir is used by companies such as E-MetroTel, Pinterest and Moz. Elixir is also used for web development, by companies such as Bleacher Report, Discord, and Inverse, and for building embedded systems. The community organizes yearly events in United States, Europe and Japan as well as minor local events and conferences.Herb Dean
Herb Dean (born September 30, 1970) is an American mixed martial arts referee and former fighter.
UFC president Dana White, UFC color commentator Joe Rogan, articles covering MMA in ESPN.com, Foxsports.com, Bleacher Report, SB Nation (mmamania.com), Fightland and other publications have called Dean the gold standard for referees in MMA.Inverse (website)
Inverse is an American digital media company covering topics such as technology, science, and culture for a millennial audience.Jeff Jimerson
Jeff Jimerson (born May 15, 1955 in Pittsburgh) is a Pittsburgh-based singer, best known as the national anthem singer for the Pittsburgh Penguins for over two decades. He also performs with Airborne, a Pittsburgh-based band.In 2011, Bleacher Report named Jimerson one of the eight best national anthem singers in hockey.Jimerson, credited as "Anthem Singer," sang the national anthem in the 1995 Jean-Claude Van Damme film, Sudden Death.
He performed on One Nation Under God.
Jeff has also performed with B.E. Taylor
As the Penguins anthem singer, he has sung the national anthem during the Stanley Cup Finals in 2008, 2009, 2016, and 2017.
He is known as The Penguins' Own.Jon Jones
Jonathan Dwight Jones (born July 19, 1987) is an American professional mixed martial artist who is currently signed with the Ultimate Fighting Championship (UFC). He is the current and two-time undisputed UFC Light Heavyweight Champion. Jones also held the interim UFC Light Heavyweight Championship once, thus making him a three-time UFC champion overall. Jones is also the youngest champion in UFC history, winning his first UFC world championship at age 23. Jones is widely regarded as one of the greatest professional fighters of all-time. As of January 2, 2019, he is #2 in official UFC pound-for-pound rankings. Jones is the younger brother of former National Football League (NFL) player Arthur Jones and the older brother of current NFL player Chandler Jones.Jones won his first UFC Light Heavyweight Championship in March 2011, becoming the youngest champion since the UFC instituted weight classes. He holds many UFC records in the light heavyweight division, including the most successful and consecutive title defenses, the most wins, the longest win streak and the most submission victories. Jones was considered by many to be the best pound-for-pound fighter in the world during the height of his championship reign.Jones has never been defeated for a championship in MMA competition and many consider his lone professional loss, a disqualification against Matt Hamill, a bad referee decision. Jones first lost his status as UFC champion in 2015 when the UFC stripped his title and suspended him after he was arrested on felony hit-and-run charges. He returned to the UFC in 2016 to win the Interim UFC Light Heavyweight Championship against Ovince Saint Preux, but was stripped of the title after failing a United States Anti-Doping Agency (USADA) drug test just days before his scheduled UFC 200 bout against Daniel Cormier. He was suspended for a year after USADA ruled the positive test came from male enhancement pills, but still faulted Jones for negligence.
Jones returned on July 29, 2017, at UFC 214, and defeated Cormier via third-round KO to win his second UFC Light Heavyweight Championship. However, it was later revealed that Jones had failed another USADA drug test, and Jones was stripped of his third championship and his victory over Cormier was reversed to a 'no contest'. Because this was his second violation, Jones was facing a potential four-year ban, but this was reduced to fifteen months; thirty months were deducted due to Jones providing "substantial assistance" to USADA and a further three months were deducted because there was not enough evidence to show Jones was intentionally taking banned substances. Jones returned from suspension at UFC 232 where he defeated Alexander Gustafsson in a rematch to win the vacated UFC Light Heavyweight Championship, which he then defended against Anthony Smith.Mixed martial arts
Mixed martial arts (MMA) is a full-contact combat sport that allows striking and grappling, both standing and on the ground, using techniques from various combat sports and martial arts. The first documented use of the term mixed martial arts was in a review of UFC 1 by television critic Howard Rosenberg in 1993. The term gained popularity when newfullcontact.com, then one of the largest websites covering the sport, hosted and republished the article. The question of who actually coined the term is subject to debate.During the early 20th century, various mixed-style contests took place throughout Japan, Taiwan, and in the countries of the Four Asian Tigers. In Brazil, there was the sport of Vale Tudo, in which fighters from various styles fought with little to no rules. The Gracie family was known to promote Vale Tudo matches as a way to promote their own Brazilian Jiu-Jitsu style. An early high-profile mixed martial arts bout was Masahiko Kimura vs. Hélio Gracie in 1951, fought between judoka Masahiko Kimura and Brazilian jiu jitsu founder Hélio Gracie in Brazil. In the West, the concept of combining elements of multiple martial arts was popularized by Bruce Lee's Jeet Kune Do during the late 1960s to early 1970s. A precursor to modern MMA was the 1976 Muhammad Ali vs. Antonio Inoki bout, fought between boxer Muhammad Ali and wrestler Antonio Inoki in Japan, where it later inspired the foundation of Pancrase in 1993 and Pride Fighting Championships in 1997.
In 1980, CV Productions, Inc. created the first regulated MMA league in the United States, called Tough Guy Contest, which was later renamed Battle of the Superfighters. The company sanctioned ten tournaments in Pennsylvania. However, in 1983 the Pennsylvania State Senate passed a bill prohibiting the sport. In 1993, the Gracie family brought Brazilian Jiu-Jitsu, developed in Brazil from the 1920s, to the United States by founding the Ultimate Fighting Championship (UFC) MMA promotion company. The company held an event with almost no rules, mostly due the influence of Art Davie and Rorion Gracie attempting to replicate Vale Tudo fights that existed in Brazil, and would later implement a different set of rules (example: eliminating kicking a grounded opponent), which differed from other leagues which were more in favour of realistic fights.Originally promoted as a competition to find the most effective martial arts for real unarmed combat, competitors from different fighting styles were pitted against one another in contests with relatively few rules. Later, individual fighters incorporated multiple martial arts into their style. MMA promoters were pressured to adopt additional rules to increase competitors' safety, to comply with sport regulations and to broaden mainstream acceptance of the sport. Following these changes, the sport has seen increased popularity with a pay-per-view business that rivals boxing and professional wrestling.No Script with Marshawn Lynch
No Script with Marshawn Lynch is an American comedy reality web television series that premiered on October 12, 2017 on Facebook Watch. It follows football player Marshawn Lynch as he finds himself in various comedic situations and is joined by an array of guest stars.Turner Sports
Turner Sports (TS) is the division of AT&T's WarnerMedia responsible for sports broadcasts on channels including TBS, TNT, AT&T SportsNet, TruTV, and for operating the digital media outlets NCAA.com, NBA.com, PGATour.com and PGA.com. Turner Sports also operates NBA TV on behalf of the NBA.
In August 2012, Turner Sports bought the sports news website Bleacher Report for an estimated $200 million.In March 2018, Turner Sports announced to launch B/R Live, a subscription video streaming service, featuring live broadcasts of several sports events.Turner also owned WPCH-TV, the former WTBS, which was the longtime home of Atlanta Braves Baseball. This relationship ended after the 2013 season. WPCH-TV was itself sold to Meredith Corporation in 2017.
Following AT&T's acquisition of Time Warner in 2018, it was announced in March 2019 that the Turner Broadcasting System would be dissolved, and its assets dispersed into Warner Bros. and two new units. Turner Sports will be combined with CNN and AT&T SportsNet into a new division known as WarnerMedia News & Sports, led by CNN president Jeff Zucker.Will Carroll
Will Carroll (born 1970) is an American sportswriter who specializes in the coverage of medical issues, including injuries and performance-enhancing drugs. Carroll's "Under the Knife" column appeared on Baseball Prospectus for eight years during his stint there as a senior writer, and he also contributed to the site's radio efforts as well as the Puck Prospectus spin-off site. He is the author of two books on sports-related medical topics. .
Carroll was a member of the Baseball Writers' Association of America and the Pro Football Writers Association.
In 2014, he was given a MORE Award by the American Academy of Orthopaedic Surgeons for his story on Dr. Frank Jobe published in Bleacher Report in 2013.William Nack
William Louis Nack (February 4, 1941 – April 13, 2018) was an American journalist and author. He wrote about sports, politics and the environment at Newsday for 11 years before joining the staff of Sports Illustrated in 1978 as an investigative reporter and general feature writer. After leaving S.I. in 2001, Nack freelanced for numerous publications, including GQ and ESPN.com. He also served as an adviser on the made-for-TV-movie Ruffian (2007) and the Disney feature Secretariat (2010).Wrestlicious
Wrestlicious is a former American women's professional wrestling promotion based in Tampa, Florida. The company was founded by Jonathan Vargas, who won a Powerball jackpot of $35.3 million in 2008. It is known for its sketch comedy and has been often compared to Gorgeous Ladies of Wrestling. In 2011, the Bleacher Report ranked Wrestlicious #11 on its list of the 25 worst wrestling promotions.
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