Beurt SerVaas

Beurt SerVaas (May 7, 1919 - February 2, 2014) was an American businessman, publisher, and politician. He served as a US Naval Officer in China during World War II, after being recruited by Office of Strategic Services (OSS, now known as the CIA). He later served on the Indianapolis City-County Council from 1961 - 2002, the last 27 years of which as the council president.

Beurt SerVaas
BornMay 7, 1919
DiedFebruary 2, 2014 (aged 94)
EducationShortridge High School
Alma materIndiana University
OccupationBusinessman, publisher, and politician
Spouse(s)Corey Synhorst

Early life

SerVaas was born on May 7, 1919 in Indianapolis, Indiana to Beurt Hans and Lela Etta SerVaas.[1] He graduated from Shortridge High School in 1937. At the age of 15, he achieved the rank of Eagle Scout and was named "one of Indiana’s most distinguished scouts of the past 100 years". During his study at Indiana University, he took a janitorial job at the Indianapolis IU Extension Division. In order to obtain a job in Argentina he needed to learn Spanish, so he enrolled at the University of Mexico, having loaned 35$ from his grandfather for his trip by hitchhiking to Mexico. In 1939 he returned home to finish his study at IU and graduated in May 1941 with a degree in chemistry, history, and Spanish. While at Indiana University, he joined Delta Upsilon Fraternity. After his graduation, he worked at Shortridge High School where he taught chemistry and Spanish. At the same time he attended classes at the Purdue University as a DuPont scholar to complete post-graduate work in chemistry.[2] He earned a Doctorate of Medical Science from the Indiana University School of Medicine in 1970.[3]

SerVaas served in the China theatre in World War II as a naval officer. Together with 15 men in his command he was to "disrupt Japanese river supply lines, train Chinese troops and establish intelligence resources prepared for the invasion of the Japanese mainland". He was awarded by the Bronze Star for fulfilling the special assignment at Japanese garrison on Formosa (Taiwan). Ten years after the end of World War II SerVaas was invited to Taiwan to receive the Chiang Kai-shek Medal of Honor.[2]


SerVaas worked for the Central Intelligence Agency.[4] Beurt SerVaas' business career started in 1949 with purchasing of a struggling electric plating company for $5,600, the sum he saved during his military service. In the following years he bought about 50 other businesses in Indianapolis and around the world. His business activity was spread over the engine rebuilders, rubber refiners and the makers of cleaning products, including the brand Bar Keepers Friend. He was the owner of The Saturday Evening Post which he bought and moved to Indianapolis. SerVaas built the first color TV manufacturing plant in Poland before the fall of Berlin Wall.[5]

SerVaas won election to the Indianapolis City Council in the early 1960s.[6] SerVaas served as chairman of the Governor’s Indiana State Commission on Medical Education. He also held a post of a chairman of the original State Commission for Higher Education. He was one of the founders of the National Institute for Fitness and Sport.[2]

SerVaas served as a founding member of the board of The Citizen, a South African newspaper with a pro-apartheid stance founded in 1975.[4]

SerVaas was also instrumental in helping African American owned newspapers and TV stations in Indianapolis, and was considered by many to be a friend of the African American community in Indianapolis. [7]

SerVaas retired from the council in 2002.[5]

Personal life and death

Beurt married his wife Corey Synhorst on February 4, 1950. He had five children - Eric (Marcia), Joan (Larry Roan), Paul (Marsha), Kristin (William Loomis), Amy (Jeff Riesmeyer), 22 grandchildren, and two great-granddaughters.[2]

SerVaas died at the age of 94.[8]


  1. ^ "The Saturday Evening Post mourns the loss of owner Dr. Beurt R. SerVaas". The Saturday Evening Post. 17 Apr 2014.
  2. ^ a b c d The Saturday Evening Post mourns the loss of owner Dr. Beurt R. SerVaas Retrieved on 22 Feb 2018
  3. ^ Murray, Jon (4 Feb 2014). "Beurt SerVaas, 94, former Indianapolis council president, dies". IndyStar.
  4. ^ a b Nixon, Ron (2016). South Africa's Global Propaganda War. London, U.K.: Pluto Press. p. 52. ISBN 9780745399140. OCLC 959031269.
  5. ^ a b Beurt SerVaas, owner of Saturday Evening Post, dies Retrieved on 22 Feb 2018
  6. ^ Tully, Matthew (February 3, 2014) [2002]. "Beurt SerVaas bids farewell to City-County Council". IndyStar.
  7. ^
  8. ^ Beurt SerVaas, 94, former Indianapolis council president, dies Retrieved on 22 Feb 2018
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Mark Lombardi

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The Saturday Evening Post

The Saturday Evening Post is an American magazine, currently published six times a year. It was published weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influential magazines for the American middle class, with fiction, non-fiction, cartoons and features that reached millions of homes every week. The magazine declined in readership through the 1960s, and in 1969 The Saturday Evening Post folded for two years before being revived as a quarterly publication with an emphasis on medical articles in 1971.

The magazine was redesigned in 2013.

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